# Avenue Z

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## Pages

- [Content Services](http://dev-avenue-z.pantheonsite.io/services/content/): Avenue Z’s Content Services power brand storytelling through Social Media, SEO / AI Search, Podcasting, Studio, and Design & Development. We craft compelling content, optimize for visibility, and engage audiences across platforms to drive impact and conversions.
- [Media Services](http://dev-avenue-z.pantheonsite.io/services/media/): Avenue Z’s Media Services leverage Performance Media, Performance Creative, Social Commerce, Influencer & Affiliate Marketing, and Emerging Media to maximize brand visibility and revenue. We activate key channels like TikTok, Meta, and more to engage audiences and convert demand.
- [AI Optimization](http://dev-avenue-z.pantheonsite.io/services/ai-optimization/): Unlock the power of AI Optimization (AIO) to increase your brand’s visibility across platforms like ChatGPT, Perplexity, and Gemini. Stay ahead in AI search with strategies designed for the future.
- [Studio](http://dev-avenue-z.pantheonsite.io/services/studio/): Avenue Z’s Studio services help brands produce high-quality podcasts, videos, and influencer content. From professional recording to seamless distribution, we provide the tools and expertise to amplify your message.
- [Performance Creative Services](http://dev-avenue-z.pantheonsite.io/services/performance-creative/): Avenue Z's Performance Creative services deliver content designed to thrive on every social platform. Meticulously crafted and rigorously tested, our creative connects with audiences, amplifies engagement, and ensures your brand's message resonates where it matters most.
- [VoyceMe](http://dev-avenue-z.pantheonsite.io/case-studies/voyceme/): VoyceMe is a manga and webtoon creator platform that leveraged Avenue Z's PR expertise to gain visibility with users and investors.
- [Fintech PR & Marketing Agency](http://dev-avenue-z.pantheonsite.io/industries/fin-tech/): Avenue Z partners with leading fintech companies to craft dynamic fintech PR and marketing strategies that amplify your voice, establish your authority, and drive growth.
- [AppLovin Ads Services](http://dev-avenue-z.pantheonsite.io/social-commerce/applovin-ads-agency/): Expert AppLovin Ads Partner agency specializing in driving app installs, increasing brand awareness, and growing revenue through AppLovin’s AI-powered user acquisition and performance marketing solutions.
- [Vego Garden](http://dev-avenue-z.pantheonsite.io/case-studies/vego-garden/): Vego Garden partnered with Avenue Z’s performance media team to revamp their ad strategy, achieving a 53% increase in new customer revenue within just 2.5 months.
- [Emerging Media Services](http://dev-avenue-z.pantheonsite.io/services/emerging-media/): Avenue Z’s Emerging Media services connect brands with new platforms like AppLovin, Chase Media, PayPal Ads, and Perplexity AI to maximize reach, secure customer engagement, and drive measurable results across digital landscapes.
- [Affiliate Network](http://dev-avenue-z.pantheonsite.io/influencer-network-talent-request/): Reach out today to sign up for our influencer network.
- [Social Media Marketing Services](http://dev-avenue-z.pantheonsite.io/services/social-media-marketing/): Maximize your brand's reach and engagement with social media marketing strategies. Amplify your social presence, grow audiences, and boost conversions through social platforms like Instagram, TikTok, and Facebook.
- [Kitchen Sink 5 - Logos](http://dev-avenue-z.pantheonsite.io/kitchen-sink-5-logos/): Schedule a 30-minute call today with one of our strategic communications advisors today.
- [Our Technology](http://dev-avenue-z.pantheonsite.io/our-technology/): Explore advanced solutions in AI, analytics, and influencer marketing. Our platform offers cross-channel insights, audience intelligence, creative optimization, and secure data management to enhance brand performance.
- [Content Studio Services](http://dev-avenue-z.pantheonsite.io/services/content-studio/): Avenue Z's digital media services encompass everything from social commerce to performance media, SEO, content marketing, and more, designed to drive growth and engagement across all channels
- [Confidential Contact Form](http://dev-avenue-z.pantheonsite.io/contact-us-confidential/): Reach out through our secure and private communication form to connect with one of our strategic communications advisors today.
- [Olympia Pharmaceuticals](http://dev-avenue-z.pantheonsite.io/case-studies/olympia-pharmaceuticals/): Avenue Z optimized Olympia Pharmaceuticals' website, resulting in a 105.9% increase in organic clicks and a 149.4% improvement in impressions, while significantly boosting search visibility for key pharmaceutical terms.
- [Crossnet](http://dev-avenue-z.pantheonsite.io/case-studies/crossnet/): In just 60 days, we helped CROSSNET grow revenue by 691%, increase conversion rates by 392%, and boost website traffic by 362% through strategic ads and website optimization.
- [Public Affairs Group](http://dev-avenue-z.pantheonsite.io/services/public-affairs/): Navigate complex environments with the Avenue Z Public Affairs Group to shape public perception and win approval in high profile, high stakes situations.
- [Website Design Services](http://dev-avenue-z.pantheonsite.io/web-design/): Our website design services are crafted to enhance your online visibility and boost engagement, while reflecting your brand's unique identity at every interaction.
- [Do Not Sell My Personal Information](http://dev-avenue-z.pantheonsite.io/do-not-sell-my-personal-information/): Do Not Sell My Personal Information
- [Technology Services](http://dev-avenue-z.pantheonsite.io/services/technology/): Explore Avenue Z's comprehensive technology services, from AI integration to data security, to drive business transformation and growth.
- [Digital Media Services](http://dev-avenue-z.pantheonsite.io/services/digital-media/): Avenue Z's digital media services encompass everything from social commerce to performance media, SEO, content marketing, and more, designed to drive growth and engagement across all channels
- [Strategic Communications](http://dev-avenue-z.pantheonsite.io/services/strategic-communications/): Avenue Z’s Strategic Communications services integrate corporate communications, media relations, brand strategy, and crisis management to align messaging, influence audiences, and protect your brand’s reputation.
- [Investor Communications Services](http://dev-avenue-z.pantheonsite.io/services/investor-communications/): Avenue Z’s investor communications services enhance transparency and credibility, building trust and stability with investors through clear and consistent messaging.
- [Data Measurement & Attribution Services](http://dev-avenue-z.pantheonsite.io/services/data-measurement/): Leverage cross-channel analytics and attribution models to track marketing performance and optimize strategies for better ROI.
- [Audience Intelligence Services](http://dev-avenue-z.pantheonsite.io/services/audience-intelligence/): Utilize advanced IP intelligence for precision marketing. Identify and engage target audiences with real-time insights and data-driven targeting strategies.
- [Data Privacy & Security Solutions](http://dev-avenue-z.pantheonsite.io/services/data-privacy-security/): Safeguard your business with Avenue Z's data privacy and security services. Ensure compliance, protect sensitive information, and build trust with your customers.
- [Martech Stack Services](http://dev-avenue-z.pantheonsite.io/services/martech-stack/): Streamline your marketing operations with Avenue Z's Martech Stack services. Integrate, optimize, and synchronize your marketing technology for seamless performance.
- [Design & Development Services](http://dev-avenue-z.pantheonsite.io/services/design-development/): Create visually captivating and functionally robust websites and applications with Avenue Z’s expert design and development services.
- [Agnostic AI Services](http://dev-avenue-z.pantheonsite.io/services/agnostic-ai/): Avenue Z integrates proprietary and best-in-class generative AI solutions into all digital strategies, empowering brands with intelligence-driven outcomes across every channel.
- [Lead Generation Services](http://dev-avenue-z.pantheonsite.io/services/lead-generation/): Avenue Z’s lead generation services help you identify, attract, and convert high-quality leads into loyal customers through targeted outreach and strategic nurturing.
- [Email & SMS Marketing Services](http://dev-avenue-z.pantheonsite.io/services/email-marketing/): Avenue Z’s email & SMS marketing services help you build strong customer relationships, increase retention, and drive conversions through personalized campaigns and automated workflows.
- [Content Marketing Services](http://dev-avenue-z.pantheonsite.io/services/content-marketing/): Avenue Z’s content marketing services help you engage and convert your target audience with valuable, relevant content that aligns with your brand’s goals.
- [Influencer Marketing Services](http://dev-avenue-z.pantheonsite.io/services/influencer-marketing/): Avenue Z’s Influencer Marketing services help brands build awareness and drive sales through strategic influencer partnerships, campaign management, and performance analysis.
- [SEO & AI Search Services](http://dev-avenue-z.pantheonsite.io/services/seo-ai-search/): Expert SEO / AI Search Engine Optimization services to enhance your website's visibility on traditional search engines and emerging AI search platforms
- [Performance Media Services](http://dev-avenue-z.pantheonsite.io/services/performance-media/): Avenue Z’s Performance Media services optimize paid advertising with precision-targeted strategies, driving measurable results and maximizing ROI across all digital channels.
- [Social Commerce Services](http://dev-avenue-z.pantheonsite.io/services/social-commerce/): Avenue Z’s Social Commerce services help brands convert customers directly on social media platforms by integrating seamless shopping experiences, engaging content, and influencer partnerships.
- [Crisis Management PR Services](http://dev-avenue-z.pantheonsite.io/services/crisis-management/): As a leading crisis communications and PR firm, Avenue Z offers PR services that help your organization manage complex PR and communication crisis.
- [Thought Leadership Services](http://dev-avenue-z.pantheonsite.io/services/thought-leadership/): As a leading crisis communications and PR firm, Avenue Z offers PR services that help your organization manage complex PR and communication crisis.
- [Corporate Communications Services](http://dev-avenue-z.pantheonsite.io/services/corporate-communications/): Avenue Z’s Corporate Communications services ensure effective and aligned messaging across all stakeholder groups, enhancing your company’s reputation and communication efficiency.
- [Media Relations Services](http://dev-avenue-z.pantheonsite.io/services/media-relations/): Avenue Z’s Media Relations services secure positive media coverage to build brand awareness and credibility. Enhance your public image with expert PR strategies.
- [Brand Strategy Services](http://dev-avenue-z.pantheonsite.io/services/brand-strategy/): Avenue Z’s Brand Strategy services help develop a compelling brand narrative, market positioning, and visual identity to drive your brand’s influence and credibility.
- [Booker’s Soul Food Starters](http://dev-avenue-z.pantheonsite.io/case-studies/bookers-soul-food-starters/): Partnering with our digital marketing team, Booker’s Soul Food Starters went from $1.5k to a $30k average monthly revenue powerhouse through strategic paid ads.
- [Brite Homes](http://dev-avenue-z.pantheonsite.io/case-studies/brite-homes/): Partnering with our digital marketing team, Brite Homes increased conversion leads by 674%.
- [Event Management Services](http://dev-avenue-z.pantheonsite.io/pr-communications/service-event-management/): Avenue Z provides expert event management services, ensuring seamless execution and memorable experiences through meticulous planning and coordination.
- [Audio Visual Nation](http://dev-avenue-z.pantheonsite.io/case-studies/audio-visual-nation/): Audio Visual Nation worked with Avenue Z on a new website that led to a 62% increase in SERP impressions and a 70% increase in key conversions.
- [Affiliate Marketing Services](http://dev-avenue-z.pantheonsite.io/social-commerce/affiliate-marketing/): Affiliate marketing agency specializing in connecting brands with affiliates to grow revenue through social commerce affiliate programs like tiktok shop.
- [Conversion Rate Optimization Services](http://dev-avenue-z.pantheonsite.io/digital-marketing/conversion-rate-optimization/): Boost your ROI with Avenue Z's expert conversion rate optimization services. Discover advanced A/B testing, UX design, and data analysis strategies, all with the help of our CRO experts.
- [Lead Generation Services](http://dev-avenue-z.pantheonsite.io/digital-marketing/lead-generation/): Optimize your lead generation with Avenue Z. We specialize in ICP targeting, funnel strategies, lead capture, form development, and CRM optimization to drive conversions for B2B and DTC businesses.
- [Email / SMS Marketing Services](http://dev-avenue-z.pantheonsite.io/digital-marketing/email-sms-marketing/): Retention marketing through personalized email marketing / SMS services. Advanced segmentation, automation, and creative designs to grow your retention revenue.
- [Content Marketing Services](http://dev-avenue-z.pantheonsite.io/digital-marketing/content-marketing/): Discover Avenue Z's data-driven content marketing services that tell your brand's unique narrative and boost engagement. Learn more today.
- [Enterprise Fashion Brand](http://dev-avenue-z.pantheonsite.io/case-studies/enterprise-fashion-brand/): We collaborated with an enterprise fashion brand and our performance media team to craft a cost-effective strategy, leading to a remarkable $12M increase in incremental revenue within just six months.
- [Performance PR Services](http://dev-avenue-z.pantheonsite.io/performance-media/performance-pr/): Discover Avenue Z's Performance PR services to boost your brand awareness and sales through strategic advertorials and social media. Learn more!
- [Performance Creative Services](http://dev-avenue-z.pantheonsite.io/performance-media/performance-creative/): Discover how Avenue Z's Performance Creative services blend creativity and data-driven strategies to boost your marketing ROI. Learn more!
- [Influencer Marketing Services](http://dev-avenue-z.pantheonsite.io/performance-media/influencer-marketing/): Enhance your brand's presence with Avenue Z's influencer marketing. Specializing in UGC creators, micro-influencers, and paid social strategies.
- [Paid Social Ads Services](http://dev-avenue-z.pantheonsite.io/performance-media/paid-social-ads/): Unlock the power of Paid Social Ads across platforms like Facebook, Instagram, TikTok, YouTube, and more with Avenue Z's expert campaign management.
- [Paid Search Ads Services](http://dev-avenue-z.pantheonsite.io/performance-media/paid-search-ads/): We are a leading PPC agency that specializes in Paid Search Ads, PPC management, Google Display, Google Shopping, Ecommerce PPC, and full funnel optimizations.
- [Executive Profile Development Services](http://dev-avenue-z.pantheonsite.io/pr-communications/executive-profile-development/): Enhance your leadership image with Avenue Z’s expert executive profile development services. Showcase your expertise and achievements to boost your public image.
- [Investor Relations Services](http://dev-avenue-z.pantheonsite.io/pr-communications/investor-relations/): Discover how Avenue Z’s expert investor relations services can boost your company's credibility and attract top investors.
- [Corporate Communications Services](http://dev-avenue-z.pantheonsite.io/pr-communications/corporate-communications/): As a top corporate communications agency, we offer corporate comms and PR services to build and maintain a positive company reputation across all stakeholders.
- [Public Relations Services](http://dev-avenue-z.pantheonsite.io/pr-communications/public-relations/): Discover how Avenue Z, a leading PR agency, can elevate your brand through strategic media relations, crisis communication, and compelling content creation.
- [Data Analytics Services](http://dev-avenue-z.pantheonsite.io/data-analytics/): Unlock your strategic advantage with our data analytics services, combining decades of expertise in media convergence with our real-time analytics platform.
- [TikTok Shop Services](http://dev-avenue-z.pantheonsite.io/social-commerce/tiktok-shop/): Expert TikTok Shop agency to setup your TikTok Shop, increase TikTok awareness, and grow social revenue from marketing your TikTok Shop integrated into Shopify.
- [TikTok Marketing Agency Services](http://dev-avenue-z.pantheonsite.io/social-commerce/tiktok-marketing-agency/): Expert TikTok marketing agency services to boost reputation and ROI. Custom TikTok marketing strategies, content, and social ads to drive traffic and sales.
- [SEO Services](http://dev-avenue-z.pantheonsite.io/digital-marketing/seo/): Our SEO marketing services are engineered to enhance your visibility and drive meaningful traffic through a blend of traditional SEO and AI-first strategies.
- [Website Design Services](http://dev-avenue-z.pantheonsite.io/design/website-design/): Our website design services are crafted to enhance your online visibility and boost engagement, while reflecting your brand's unique identity at every interaction.
- [Ivy League College](http://dev-avenue-z.pantheonsite.io/case-studies/ivy-league-college/): This Ivy League institution worked with Avenue Z's higher education PR team to lead crisis communications in a highly-charged political environment.
- [Bevel PR](http://dev-avenue-z.pantheonsite.io/bevel-pr/): Bevel PR is now part of Avenue Z, adding high-impact PR to a collection of performance media, and digital marketing services that drive influence.
- [Nori](http://dev-avenue-z.pantheonsite.io/case-studies/nori/): Partnering with our performance media team, Nori drove $8.6 million in Shopify revenue after just 2 years.
- [Crisis Communications Services](http://dev-avenue-z.pantheonsite.io/crisis-communications-lp/): As a leading crisis communications and PR firm, Avenue Z offers PR services that help your organization manage complex PR and communication crisis.
- [Higher Education PR & Crisis Communications](http://dev-avenue-z.pantheonsite.io/crisis-comms-edu-lp/): As a leading higher-ed crisis communications and PR firm, Avenue Z offers PR services that help your university manage complex PR and communication crisis.
- [Scholly](http://dev-avenue-z.pantheonsite.io/case-studies/scholly/): Seeking to expand their brand's footprint, Scholly worked with Avenue Z to establish itself as a leading voice in the education technology space.
- [NightWise](http://dev-avenue-z.pantheonsite.io/case-studies/nightwise/): Partnering with our performance media team, NightWise increased their conversion rate by 53% with UGC ads.
- [Award-winning Digital Marketing Agency](http://dev-avenue-z.pantheonsite.io/digital-marketing-lp/): As leading digital marketing agency, Avenue Z offers digital services that help you optimize your ads and visualize your performance growth.
- [Performance Media Advertising & Creative Agency](http://dev-avenue-z.pantheonsite.io/performance-media-lp/): As leading performance media advertising and creative agency, Avenue Z helps drive measurable growth through high-performance ad and media strategies.
- [PR & Communications Services](http://dev-avenue-z.pantheonsite.io/pr-communications-lp/): As leading PR & Communications Firm, Avenue Z offers PR services that help you optimize your ads and visualize your performance growth.
- [Jeffrey Herzog](http://dev-avenue-z.pantheonsite.io/expertise/jeffrey-herzog/): As Chairman and CEO of Avenue Z, Jeffrey Herzog is a digital visionary with a career spanning over three decades in the marketing industry
- [Award-winning Florida Digital Marketing Agency](http://dev-avenue-z.pantheonsite.io/florida-digital-marketing-agency-lp/): As leading Florida digital marketing agency, Avenue Z offers digital services that help you optimize your ads and visualize your performance growth.
- [Our Solutions](http://dev-avenue-z.pantheonsite.io/solutions/): Avenue Z offers strategic growth solutions within performance media, PR & communications, digital marketing, social commerce, design and development.
- [Jessica Dalziel](http://dev-avenue-z.pantheonsite.io/expertise/jessica-dalziel/): Jessica Dalziel is the Chief Client Officer at Avenue Z leading the client experience team.
- [Contact Us](http://dev-avenue-z.pantheonsite.io/contact-us/): Schedule a 30-minute call today with one of our strategic communications advisors today.
- [Eli Bar-Din](http://dev-avenue-z.pantheonsite.io/expertise/eli-bar-din/): Eli Bar-Din is the Director of Paid Social for Avenue Z
- [Thomas Stern](http://dev-avenue-z.pantheonsite.io/expertise/thomas-stern/): Thomas Stern is the SVP, Client Solutions at Avenue Z.
- [B2B Expertise](http://dev-avenue-z.pantheonsite.io/industries/b2b/): B2B Digital Marketing Agency—specializing in lead generation, demand generation, and full funnel digital marketing.
- [Greg Huepler](http://dev-avenue-z.pantheonsite.io/expertise/greg-huepler/): Greg Huepler is the Tech Enablement Specialist for Avenue Z.
- [Emerging Technology Expertise](http://dev-avenue-z.pantheonsite.io/industries/emerging-technology/): Outpace your competitors in the dynmanic emerging technology industry with custom marketing & PR strategies for your brand.
- [DTC & eCommerce Expertise](http://dev-avenue-z.pantheonsite.io/industries/dtc-ecommerce/): DTC marketing agency empowering businesses to forge deeper relationships with their customers.
- [Libbie Wilcox](http://dev-avenue-z.pantheonsite.io/expertise/libbie-wilcox/): Libbie Wilcox is the Director, Public Relations at Avenue Z.
- [Bristol Jones](http://dev-avenue-z.pantheonsite.io/expertise/bristol-jones/): Bristol Jones is the Director, Head of Miami for Avenue Z.
- [Keyshawna Johnson](http://dev-avenue-z.pantheonsite.io/expertise/keyshawna-johnson/): Keyshawna Johnson is the Manager of Email / SMS Marketing for Avenue Z.
- [Dianna Gatto](http://dev-avenue-z.pantheonsite.io/expertise/dianna-gatto/): Dianna Gatto is the Director of Paid Media at Avenue Z leading our paid social, paid search, and UGC teams.
- [Nick Osler](http://dev-avenue-z.pantheonsite.io/expertise/nick-osler/): Nick Osler is the Director of Marketing Technology at Avenue Z, leading martech implementation and innovation.
- [Danielle Irigoyen](http://dev-avenue-z.pantheonsite.io/expertise/danielle-irigoyen/): Danielle Irigoyen is the Director of Content Marketing at Avenue Z, leading the content marketing department and team.
- [VC & PE Expertise](http://dev-avenue-z.pantheonsite.io/industries/vc-pe/): As firms seek out new partners, our venture capital PR and marketing agency partners with brands to craft compelling narratives.
- [TikTok Makeup Brand NDA](http://dev-avenue-z.pantheonsite.io/case-studies/tiktok-makeup-brand-nda/): This beauty brand saw a 120% increase in CTR, gaining 75 times more GMV through a robust TikTok Shop strategy.
- [Yogibo](http://dev-avenue-z.pantheonsite.io/case-studies/yogibo/): Partnering with our performance media team, Yogibo increased ROAS by 168% and revenue by over 500% in just 30 days.
- [TikTok Beauty Brand NDA](http://dev-avenue-z.pantheonsite.io/case-studies/tiktok-beauty-brand-nda/): Through a deep dive into their audience profile and strategic influencer content, this beauty brand used TikTok Shop to increase GMV by 200%.
- [Twice](http://dev-avenue-z.pantheonsite.io/case-studies/twice/): TWICE partnered with our performance media team to enhance their creative strategy, resulting in a 174% increase in revenue and 36% decrease in CPA.
- [Saranghae](http://dev-avenue-z.pantheonsite.io/case-studies/saranghae/): With a robust performance media strategy, Saranghae saw a 15% increase in subscriptions and 332% increase in abandoned cart ROI in just 60 days.
- [Klora](http://dev-avenue-z.pantheonsite.io/case-studies/klora/): Klora worked with the Avenue Z performance media team to build a cost-effective strategy, seeing a 150% increase in ROAS in just two months.
- [Dirty Lemon](http://dev-avenue-z.pantheonsite.io/case-studies/dirty-lemon/): DIRTY LEMON worked with the Avenue Z PR team to expand their footprint beyond social media, securing high-profile press coverage to reach a broader demographic.
- [Primetime Partners](http://dev-avenue-z.pantheonsite.io/case-studies/primetime-partners/): Seeking to gain support from a diverse audience, Primetime Partners worked with Avenue Z to gain top-tier coverage in business, health and finance publications.
- [Better](http://dev-avenue-z.pantheonsite.io/case-studies/better/): Better worked with Avenue Z's fintech PR team to shift the narrative after widespread negative coverage, leading to Better's IPO in August 2023.
- [April](http://dev-avenue-z.pantheonsite.io/case-studies/april/): april is the premier platform for AI-powered tax solutions and leveraged Avenue Z's fintech PR services to boost brand recognition and top-tier media hits.
- [Social Commerce Solutions](http://dev-avenue-z.pantheonsite.io/social-commerce/): Drive e-commerce growth and stay ahead of your competition with leading social commerce agency solutions to increase following, exposure, and revenue
- [Dave](http://dev-avenue-z.pantheonsite.io/case-studies/dave/): Dave wanted to elevate their brand presence ahead of their SPAC in 2021, working with our fintech PR team to gain dozens of positive media hits.
- [Tina Fleming](http://dev-avenue-z.pantheonsite.io/expertise/tina-fleming/): Tina Fleming is the Senior Director of Strategy for Avenue Z specializing in B2B Content Marketing, SEO, Lead Generation, and CRO capabilities.
- [David Corchado](http://dev-avenue-z.pantheonsite.io/expertise/david-corchado/): David Corchado is a renowned data and development expert that specializes in technology infrastructure, website development, analytics and convergence marketing.
- [Our Industries](http://dev-avenue-z.pantheonsite.io/industries/): The Convergence Agency that specializes in Digital Marketing, Performance Media, and PR for these key industry sectors.
- [Johnny Hughes](http://dev-avenue-z.pantheonsite.io/expertise/johnny-hughes/): Johnny Hughes is an award-winning digital marketing advisor, leading B2B clients through full-funnel lead generation, AI integration and CRO strategies.
- [Dr. Jonathan Snow](http://dev-avenue-z.pantheonsite.io/expertise/jon-snow/): Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z specializing in DTC, E-Commerce, Shopify, Performance Media, TikTok.
- [Nneka Etoniru](http://dev-avenue-z.pantheonsite.io/expertise/nneka-etoniru/): Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients.
- [Avenue Z Boston](http://dev-avenue-z.pantheonsite.io/boston/): We're an award-winning Boston communications agency dedicated to helping brands take control of their marketing through digital marketing, performance media and PR.
- [New York](http://dev-avenue-z.pantheonsite.io/new-york/): We're an award-winning New York communications agency dedicated to helping brands increase awareness, grow revenue, and take control of their marketing.
- [Convergence Media](http://dev-avenue-z.pantheonsite.io/convergence-media/): Convergence media is a strategic, coordinated approach to boosting brand performance, digital authority and influence—the new era of integrated marketing.
- [Rally](http://dev-avenue-z.pantheonsite.io/case-studies/rally/): Seeking to expand their brand's footprint, Rally worked with Avenue Z to establish itself as a leading voice in the alternative investment marketplace.
- [About Us](http://dev-avenue-z.pantheonsite.io/about-us/): Avenue Z is an award-winning agency dedicated to creating high-performing digital marketing and PR campaigns that drive pipeline revenue for category leading brands.
- [Miami](http://dev-avenue-z.pantheonsite.io/miami/): We're an award-winning Miami communications agency dedicated to helping brands take control of their marketing through digital marketing, performance media and PR.
- [Orlando](http://dev-avenue-z.pantheonsite.io/orlando/): We're an award-winning Orlando communications agency dedicated to helping brands take control of their marketing through digital strategy, performance media and PR.
- [Our Expertise](http://dev-avenue-z.pantheonsite.io/expertise/): Our team of digital marketing and PR experts have decades of experience in demand generation, social commerce, and communication strategy.
- [Marketing Technology](http://dev-avenue-z.pantheonsite.io/technology/): Our propriety marketing technology solutions enables our team to gain valuable insights that allow us to make strategic decisions at all conversion points.
- [WellnessSpace Brands](http://dev-avenue-z.pantheonsite.io/case-studies/wellnessspace-brands/): Working with the Avenue Z digital marketing team, Wellness Space relaunched their B2B and B2C campaigns, leading to a 45% increase in leads.
- [Spider Mower USA](http://dev-avenue-z.pantheonsite.io/case-studies/spider-mower-usa/): Seeking to reach a new audience, Spider Mower worked with Avenue Z to build a new website and content strategy, leading to a 120% increase in demo requests.
- [ei Funding](http://dev-avenue-z.pantheonsite.io/case-studies/ei-funding/): A trusted provider of invoice factoring, ei Funding worked with Avenue Z on a fresh digital strategy, leading to a 1438% increase in ranked keywords.
- [AdventHealth](http://dev-avenue-z.pantheonsite.io/case-studies/advent-health-nicholson-center/): AdventHealth Nicholson Center worked with Avenue Z on a new website that led to a 210% increase in ranked keywords and three times more clinical registrations.
- [e2open](http://dev-avenue-z.pantheonsite.io/case-studies/e2open/): e2open worked with Avenue Z's digital marketing team to implement a multilingual digital experience, leading to a 287% increase in website traffic.
- [Advantage Rent-A-Car](http://dev-avenue-z.pantheonsite.io/case-studies/advantage-rent-a-car/): Avenue Z redesigned Advantage Rent-a-Car's website, leading to a 210% increase in organic traffic and five times more online reservations.
- [Orlando Economic Partnership](http://dev-avenue-z.pantheonsite.io/case-studies/orlando-economic-partnership/): The Orlando Economic Partnership and Visit Orlando worked with Avenue Z to build a fresh website and lead generation strategy, leading to a 287% increase in web traffic.
- [Health Expertise](http://dev-avenue-z.pantheonsite.io/industries/healthcare/): Avenue Z is a healthcare marketing & PR agency that helps cutting-edge brands foster healthcare accessibility and innovation.
- [Design & Development Solutions](http://dev-avenue-z.pantheonsite.io/design/): Craft exceptional digital experiences with cutting-edge visuals that engage your audience and build brand visibility.
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- [Piper](http://dev-avenue-z.pantheonsite.io/case-studies/piper/): Avenue Z brought Piper's digital vision to life through a new website and targeted digital marketing campaigns, leading to over 40 new dealer contacts.
- [DTC & Luxury Expertise](http://dev-avenue-z.pantheonsite.io/dtc-luxury/): DTC & Luxury Redefining the Retail Landscape The Industry Direct-to-consumer (DTC) and luxury brands are redefining the retail landscape, offering...
- [Avenue Z](http://dev-avenue-z.pantheonsite.io/): We deliver highly strategic Communications, Media and Creative to enhance reputation, increase revenue and amplify reach for our clients. We drive influence.

## Posts

- [Avenue Z Names Whitney Hart as AI-Focused Chief Strategy Officer in Ambitious Move Driving PR and AI Optimization](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-names-whitney-hart-as-ai-focused-chief-strategy-officer-in-ambitious-move-driving-pr-and-ai-optimization/): The hire marks a pivotal milestone for the industry and Avenue Z, creating a new role for AI Optimization leadership...
- [Owning the Narrative: How Businesses Can Adapt to the New Media Era with Jeffrey Herzog](http://dev-avenue-z.pantheonsite.io/press-release/owning-the-narrative-how-businesses-can-adapt-to-the-new-media-era-with-jeffrey-herzog/): The way people consume media is changing fast, and in Forbes, Jeffrey Herzog explains why businesses must move beyond traditional...
- [DeepSeek’s Security Risks: What Business Leaders Need to Know with Johnny Hughes](http://dev-avenue-z.pantheonsite.io/press-release/deepseeks-security-risks-what-business-leaders-need-to-know/): DeepSeek is gaining traction as a low-cost AI tool, but as Johnny Hughes explains in Entrepreneur, its security risks could...
- [The Best Brand Collaborations of 2025](http://dev-avenue-z.pantheonsite.io/blog/the-best-brand-collaborations-of-2025/): Discover the best brand collaborations of 2025, from pop stars to luxury fashion, redefining marketing and engaging audiences in innovative...
- [SEMrush's New AI Toolkit: A Complete Review](http://dev-avenue-z.pantheonsite.io/blog/semrush-new-ai-toolkit-a-complete-review/): We just tested SEMrush’s new AI Toolkit, and the results were interesting—here’s what it gets right, where it falls short,...
- [Avenue Z Featured in TechCrunch: Leading the Charge in AI Optimization](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-featured-in-techcrunch-leading-the-charge-in-ai-optimization/): Avenue Z was featured in TechCrunch for pioneering AI search optimization, helping brands control their narrative in AI-driven search results—here’s...
- [The Trump-Zelensky Meeting: A Strategic Communications Breakdown](http://dev-avenue-z.pantheonsite.io/blog/the-trump-zelensky-meeting-a-strategic-communications-breakdown/): A high-stakes Oval Office meeting between Trump and Zelensky became a public spectacle—offering key lessons in strategic communication, power dynamics,...
- [Top PR Firms in Phoenix: Leading Agencies to Elevate Your Brand](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-phoenix-leading-agencies-to-elevate-your-brand/): These are the PR firms and strategic communications companies elevating brands in Phoenix.
- [Top 11 PR Firms in San Francisco: Media Relations, Crisis Management, and Thought Leadership](http://dev-avenue-z.pantheonsite.io/blog/top-11-pr-firms-in-san-francisco-media-relations-crisis-management-and-thought-leadership/): These are the PR firms and strategic communications companies elevating brands in San Francisco.
- [Hands-on with ChatGPT-4.5: What Tech Leaders Need to Know](http://dev-avenue-z.pantheonsite.io/blog/hands-on-with-chatgpt-4-5/): Discover how ChatGPT-4.5 enhances accuracy, contextual understanding, and AI-driven interactions, helping fintech and tech leaders optimize their business into the future.
- [Top 9 AI Optimization Agencies Driving the Future of Digital Performance](http://dev-avenue-z.pantheonsite.io/blog/top-9-ai-optimization-agencies-driving-the-future-of-digital-performance/): These are the AI Optimization agencies driving the future of digital performance.
- [AI Crawlers vs. Traditional Crawlers: How AI Indexes the Web Differently](http://dev-avenue-z.pantheonsite.io/blog/ai-crawlers-vs-traditional-crawlers-how-ai-indexes-the-web-differently/): AI-powered crawlers are transforming web indexing by going beyond traditional link-following and keyword matching to understand context, process dynamic content,...
- [Top PR Firms in Minneapolis: The Agencies Defining Brand Success](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-minneapolis-the-agencies-defining-brand-success/): These are the PR firms and strategic communications companies elevating brands in Minneapolis.
- [Top PR Firms in Atlanta: The Agencies Shaping Brands in the Southeast](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-atlanta-the-agencies-shaping-brands-in-the-southeast/): These are the PR firms and strategic communications companies elevating brands in Atlanta.
- [2025 LinkedIn Organic Social Media Guide for Brands](http://dev-avenue-z.pantheonsite.io/blog/linkedin-organic-social-media-guide-for-brands/): Want to maximize your brand’s impact on LinkedIn in 2025? This guide covers the latest post specs, content strategies, and...
- [The Rise of Agentic eCommerce: How AI Agents Are Transforming Shopping & Brand Strategy](http://dev-avenue-z.pantheonsite.io/blog/the-rise-of-agentic-ecommerce-how-ai-agents-are-transforming-shopping-brand-strategy/): AI is no longer just a tool for information retrieval; OpenAI’s Operator & Agents mark the rise of agentic AI,...
- [The Ultimate Marketing & PR Glossary: 50+ Must-Know Terms for 2025](http://dev-avenue-z.pantheonsite.io/blog/the-ultimate-marketing-pr-glossary-50-must-know-terms-for-2025/): Stay ahead of the curve in marketing and PR with this comprehensive glossary of 50+ essential terms, including emerging trends...
- [AI Optimization: The Next Wave of Digital Influence](http://dev-avenue-z.pantheonsite.io/blog/ai-optimization-the-next-wave-of-digital-influence/): AI search is rewriting the rules of digital influence, just like SEO did in the early 2000s. If your brand...
- [How to Use AI Optimization (AIO) to Increase Brand Visibility](http://dev-avenue-z.pantheonsite.io/blog/ai-optimization-seo/): Unlock the power of Artificial Intelligence Optimization (AIO) to enhance your brand’s search visibility, PR strategy, and creative execution—discover the...
- [Top 11 PR Firms in Austin: Media Relations, Crisis Management, and Thought Leadership](http://dev-avenue-z.pantheonsite.io/blog/top-11-pr-firms-in-austin/): These are the PR firms and strategic communications companies elevating brands in Austin.
- [Top Social Media Marketing Agencies in Dallas: Elevate Your Digital Presence](http://dev-avenue-z.pantheonsite.io/blog/top-social-media-marketing-agencies-in-dallas/): Dallas is a hotspot for creativity and digital innovation—discover the top social media marketing agencies that can help your brand...
- [Top Digital Marketing Agencies in Austin: The Best Partners to Elevate Your Brand](http://dev-avenue-z.pantheonsite.io/blog/top-digital-marketing-agencies-in-austin-the-best-partners-to-elevate-your-brand/): These are the digital marketing companies elevating brand reputation and revenue in Austin.
- [Fintech Islands 2025: Trust, Tech and Transformation](http://dev-avenue-z.pantheonsite.io/events/fintech-islands-2025-trust-tech-and-transformation/): At Fintech Islands 2025, global financial leaders explored how AI, decentralized finance, and new media are reshaping financial services, highlighting...
- [Legacy Media Isn’t Dead, It’s Ready for Repositioning with Jeffrey Herzog](http://dev-avenue-z.pantheonsite.io/press-release/legacy-media-isnt-dead-its-ready-for-repositioning-with-jeffrey-herzog/): Legacy media isn’t dead; it’s evolving. In Forbes, Avenue Z’s Jeffrey Herzog explains why brands shouldn’t abandon traditional outlets but...
- [This Week in the Press: The Trends Driving Finance, Tech, and Digital Growth | Vol. 1](http://dev-avenue-z.pantheonsite.io/blog/this-week-in-the-press-the-trends-driving-finance-tech-and-digital-growth-vol-1/): From fintech reshaping financial planning to digital media firms expanding their reach, this week’s headlines highlight the companies setting the...
- [Optimizing Your Website for AI Search and Agents](http://dev-avenue-z.pantheonsite.io/blog/optimizing-your-website-for-ai-search-and-agents/): AI-driven search engines process content differently than traditional SEO—learn the key technical optimizations to ensure your site remains visible and...
- [The 10 Best Super Bowl Ads of All Time](http://dev-avenue-z.pantheonsite.io/blog/the-10-best-super-bowl-ads-of-all-time/): For some, the Super Bowl is about football. For others, it's about wings, beer, and yelling at the TV. But...
- [What’s Driving Influence Now: New Media](http://dev-avenue-z.pantheonsite.io/blog/whats-driving-influence-now-new-media/): Influence is no longer about who holds the microphone; it’s about who captures attention. With the White House now welcoming...
- [ChatGPT vs. DeepSeek: The AI Search Engine Battle](http://dev-avenue-z.pantheonsite.io/blog/chatgpt-vs-deepseek-the-ai-search-engine-battle/): ChatGPT and DeepSeek take radically different approaches to AI-powered search. Understanding how they process information can help your brand stay...
- [Meet Jeffrey Herzog: The Tech Titan and Search Pioneer Behind Avenue Z’s Influence Revolution](http://dev-avenue-z.pantheonsite.io/blog/meet-jeffrey-herzog-the-tech-titan-and-search-pioneer-behind-avenue-zs-influence-revolution/): Jeffrey Herzog, the visionary behind Avenue Z, is redefining influence for the AI era—blending search marketing, media, and technology to...
- [DeFi Retreat 2025: Key Takeaways and Emerging Trends](http://dev-avenue-z.pantheonsite.io/events/defi-retreat-2025-key-takeaways-and-emerging-trends/): At the DeFi Retreat North America, top regulators, fintech executives, and digital asset leaders gathered to discuss the future of...
- [Legacy Beauty Brands: How to Stay Relevant in a Crowded Market](http://dev-avenue-z.pantheonsite.io/blog/legacy-beauty-brands-how-to-stay-relevant-in-a-crowded-market/): Can legacy beauty giants outshine the new wave of disruptors, or will fresh faces like Rare Beauty and Saie steal...
- [How Technology Leaders Must Adapt Communications in 2025](http://dev-avenue-z.pantheonsite.io/blog/how-technology-leaders-must-adapt-communications-in-2025/): How can technology leaders refine their communications strategies in 2025? As AI innovation accelerates and public expectations shift, leaders must...
- [How to Choose the Right Partners to Scale Your eCommerce Growth](http://dev-avenue-z.pantheonsite.io/blog/how-to-choose-the-right-partners-to-scale-your-ecommerce-growth/): Choosing the right partners—whether an agency, tech vendor, or consultant—can make or break your eCommerce growth, so a strategic approach...
- [The Fine Line Interview with Nneka Etoniru](http://dev-avenue-z.pantheonsite.io/press-release/the-fine-line-interview-with-nneka-etoniru/): Avenue Z’s EVP Nneka Etoniru explores when rebranding makes sense, how brands like Jaguar and Porsche balance heritage with innovation,...
- [Top 13 Public Relations Firms in Washington, D.C.](http://dev-avenue-z.pantheonsite.io/blog/top-public-relations-firms-in-washington-d-c/): Elevate your brand in the nation’s capital.
- [Avenue Z Expands Miami Office, Reflecting Rapid Growth Amid the City’s Economic, Tech, and Creator Boom](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-expands-miami-office-reflecting-rapid-growth-amid-the-citys-economic-tech-and-creator-boom/): Expansion marks a new milestone for Avenue Z, unveiling its Creator Studios and entrenching Miami as a center for innovation...
- [Top PR Firms in San Jose: Elevate Your Brand in Silicon Valley](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-san-jose/): These are the PR firms and strategic communications companies elevating brands in San Jose.
- [The Ultimate Guide to Embedded Finance: Opportunities and Strategies for Brands](http://dev-avenue-z.pantheonsite.io/blog/the-ultimate-guide-to-embedded-finance/): Discover how embedded finance is transforming industries, enabling brands to integrate seamless financial solutions and unlock new revenue streams in...
- [What Leaders Can Learn from TikTok: The Infinite Infotainment and eCommerce Opportunity](http://dev-avenue-z.pantheonsite.io/blog/what-leaders-can-learn-from-tiktok-the-infinite-infotainment-and-ecommerce-opportunity/): TikTok transformed digital marketing, but its uncertain future is a wake-up call for brands that rely too heavily on any...
- [Instagram Affiliate Program FAQ: Your Quick Start Guide](http://dev-avenue-z.pantheonsite.io/blog/instagram-affiliate-program-faq/): Discover how Instagram’s affiliate program is empowering creators and brands to drive revenue through seamless shopping and curated affiliate shops.
- [Unlock New Revenue Streams with Instagram’s Affiliate Program](http://dev-avenue-z.pantheonsite.io/blog/new-instagram-affiliate-program/): Discover how Instagram’s affiliate program is empowering creators and brands to drive revenue through seamless shopping and curated affiliate shops.
- [Top 13 PR Firms in Houston: Elevate Your Brand in the Energy Capital](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-houston/): Discover how Houston’s top PR firms combine creativity and strategic communications to help brands thrive in industries like energy, healthcare,...
- [Top 14 PR Firms in Boston](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-boston/): These are the top strategic communications and PR firms making waves in Boston.
- [How Leaders Can Align Competing Board Interests with Jeffrey Herzog](http://dev-avenue-z.pantheonsite.io/press-release/how-leaders-can-align-competing-board-interests/): Avenue Z CEO Jeffrey Herzog shares with Forbes how aligning board priorities with a shared purpose fosters unity and success.
- [How Bumble and Amelia Dimoldenberg Are Redefining Influencer Partnerships](http://dev-avenue-z.pantheonsite.io/blog/how-bumble-and-amelia-dimoldenberg-are-redefining-influencer-partnerships/): We're swiping right on this partnership.
- [How Social Commerce Data Can Transform Brand Strategies with David Corchado](http://dev-avenue-z.pantheonsite.io/press-release/how-social-commerce-data-can-transform-brand-strategies-with-david-corchado/): Avenue Z’s David Corchado shares in Forbes how brands can leverage social commerce insights from TikTok, Instagram, and YouTube Shopping...
- [The Top 14 PR Firms in Chicago](http://dev-avenue-z.pantheonsite.io/blog/the-top-14-pr-firms-in-chicago/): These are the strategic communications and PR firms making waves in Chicago.
- [Bold Predictions for 2025: Buckle Up.](http://dev-avenue-z.pantheonsite.io/blog/bold-predictions-for-2025-buckle-up/): 2025 is the year disruption becomes opportunity—AI, media wars, and trust will define who leads and who follows.
- [Everything You Need to Know About the US TikTok Ban (So Far)](http://dev-avenue-z.pantheonsite.io/blog/everything-you-need-to-know-about-the-us-tiktok-ban-so-far/): Is TikTok on the brink of a ban, or will it keep reshaping e-commerce? Here's what brands need to know—and...
- [Why Every Brand Needs an Influencer Strategy with Johnny Hughes](http://dev-avenue-z.pantheonsite.io/press-release/why-every-brand-needs-an-influencer-strategy-with-johnny-hughes/): If your brand hasn’t tapped into influencer marketing, you’re missing out on one of the most effective ways to connect...
- [The 15 Most Visited Websites of 2024](http://dev-avenue-z.pantheonsite.io/blog/the-15-most-visited-websites-of-2024/): Looking for the most visited sites of 2024? Here's the ultimate list of top players.
- [16 Top Web Design Agencies in Dallas](http://dev-avenue-z.pantheonsite.io/blog/16-top-web-design-agencies-in-dallas/): These are the web design agencies making waves for the most innovative brands in Dallas.
- [Is the Sky Falling Because of Meta’s New Data-Sharing Policy?](http://dev-avenue-z.pantheonsite.io/blog/is-the-sky-falling-because-of-metas-new-data-sharing-policy/): Sharing is caring... right? Not with this new Meta update.
- [Here Are the Best B2B Ads of 2024](http://dev-avenue-z.pantheonsite.io/blog/here-are-the-best-b2b-ads-of-2024/): Your B2B company's favorite B2B companies (ad edition).
- [What’s up with Jaguar’s New Rebrand?](http://dev-avenue-z.pantheonsite.io/blog/whats-up-with-jaguars-new-rebrand/): The most controversial rebrand of 2024... let's talk about Jaguar.
- [Top PR Firms in Dallas: Best-in-Class Agencies to Watch](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-dallas-best-in-class-agencies-to-watch/): Discover how Dallas's top PR agencies are transforming brands across industries—explore our curated list of firms that combine local expertise...
- [Top Beauty Marketing Agencies of 2024](http://dev-avenue-z.pantheonsite.io/blog/top-beauty-marketing-agencies-of-2024/): In the beauty world, having the right marketing strategy is essential for standing out. Whether through social media, influencer partnerships,...
- [Top 8 Must-Attend Events at Art Basel 2024](http://dev-avenue-z.pantheonsite.io/events/top-8-must-attend-events-at-art-basel-2024/): Art Basel 2024 is your gateway to groundbreaking art, Web3 innovations, and exclusive networking opportunities you won’t want to miss.
- [The Power of New Media: A Call to Adapt](http://dev-avenue-z.pantheonsite.io/blog/the-power-of-new-media-a-call-to-adapt/): By now, you’ve heard about the power of new media to influence, transform, and forge deeper connections with audiences. Platforms like TikTok, YouTube, X, Substack, Applovin, and even AI-powered search excel in one key area: speed. Their rapid content creation and fast-paced news cycles are reshaping how consumers engage with brands—and how brands approach the market.%
- [Bristol Rae Jones Honored Among Inspiring FinTech Females 2024](http://dev-avenue-z.pantheonsite.io/press-release/bristol-rae-jones-honored-among-inspiring-fintech-females-2024/): Here are the women shaping the future of FinTech in 2024, including leaders from Bank of America, Portage, Morgan Stanley,...
- [Why Are AppLovin eCommerce Ads Performing Better Than TikTok, Snapchat, and YouTube?](http://dev-avenue-z.pantheonsite.io/blog/why-are-applovin-e-commerce-ads-performing-better-than-tiktok-snapchat-and-youtube/): Why is AppLovin outperforming seasoned platforms like TikTok and Snapchat? Discover how its 100% thumb stop rate and the novelty...
- [Digital Influence and Economic Growth with OEP's Laureen Martinez](http://dev-avenue-z.pantheonsite.io/blog/digital-influence-and-economic-growth-with-oeps-laureen-martinez/): Discover how Orlando’s "Unbelievably Real" brand and innovative digital strategies are transforming the city into a global creative hub in...
- [Building a Personal Brand That Sticks: Lessons from Bronfman, Stewart, and the New Media Era](http://dev-avenue-z.pantheonsite.io/blog/building-a-personal-brand-that-sticks-lessons-from-bronfman-stewart-and-the-new-media-era/): Hannah Bronfman and Martha Stewart prove that reinvention, authenticity, and community-building aren’t just for celebs—they’re essential lessons for businesses looking...
- [How AI is Revolutionizing Black Friday and Cyber Monday Sales](http://dev-avenue-z.pantheonsite.io/press-release/how-ai-is-revolutionizing-black-friday-and-cyber-monday-sales/): As we navigate the bustling avenues of Black Friday and Cyber Monday (BFCM), it’s evident that the digital landscape is...
- [Will AppLovin Be a Viable Performance Media Channel in 2025 for E-Commerce Brands?](http://dev-avenue-z.pantheonsite.io/blog/will-applovin-be-a-viable-performance-media-channel-in-2025-for-e-commerce-brands/): Is AppLovin the next big thing in e-commerce advertising or just a fleeting trend? Dive into the insights and unanswered...
- [ChatGPT Surges Ahead in the Battle for Search Marketing Share](http://dev-avenue-z.pantheonsite.io/blog/chatgpt-surges-ahead-in-the-battle-for-search-marketing-share/): ChatGPT is rapidly gaining search marketing share, surpassing Bing and even social platforms combined. Learn how brands can stay competitive in this shifting search landscape.
- [Crisis Management in Action: How McDonald’s Turned a Challenge Into Opportunity](http://dev-avenue-z.pantheonsite.io/blog/crisis-management-in-action-how-mcdonalds-turned-a-challenge-into-opportunity/): When a crisis hits, how a brand responds can make all the difference—McDonald’s recent $100M recovery plan highlights the power...
- [AI Share of Voice: Track Your Brand’s Ranking and Mentions on ChatGPT](http://dev-avenue-z.pantheonsite.io/blog/ai-share-of-voice-track-brand-mentions-chatgpt/): How to track brand mentions on ChatGPT to measure your AI Share of Voice. As AI search continues to expand, you need to monitor your brand's visibility.
- [SHRM Women in Leadership 2024: 7 Powerful Strategies to Build Authentic Leadership](http://dev-avenue-z.pantheonsite.io/press-release/shrm-women-in-leadership-2024-7-powerful-strategies-to-build-authentic-leadership/): Here are seven actionable strategies from the SHRM Women in Leadership 2024 Conference to cultivate authentic leadership and impact.
- [The Best Brand Collaborations of 2024](http://dev-avenue-z.pantheonsite.io/blog/the-best-brand-collaborations-of-2024/): Michael Cera is the new face of CeraVe? Who would have thought? Well, there’s more where that came from. This...
- [Cookie Consent Compliance: Best Practices for Enterprise Data Privacy](http://dev-avenue-z.pantheonsite.io/blog/cookie-consent-compliance-best-practices-for-enterprise-data-privacy/): As data privacy laws intensify, enterprises can't afford non-compliance—our guide provides the top cookie consent practices to help you stay...
- [11 Brand Strategies to Ensure Product and Service Quality Control](http://dev-avenue-z.pantheonsite.io/press-release/11-brand-strategies-to-ensure-product-and-service-quality-control/): Fast Company’s latest article, 11 Brand Strategies to Ensure Product and Service Quality Control, features Avenue Z’s Jonathan Snow on...
- [Top Podcasts for Fintech Brands: Level-Up Your Fintech PR Strategy](http://dev-avenue-z.pantheonsite.io/blog/top-podcasts-for-fintech-brands-level-up-your-fintech-pr-strategy/): For fintech brands aiming to stand out — these are the podcasts that boost visibility, credibility, and connection with key...
- [Mastering Multi-Site SEO with Johnny Hughes](http://dev-avenue-z.pantheonsite.io/press-release/mastering-multi-site-seo-with-johnny-hughes/): "Multi-site SEO isn’t just about optimizing sites in isolation; it’s about creating a cohesive digital presence that makes each domain...
- [Introducing ChatGPT Search and the AI Search Revolution](http://dev-avenue-z.pantheonsite.io/blog/introducing-chatgpt-search-and-the-ai-search-revolution/): With the launch of OpenAI’s ChatGPT Search, brands must adapt to a new era of digital discovery, leveraging AI to...
- [How to Effectively Use Content Marketing in B2B: Engaging Decision-Makers](http://dev-avenue-z.pantheonsite.io/blog/how-to-effectively-use-content-marketing-in-b2b-engaging-decision-makers/): Crafting high-impact content is essential in B2B marketing, where connecting with decision-makers requires strategies that engage, educate, and build trust...
- [Driving Influence Across All Channels: The Key to Winning the 2024 Election or Maximizing Black Friday ROI](http://dev-avenue-z.pantheonsite.io/blog/driving-influence-across-all-channels-the-key-to-winning-the-2024-election-or-maximizing-black-friday-roi/): Influence doesn’t thrive in a vacuum. Both politics and retail now depend on consistent, impactful messaging across every available channel...
- [Mastering Public Affairs: What Businesses Need to Know for 2024 and Beyond](http://dev-avenue-z.pantheonsite.io/press-release/mastering-public-affairs-what-businesses-need-to-know-for-2024-and-beyond/): As media and tech giants shape public discourse, businesses face new challenges in reaching their audiences. Discover how Avenue Z’s...
- [Top PR Firms in Miami: Best-in-Class Agencies to Watch](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-miami-best-in-class-agencies-to-watch/): Miami has become a buzzing hotspot for creativity, innovation, and growth, making it the perfect place for top PR firms...
- [Top PR Firms Transforming the FinTech Industry](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-transforming-the-fintech-industry/): A strong PR strategy can be a game-changer. Whether you're a startup disrupting financial services or an established player, the...
- [How to Go Viral: Building an Affiliate Influencer Army](http://dev-avenue-z.pantheonsite.io/press-release/how-to-go-viral-building-an-affiliate-influencer-army/): Going viral isn't a matter of luck—it's about smart partnerships with the right influencers. In a recent article, Fast Company...
- [Asset Managers: Navigating Communications in the Election Season](http://dev-avenue-z.pantheonsite.io/blog/asset-managers-navigating-communications-in-the-election-season/): As the U. S. Presidential Election nears, corporate leaders and investment managers are treading carefully on controversial issues like DEI,...
- [10 Signs It’s Time for Your Beauty Brand to Hire a Marketing Agency](http://dev-avenue-z.pantheonsite.io/blog/10-signs-its-time-for-your-beauty-brand-to-hire-a-marketing-agency/): Struggling to break into major retailers? Overwhelmed by the demands of influencer marketing and keeping your brand consistent across channels?...
- [How to Leverage TikTok Search Ads for BFCM Success](http://dev-avenue-z.pantheonsite.io/blog/how-to-leverage-tiktok-search-ads-for-bfcm-success/): As BFCM approaches, TikTok is set to be a key platform for engaging Gen Z shoppers. With its video-first format...
- [An Evening with Nigeria’s Foreign Minister: Conversations on the Future of Nigeria’s Global Role](http://dev-avenue-z.pantheonsite.io/press-release/an-evening-with-nigerias-foreign-minister-conversations-on-the-future-of-nigerias-global-role/): Nneka Etoniru recently attended a conversation with Nigeria’s Foreign Minister, His Excellency Yusuf Tuggar, discussing Nigeria’s growing global influence and...
- [Breaking the Pinkwashing Cycle with Nneka Etoniru](http://dev-avenue-z.pantheonsite.io/press-release/breaking-the-pinkwashing-cycle-with-nneka-etoniru/): In an eye-opening PR Week article, Nneka Etoniru of Avenue Z calls for more authentic breast cancer campaigns that go...
- [Breast Cancer Survivors in Comms with Nneka Etoniru](http://dev-avenue-z.pantheonsite.io/press-release/breast-cancer-survivors-in-comms-with-nneka-etoniru/): In a powerful PR Week article, Avenue Z's EVP of Global Strategy, Nneka Etoniru, shares her journey of balancing a...
- [Boost FinTech Authority: How PR and SEO Help Meet Google YMYL Standards](http://dev-avenue-z.pantheonsite.io/blog/boost-fintech-authority-how-pr-and-seo-help-meet-google-ymyl-standards/): For fintech brands, standing out in a competitive market requires more than just innovation—it demands trust and credibility. By combining...
- [Everything You Need to Know About HubSpot’s Breeze Intelligence](http://dev-avenue-z.pantheonsite.io/blog/everything-you-need-to-know-about-hubspots-breeze-intelligence/): Unlock the full potential of HubSpot’s new Breeze AI to streamline your marketing, sales, and customer experience workflows. Learn how...
- [These Are The Top PR Firms in Orlando](http://dev-avenue-z.pantheonsite.io/blog/these-are-the-top-pr-firms-in-orlando/): Orlando isn’t just famous for its theme parks; it’s also home to some of the best public relations (PR) firms...
- [Top 5 Beauty Brands Crushing Their TikTok Content Strategy](http://dev-avenue-z.pantheonsite.io/blog/top-5-beauty-brands-crushing-their-tiktok-content-strategy/): If you're a beauty brand and not on TikTok, you're missing out on a powerful platform driving online and in-store...
- [The DOJ vs. Google: What the Verdict Means for Marketers](http://dev-avenue-z.pantheonsite.io/blog/the-doj-vs-google-what-the-verdict-means-for-marketers/): Google's recent loss in its antitrust case against the DOJ is poised to reshape the digital advertising landscape, with potential...
- [Top PR Firms in NYC: The Best Agencies Elevating Brands](http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-nyc-the-best-agencies-elevating-brands/): New York City is the heart of the public relations world, housing some of the most creative and influential PR...
- [Mastering Your BFCM Ad Strategy: Top Performance Media Tips](http://dev-avenue-z.pantheonsite.io/blog/mastering-your-bfcm-ad-strategy-top-performance-media-tips/): Black Friday and Cyber Monday are around the corner, and getting your ad strategy right is crucial for scaling your...
- [TikTok: It’s Time To Be On It. Learn how with Jonathan Snow in Playtime Magazine](http://dev-avenue-z.pantheonsite.io/press-release/tiktok-its-time-to-be-on-it-learn-how-with-jonathan-snow-in-playtime-magazine/): If you're not on TikTok yet, you're missing out—66% of users say it inspires them to shop, and 80% of...
- [Harnessing the Power of Video for B2B Lead Generation—With The Help of AI](http://dev-avenue-z.pantheonsite.io/blog/harnessing-the-power-of-video-for-b2b-lead-generation-with-the-help-of-ai/): Looking to uplevel your B2B content strategy? AI-powered video is transforming lead generation by making it easier to engage prospects,...
- [Leading Influencer Marketing Agencies to Watch in 2024](http://dev-avenue-z.pantheonsite.io/blog/leading-influencer-marketing-agencies-to-watch-in-2024/): Looking to boost brand awareness, drive engagement, and increase sales? Check out our top picks for the best influencer marketing...
- [Election 2024: Key Communications Guidelines for Business Resilience](http://dev-avenue-z.pantheonsite.io/blog/election-2024-key-communications-guidelines-for-business-resilience/): As we gear up for the October 1st Vice Presidential Debate between Senator JD Vance and Governor Tim Walz, we...
- [BFCM 2024 Roundup: Top Strategies from TikTok, Shopify, and Klaviyo for Holiday Success](http://dev-avenue-z.pantheonsite.io/blog/bfcm-2024-roundup-top-strategies-from-tiktok-shopify-and-klaviyo-for-holiday-success/): In this BFCM 2024 Roundup, discover top strategies from TikTok, Shopify, and Klaviyo to supercharge your holiday marketing and drive...
- [How TikTok Can Supercharge Your Holiday Campaigns in 2024](http://dev-avenue-z.pantheonsite.io/blog/how-tiktok-can-supercharge-your-holiday-campaigns-in-2024/): Get ready for the holiday rush! TikTok is the ultimate platform for brands to spark discovery, drive engagement, and boost...
- [Top Public Affairs PR Agencies of 2024: Best-in-Class Firms Leading the Industry](http://dev-avenue-z.pantheonsite.io/blog/top-public-affairs-pr-agencies-of-2024-best-in-class-firms-leading-the-industry/): In 2024, public affairs PR agencies play a crucial role in shaping policy, managing reputations, and influencing public opinion. This...
- [How to Get Your Beauty Brand Noticed by Major Retailers: An eCommerce Playbook](http://dev-avenue-z.pantheonsite.io/blog/how-to-get-your-beauty-brand-noticed-by-major-retailers-an-ecommerce-playbook/): Breaking into major retailers is no small feat for beauty brands. Here are our pro tips on standing out and...
- [Our San Francisco & LA Tech Week Events: A Blend of Comedy and Tech](http://dev-avenue-z.pantheonsite.io/events/our-san-francisco-la-tech-week-events-a-blend-of-comedy-and-tech/): Looking for a fun way to mix tech and laughs? The Tech Week events in San Francisco and LA have...
- [Our Top Picks: DC Fintech Week 2024](http://dev-avenue-z.pantheonsite.io/events/our-top-picks-dc-fintech-week-2024/): DC Fintech Week 2024 promises a dynamic lineup of panels and discussions centered around the latest innovations and challenges in...
- [Our Picks for Money 20/20 Vegas: Must-Attend Events for Influence, PR, Crisis, and Public Affairs](http://dev-avenue-z.pantheonsite.io/events/our-picks-for-money-20-20-vegas-must-attend-events-for-influence-pr-crisis-and-public-affairs/): Money 20/20 Vegas is the go-to event for professionals in finance, fintech, and communications. If you're in PR, crisis management,...
- [Top 11 Event Picks from Climate Week NYC and UN General Assembly High-Level Week](http://dev-avenue-z.pantheonsite.io/events/top-11-event-picks-from-climate-week-nyc-and-un-general-assembly-high-level-week/): New York City is hosting two major events—Climate Week NYC and the UN General Assembly High-Level Week—from September 22 to...
- [Our Top Picks: Los Angeles #TechWeek](http://dev-avenue-z.pantheonsite.io/events/our-top-picks-los-angeles-techweek/): Explore the top events at LA #TechWeek, from exclusive networking opportunities to insightful panel discussions, designed to help founders, investors,...
- [Our Top Picks: San Francisco #TechWeek](http://dev-avenue-z.pantheonsite.io/events/our-top-picks-san-francisco-techweek/): Explore the top events at SF #TechWeek, from exclusive networking opportunities to insightful panel discussions, designed to help founders, investors,...
- [Mastering Your Next Media Interview: 18 Tips for Success](http://dev-avenue-z.pantheonsite.io/press-release/mastering-your-next-media-interview-18-tips-for-success/): Media interviews are a great way to share your story, build your brand, and connect with a broader audience. But...
- [From Influencer to Checkout: How Beauty Brands can Dominate Social Commerce](http://dev-avenue-z.pantheonsite.io/blog/from-influencer-to-checkout-how-beauty-brands-can-dominate-social-commerce/): No industry has mastered influencer marketing quite like beauty. Explore how platforms like YouTube and TikTok are transforming the way...
- [AI Slop is Everywhere We Look — Here's How Businesses Can Avoid the AI Slop Cycle](http://dev-avenue-z.pantheonsite.io/press-release/ai-slop-is-everywhere-we-look-heres-how-businesses-can-avoid-the-ai-slop-cycle/): AI slop is the latest wave of digital clutter—content generated by AI tools that prioritize speed and volume over quality....
- [The Best Beauty, Health & Wellness DTC Events of 2024 - 2025](http://dev-avenue-z.pantheonsite.io/events/the-best-beauty-health-wellness-dtc-events-of-2024-2025/): The beauty, health, and wellness world is booming, and keeping up with the latest trends and innovations is more important...
- [The Best Brand Collaborations of Summer 2024](http://dev-avenue-z.pantheonsite.io/blog/the-best-brand-collaborations-of-summer-2024/): Cool brands working with cool brands—what’s not to love? This summer, we saw some of the most exciting and innovative...
- [Our Ultimate Guide to the Most Valuable FinTech Events in 2024-2025](http://dev-avenue-z.pantheonsite.io/events/our-ultimate-guide-to-the-most-valuable-fintech-events-in-2024-2025/): The FinTech world is buzzing, and if you want to stay ahead of the game, you need to be where...
- [TikTok to Top Shop: How to Personalize On-Site Shopping Experiences for TikTok Shoppers](http://dev-avenue-z.pantheonsite.io/blog/tiktok-to-top-shop-how-to-personalize-on-site-shopping-experiences-for-tiktok-shoppers/): As the Black Friday/Cyber Monday (BFCM) season approaches, one of the most effective strategies for DTC retailers is to create...
- [LinkedIn’s New Video Carousels: A Strategic Push Toward Video Content](http://dev-avenue-z.pantheonsite.io/blog/linkedins-new-video-carousels-a-strategic-push-toward-video-content/): If you’ve been active on LinkedIn lately, you might have noticed a new feature quietly making its way into your...
- [Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-announces-strategic-partnerships-with-tiktok-shops-and-shopify-driving-new-advancements-in-social-commerce/): Unparalleled Cross-Platform Access Helps Consumer Brands Reach Creators, Shoppers in the Q4 Holiday Retail Season
- [David Corchado on AI and Strategic Innovation:  AItech365 Interview](http://dev-avenue-z.pantheonsite.io/press-release/david-corchado-on-ai-and-strategic-innovation-aitech365-interview/): David Corchado, Co-Founder and Chief Strategy & Technology Officer at Avenue Z, explores AI’s transformative impact and strategic integration in...
- [Jonathan Snow on E-commerce Evolution in Martech360 Interview](http://dev-avenue-z.pantheonsite.io/press-release/jonathan-snow-on-e-commerce-evolution-in-martech360-interview/): Jonathan Snow, Co-Founder and CIO of Avenue Z, discusses the future of e-commerce, AI-driven strategies, and the importance of adaptability...
- [Navigating the New Meta Algorithm Updates: What Advertisers Need to Know](http://dev-avenue-z.pantheonsite.io/blog/navigating-the-new-meta-algorithm-updates-what-advertisers-need-to-know/): If you’ve noticed a sudden spike in your Meta CPMs today, don’t be alarmed.
- [Johnny Hughes on Embracing Innovation: MarTech 360 Interview](http://dev-avenue-z.pantheonsite.io/press-release/johnny-hughes-on-embracing-innovation-martech-360-interview/): Johnny Hughes, Co-Founder and CMO of Avenue Z, explores digital transformation, AI, and convergence in his Martech360 interview, offering insights...
- [Avenue Z Recognized as a Leading Advertising and Social Media Firm](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-recognized-as-a-leading-advertising-and-social-media-firm/): Did you hear the good news? Avenue Z was ranked top among Central Florida’s advertising and social media firms by...
- [How PR and Search Are Converging To Shape Business Success](http://dev-avenue-z.pantheonsite.io/blog/pr-and-search-convergence/): Explore how the convergence of PR and SEO can enhance your business's reputation and drive revenue with insights from industry experts in our latest video.
- [The Future of Search: Driving Influence](http://dev-avenue-z.pantheonsite.io/blog/the-future-of-search-driving-influence/): See how top search results drive influence and trust. Discover practical strategies for a holistic search approach, integrating content marketing, social media, PR and more.
- [How Different Generations Search the Internet — And How These Trends Can Change Your Business](http://dev-avenue-z.pantheonsite.io/press-release/how-different-generations-search-the-internet-and-how-these-trends-can-change-your-business/): From the yellow pages to voice-activated searches, how we seek information has transformed dramatically.
- [Convergence Marketing: Balancing Automation With Human Relationships](http://dev-avenue-z.pantheonsite.io/press-release/convergence-marketing-balancing-automation-with-human-relationships/): In a transformative shift poised to revolutionize our industry, we are moving beyond the outdated concept of integrated marketing with...
- [The Evolution of Affiliate and Influencer Marketing: From Peak Popularity to Resurgence](http://dev-avenue-z.pantheonsite.io/press-release/the-evolution-of-affiliate-and-influencer-marketing-from-peak-popularity-to-resurgence/): Affiliate and influencer marketing have evolved significantly over the past two decades, merging into a comprehensive solution that has transformed...
- [Integrating TikTok SEO into Your Broader Digital Marketing Plan](http://dev-avenue-z.pantheonsite.io/blog/integrating-tiktok-seo-into-your-broader-digital-marketing-plan/): TikTok isn't just for dance challenges and viral memes anymore. It's evolving into a powerful search engine.
- [The Convergence of Social and Search: Maximizing Visibility Across Platforms](http://dev-avenue-z.pantheonsite.io/blog/the-convergence-of-social-and-search-maximizing-visibility-across-platforms/): Search is no longer confined to Google’s search engine results page (SERP). Today, search spans across various platforms, including YouTube,...
- [From Likes to Sales: Boost Your Social Commerce with Avenue Z at PLAYTIME & Kids Hub New York](http://dev-avenue-z.pantheonsite.io/events/from-likes-to-sales-boost-your-social-commerce-with-avenue-z-at-playtime-kids-hub-new-york/): Join us at the PLAYTIME & Kids Hub New York Event - July 28-30, 2024, at the Metropolitan Pavilion, NYC....
- [Expert Opinion: What Should Boeing Do to Repair Its Damaged Reputation?](http://dev-avenue-z.pantheonsite.io/press-release/expert-opinion-what-should-boeing-do-to-repair-its-damaged-reputation/): There’s never a good time for a crisis—but the best possible time is an election year.
- [Amazon Prime Day 2024: Record Sales and What It Means for Your Brand](http://dev-avenue-z.pantheonsite.io/blog/amazon-prime-day-2024-record-sales-and-what-it-means-for-your-brand/): Amazon Prime Day has once again proven its dominance in the e-commerce landscape, setting a new record with $14. 2...
- [Avenue Z Promotes Nneka Etoniru to Executive Vice President of Global Brand Strategy](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-promotes-nneka-etoniru-to-executive-vice-president-of-global-brand-strategy/): We are proud to announce the appointment of Nneka Etoniru as Avenue Z's EVP, Global Brand Strategy.
- [Personalizing FinTech: A Human-Centric Approach to PR](http://dev-avenue-z.pantheonsite.io/blog/personalizing-fintech-a-human-centric-approach-to-pr/): Here’s the revised version: In the FinTech world, a strategic PR approach is crucial for ensuring your innovations are understood...
- [Understanding the DTC Lifecycle Paradigm: A Deep Dive into Revenue Trends](http://dev-avenue-z.pantheonsite.io/blog/understanding-the-dtc-lifecycle-paradigm-a-deep-dive-into-revenue-trends/): Does this revenue curve look familiar to you? This DTC (Direct-to-Consumer) trend is one that's been ingrained in my head,...
- [Elevating Influence: Avenue Z's Journey to #1 in AI Search Visibility for TikTok Shop](http://dev-avenue-z.pantheonsite.io/blog/elevating-influence-in-ai-search-for-tiktok-shop-seo/): Discover how Avenue Z leveraged its TikTok Shop expertise to boost reputation with SEO, thought leadership, and media, leading to top AI-driven search ranking.
- [The Evolving Landscape of Search: Analyzing Google's Search Generative Experience](http://dev-avenue-z.pantheonsite.io/blog/the-evolving-landscape-of-search-analyzing-googles-search-generative-experience/): The integration of Google’s Search Generative Experience (SGE) and AI Overviews (AIO) into search engines has sparked a heated debate...
- [Social Commerce 101: the New Shopping Revolution](http://dev-avenue-z.pantheonsite.io/press-release/social-commerce-101-the-new-shopping-revolution/): Published in Fast Company, this month: The boundaries between social media and e-commerce are increasingly blurring, with social commerce emerging...
- [Top 10 SEO Myths Debunked After Google’s Algorithm Leak](http://dev-avenue-z.pantheonsite.io/blog/top-10-seo-myths-debunked-after-googles-algorithm-leak/): Google's ranking algorithms have always been a well-guarded secret, leaving the SEO landscape in a constant state of uncertainty and...
- [Avenue Z Rebrands Bevel for a Unified Force Driving Media Convergence](http://dev-avenue-z.pantheonsite.io/press-release/bevel-rebrands-under-avenue-z-leading-media-convergence/): The rebrand and brand unification will synergize strategic communications with marketing, media, and social commerce - leading the way for...
- [Revolutionizing DTC Brand Performance: Avenue Z Joins Forces with SourceMedium](http://dev-avenue-z.pantheonsite.io/press-release/revolutionizing-dtc-brand-performance-avenue-z-joins-forces-with-sourcemedium/): Avenue Z announces a strategic partnership with SourceMedium to launch an innovative Data Analytics solution and Convergence Dashboard. This collaboration...
- [Our Top Picks: NY #TechWeek 2024](http://dev-avenue-z.pantheonsite.io/events/our-top-picks-ny-techweek-2024/): Welcome to our guide to New York #TechWeek! This exciting week is filled with events, panels, and unique experiences that...
- [Marketing Innovation at FounderMade's DTC Exec Summit](http://dev-avenue-z.pantheonsite.io/events/marketing-innovation-at-foundermades-dtc-exec-summit/): Get a sneak peek into the FounderMade DTC Executive Summit NYC on June 5th, at the legendary 22 Vanderbilt, where...
- [Dashboard Deep Dive: Convergence Media](http://dev-avenue-z.pantheonsite.io/blog/dashboard-deep-dive-convergence-media/): Hear from Jon Snow as he covers the future of the Convergence Dashboard, and it's ability to dial in media...
- [Let's Rally! NY #TechWeek DTC x Tech Creators Collective](http://dev-avenue-z.pantheonsite.io/events/lets-rally-ny-techweek-dtc-x-tech-creators-collective/): Join us for an exclusive event at the famous Strand BookStore as we celebrate previous Fortune Editor and new author, Polina Marinova Pompliano, and her new book: "Hidden Genius."
- [OpenAI’s Strategic Shift with the Launch of ChatGPT 4o (Omni) ](http://dev-avenue-z.pantheonsite.io/blog/openais-strategic-shift-with-the-launch-of-chatgpt-4-o-omni/): What if you could access cutting-edge AI technology for free? OpenAI’s latest move with ChatGPT 4. 0 makes this a...
- [Dashboard Deep Dive: Marketing Performance](http://dev-avenue-z.pantheonsite.io/blog/dashboard-deep-dive-marketing-performance/): Take a tour through our Convergence Dashboard as we cover Business Performance, Retention and LTV views and metrics.
- [Jessica Dalziel Elevated to Chief Client Officer at Avenue Z](http://dev-avenue-z.pantheonsite.io/press-release/jessica-dalziel-elevated-to-chief-client-officer-at-avenue-z/): Avenue Z is thrilled to announce the promotion of Jessica Dalziel to Chief Client Officer. With over 15 years of...
- [Dashboard Deep Dive: Business Performance](http://dev-avenue-z.pantheonsite.io/blog/dashboard-deep-dive-business-performance-retention-ltv/): Take a tour through our Convergence Dashboard as we cover Business Performance, Retention and LTV views and metrics.
- [Avenue Z Named Among Top Orlando PR Firms](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-named-among-top-orlando-pr-firms/): Avenue Z has been recognized as a leader in the Orlando PR scene, featured on the prestigious "Orlando PR Prowess"...
- [Dashboard Deep Dive: eCommerce Performance](http://dev-avenue-z.pantheonsite.io/blog/convergence-dashboard-ecommerce-performance/): Take a tour through our Convergence Dashboard as we cover Business Performance, Retention and LTV views and metrics.
- [Avenue Z Featured in PRWeek Agency Business Report 2024](http://dev-avenue-z.pantheonsite.io/press-release/prweek-agency-business-report-2024/): Avenue Z is pleased to announce that it was included in PRWeek's Agency Business Report 2024, marking a year highlighted...
- [Celebrating the Promotion of Libbie Wilcox to Director in NYC Office](http://dev-avenue-z.pantheonsite.io/press-release/celebrating-the-promotion-of-libbie-wilcox-to-director-in-nyc-office/): Avenue Z is thrilled to announce the promotion of Libbie Wilcox to the role of Director in our New York...
- [Bevel, Books & Bourbon: Polina Pompliano x Hidden Genius](http://dev-avenue-z.pantheonsite.io/events/bevel-books-bourbon-polina-pompliano-x-hidden-genius/): Join us for an exclusive event at the famous Strand BookStore as we celebrate previous Fortune Editor and new author, Polina Marinova Pompliano, and her new book: "Hidden Genius."
- [Crain's: Nneka Etoniru Named Notable Leader in PR](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-partner-featured-as-notable-leader-in-crains/): Nneka Etoniru has recently been honored as one of Crain's New York Notable Leaders in Advertising, Marketing, and PR, a...
- [Avenue Z Wins Silver ADDY at 2024 Orlando American Advertising Awards](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-wins-silver-addy-at-2024-orlando-american-advertising-awards/): This past weekend marked a special occasion for the Orlando advertising community, as the American Advertising Federation (AAF) – Orlando hosted its...
- [Abdullah Alkudsi Named a Business Insider Rising Star in Public Relations](http://dev-avenue-z.pantheonsite.io/press-release/abdullah-alkudsi-named-a-business-insider-rising-star-in-public-relations/): Avenue Z is proud to announce that Abdullah Alkudsi, a key member of our team at Bevel, an Avenue Z...
- [Heart of Florida United Way’s Digital Transformation Empowers Community Impact](http://dev-avenue-z.pantheonsite.io/press-release/heart-of-florida-united-ways-digital-transformation-empowers-community-impact/): Avenue Z and Zillas are thrilled to announce Heart of Florida United Way’s (HFUW) digital transformation with the launch of their new website.
- [7 Questions to Ask Before Hiring a Web Design Agency](http://dev-avenue-z.pantheonsite.io/blog/7-questions-to-ask-before-hiring-a-web-design-agency/): Selecting the perfect web design agency is pivotal for your brand's online success. Dive into these essential questions covering design...
- [Navigating the New Email Compliance Standards: Google/Yahoo's 2024 Changes Explained](http://dev-avenue-z.pantheonsite.io/blog/navigating-the-new-email-compliance-standards-google-yahoos-2024-changes-explained/): Discover our expert tips and how our services can ensure your email strategy remains compliant and effective.
- [How Do Businesses Use Artificial Intelligence? A New Era of Technological Integration](http://dev-avenue-z.pantheonsite.io/blog/how-do-businesses-use-artificial-intelligence-a-new-era-of-technological-integration/): Discover how AI is revolutionizing business operations, from data-driven decision-making and operational efficiency to AI-powered influencers.
- [Top 24 AI Influencers to Follow in 2024](http://dev-avenue-z.pantheonsite.io/blog/top-24-ai-influencers-to-follow-in-2024/): Dive into the insights of 24 leading figures shaping the future of artificial intelligence in 2024.
- [10 Key Questions to Ask Before Hiring a Content Marketing Agency](http://dev-avenue-z.pantheonsite.io/blog/10-key-questions-to-ask-before-hiring-a-content-marketing-agency/): Discover the 10 crucial questions to ask before hiring an agency, ensuring they align with your goals, understand your industry,...
- [Top Tech Influencers to Watch in 2024](http://dev-avenue-z.pantheonsite.io/blog/top-tech-influencers-to-watch-in-2024/): Unlock the power of influencer marketing in 2024 with the top tech influencers shaping the digital landscape.
- [Top 8 Must-Attend Events at Art Basel 2023](http://dev-avenue-z.pantheonsite.io/events/top-8-must-attend-events-at-art-basel-2023/): From digital art immersion to exclusive talks and networking events, immerse yourself in a world where art meets innovation.
- [Consumer Trends to Watch in 2024: Connecting, Quality, Sustainability, and Self-Improvement](http://dev-avenue-z.pantheonsite.io/blog/consumer-trends-to-watch-in-2024-connecting-quality-sustainability-and-self-improvement/): Human connections, the balance between quality and cost, sustainability, and mental wellness are reshaping the market.
- [Becoming a TikTok Shop Seller: Requirements and FAQs](http://dev-avenue-z.pantheonsite.io/blog/becoming-a-tiktok-shop-seller-requirements-and-faqs/): Are you interested in becoming a TikTok Shop seller? Whether you’re an individual looking to sell your products or a...
- [8 Questions to Ask Before Hiring an Influencer Marketing Agency](http://dev-avenue-z.pantheonsite.io/blog/8-questions-before-hiring-influencer-marketing-agency/): From selecting the right agency with industry know-how to aligning strategies and measuring success, learn to navigate partnerships for optimal...
- [Top Web3 Companies in 2023 (And Beyond)](http://dev-avenue-z.pantheonsite.io/blog/top-web3-companies-in-2023-and-beyond/): Navigate the forefront of digital transformation with our 2023 guide to the top Web3 companies, pioneering blockchain technology, decentralized networks...
- [TikTok Shop: Everything eCommerce Brands Should Know](http://dev-avenue-z.pantheonsite.io/blog/tiktok-shop-everything-ecommerce-brands-should-know/): From seamless integrations to creator partnerships, learn everything eCommerce brands need to thrive on TikTok's billion-user platform.
- [Web3 and the Evolution of Personalization: Beyond Cookies](http://dev-avenue-z.pantheonsite.io/blog/web3-and-the-evolution-of-personalization-beyond-cookies/): Explore how Web3 is revolutionizing digital personalization beyond traditional cookies, enabling brands to foster deeper, privacy-centric engagements with their audiences.
- [What is Web 3.0?](http://dev-avenue-z.pantheonsite.io/blog/what-is-web-3-0/): Explore the transformative journey from the static Web 1. 0 to the social Web 2. 0 and delve into the...
- [REViVE Tech Asia: How IKEA Is Taking Over the Office Furniture Market](http://dev-avenue-z.pantheonsite.io/blog/revive-tech-asia-how-ikea-is-taking-over-the-office-furniture-market/): Discover how IKEA is redefining the office furniture landscape with innovative designs and sustainable practices, making waves at REViVE Tech...
- [Avenue Z Welcomes David Corchado: A New Era of Global Strategy and Digital Transformation](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-welcomes-david-corchado-a-new-era-of-global-strategy-and-digital-transformation/): Avenue Z is thrilled to welcome a new member to its leadership team, David Corchado, a renowned figure in the...
- [Digital Identifiers, Cookieless Tracking, and How GA4 is Adapting](http://dev-avenue-z.pantheonsite.io/blog/digital-identifiers-cookieless-tracking-and-how-ga4-is-adapting/): In the dynamic landscape of digital marketing, consumer targeting and tracking have long relied on a familiar ally – the...
- [4 Steps to Mastering an Audience-First Marketing Approach](http://dev-avenue-z.pantheonsite.io/blog/4-steps-to-mastering-an-audience-first-marketing-approach/): If you’re a business that’s online, one thing is for sure: you have data pouring in from a million different...
- [13 Women-Led Companies to Watch this NY Tech Week](http://dev-avenue-z.pantheonsite.io/events/13-women-led-companies-to-watch-this-ny-tech-week/): Whether it’s empowering families to invest in their children’s education, pioneering custom 3D-knit bras, or revolutionizing hiring practices with a...
- [SEC Adopts New Cybersecurity Rules: What Comms Pros Need to Know](http://dev-avenue-z.pantheonsite.io/blog/sec-adopts-new-cybersecurity-rules-what-comms-pros-need-to-know/): In the wake of the SEC‘s adoption of new cybersecurity rules, PR, communications, and marketing professionals play a crucial role...
- [Here are the Top 6 VC Influencers of 2023](http://dev-avenue-z.pantheonsite.io/blog/here-are-the-top-6-vc-influencers-of-2023/): Influencer marketing has emerged as a powerful strategy for businesses seeking to amplify their presence and establish trust within the...
- [Your Ultimate Guide to New York Tech Week 2023](http://dev-avenue-z.pantheonsite.io/events/your-ultimate-guide-to-new-york-tech-week-2023/): Get ready for the electrifying New York Tech Week 2023! A week packed with in-person events hosted by NYC’s most...
- [Navigating Crypto Seas: Insights from the 2023 Crypto & Digital Assets Regulation & Compliance Conference](http://dev-avenue-z.pantheonsite.io/blog/navigating-crypto-seas-insights-from-the-2023-crypto-digital-assets-regulation-compliance-conference/): The world of cryptocurrency and digital assets has been anything but steady over the past year. The crypto industry has...
- [Disrupting Traditional PR: How Digital Marketing and Strategic Communications Are Changing the Game](http://dev-avenue-z.pantheonsite.io/blog/disrupting-traditional-pr-how-digital-marketing-and-strategic-communications-are-changing-the-game/): In today’s rapidly evolving digital landscape, the traditional Public Relations (PR) practice is undergoing a profound transformation. Digital marketing and...
- [How to Build Products People (Actually) Want](http://dev-avenue-z.pantheonsite.io/blog/how-to-build-products-people-actually-want/): In the realm of product development, ideas - even the boldest and most audacious ones - serve as the foundation...
- [Report Preview: Black Friday Cyber Monday Strategies for 2023](http://dev-avenue-z.pantheonsite.io/blog/report-preview-black-friday-cyber-monday-strategies-for-2023/): Black Friday Cyber Monday (BFCM) 2023 is on the horizon, and the stakes are high for eCommerce businesses. This event,...
- [Navigating the Investment Landscape: Insights for VC, PE, and Hedge Funds](http://dev-avenue-z.pantheonsite.io/events/navigating-the-investment-landscape-insights-for-vc-pe-and-hedge-funds/): Staying ahead is crucial for professionals in Hedge Funds and Private Equity (PE). During the 2023 IPEM Women & Diversity...
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- [Mastering Influencer Marketing in the Ever-Evolving Health & Wellness Sphere](http://dev-avenue-z.pantheonsite.io/blog/mastering-influencer-marketing-in-the-ever-evolving-health-wellness-sphere/): In today’s digital age, technology has provided a multitude of avenues for promoting and selling products, with influencer marketing emerging...
- [The Impacts of Bad Press on Digital Marketing: SEO Strategies for Success](http://dev-avenue-z.pantheonsite.io/blog/the-impacts-of-bad-press-on-digital-marketing-seo-strategies-for-success/): In today’s digital age, where a strong online presence is vital for business success, the impact of negative press on...
- [Top Climate Tech Events](http://dev-avenue-z.pantheonsite.io/events/top-climate-tech-events/): For businesses looking to expand their reach in the climate-tech space, the importance of attending (and participating in) events like...
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- [Avenue Z Continues Rapid Expansion with Acquisition of Designzillas](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-continues-rapid-expansion-with-acquisition-of-designzillas/): Today, Avenue Z announced its acquisition of Designzillas, a top-tier digital marketing and SEO firm. This marks Avenue Z’s third...
- [Top Health Tech Publications Shaping the Future of Healthcare](http://dev-avenue-z.pantheonsite.io/blog/top-health-tech-publications-shaping-the-future-of-healthcare/): Success in today’s media environment is no longer a race for reach. Gone are the days of broad-stroke storytelling through...
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- [Venture Capital Needs Strategic Communications: Here’s Why](http://dev-avenue-z.pantheonsite.io/blog/venture-capital-needs-strategic-communications-heres-why/): In the fast-paced world of venture capital, success hinges on establishing credibility, attracting investors, and building a robust brand presence....
- [HealthTech, Venture Capital, and the Power of Strategic Communication](http://dev-avenue-z.pantheonsite.io/blog/healthtech-venture-capital-and-the-power-of-strategic-communication/): Tech Convergence is Redefining Healthcare. It’s up to Communicators to Make it Last. Big tech has revolutionized every facet of...
- [Bristol Jones, Sr. Director at Avenue Z, featured in PR Week's Women to Watch](http://dev-avenue-z.pantheonsite.io/press-release/bristol-jones-sr-director-at-avenue-z-featured-in-pr-weeks-women-to-watch/): Bristol Jones, Director and Head of Miami at Bevel, has been honored with PR Week's prestigious Women of Distinction award.
- [AI, Writer’s Strike, and the Transformation of Entertainment](http://dev-avenue-z.pantheonsite.io/blog/ai-writers-strike-and-the-transformation-of-entertainment/): In the ever-evolving realm of entertainment, the rise of AI has sparked both excitement and concern. As the industry grapples...
- [Navigating the New Sound of TikTok: Strategies for Brands Amid Music Licensing Changes](http://dev-avenue-z.pantheonsite.io/blog/navigating-the-new-sound-of-tiktok-strategies-for-brands-amid-music-licensing-changes/): Anyone who uses TikTok can feel the recent breakdown in licensing negotiations between the popular short-form video app and Universal...
- [Avenue Z Acquires Global Strategic Consultancy, Bevel PR](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-acquires-global-strategic-consultancy-bevel-pr/): Avenue Z is proud to announce the acquisition of Bevel, the top communications consultancy for tech and venture capital, and...
- [Marketing Titan, Jeffrey Herzog, Launches the Avenue Z Network](http://dev-avenue-z.pantheonsite.io/press-release/marketing-titan-jeffrey-herzog-launches-the-avenue-z-network/): Digital visionary Jeffrey Herzog today announced the launch of the Avenue Z Network, a new strategic communications and media consultancy.
- [Avenue Z Acquires DTC Marketing Leader, The Snow Agency](http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-acquires-dtc-marketing-leader-the-snow-agency/): Avenue Z is proud to announce the acquisition of The Snow Agency, a Miami-based, award-winning, digital, social and influencer agency...

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# Detailed Content


## Pages

### Content Services

> Avenue Z’s Content Services power brand storytelling through Social Media, SEO / AI Search, Podcasting, Studio, and Design & Development. We craft compelling content, optimize for visibility, and engage audiences across platforms to drive impact and conversions.

- Published: 2025-02-21
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/services/content/
- Folders: 1.3) Services - Creative

CONTENT Content That Commands Attention and Drives GrowthBe seen. Be heard. Be discovered. Avenue Z’s Content & Creative Services ensure your brand gets found—across every platform, format, and emerging channel. Get In Touch Build Influence with AI-Optimized Content Strategies The way decision-makers consume content has changed. They move seamlessly between search, social, AI-driven recommendations, and industry media. To stay ahead, brands need content strategies built for visibility, credibility, and conversion. AI-Powered Visibility – Be discoverable in AI search, content aggregators, and platforms like ChatGPT, Perplexity, and Gemini. Strategic Positioning – Deliver the right message, to the right audience, at the right time. Omnichannel Engagement – Reach decision-makers across LinkedIn, podcasts, SEO, and industry media. Avenue Z ensures your brand isn’t just creating content—it’s owning the conversation. Work With Us Content & Creative Services AI Optimization AI Optimization (AIO) increases your brand’s visibility across AI-driven platforms like ChatGPT, Perplexity, and Gemini. Through strategic content development, technical AI optimizations, and reputable media placements, we ensure your brand is accurately referenced and easily discoverable by AI search and LLMs, keeping you ahead in an ever-evolving AI landscape. Social Media Our AI-powered performance media strategies optimize ad spend across Meta, Google, TikTok, and emerging platforms to drive maximum efficiency and ROI. Using proprietary AI and machine learning, we analyze real-time data to fine-tune campaigns, ensuring your brand reaches high-intent audiences with precision. SEO & AI Search Being found online isn’t just about ranking on Google anymore. AI-driven search is transforming the way brands gain...

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### Media Services

> Avenue Z’s Media Services leverage Performance Media, Performance Creative, Social Commerce, Influencer & Affiliate Marketing, and Emerging Media to maximize brand visibility and revenue. We activate key channels like TikTok, Meta, and more to engage audiences and convert demand.

- Published: 2025-02-21
- Modified: 2025-03-07
- URL: http://dev-avenue-z.pantheonsite.io/services/media/
- Folders: 1.2) Services - Media

PAID MEDIA Media That Connects Across Every ChannelMaximize reach and revenue with data-driven media across Meta, Google, TikTok and emerging channels to engage and convert target audiences. Get In Touch Turn Attention into Revenue with Media That Converts The way brands invest in media is shifting. Traditional strategies waste dollars on impressions that don’t convert. Avenue Z takes a different approach—one that blends AI-driven optimization, commerce integration, and performance creative to turn visibility into revenue. AI-Optimized Media Buying – Every campaign adapts in real time, ensuring budgets go where they drive the highest return. Commerce at the Core – Social is a revenue channel, not just a marketing tool. We build seamless paths from discovery to purchase. Performance Creative That Sells – Content isn’t just engaging—it’s engineered for conversion, backed by data, and designed to scale. Modern brands need media strategies that do more than capture attention. Avenue Z ensures every investment fuels measurable business growth. Work With Us Media Services Performance Media Our AI-powered performance media strategies optimize ad spend across Meta, Google, TikTok, and emerging platforms to drive maximum efficiency and ROI. Using proprietary AI and machine learning, we analyze real-time data to fine-tune campaigns, ensuring your brand reaches high-intent audiences with precision. Performance Creative Great creative fuels performance and conversions. Our team leverages proprietary AI and data-driven insights to craft high-impact visuals, UGC, and ad assets that resonate across TikTok, Meta, and YouTube. We test, optimize, and scale creative in real time—delivering ads that don’t just look...

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### AI Optimization

> Unlock the power of AI Optimization (AIO) to increase your brand’s visibility across platforms like ChatGPT, Perplexity, and Gemini. Stay ahead in AI search with strategies designed for the future.

- Published: 2025-02-20
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/services/ai-optimization/
- Folders: 1.2) Services - Media

AI Optimization (AIO) Increase AI Brand Visibility on How is your brand reflected in AI Search? Every day, millions of users turn to AI platforms like ChatGPT, Perplexity, and Gemini to discover brands, research products, and make decisions. But if your brand isn’t optimized for AI-driven search and recommendations, you’re missing out on valuable visibility and engagement. The way AI talks about your brand is shaping consumer perception, whether you control it or not. Is your brand being mentioned, recommended, and positioned the way you want? Request AI Visibility Audit Track Your AI Share of Voice Measure when and where your brand is mentioned across AI platforms compared to competitors. Uncover AI Visibility Gaps Identify missing or inaccurate brand mentions in AI-generated search results and conversations. Optimize Your AI Mentions Enhance your brand’s presence by improving how AI platforms recognize and recommend you. AI Search is the Future, Today AI-driven search is rapidly transforming how users discover brands, make purchasing decisions, and engage with content. Platforms like ChatGPT, Perplexity, and Gemini are becoming go-to sources for information, influencing customer journeys in ways traditional search engines never could. If your brand isn’t visible on AI results, you'll soon be left behind. Unlike traditional search, AI search delivers answers based on context, relevance, and conversational data rather than keyword rankings. To stay visible, brands must ensure AI platforms recognize, reference, and recommend them accurately. Innovative Strategies for an AI-Evolved Search Environment AI platforms are evolving at an unprecedented pace, constantly introducing new...

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### Studio

> Avenue Z’s Studio services help brands produce high-quality podcasts, videos, and influencer content. From professional recording to seamless distribution, we provide the tools and expertise to amplify your message.

- Published: 2025-01-30
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/studio/
- Folders: 1.2) Services - Media

STUDIO Studio Services Podcasting Podcasts are a powerful tool to showcase expertise, connect with audiences, and build brand authority. With Avenue Z’s studio services, we help you create professional-grade podcasts tailored to your industry and audience. From interviews to storytelling, we’ll guide you through every step—from recording to distribution. Our clients have leveraged podcasting to land press hits, strengthen investor relationships, and engage their communities in meaningful ways. Whether you’re launching your first podcast or elevating an existing series, we have the tools and expertise to help your message resonate. Photography & Videography Avenue Z’s studio is fully equipped for professional videography and photography to support your creative needs. Whether you’re filming promotional content, product demos, or client testimonials, our team ensures a seamless experience from concept to final edit. Picture your brand in action: a dynamic collage of sleek studio shots paired with real-time video production that highlights your unique story. Video content is more than a medium—it’s a chance to captivate your audience and leave a lasting impression. Influencers Our studio offers the perfect space to create influencer-driven content, from livestreams to unboxings to social-first campaigns. By partnering with top-tier influencers or rising stars, you can craft authentic, relatable moments that resonate with your target audience. Tap into the world of influencer marketing and produce content that’s visually compelling, on-brand, and optimized for DTC platforms. Whether it’s livestream shopping or behind-the-scenes storytelling, our space and expertise ensure your content shines. Thought Leadership Thought leadership starts with impactful content... .

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### Performance Creative Services

> Avenue Z's Performance Creative services deliver content designed to thrive on every social platform. Meticulously crafted and rigorously tested, our creative connects with audiences, amplifies engagement, and ensures your brand's message resonates where it matters most.

- Published: 2025-01-24
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/performance-creative/
- Folders: 1.2) Services - Media

PERFORMANCE CREATIVE Performance Creative Services Creative Built for Performance Creative should captivate and convert. At Avenue Z, we use key metrics like CTR and CVR to design bold, performance-driven ideas that align with your goals. From compelling narratives to innovative hooks, our strategies deliver measurable impact by integrating performance media and social commerce solutions. Platform-Optimized Campaigns Reaching your audience means speaking their language on every platform. We customize creative for TikTok’s storytelling, Instagram’s visuals, and LinkedIn’s professional tone. By leveraging platform trends and behaviors, we ensure seamless integration and optimized results across social media and influencer marketing. Adaptable Creative Strategies That Scale In today’s fast-paced digital landscape, agility is key. Avenue Z continuously tests and refines campaigns using real-time data to scale what works. With predictive analytics, content iteration, and conversion rate optimization, we ensure your creative stays effective, fresh, and scalable. Innovative Storytelling for Deeper Connections Great campaigns tell powerful stories. At Avenue Z, we craft narratives that connect your brand’s strengths with your audience’s needs. From emotional hooks to impactful messaging, we build trust and loyalty through corporate communications, performance PR, and thought leadership content. Powering Performance Media for Global Brands Performance Creative News • • Our Work INCREASE IN REVENUE +537% In just ONE month, we helped YOGIBO increase revenue by over 500%.   INCREASE IN ROAS +150% In just 2 months, we helped Klora increase return on ad spend by 150% through Performance PR. INCREASE IN ABANDONED CART REVENUE +332% In 60 days, we increased Saranghae's sign-up...

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### VoyceMe

> VoyceMe is a manga and webtoon creator platform that leveraged Avenue Z's PR expertise to gain visibility with users and investors.

- Published: 2025-01-02
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/voyceme/
- Folders: 6.1) Case Studies: PR & Comms

AI-Powered Webcomic Platform Makes a Splash with Funding Announcement /ABOUT voyceme Industry AI | Manga | Webtoon Story VoyceMe is a leading manga and webtoon creator platform that leverages AI technology to empower creators to produce, monetize, and share their digital comics. As the largest studio for English-original manga and webtoons in North America, VoyceMe experienced explosive growth in 2024, boasting over 2 million monthly viewers and 8 million monthly visits with a 1,000% increase in readership since 2023. The Challenge Avenue Z announced VoyceMe’s latest fundraise and key new hires while showcasing the platform’s unique position as an all-in-one space for creators. Founder and CEO Dylan Telano wanted to emphasize how VoyceMe directly connects with creators at any skill level, empowering them to produce, monetize, and share their work using ethical AI technology that works to enhance both creator and fan experience.   The objective was to position VoyceMe as a standout leader in the giant digital comics space through securing media hits in top publications that would resonate with both the platform’s users and investors. It was also a priority for us to build Telano's personal thought leadership profile in order to elevate VoyceMe’s story and vision. The Results We further solidified VoyceMe’s position as a leader in the $47 billion Animanga space, emphasizing its AI-driven content creation tools and commitment to creator empowerment. Avenue Z conducted a media training prep session with Telano and coordinated interviews to highlight the platform's growth and vision. Avenue Z engaged with top-tier...

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### Fintech PR & Marketing Agency

> Avenue Z partners with leading fintech companies to craft dynamic fintech PR and marketing strategies that amplify your voice, establish your authority, and drive growth.

- Published: 2024-11-25
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/industries/fin-tech/
- Folders: 1.1) Services - Communications

FINTECH PR & MARKETING SERVICES Fintech PR & Marketing Agency Fintech PR and Marketing Services Standing out means more than just having a great product—it’s about building trust, shaping perception, and creating meaningful connections. Avenue Z partners with leading fintech companies to craft dynamic communication strategies that amplify your voice, establish your authority, and drive growth. Whether you're an early-stage company revolutionizing payments or a seasoned player looking to dominate new markets, we deliver results-driven PR and marketing that make an impact. The Fintech Challenge Fintech blends complex technologies with consumer-focused solutions, presenting unique challenges: Breaking through the noise in a crowded marketplace. Building trust in a highly-regulated, security-conscious environment. Establishing thought leadership in a rapidly shifting digital landscape. Our tailored strategies address these hurdles by positioning your brand as an industry leader, connecting with target audiences, and delivering tangible results. Work With Us Shaping The Fintech Conversation Can I donate my private stock to charity? This new Daffy program gives employees easier options Venture studio Diagram expands into climate tech with oversubscribed fund AI Briefing: Why Walmart is developing its own retail-specific AI models Bitcoin Miners Are Pivoting to AI to Survive. Core Scientific Entered the Race Years Ago These AI tools can make filing your taxes less of a nightmare Bets Are In, But the Fed’s Still Running the Casino You’re probably ageist. Here are 4 reasons you should care—and how you can change VCs Think Rate Cuts Could Help Lending FinTechs Bourbon & Blockchain: The Future Of...

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### AppLovin Ads Services

> Expert AppLovin Ads Partner agency specializing in driving app installs, increasing brand awareness, and growing revenue through AppLovin’s AI-powered user acquisition and performance marketing solutions.

- Published: 2024-11-22
- Modified: 2025-02-13
- URL: http://dev-avenue-z.pantheonsite.io/social-commerce/applovin-ads-agency/
- Folders: C) TBD

Drive Incremental eCommerce Scale with AppLovin AdsFrom prospecting new customers to maximizing ROI, we help eCommerce brands harness the scale and performance of AppLovin’s advanced ad solutions through placement across a robust network of mobile apps. Contact Us Today Unlock New Customer Growth Leverage AppLovin’s cutting-edge algorithms and vast shopper audience to drive scalable, performance-focused ecommerce campaigns. Target High-Value Shoppers: Connect with 1. 4B daily active users in the U. S. , especially active shoppers in categories like beauty, home goods, apparel, and more. Performance-Focused Campaigns: With campaigns trained to hit your CPA or ROAS goals, we design campaigns to deliver on new customer acquisition. Interactive Ad Experiences: Deliver high-impact, full-screen video ads at key moments, like game level breaks, with unskippable formats optimized to convert. Work With Us Convert AppLovin's 1. 4 Billion Daily Active Users Drive measurable growth for your brand with AppLovin’s ecommerce-first solutions. Whether you’re a beauty, home goods, or subscription brand, our performance-driven strategies deliver results. Performance That Scales: AppLovin empowers ecommerce brands to achieve sustainable growth through tailored campaigns that meet your goals—whether it’s boosting ROAS, meeting CPA targets, or driving new customer acquisition. Optimized Investment: Start testing campaigns with a minimal spend and scale confidently with support from our team and incentives for qualified brands. Learn More AppLovin Creative Formats that Perform AppLovin's interactive ad formats drive performance by meeting users in mobile games and apps with unskippable, immersive experiences. The UGC thriving on Meta and TikTok has also proven to be highly-effective on AppLovin. Analytics and...

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### Vego Garden

> Vego Garden partnered with Avenue Z’s performance media team to revamp their ad strategy, achieving a 53% increase in new customer revenue within just 2.5 months.

- Published: 2024-11-06
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/vego-garden/
- Folders: 6.3) Case Studies: Performance Media

Unlocking Revenue Growth in Just 2. 5 Months with a Modern Ad Strategy /ABOUT VEGO GARDEN Industry Home & Garden Story Vego Garden is a leading brand in the home and garden space, known for its innovative, eco-friendly raised garden bed solutions. In Just 2. 5 Months, We Helped Vego Garden Increase New Customer Revenue by 53% through Strategic Media Optimization +% Increase in New Customer Revenue +% Increase in Overall Revenue +% Increase in Media Efficiency Ratio (MER) +% Increase in Ad Spend The Challenge Vego Garden, a multi-8-figure brand, faced challenges in scaling new customer acquisition and optimizing their media spend for maximum growth. They needed an effective, scalable media strategy to drive revenue growth across Meta and Google Ads without compromising their efficiency metrics. The Approach Challenge and Strategy: To address the challenge, we revamped Vego Garden’s Meta and Google Ads strategy, with a focus on acquiring new customers and maximizing return on ad spend (ROAS). We strategically restructured their ad campaigns, optimizing creative and budget allocation to achieve high-impact results in a short timeframe. Results and Optimization: Through a targeted approach, we increased new customer revenue by 53% and overall revenue by 42%. Our four-step optimization process led to a significant lift in performance, especially on Meta, where we increased spend by 45% while driving up ROAS. Our Process Rebuild and Streamline Meta Campaigns We began by halving the number of campaigns and focusing on high-impact audience segmentation. We expanded Vego Garden’s audience reach by introducing Klaviyo Audiences...

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### Emerging Media Services

> Avenue Z’s Emerging Media services connect brands with new platforms like AppLovin, Chase Media, PayPal Ads, and Perplexity AI to maximize reach, secure customer engagement, and drive measurable results across digital landscapes.

- Published: 2024-11-04
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/emerging-media/
- Folders: 1.2) Services - Media

EMERGING MEDIA Emerging Media Channels That Perform AppLovin Ads for eCommerce Brands: The New Frontier – Reach Prospects on Mobile Apps AppLovin’s powerful algorithms help eCommerce brands connect with high-intent shoppers and drive scalable performance. Designed for new customer acquisition, AppLovin optimizes campaigns for specific CPA and ROAS goals, focusing on sectors like beauty, home goods, and personal care. Through streamlined onboarding with our AppLovin agency services, your brand can quickly deploy top-performing creatives, track progress, and adjust in real time to maximize results in this growing network. Learn More Chase Media Solutions: Reach Customers with Precise Targeting Chase Media’s extensive first-party data allows brands to target based on actual spending behavior from 80 million U. S. consumers. This transaction-based attribution provides unmatched accuracy, helping brands connect with audiences whose purchase history aligns with their offerings. By leveraging Chase’s rich financial data, brands can build trust with highly relevant, personalized offers that are both privacy-compliant and impactful. PayPal Ads: Engage High-Intent Audiences through Financial Data With access to PayPal’s vast network—spanning 400 million PayPal users, 90 million Venmo users, and Honey’s customer base—this platform enables brands to reach audiences informed by valuable transaction data. PayPal Ads’ CPM model is designed for intent-driven targeting, allowing brands to engage potential customers with timely, relevant offers based on their financial behaviors, expanding reach within high-value financial media networks (FMNs). Perplexity AI: Targeting Through Real-Time Insights Perplexity AI uses real-time search and engagement data to reveal what audiences are currently exploring and interested in. This...

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### Affiliate Network

> Reach out today to sign up for our influencer network.

- Published: 2024-10-24
- Modified: 2024-10-25
- URL: http://dev-avenue-z.pantheonsite.io/influencer-network-talent-request/
- Folders: C) TBD

Join Our Influencer NetworkHelp brands amplify their message, drive engagement, and boost conversions.

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### Social Media Marketing Services

> Maximize your brand's reach and engagement with social media marketing strategies. Amplify your social presence, grow audiences, and boost conversions through social platforms like Instagram, TikTok, and Facebook.

- Published: 2024-10-22
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/social-media-marketing/
- Folders: 1.2) Services - Media

SOCIAL MEDIA MARKETING Engage and Grow Your Audience with Social Media Find Your Audience on Social Reach the right people, build connections, and drive growth with our comprehensive social media marketing strategies. We help your brand connect with audiences in a meaningful way across the platforms that matter most. Organic Content that Connects: Create content that truly resonates with your audience. Our expert content studio crafts engaging posts, stories, and visuals that inspire interaction and build lasting relationships. Boost Engagement with Social Ads: Take your reach further with targeted social ad campaigns. Using performance-driven strategies, we ensure your brand gets noticed by the right people and turns engagement into action. Influencers & UGC: Partner with influencers and creators who align with your brand to expand your influence. We manage these relationships to generate authentic, impactful content that drives both awareness and trust. Work With Us Social Media Marketing Services Organic Social Media Craft engaging and visually appealing organic content that builds brand loyalty and drives audience interaction across platforms. Social Ad Amplification Amplify your brand’s reach with data-driven paid social campaigns designed to target specific audiences and increase conversions. Social Media Commerce Seamlessly integrate shopping experiences into social media platforms like TikTok and Instagram, turning engagement into direct sales. Thought Leadership Social Establish your brand as an industry leader through strategic content and social media engagement that fosters authority and influence. UGC Creator Video Content Leverage the power of influencers and user-generated content to create authentic connections and extend your...

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### Kitchen Sink 5 - Logos

> Schedule a 30-minute call today with one of our strategic communications advisors today.

- Published: 2024-10-21
- Modified: 2024-10-21
- URL: http://dev-avenue-z.pantheonsite.io/kitchen-sink-5-logos/
- Folders: 9) Kitchen Sinks

LogosHow logos are used throughout the website Integrate your tech stack with our strategic partners Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Work With Us Cross-Channel Media MixAudience IntelligenceBrand HealthCreative InsightsPredictive Analytics Optimize Media Performance Across Channels and PlatformsAchieve a seamless synergy across all your marketing and PR channels. Our cross-platform media mix analysis, powered by AI, breaks down silos, delivering a holistic view of how each channel impacts performance. This approach allows us to fine-tune campaigns, ensuring optimal resource allocation to boost ROI and reputation. With these insights, brands can confidently adjust their media strategy in real-time to maximize impact. Audience IntelligenceOptimize Media Performance Across Channels and Platforms to Boost Reputation and Revenue. Achieve a seamless synergy across all your marketing and PR channels. Our cross-platform media mix analysis, powered by AI, breaks down silos, delivering a holistic view of how each...

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### Our Technology

> Explore advanced solutions in AI, analytics, and influencer marketing. Our platform offers cross-channel insights, audience intelligence, creative optimization, and secure data management to enhance brand performance.

- Published: 2024-10-17
- Modified: 2025-03-05
- URL: http://dev-avenue-z.pantheonsite.io/our-technology/
- Folders: 1) Primary Navigation

TECHNOLOGY Powering Intelligence Across All Channels AI-Powered Optimization AI is reshaping how consumers discover brands, and we ensure clients stay visible in AI-driven search and recommendation systems. Using Perplexity, ChatGPT, Gemini, and Microsoft Copilot, we optimize content for AI-powered search, helping brands appear in conversational AI results and emerging discovery platforms. Our approach enhances automation, data-driven insights, and content personalization—so brands aren’t just keeping up with AI, they’re ahead of it. Discover AI Optimization MediaTech Avenue Z leverages deep partnerships with leading media platforms like LinkedIn, Reddit, Google Ads, Bing Ads, TikTok, and Meta to drive reach and engagement. Whether through precision search campaigns, performance media, or social commerce strategies, we ensure brands connect with their ideal audiences at the right time. Our approach blends paid and organic strategies with AI-driven insights, maximizing performance across every digital touchpoint. See Media Services Communications Intelligence Real-time analytics and reporting are at the core of our strategy. With tools like Looker Studio, Google Analytics, BigQuery, and MuckRack, we transform complex data into actionable insights. Whether tracking ad performance, media impact, or audience behavior, we help brands optimize campaigns with precision. Our expertise in marketing intelligence ensures every decision is backed by data—driving efficiency, growth, and measurable success. Strategic Communications Content Personalization We integrate top CRM and email platforms like HubSpot, Salesforce, Klaviyo, and Mailchimp to build high-converting customer journeys. Leveraging AI-driven audience insights, predictive content recommendations, and marketing automation, we craft hyper-personalized experiences at scale. From AI-powered segmentation to automated workflows, our strategies...

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### Content Studio Services

> Avenue Z's digital media services encompass everything from social commerce to performance media, SEO, content marketing, and more, designed to drive growth and engagement across all channels

- Published: 2024-10-03
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/content-studio/
- Folders: 1.3) Services - Creative

CONTENT STUDIO Engage Your Audience with Content That Converts Elevate Your Brand A full-service creative content studio for brands looking to elevate their content to drive engagement through high impact creative media. By combining cutting-edge technologies with our in-house expertise, we optimize content for AI-driven search visibility and drive superior results tailored to your industry and business goals. From enhancing customer experiences to optimizing marketing and PR campaigns, our solutions are designed to leverage the full potential of AI, no matter which tools or platforms you currently use. This flexibility allows us to innovate and adapt quickly, ensuring your strategies stay ahead of the curve. Content Studio Work Comprehensive Content Studio Solutions Tailored to Your Business Content Marketing Develop and distribute valuable content across multiple channels to attract, engage, and convert your target audience, while building long-term brand loyalty and authority. Blog & Article Writing Our team of skilled writers creates high-quality blog posts and articles that engage your audience, establish your brand as a thought leader, and improve your search engine rankings. Social Media Content Design tailored, engaging content that grows your social media presence, builds community, and drives interactions on key platforms. Multimedia Content Creation Produce dynamic, high-quality multimedia content—videos, podcasts, and visuals—that captivate audiences and enhance storytelling across digital channels. Performance Creative Craft high-impact, data-informed visuals and messaging that captivate audiences, boosting performance across ad campaigns and marketing channels. Email & SMS Execute personalized, targeted email and SMS campaigns that nurture customer relationships, drive engagement, and increase...

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### Confidential Contact Form

> Reach out through our secure and private communication form to connect with one of our strategic communications advisors today.

- Published: 2024-09-30
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/contact-us-confidential/
- Folders: 1) Primary Navigation

ConfidentialContact Us Confidentially through our Secure and Private Communication Form Secure & Private Communications We provide secure and confidential communications with our clients to ensure your issues are handled privately. Encrypted Email Communication 2-Factor Authentication Confidential Interactions Contact Us Confidentially

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### Olympia Pharmaceuticals

> Avenue Z optimized Olympia Pharmaceuticals' website, resulting in a 105.9% increase in organic clicks and a 149.4% improvement in impressions, while significantly boosting search visibility for key pharmaceutical terms.

- Published: 2024-09-27
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/olympia-pharmaceuticals/
- Folders: 6.2) Case Studies: Digital Marketing

WorkTargeted Pharma-SEO Campaign Drives 1,138% Surge in Impressions /Provided Services SEO Content Strategy Technical SEO Website Maintenance The Challenge Olympia Pharmaceuticals sought to increase their organic visibility and improve traffic for highly competitive search terms within the B2B and B2C pharmaceutical sector. With a crowded market and complex queries, they needed a strategic approach to gain prominence on search engines, particularly for semaglutide-related searches. The Approach Content Optimizations: Focused on enhancing product pages and blogs to increase relevance and user engagement. Established Olympia’s authority through strategic content creation targeting key search terms in the pharmaceutical industry. Technical SEO Enhancements: Implemented advanced schema markup and ensured ongoing technical SEO monitoring for improved indexing and SERP visibility. User Experience Improvements: Added a chatbot to the site to streamline user interaction and increase lead conversions, enhancing the overall experience. Performance Monitoring: Continuously adjusted the SEO strategy based on organic search performance and made real-time tweaks to optimize rankings. Overall Performance +% Increase in Organic Clicks +% Increase in Organic Impressions + Average Positions Improved Content Strategy We focused on optimizing existing content and developing new materials that would establish Olympia Pharmaceuticals as a thought leader. Through product page optimizations, blog enhancements, and expertise-driven content, we elevated the brand’s authority and relevance in search results. Technical SEO Enhancements Our team implemented advanced schema, which improved search engine understanding of Olympia’s content. Regular technical SEO audits ensured the site remained optimized for both user experience and search engines. User Experience Enhancements We introduced a chatbox...

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### Crossnet

> In just 60 days, we helped CROSSNET grow revenue by 691%, increase conversion rates by 392%, and boost website traffic by 362% through strategic ads and website optimization.

- Published: 2024-09-23
- Modified: 2024-09-23
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/crossnet/
- Folders: 6.3) Case Studies: Performance Media

CROSSNETOutdoor Game Brand Increases Revenue by 691% /ABOUT CROSSNET Industry Outdoor Recreation Story CROSSNET is an innovative outdoor game that combines volleyball with a four-square setup, creating a unique and engaging activity for players of all ages. After 60 Days of Working with Avenue Z +% Increase in Revenue +% Increase in Conversion Rate +% Increase in Facebook Revenue The Challenge CROSSNET was experiencing a significant downturn in website traffic (69% drop) and sales (76% drop) before engaging with Avenue Z. The company struggled to identify and target its ideal customer, leading to inefficient ad spend and poor returns. Additionally, their website’s conversion rate and AOV were low, limiting their ability to turn visitors into paying customers. The Approach Avenue Z took a data-driven approach to identify CROSSNET's ideal customer profile, focusing on a target demographic of women aged 35+, likely mothers or aunts purchasing the game for children. We revamped existing ad creatives and incorporated messaging that highlighted the benefits of reducing children's screen time, resonating with the target audience. Additionally, we optimized CROSSNET’s website to improve conversion rates and increase AOV by introducing post-purchase upsells. THE CROSSNET STRATEGY How We Turned Around CROSSNET’s Performance Ideal Customer Profile Development By honing in on a 35+ female demographic, we tailored CROSSNET’s advertising to maximize returns from a previously tight budget. Repurposing struggling creatives with a family-oriented message helped us quickly scale successful campaigns. Creative Content Development We revamped existing video content to emphasize the game’s versatility beyond the beach, showing...

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### Public Affairs Group

> Navigate complex environments with the Avenue Z Public Affairs Group to shape public perception and win approval in high profile, high stakes situations.

- Published: 2024-09-16
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/public-affairs/
- Folders: 1.1) Services - Communications

PUBLIC AFFAIRS Influence Public Perception in High Stakes Situations Shape Outcomes with a Multi-Channel Public Affairs Strategy Today, the way the public is forming opinions and seeking information is evolving. To gain consensus, raise awareness, and win approvals, organizations must reach highly targeted audiences at the right time, with the right message, building trust. Avenue Z’s multidisciplinary Public Affairs strategy is designed to shape client outcomes with a data-driven approach to public and private advocacy, shareholder activism and ESG, and philanthropy and civil society. Work With Us Public Affairs Communications Services Crisis Response for Public Figures Protect your reputation. We assist in navigating public scrutiny, countering social media harassment campaigns, managing crises, and curating strategically engaging online conversations to influence public opinion and maintain trust with stakeholders. Private Sector Advocacy Navigate complex environments. Develop comprehensive communications strategies to control narratives and enhance your organization’s ability to build consensus among decision makers, supporting efforts to win approvals, secure contracts, and form impactful relationships. Public Sector Activations Amplify initiatives, influence policy outcomes, and raise awareness at municipal, state, and federal levels. Our blend of smart data, storytelling, and digital media can help combat election misinformation, drive educational campaigns, and reach target demographics. Advancing Agendas in Civil Society Increase your impact. We strategize to help philanthropies raise funds and enhance prestige and maximize their footprint. Our methodologies support trade groups to advocate for their members’ interests and shape perceptions of their industries. Public Affairs Communications Services Crisis Response for Public Figures Protect your...

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### Website Design Services

> Our website design services are crafted to enhance your online visibility and boost engagement, while reflecting your brand's unique identity at every interaction.

- Published: 2024-09-11
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/web-design/
- Folders: E) PPC Landing Pages - Inactive

Award-Winning Website Design AgencyOur websites are built to enhance your brand, generate leads, and drive revenue, creating a high-quality platform for all your sales & marketing campaigns. Contact Us Today Turning Vision into Reality We specialize in developing web experiences that center on your audience's preferences and foster significant interactions. Streamlined User ExperienceOur approach to design ensures that users are smoothly directed through your site with ease, providing an enjoyable exploration from start to finish. Enhancing Business OutcomesOur expertise in user experience is tailored towards maximizing conversion points, delivering tangible benefits for your enterprise. Insights-Driven StrategyUtilizing comprehensive user insights and rigorous analysis, we craft solutions that truly align with the needs of your audience, building stronger relationships and commitment. Work With Us 3 Keys to Expert Website Design 1. Visual Appeal Make a striking first impression. Our designs captivate your audience immediately, ensuring they perceive your brand positively and are motivated to explore more. 2. Ease of Use A user-friendly website is crucial for keeping visitors engaged. We focus on creating intuitive and easy-to-navigate interfaces, making sure that all essential information is accessible within a few clicks. This approach helps prevent potential customers from turning away due to a frustrating user experience. 3. High-Quality, Optimized Content Achieving success in content marketing requires producing top-notch content that captivates your audience and motivates them to act. Learn More Responsive Website Design that Elevates & Converts Increase Search Visibility Responsive web design enhances SEO, making your site easier for search engines to understand...

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### Do Not Sell My Personal Information

> Do Not Sell My Personal Information

- Published: 2024-09-04
- Modified: 2024-09-04
- URL: http://dev-avenue-z.pantheonsite.io/do-not-sell-my-personal-information/
- Folders: 3) Legal

Do Not Sell My Personal Information Updated September 4, 2024 Opt-out of Avenue Z data Under the California Consumer Privacy Act (CCPA), California residents have certain rights regarding the personal information that businesses have about them. This includes the right to request access or deletion of your personal information, as well as the right to direct a company to stop selling your personal information. Under the General Data Protection Regulation (GDPR), EU citizens have similar rights. This web page helps both sets of residents fulfill their rights. If you would like to permanently erase all of your data and opt-out from future communications, please email us at dpo@avenuez. com. Your request will be processed in the shortest time possible and we will confirm via email once we have completed your request. If you would like to understand what data we currently hold on you as an individual, or for further information and other requests, please email us at dpo@avenuez. com.

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### Technology Services

> Explore Avenue Z's comprehensive technology services, from AI integration to data security, to drive business transformation and growth.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/technology/
- Folders: 1.4) Services - Secondary

TECHNOLOGY Data Intelligence Across All ChannelsLeverage Avenue Z's cutting-edge technology services to drive innovation, secure your data, and enhance operational efficiency. Our tailored solutions ensure your business remains competitive in an evolving digital landscape. Get In Touch Transform Your Business with Expert Technology Solutions Stay ahead of the curve with Avenue Z’s technology services that drive innovation and efficiency. AI-Enabled Solutions: Integrate AI into every aspect of your business with our proprietary and best-in-class AI technologies, ensuring you stay competitive in an evolving market. Secure & Compliant Systems: Protect your business and customers with robust data privacy and security measures, ensuring compliance with global standards and preventing unauthorized access. Optimized Tech Ecosystems: Build and optimize your martech stack to enhance operational efficiency, ensuring seamless data flow and cohesive operations across all platforms. Work With Us Comprehensive Technology Solutions Agnostic AI Integration Incorporate cutting-edge AI technologies into your operations, blending proprietary tools with the best in the market to enhance decision-making and customer experiences. Custom Design & Development Craft visually captivating and functionally robust websites and applications that provide exceptional user experiences. Our team ensures your digital presence is as strong as your brand. Martech Stack Optimization Integrate and optimize your marketing technology stack for seamless operations. We ensure all tools work together harmoniously, maximizing efficiency and performance. Data Privacy & Security Safeguard your business with advanced data security solutions. We help you comply with global privacy regulations and protect sensitive information from cyber threats. Audience Intelligence Gain deep insights into...

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### Digital Media Services

> Avenue Z's digital media services encompass everything from social commerce to performance media, SEO, content marketing, and more, designed to drive growth and engagement across all channels

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/digital-media/
- Folders: 1.2) Services - Media

DIGITAL MEDIA We Grow Revenue Across All ChannelsEstablish and expand your brand's online presence with Avenue Z’s tailored digital media services. We deliver end-to-end solutions that drive engagement, visibility, and conversions across every digital channel. Get In Touch Struggling to Navigate the Complex Digital Media Landscape? In today's fast-paced digital world, staying ahead requires more than just a presence on social media or a few well-placed ads. Many brands struggle to integrate various digital media channels into a cohesive strategy that drives meaningful results. Avenue Z offers a full suite of digital media services designed to address this challenge. From social commerce to performance media, SEO, and more, we create customized strategies that align with your brand’s goals and deliver measurable outcomes. Our team of experts ensures that every piece of content, every ad, and every campaign works together seamlessly to enhance your brand’s visibility, engagement, and conversions. Powering Digital Media Solutions for Leading Brands +Conversions Tailored Digital Media Solutions for Maximum Impact Our digital media services combine data-driven strategy with innovative monitoring and reporting technology to drive growth across all channels. Consultative Approach: We'll work closely with you to understand your goals and past performance to build a strategy that pushes your brand forward across all channels. Strategic Partnerships: Our relationships with best-in-class platforms like Shopify, Google, Meta, TikTok and more ensure you're on the cutting-edge of the latest in marketing and advertising technology. Tech-Enabled Campaigns: From campaign planning and implementation to reporting and optimization, our team will recommend...

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### Strategic Communications

> Avenue Z’s Strategic Communications services integrate corporate communications, media relations, brand strategy, and crisis management to align messaging, influence audiences, and protect your brand’s reputation.

- Published: 2024-08-20
- Modified: 2025-02-22
- URL: http://dev-avenue-z.pantheonsite.io/services/strategic-communications/
- Folders: 1.1) Services - Communications

STRATEGIC COMMUNICATIONS We Shape Reputation Across All ChannelsElevate your brand’s reputation and influence through a comprehensive approach to Strategic Communications. Avenue Z ensures your messaging is aligned, your brand is protected, and your company is positioned as a leader across all communication channels. Get In Touch Drive Success with Comprehensive Strategic Communications A cohesive communication strategy is essential for building trust, enhancing influence, and protecting your brand. Avenue Z’s Strategic Communications services provide the expertise and strategies you need to communicate effectively and consistently across all channels. Corporate Communications: Ensure aligned messaging across all stakeholder groups, both internally and externally. We help foster a positive company culture, manage external perceptions, and guide communication during organizational change. Brand Strategy: Craft a compelling brand narrative and strategically position your brand in the market. Our services include developing a strong visual identity and differentiating your brand to lead in your industry. Media Relations: Gain positive exposure through targeted media placements and public image management. We craft and distribute strategic messages that resonate with key audiences and protect your reputation. Work With Us Communications Services PR / Media Relations Effective PR & media relations are essential for building brand awareness and managing your public image. We secure key media placements, manage public perceptions, and craft targeted messaging that enhances your brand’s influence and credibility. Crisis Management Protect your brand’s reputation with our expert crisis management services. We provide crisis preparedness planning, rapid response strategies, and reputation protection to ensure your brand navigates crises effectively...

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### Investor Communications Services

> Avenue Z’s investor communications services enhance transparency and credibility, building trust and stability with investors through clear and consistent messaging.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/investor-communications/
- Folders: 1.4) Services - Secondary

INVESTOR COMMUNICATIONS Build Investor Confidence and StabilityEnhance your company's credibility with our investor communications services, designed to build trust and maintain confidence---ensuring your brand resonates with those who matter most. Get In Touch Strengthen Investor Relations with Strategic Communications Ensure your stakeholders receive clear, consistent, and impactful messaging that reinforces trust and supports your company’s growth through our robust investor communications services. Stakeholder Communication: We foster strong relationships by with stakeholders, ensuring that all parties are well-informed, reducing uncertainty and building confidence in your company’s leadership and strategy. Reputation Management: Maintaining a positive public image is crucial, especially in the eyes of investors. We provide comprehensive reputation management services that address investor concerns and protect your brand’s integrity. Financial Presentations: Communicate your company's value in a clear and compelling manner through well-developed financial presentations that effectively communicate your financial health and growth potential to investors and stakeholders. Work With Us Comprehensive Investor Communications Services for Trust & Transparency Stakeholder Communication Strategy We develop and implement communication strategies that ensure transparency and foster trust with your investors and stakeholders. Our approach includes regular updates, clear messaging, and proactive engagement to build and maintain strong relationships. Financial Reporting & Presentations We specialize in creating detailed and compelling financial reports and presentations that provide a clear picture of your company’s performance. Our reports are designed to meet the needs of investors, ensuring they have the information they need to make informed decisions. Investor Relations Management Our Investor Relations Management services focus on building...

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### Data Measurement & Attribution Services

> Leverage cross-channel analytics and attribution models to track marketing performance and optimize strategies for better ROI.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/data-measurement/
- Folders: 1.4) Services - Secondary

DATA, MEASUREMENT & ATTRIBUTION Cross-Channel Data ManagementLeverage comprehensive analytics and attribution models to accurately measure marketing effectiveness and optimize strategies. Get In Touch Optimize Your Marketing with Precision Data Measurement Enhance your marketing strategy with accurate measurement and attribution. Cross-Channel Performance: Monitor and evaluate key metrics across multiple channels. Our comprehensive approach ensures that you understand how every aspect of your marketing strategy is performing, enabling you to make informed decisions that drive success. Attribution Models: Implement multi-touch and data-driven attribution to track customer journeys accurately. Our sophisticated models allow you to see the full picture of how customers interact with your brand, providing clarity on which tactics are driving conversions. Actionable Insights: Leverage data insights to refine strategies and enhance ROI. With our data-driven approach, you'll gain the insights needed to make adjustments in real-time, ensuring that your marketing efforts are always aligned with your business goals. Work With Us Comprehensive Data, Measurement & Attribution Solutions Cross-Channel Analytics Track and analyze performance across all marketing channels to gain a holistic view of your campaign's effectiveness. Our analytics tools provide in-depth insights into customer behavior, helping you optimize your strategy for better results. Multi-Touch Attribution Implement multi-touch attribution models that account for every customer interaction. Understand the influence of each touchpoint on the customer journey, ensuring that your marketing investments are allocated effectively. Real-Time Performance Tracking Monitor campaign performance in real time with our advanced tracking solutions. Stay agile by making data-driven adjustments as you go, ensuring that your campaigns...

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### Audience Intelligence Services

> Utilize advanced IP intelligence for precision marketing. Identify and engage target audiences with real-time insights and data-driven targeting strategies.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/audience-intelligence/
- Folders: 1.4) Services - Secondary

AUDIENCE INTELLIGENCE Enhance Targeting with Audience IntelligenceUtilize advanced IP intelligence to identify and engage with your target audience without relying on cookies. Get In Touch Drive Engagement with Advanced Audience Intelligence Maximize your marketing efforts by gaining deeper insights into your target audience. Visitor Identification: Identify companies visiting your website using IP data, enabling personalized and effective marketing campaigns tailored to each prospect's needs. Real-Time Insights: Access visitor data in real time, allowing you to engage potential customers with timely and relevant messaging, increasing the likelihood of conversion. Data-Driven Targeting: Utilize firmographic data to create detailed audience segments. Optimize your marketing strategies by targeting the most relevant prospects with precision and accuracy. Work With Us Audience Intelligence Solutions IP-Based Visitor Identification Leverage IP intelligence to identify the companies visiting your website. Gain insights into visitor behavior and tailor your marketing efforts to engage these prospects effectively. Real-Time Data Insights Access real-time data on website visitors to inform your marketing strategies. Engage potential customers immediately with relevant and timely content, increasing your chances of conversion. Firmographic Data Segmentation Create detailed audience segments using firmographic data. Tailor your messaging and marketing strategies to target specific groups within your audience, ensuring that your campaigns are both relevant and effective. Personalized Marketing Campaigns Develop and execute personalized marketing campaigns based on the insights gained from audience intelligence. Increase engagement and conversions by delivering messages that resonate with your audience. Behavioral Analysis Analyze visitor behavior on your website to understand their interests and needs. Use...

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### Data Privacy & Security Solutions

> Safeguard your business with Avenue Z's data privacy and security services. Ensure compliance, protect sensitive information, and build trust with your customers.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/data-privacy-security/
- Folders: 1.4) Services - Secondary

DATA PRIVACY & SECURITY Protect Your Business and Customers OnlineSafeguard your business from cyber-attacks and comply with global privacy regulations to protect your customers. Get In Touch Ensure Compliance and Build Trust with Robust Data Privacy & Security Protect your business and customers by implementing comprehensive data privacy and security measures. Cookie Consent: Ensure your website meets cookie compliance standards, allowing users to configure preferences and recording user consent for a seamless and compliant experience. Website Security: Protect your website with advanced security measures designed to prevent unauthorized access and data breaches. Our robust solutions ensure that your online presence remains secure and trustworthy. International Compliance: Stay compliant with global privacy regulations and standards. We help you navigate complex international privacy laws to ensure your business meets all necessary requirements. Work With Us Data Privacy & Security Solutions Cookie Consent Management We implement cookie consent solutions that ensure your website is compliant with international privacy laws, allowing users to manage their cookie preferences and ensuring their data is handled responsibly. Website Security Our website security services protect your online assets from cyber threats. We employ advanced security protocols and technologies to safeguard your website from unauthorized access, data breaches, and other vulnerabilities. GDPR & CCPA Compliance We help your business navigate the complexities of GDPR, CCPA, and other international privacy regulations, ensuring your data practices are compliant and your customers' data is protected. Data Encryption We provide robust data encryption services to protect sensitive information both at rest and in...

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### Martech Stack Services

> Streamline your marketing operations with Avenue Z's Martech Stack services. Integrate, optimize, and synchronize your marketing technology for seamless performance.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/martech-stack/
- Folders: 1.4) Services - Secondary

MARTECH STACK Building a Best-in-Breed Tech EcosystemEnhance your marketing efficiency by integrating and optimizing your technology stack, ensuring seamless data flow and cohesive operations. Get In Touch Maximize Efficiency with a Streamlined Martech Ecosystem Unlock the full potential of your marketing technologies by integrating and optimizing your Martech stack for seamless performance and superior results. Tool Integration: Combine your marketing tools and technologies into a cohesive ecosystem. Our integration solutions ensure seamless operations, eliminating the inefficiencies caused by disconnected systems. Data Synchronization: Ensure smooth data flow across all your marketing platforms. We synchronize data to keep your KPIs aligned, enabling you to make informed decisions based on real-time insights. Technology Optimization: Optimize your Martech stack to improve efficiency and performance. We refine and enhance the use of your tools and platforms to maximize their impact on your marketing efforts. Work With Us Martech Stack Services Tool Integration Our team integrates various marketing technologies, ensuring all tools work together seamlessly. This integration minimizes operational silos and enhances workflow efficiency. Data Synchronization We synchronize data across your Martech stack to ensure consistent and accurate information is available in real-time, supporting data-driven decision-making. Technology Optimization We analyze and optimize your existing marketing tools to ensure you are leveraging their full potential, improving overall campaign performance and ROI. Custom Solutions We tailor our Martech solutions to your specific needs, providing customized integrations and optimizations that align with your business goals and technology requirements. Continuous Support Our support doesn’t end at implementation. We offer ongoing...

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### Design & Development Services

> Create visually captivating and functionally robust websites and applications with Avenue Z’s expert design and development services.

- Published: 2024-08-20
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/design-development/
- Folders: 1.3) Services - Creative

WEB DESIGN & DEVELOPMENT Reimagine Your Brand’s Online Presence Custom Web Solutions Our custom web design solutions create visually striking, unique designs that capture your brand identity and cater to your audience’s preferences. By focusing on personalized aesthetics, we ensure your website stands out and fosters brand loyalty in a crowded digital space. We also specialize in building scalable, high-performance websites using cutting-edge technology and industry best practices. Coupled with a seamless user experience (UX), we optimize site usability to ensure intuitive navigation and flawless functionality across all devices, keeping visitors engaged and driving conversions. Design & Development Powering the design behind category-leading brands. +Tasks Delivered +Websites Built Design & Development Solutions Custom Website Design We deliver tailored website designs that reflect your brand’s unique identity, ensuring a visually stunning and highly engaging online presence. Our designs are crafted to resonate with your target audience, driving engagement and conversions. Web Development Our development team builds robust and scalable websites using the latest technologies and best practices. We ensure your website is fast, secure, and optimized for performance across all devices. Ecommerce Development We specialize in creating high-converting e-commerce websites that provide seamless shopping experiences. From product pages to checkout processes, we optimize every element for maximum impact. Mobile App Development Extend your brand’s reach with custom mobile applications designed to deliver exceptional user experiences. Our apps are built for performance, scalability, and ease of use. CMS Development Manage your website with ease using our custom CMS solutions. We build CMS...

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### Agnostic AI Services

> Avenue Z integrates proprietary and best-in-class generative AI solutions into all digital strategies, empowering brands with intelligence-driven outcomes across every channel.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/agnostic-ai/
- Folders: 1.4) Services - Secondary

AGNOSTIC AI AI-Enabled Solutions for Every ChannelIntegrate cutting-edge AI technology into your business strategy with Avenue Z’s Agnostic AI services. We combine proprietary AI with the best generative AI tools to drive innovation and intelligence across all digital channels. Get In Touch AI-Driven Innovation for Maximum Impact Avenue Z’s Agnostic AI services are designed to provide your brand with the intelligence needed to stay ahead in a competitive market. By integrating AI into every aspect of your digital strategy, we help you unlock new opportunities and drive measurable results. Proprietary AI: Leverage our proprietary AI technologies to gain a competitive edge, tailored to your specific industry and business goals. Media & Data Intelligence: Utilize AI-powered media and data intelligence to make informed decisions, optimize campaigns, and enhance customer experiences. AI Innovation: Stay at the forefront of technological innovation with our agnostic approach to AI, combining the best tools and technologies available to deliver superior results. Work With Us Agnostic AI Services Proprietary AI Avenue Z’s proprietary AI technologies are designed to provide your business with customized, cutting-edge solutions that deliver measurable results. Whether it's optimizing media buying, personalizing customer experiences, or analyzing complex data sets, our AI tools are tailored to meet your specific needs. Media & Data Intelligence Transform your data into actionable insights with AI-powered media and data intelligence. Our tools enable you to make informed decisions, optimize campaigns, and enhance customer experiences by understanding patterns, predicting trends, and identifying opportunities for growth. AI Innovation Stay ahead of...

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### Lead Generation Services

> Avenue Z’s lead generation services help you identify, attract, and convert high-quality leads into loyal customers through targeted outreach and strategic nurturing.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/lead-generation/
- Folders: 1.4) Services - Secondary

LEAD GENERATION Convert More Qualified LeadsGenerate high-quality leads and turn them into loyal customers with our targeted lead generation strategies, ensuring that your outreach efforts are personalized, effective, and aligned with your business goals. Get In Touch Maximize Conversions with Targeted Lead Generation Strategies Effective lead generation is about more than just finding contacts; it's about creating meaningful connections that lead to conversions. Avenue Z’s services are designed to help you identify, attract, and nurture high-quality leads through strategic, data-driven campaigns. Targeted Outreach: We focus on identifying and engaging potential customers through personalized outreach efforts, ensuring that your messages resonate with the right audience. Lead Generation: Our strategies are tailored to attract and capture high-quality leads that align with your business goals, filling your pipeline with opportunities for growth. Lead Nurturing: We develop and implement nurturing strategies that keep your prospects engaged with timely and relevant content, guiding them through the buying journey and increasing the likelihood of conversion. Work With Us Comprehensive Lead Generation Solutions Targeted Outreach Campaigns We design and execute targeted outreach campaigns that connect with potential customers through personalized messaging, ensuring higher engagement and conversion rates. Lead Capture & Management Our lead capture and management services help you attract, organize, and prioritize leads, making it easier to focus on the most promising opportunities. Lead Nurturing Programs We develop nurturing programs that deliver timely, relevant content to your prospects, keeping them engaged and moving them closer to a purchase decision. Content Marketing for Lead Generation We create...

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### Email & SMS Marketing Services

> Avenue Z’s email & SMS marketing services help you build strong customer relationships, increase retention, and drive conversions through personalized campaigns and automated workflows.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/email-marketing/
- Folders: 1.4) Services - Secondary

EMAIL & SMS MARKETING Increase Customer Lifetime Value & RetentionBoost your customer retention and lifetime value with Avenue Z’s Email & SMS marketing services. We help you create personalized, automated campaigns that keep your audience engaged, driving repeat purchases and long-term loyalty. Get In Touch Drive Retention and Increase Customer Lifetime Value Effective Email & SMS marketing is about more than just sending messages; it’s about creating personalized experiences that keep your customers coming back. Avenue Z’s services are designed to help you build strong customer relationships and drive conversions through strategic, data-driven campaigns. Personalized Campaigns: We craft customized email and SMS messages that speak directly to your customers' preferences and behaviors, enhancing engagement and loyalty. Automation: Our automated workflows ensure timely delivery of emails and SMS, including welcome sequences, reminders, and promotional offers, keeping your audience engaged without the manual effort. Analytics & Optimization: We track and analyze your campaign performance, providing insights that allow us to optimize your strategies for even better results. Work With Us Comprehensive Email & SMS Marketing Services Personalized Email Campaigns We design and execute customized email campaigns that align with your brand’s goals and speak directly to your customers' needs, driving engagement and conversions. SMS Marketing Our SMS marketing services help you reach your audience with timely, relevant messages that encourage quick action, whether it’s a special offer or an important update. Automated Workflows We set up and manage automated workflows that deliver the right message at the right time, from welcome sequences...

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### Content Marketing Services

> Avenue Z’s content marketing services help you engage and convert your target audience with valuable, relevant content that aligns with your brand’s goals.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/content-marketing/
- Folders: 1.3) Services - Creative

CONTENT STUDIO Engage Your Audience with Content That ConvertsAttract your target audience and capture their attention with engaging, relevant content. Our content studio connects your brand with the right people, driving meaningful engagement and conversions. Get In Touch Drive Engagement and Conversions with a Tailored Content Strategy A successful content studio is about more than just creating content; it’s about delivering the right message, to the right audience, at the right time. Avenue Z’s content studio is designed to drive engagement and conversions through strategic content planning, creation, and distribution. Content Strategy: We develop a cohesive content strategy that aligns with your brand goals and market positioning, ensuring that every piece of content serves a clear purpose. Content Creation: Our team produces compelling articles, blogs, and multimedia content tailored to your audience’s interests, designed to engage and convert. Distribution & Promotion: We amplify your content’s reach through strategic distribution channels, maximizing its visibility and impact across the right platforms. Work With Us Comprehensive Content Studio Solutions Tailored to Your Business Content Strategy Development We work with you to develop a detailed content strategy that aligns with your business objectives, identifies key audience segments, and sets the stage for content that resonates and drives results. Blog & Article Writing Our team of skilled writers creates high-quality blog posts and articles that engage your audience, establish your brand as a thought leader, and improve your search engine rankings. Multimedia Content Creation We produce engaging multimedia content, including videos, infographics, and podcasts, that...

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### Influencer Marketing Services

> Avenue Z’s Influencer Marketing services help brands build awareness and drive sales through strategic influencer partnerships, campaign management, and performance analysis.

- Published: 2024-08-20
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/influencer-marketing/
- Folders: 1.2) Services - Media

INFLUENCER MARKETING Authenticity and Trust to Drive Revenue Increase Influencer Marketing ROI A successful influencer marketing strategy hinges on authentic partnerships and measurable results. Avenue Z’s services ensure your brand connects with the right influencers to achieve both. Strategic Collaborations: We identify and partner with influencers who align with your brand values and resonate with your target audience. This ensures that your campaigns are authentic, relevant, and impactful. Influencer Management: From campaign planning to execution, we handle every aspect of influencer management. Our services ensure that your influencer campaigns drive engagement and conversions, delivering measurable results. Performance Analysis: Tracking and measuring the impact of your influencer partnerships is key to optimizing future strategies. We provide detailed performance analysis to help you understand what works and refine your approach for even greater success. Work With Us Comprehensive Influencer Marketing Services to Amplify Your Brand Influencer Selection & Outreach We start by identifying influencers who align with your brand’s values and appeal to your target audience. Our outreach efforts are personalized and strategic, ensuring that we build strong, mutually beneficial relationships with influencers. Campaign Strategy & Planning Effective influencer marketing requires a well-thought-out strategy. We develop comprehensive campaign plans that include content creation, scheduling, and distribution, all tailored to meet your brand’s specific goals. Content Creation & Collaboration We work closely with influencers to create authentic, engaging content that resonates with their followers and aligns with your brand’s messaging. This collaboration ensures that the content feels natural and is more likely to...

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### SEO & AI Search Services

> Expert SEO / AI Search Engine Optimization services to enhance your website's visibility on traditional search engines and emerging AI search platforms

- Published: 2024-08-20
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/seo-ai-search/
- Folders: 1.2) Services - Media

SEO / AI SEARCH The #1 Way Brands Are Found is Through SEO and AI Search Develop Content to Be Found Creating content that stands out in the evolving landscape of SEO and AI-driven search requires a strategic approach. By aligning content with AI algorithms, we ensure that your brand’s messaging resonates with both search engines and audiences. This means focusing on natural language and structured data to make your content highly discoverable and relevant. Our team crafts optimized, engaging content and creative that not is highly visible but also resonates with users, driving meaningful engagement for your brand. Work With Us SEO / AI Search Services Keyword Research & Strategy We conduct in-depth keyword research to identify the most effective terms for your business, ensuring your content targets the phrases your potential customers are searching for. On-Page Optimization Our team optimizes your website’s content, structure, and meta elements to enhance its relevance and search engine friendliness, improving your chances of ranking higher. Technical SEO We address the technical aspects of SEO, including site speed, mobile responsiveness, and crawlability, ensuring your site meets all the requirements of modern search engines. AI SEO Optimization As AI becomes increasingly important in search algorithms, we optimize your content and site structure to ensure it is easily interpreted and ranked by AI-driven search engines. Link Building & Off-Page SEO We develop a robust link-building strategy to improve your site’s authority and relevance, helping you rank higher in search results through quality backlinks. SEO Audits...

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### Performance Media Services

> Avenue Z’s Performance Media services optimize paid advertising with precision-targeted strategies, driving measurable results and maximizing ROI across all digital channels.

- Published: 2024-08-20
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/performance-media/
- Folders: 1.2) Services - Media

PERFORMANCE MEDIA Drive Revenue Growth Through Performance Media ROI-Driven Campaigns Across All Paid Channels Avenue Z’s performance media approach is designed to drive measurable results across every paid channel. Through precision targeting, data-driven insights, and continuous optimization, we maximize ROI by reaching audiences effectively across Paid Social, Paid Search/AI Search, Programmatic, and Emerging Media. Each channel is a powerful part of a unified strategy that guides audiences from awareness to conversion. Paid Social Engage audiences where they spend their time. Our paid social campaigns across platforms like YouTube, TikTok, Meta, and X are tailored to each channel’s unique strengths. By combining targeted ads with high-impact creative, we maximize engagement and drive conversions at scale. Paid Search Enhance discoverability with a robust search strategy that combines traditional SEM with AI-powered insights. Our approach to search advertising includes keyword intelligence, predictive analytics, and intent-driven targeting, ensuring your brand is easily found by high-intent users, maximizing lead quality and return on ad spend. Programmatic & Emerging Media Access innovative ad channels with emerging media platforms like PayPal Ads, AppLovin, Chase Media, and Perplexity AI. These next-gen platforms offer unique audience targeting capabilities, expanding your reach with highly personalized, performance-driven campaigns that meet audiences where they are today. Performance Analytics Powering Performance Media for Global Brands Performance Media News • • Our Work INCREASE IN REVENUE +537% In just ONE month, we helped YOGIBO increase revenue by over 500%.   INCREASE IN ROAS +150% In just 2 months, we helped Klora increase return on ad...

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### Social Commerce Services

> Avenue Z’s Social Commerce services help brands convert customers directly on social media platforms by integrating seamless shopping experiences, engaging content, and influencer partnerships.

- Published: 2024-08-20
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/social-commerce/
- Folders: 1.2) Services - Media

SOCIAL COMMERCE Turn Social Media into Direct Sales Channels Social Commerce Native Shopping Ensure that your brand leverages the full potential of social media to drive conversions and revenue with a successful social commerce strategy. Top-Ranked TikTok Shop Partner: Recognized by TikTok as an elite “Alpha Agency” and one of just eight “Shop Ads Experts,” we specialize in turning engagement into conversions and trends into sales. In-App Shopping: Enable purchases directly through social media platforms like TikTok, Meta, and YouTube. Our strategies integrate shopping features seamlessly, allowing customers to shop without leaving the platform. . Engage and Convert: Develop compelling organic social media content that resonates with your audience, encouraging them to interact with your brand and make purchases. Affiliates and Influencers: Partner with influencers and affiliates who align with your brand, leveraging their reach and credibility to boost your sales through targeted campaigns. Work With Us Social Commerce Services In-App Shopping Integration We enable seamless in-app shopping experiences across major social media platforms like TikTok, Meta (Instagram and Facebook), and YouTube. Our services include setting up and optimizing your social commerce storefronts, integrating payment gateways, and ensuring a smooth shopping experience for your customers. Social Media Content Creation Compelling content is key to driving engagement and sales on social media. We develop customized content strategies that align with your brand’s voice and resonate with your audience, from eye-catching visuals to persuasive copy that encourages purchases. Influencer Partnerships Leveraging influencers is a powerful way to drive sales through social commerce. We...

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### Crisis Management PR Services

> As a leading crisis communications and PR firm, Avenue Z offers PR services that help your organization manage complex PR and communication crisis.

- Published: 2024-08-20
- Modified: 2025-01-30
- URL: http://dev-avenue-z.pantheonsite.io/services/crisis-management/
- Folders: 1.1) Services - Communications

CRISIS MANAGEMENT Protect Your Brand During Times of Crisis Protecting Brand Reputation During a Crisis The world moves fast, and a crisis can redefine your brand in minutes. Our crisis communications team steps in with precision strategies that protect and reinforce your reputation, keeping operations steady and trust intact. Using data-driven methods ready for immediate deployment, we help you minimize disruption and strengthen stakeholder confidence when it’s needed most. Crisis PR & Communications Services Crisis Scenario Planning & Simulation Proactively develop crisis scenarios and conduct full-scale crisis simulations to prepare your team for potential crises. This includes creating response playbooks and running workshops to test and refine crisis response strategies. Stakeholder Mapping & Communication Strategy Identify key internal and external stakeholders during a crisis and create tailored communication plans for each group. Ensure the right messages reach employees, customers, investors, regulators, and media outlets to manage perceptions effectively. Reputation Monitoring & Damage Control Utilize real-time media monitoring, social listening, and sentiment analysis tools to assess how the crisis is affecting public perception. Provide ongoing assessments and recommend quick corrective actions to mitigate reputation damage. Crisis Response Digital War Room Set up a virtual command center for real-time crisis communication management. This service involves bringing together PR, legal, and executive teams to craft and approve communications as events unfold, ensuring unified and strategic responses across channels. Regulatory & Legal Communication Support Coordinate with legal teams to manage regulatory bodies and law enforcement communication during crises. Ensure all public statements, press releases,...

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### Thought Leadership Services

> As a leading crisis communications and PR firm, Avenue Z offers PR services that help your organization manage complex PR and communication crisis.

- Published: 2024-08-20
- Modified: 2025-02-19
- URL: http://dev-avenue-z.pantheonsite.io/services/thought-leadership/
- Folders: 1.1) Services - Communications

THOUGHT LEADERSHIP Position Your Brand Experts as Industry Leaders Expand Your Thought Leadership Across New Channels Reputation-driven content creation that builds authority, expands reach across emerging platforms, and positions brand experts as brand ambassadors. Content Creation: Craft impactful Op-Eds, byline articles, and whitepapers to establish credibility and elevate industry expertise. Industry Presence: Secure high-visibility speaking engagements, podcasts, and media opportunities to amplify thought leadership. Corporate Social Media: Leverage strategic social media to grow a strong online presence for brands and executives, reinforcing authority and influence. Work With Us Thought Leadership Services Op-Ed Development Craft compelling opinion pieces that reflect your executives' unique perspectives on industry trends and challenges, positioning them as thought leaders in top-tier publications. Executive Social Media Strategy Design and execute tailored social media strategies for executives, ensuring their voice resonates with industry peers, clients, and the public, while building their thought leadership presence. Content Creation Develop high-quality, insightful content, including blogs, white papers, and authored articles, that highlight your executives’ expertise and contribute to shaping industry conversations. Public Speaking and Conference Engagements Secure speaking opportunities and panel appearances for executives at key industry events, enhancing their visibility as thought leaders and fostering valuable industry connections. Podcast and Webcast Support Produce and promote podcast or webcast appearances, helping executives share their insights and connect with wider audiences, further establishing them as influential thought leaders. Bylined Articles and Thought Leadership Placement Place expertly written bylined articles in influential industry publications, helping to build executive authority and influence within the...

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### Corporate Communications Services

> Avenue Z’s Corporate Communications services ensure effective and aligned messaging across all stakeholder groups, enhancing your company’s reputation and communication efficiency.

- Published: 2024-08-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/services/corporate-communications/
- Folders: 1.1) Services - Communications

CORPORATE COMMUNICATIONS Shaping Communications for Key Stakeholders Aligned Corporate Communications Align your messaging across all stakeholder groups with Avenue Z’s Corporate Communications services. Our strategies ensure that your company communicates effectively, enhancing both internal culture and external reputation. Internal Communications: We help you foster a positive company culture by keeping employees informed and aligned with your company's goals. Our internal communication strategies are designed to engage your workforce, ensuring they are well-informed and motivated. External Communications: Maintaining a positive public image is crucial for your company’s success. We craft strategic communications for key external stakeholders, ensuring your messaging resonates and reinforces your brand’s reputation. Change Management Communication: Navigating organizational change can be challenging. Our change management communication services ensure clear and effective messaging during transitions, helping to minimize disruption and maximize adoption of new initiatives. Work With Us Corporate Communications Services Internal Communications Strategy We develop and implement internal communications strategies that keep your employees informed, engaged, and aligned with your company’s mission and goals. From newsletters and intranet content to employee engagement initiatives, we ensure your internal messaging is consistent and effective. External Communications Strategy Our external communications strategies are designed to enhance your company’s reputation and ensure your messaging resonates with key stakeholders. We focus on building a consistent and compelling narrative across all external channels, from press releases to social media. Change Management Comms Effective communication is critical during times of change. We provide change management communication services that ensure clear and transparent messaging, helping to guide...

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### Media Relations Services

> Avenue Z’s Media Relations services secure positive media coverage to build brand awareness and credibility. Enhance your public image with expert PR strategies.

- Published: 2024-08-20
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/services/media-relations/
- Folders: 1.1) Services - Communications

PR - MEDIA RELATIONS Authoritative Media Coverage and Influence Drive Awareness & Media Credibility Unlock the full potential of your brand with Avenue Z’s Media Relations services. Our targeted strategies ensure your brand is consistently in the media spotlight, enhancing your public image and driving impactful results. Media Coverage: We specialize in securing positive exposure and key placements in targeted media outlets. Our approach is tailored to align with your brand’s goals, ensuring that the coverage you receive boosts your reputation and reaches your desired audience. Public Image Management: Maintaining a positive public perception is critical for any brand. We work to manage and protect your brand’s image in the media, addressing any potential issues proactively and ensuring your brand is always portrayed in the best light. Targeted Messaging: Our team crafts and distributes strategic messages that resonate with key audiences across critical media channels. We ensure your brand’s narrative is consistent, compelling, and aligned with your overall business objectives, driving engagement and influence. Work With Us Shaping The Conversation Can I donate my private stock to charity? This new Daffy program gives employees easier options Venture studio Diagram expands into climate tech with oversubscribed fund AI Briefing: Why Walmart is developing its own retail-specific AI models Bitcoin Miners Are Pivoting to AI to Survive. Core Scientific Entered the Race Years Ago These AI tools can make filing your taxes less of a nightmare Bets Are In, But the Fed’s Still Running the Casino You’re probably ageist. Here are 4...

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### Brand Strategy Services

> Avenue Z’s Brand Strategy services help develop a compelling brand narrative, market positioning, and visual identity to drive your brand’s influence and credibility.

- Published: 2024-08-20
- Modified: 2025-02-19
- URL: http://dev-avenue-z.pantheonsite.io/services/brand-strategy/
- Folders: 1.1) Services - Communications

BRAND STRATEGY Crafting Your Unique Brand Narrative Strategic Branding & Market Positioning A well-defined brand strategy is essential for establishing a strong market presence. Avenue Z’s brand strategy services ensure your brand is not only seen but also remembered, driving engagement and loyalty through a cohesive and compelling identity. Narrative Development: We craft a compelling brand story that resonates with your target audience, providing a foundation for all your marketing and communication efforts. This narrative is designed to reflect your brand’s values, mission, and vision, creating a strong emotional connection with your audience. Market Positioning: Positioning your brand strategically in the market is key to differentiating from competitors. We analyze your market landscape and help you carve out a unique position that highlights your strengths and meets your customers' needs. Brand Visual Identity: Your visual identity is the face of your brand. We design a striking visual identity that includes your logo, color palette, typography, and imagery, ensuring every visual element reflects your brand’s personality and values. Work With Us Brand Strategy Services Narrative Development Our narrative development service focuses on creating a brand story that resonates with your audience. We collaborate with your team to uncover the core values, mission, and vision that define your brand, then translate these elements into a compelling narrative that guides all your communication efforts. Market Positioning We help you identify and establish a unique position in the market that differentiates your brand from competitors. Our market positioning strategy involves a thorough analysis of...

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### Booker’s Soul Food Starters

> Partnering with our digital marketing team, Booker’s Soul Food Starters went from $1.5k to a $30k average monthly revenue powerhouse through strategic paid ads.

- Published: 2024-08-01
- Modified: 2024-12-11
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/bookers-soul-food-starters/
- Folders: 6.3) Case Studies: Performance Media

Booker's SOul FOod StartersSouthern Cooking Brand Multiplies Monthly Revenue by 20X /ABOUT Booker's SOul FOod Starters Industry Food Story Bringing the rich tradition of traditional Southern cooking into homes everywhere, Booker's Soul Food Starters are accessible, easy-to-prepare meal kits. Behind this brand are husband and wife Claude and Crystal Booker, who have poured their passion, heritage and culinary expertise into creating this product line. After Just Two Months of Working with Avenue Z +K Increase in Revenue +% Increase in Average Order Value (AOV) +% Increase in Conversion Rate The Challenge Booker's faced the challenge of transitioning from a retail-centric business model to establishing a digital footprint. With no prior e-commerce or paid advertising knowledge, they lacked the tools and insights to get started, finding themselves at square one without a clear path forward. They partnered with Avenue Z to develop a comprehensive marketing plan for launching their digital journey. With no prior metrics, content or insights into what would perform best to inform our campaign, we faced the challenge of building their online presence from the ground up. Additionally, Booker's shift to digital was a significant change, stepping into unfamiliar territory. This required us to provide them with a comprehensive education on everything from the fundamentals of sales funnels and effective social media advertising to grasping the nuances of metrics and crafting compelling online content. The Approach Through a blend of digital innovation and authentic storytelling, our goal was to meaningfully connect Booker's with its audience, celebrating their offerings,...

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### Brite Homes

> Partnering with our digital marketing team, Brite Homes increased conversion leads by 674%.

- Published: 2024-08-01
- Modified: 2024-12-11
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/brite-homes/
- Folders: 6.2) Case Studies: Digital Marketing

Home Builder Boosts Conversions by 674% /ABOUT BRITE HOMES Industry Construction Story Brite Homes® is a new construction home builder revolutionizing the housing market with its commitment to sustainable, net-zero energy homes. By integrating energy-saving technology with eco-friendly building practices, they offer homeowners significant savings on their annual energy costs, a more sustainable lifestyle and a reduced carbon footprint, making Brite Homes a leader in promoting greener, more cost-effective housing. After Just Two Months of Working with Avenue Z +% Increase in Impressions +% Increase in Clicks -% Decrease in Cost Per Click The Challenge Brite Homes faced the dual challenges of limited brand recognition in a competitive market and an excess of unsold homes. Previously operating with a constrained marketing budget, their paid search efforts were minimal, barely making an impact on raising brand awareness among prospective buyers.   This challenge was compounded by an overstock of homes, putting additional pressure on their sales strategy. The initial marketing efforts' narrow reach failed to engage the broad spectrum of their potential buyers, significantly impacting their market position and highlighting the need for a substantial overhaul of their digital marketing tactics. The Approach Our strategy embraced a comprehensive full-funnel marketing campaign. Starting with a broad awareness strategy, we introduced Brite Homes' unique value proposition to a wide audience. We then honed in on potential buyers through targeted location-based marketing tactics by creating and continuously optimizing a set of six landing pages based on each of the available locations Brite Homes are sold...

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### Event Management Services

> Avenue Z provides expert event management services, ensuring seamless execution and memorable experiences through meticulous planning and coordination.

- Published: 2024-07-22
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications/service-event-management/
- Folders: A) Needs Redirect

Elevate Your Event with Expert ManagementFrom media days to product launches, annual summits and local activations, Avenue Z provides expert event management, to create memorable and impactful brand engagements. Our experienced team ensures that every detail is meticulously planned and executed, leaving a lasting impression on your audience. Contact Us Today Looking to bring your brand to life with engaging events and experiences? Many businesses face challenges in organizing successful events, resulting in missed opportunities to connect with their audience and promote their brand. This often stems from a lack of strategic planning, creative ideas, and professional execution. Event Planning and Strategy: We collaborate with you to understand your goals and develop a comprehensive event plan, including concept development, budgeting, and timeline management. Venue Selection and Management: Our team identifies and secures the perfect venue for your event, handling all logistics to ensure a seamless experience. Creative Design and Production: From stunning visuals to engaging themes, we bring your event to life with creative design and production services that captivate your audience. Marketing and Promotion: We create and implement targeted marketing campaigns to build anticipation and drive attendance for your event. On-Site Event Management: Our experienced team oversees every aspect of the event on the day, ensuring everything runs smoothly and any issues are promptly addressed. Event ManagementClient Success Stories At Strand Bookstore, Avenue Z hosted Polina Marinova Pompliano's book launch for "Hidden Genius," featuring a conversation with Fortune editor Emma Hinchliffe. Alan Patricof's exclusive book launch featured a 1:1...

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### Audio Visual Nation

> Audio Visual Nation worked with Avenue Z on a new website that led to a 62% increase in SERP impressions and a 70% increase in key conversions.

- Published: 2024-07-03
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/audio-visual-nation/
- Folders: 6.2) Case Studies: Digital Marketing

WorkSEO Success for Audio Visual Services Company /Provided Services SEO Content Strategy Conversion-Rate Optimization Website Maintenance The Challenge Audio Visual Nation aimed to increase their brand awareness and generate higher quality leads. They needed a significant boost in overall traffic and impressions on the SERPs to attract top-tier clients from various industries. The Approach Detailed Analysis: Conducted a comprehensive audit of the existing website to identify areas for improvement in SEO, content, and user experience. Content Strategy: Developed a robust content plan, including 9 new blogs and 3 case studies, focusing on industry-relevant topics and incorporating E. E. A. T (Experience, Expertise, Authoritativeness, and Trustworthiness) content throughout the website. Location Pages: Added 57 new location-specific pages targeting geo-specific keywords to enhance local search visibility. User Experience Optimization: Improved user experience with strategic calls-to-action (CTAs) and optimized forms for lead quality and ease of use. Internal Linking Strategy: Implemented a strategic internal linking plan to enhance site navigation and boost SEO performance. +% Increase in Organic Clicks % Increase in Organic Impressions % Increase in Key Conversions Content Strategy We started by developing a comprehensive content plan, which included creating 9 new blogs and 3 detailed case studies focused on industry-relevant topics. This content was carefully crafted to incorporate E. E. A. T principles, enhancing the website's credibility and authority. By addressing key pain points and interests of the target audience, we ensured the content was both engaging and informative, leading to improved user engagement and SEO performance. User Experience EnhancementsTo improve user experience, we added strategic...

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### Affiliate Marketing Services

> Affiliate marketing agency specializing in connecting brands with affiliates to grow revenue through social commerce affiliate programs like tiktok shop.

- Published: 2024-06-28
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/social-commerce/affiliate-marketing/
- Folders: A) Needs Redirect

AFFILIATE MARKETING Drive Sales with Affiliate Marketing Effective & Scalable Affiliate Marketing Struggling with affiliate marketing? Many businesses find it challenging to select the right affiliates, manage partnerships, and track performance—leaving untapped potential on the table. We streamline the process to deliver results that align with your brand goals. Targeted Affiliate Connections: Match with affiliates who share your brand’s values and audience. Full-Service Management: End-to-end campaign handling, from strategy to performance analysis. Transparent Tracking & Reporting: Advanced tools for clear insights and seamless payouts. Affiliate Marketing Client Success Stories REDUCED CPA -24% Diversified UGC from creators within 3 key audience segments used to boost Social Ads through performance creative + ugc advertising. INCREASED ROAS +41% In four months, we boosted TWICE's store revenue by 174% and cut CPA by 36% through iterative creative tests on products, positioning, and personas. INCREASE IN ROAS +200% We used data-driven insights to revamp content, targeting a new ideal customer by highlighting additional pain and selling points with segmented personas. View More Case Studies Comprehensive Affiliate Marketing Services Affiliate Recruitment We conduct thorough searches to find affiliates that perfectly match your brand's values and goals, ensuring authentic and effective partnerships. Program Strategy Our team develops tailored affiliate marketing strategies that focus on driving sales and engagement through targeted efforts. Compensation Management We design and manage compensation packages to incentivize affiliates while aligning with your budget and goals. Digital Infrastructure We build and maintain the necessary digital infrastructure to support your affiliate marketing efforts, including tracking...

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### Conversion Rate Optimization Services

> Boost your ROI with Avenue Z's expert conversion rate optimization services. Discover advanced A/B testing, UX design, and data analysis strategies, all with the help of our CRO experts.

- Published: 2024-06-19
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing/conversion-rate-optimization/
- Folders: A) Needs Redirect

Maximize Your Conversion Rate OptimizationTransform your website visitors into loyal customers with Avenue Z's expert Conversion Rate Optimization services. Boost your sales and revenue with data-driven strategies and personalized user experiences. Contact Us Today Is Your Website Underperforming? Many businesses struggle to convert website visitors into customers due to unclear calls to action, poor user experience, and ineffective design. This can lead to missed opportunities and lower revenue. Data Analysis: We analyze your website traffic to identify where visitors drop off, using metrics like click-through rates, bounce rates, and time on site to pinpoint problem areas. UX Design Improvements: Our experts enhance the usability of your site by simplifying navigation, improving the checkout process, and ensuring calls to action are clear and effective. A/B Testing: We run A/B tests to compare different versions of your webpages, identifying the most effective elements to boost your conversion rates. CRO Success Stories DEMO REQUESTS +315% Product comparison lead generation funnels for various mower products with optimized CTAs, user journey, and progressive lead capture forms. LEAD APPLICATIONS +269% Site-wide user journey optimization for application sign-up through CTAs, navigation, form optimizations, and A/B testing campaigns. RESERVATION CHECKOUT TIME -45% Optimized reservation process with improved car selection, options, and quick location access reduced the time to checkout by 45%. NEW VISITOR CONVERSION RATE 7. 30% Heuristic CRO changes on navigation, messaging, CTAs, and A/B tests on primary landing pages helped boost new visitor conversion rates. INCREASED LEAD SUBMISSIONS +31% Optimized lead generation forms on location landing pages...

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### Lead Generation Services

> Optimize your lead generation with Avenue Z. We specialize in ICP targeting, funnel strategies, lead capture, form development, and CRM optimization to drive conversions for B2B and DTC businesses.

- Published: 2024-06-19
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing/lead-generation/
- Folders: B) Redirected

Elevate Your Lead GenerationTransform your lead generation strategy with our advanced targeting and comprehensive funnel strategies. We help B2B and DTC brands attract, capture, and convert high-quality leads, driving growth and maximizing ROI. Contact Us Today Overcoming Lead Generation Challenges Generating high-quality leads is crucial for business growth, yet many companies struggle with targeting the right audience and nurturing leads through the sales funnel. Targeted ICP Development: We identify and target your Ideal Customer Profile (ICP) with precision, ensuring your marketing efforts reach the most relevant and high-potential leads. Our data-driven approach analyzes demographics, behaviors, and needs to create highly targeted campaigns. Comprehensive Funnel Strategies: We develop full-funnel strategies that guide leads from initial awareness to final conversion, optimizing every stage of the customer journey. Our approach includes lead magnets, nurturing campaigns, and automated workflows to keep prospects engaged and moving through the funnel. Advanced Lead Capture Techniques: Our lead capture solutions, including custom forms and landing pages, are designed to maximize conversion rates. By utilizing A/B testing and advanced analytics, we continuously improve lead capture methods to ensure high efficiency. CRM Optimization: We optimize your CRM system to streamline lead management, improve follow-up efficiency, and enhance data tracking. Our CRM integration ensures seamless communication between your marketing and sales teams, leading to higher conversion rates and better customer relationships. Lead Generation Success Stories DEMO REQUESTS +315% Product comparison lead generation funnels for various mower products with optimized CTAs, user journey, and progressive lead capture forms. QUIZ FUNNEL SUBMISSIONS +224%...

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### Email / SMS Marketing Services

> Retention marketing through personalized email marketing / SMS services. Advanced segmentation, automation, and creative designs to grow your retention revenue.

- Published: 2024-06-19
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing/email-sms-marketing/
- Folders: B) Redirected

Transform Engagement with Email & SMSPersonalized Email & SMS marketing that turns one-time shoppers into loyal customers. Boost ROI and enhance customer retention with our data-driven strategies and creative designs. Contact Us Today Struggling to Retain Customers with Your Current Marketing Efforts? In today's competitive market, it's not enough to simply reach your audience; you need to engage and retain them effectively. Many businesses face challenges in keeping their customers engaged due to irrelevant messaging, poor timing, and lack of personalization. Advanced Segmentation: We segment your audience based on behavior analytics, psychographics, and historical data to create highly relevant campaigns. Personalized Messaging: Using advanced personalization, we tailor messages that resonate with your audience, improving engagement and conversion rates. Comprehensive Automation: Our automated workflows save you time and ensure your messages are delivered at the optimal moment, enhancing customer retention. Email & SMS Success Stories INCREASE IN SMS SIGN-UPS +15. 3% Retention marketing strategy implemented through an e-commerce SMS sign-up campaign to promote exclusive promotional offers. INCREASE IN OUTBOUND CTR +59% We transformed Kreyòl Essence's long-form blogs and reviews into targeted emails, starting with sign-up units and welcome series for new subscribers. INCREASE IN EMAIL SIGN-UPS +14. 8% Switching discount codes for cashback offers boosted opt-in rates for SMS and email channels, significantly increasing total revenue. Our Email & SMS Marketing Services Email Marketing We help you build email workflows that save you time, drive more revenue, and increase customer retention through advanced segmentation and personalized messaging. SMS Marketing Engage your customers with...

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### Content Marketing Services

> Discover Avenue Z's data-driven content marketing services that tell your brand's unique narrative and boost engagement. Learn more today.

- Published: 2024-06-19
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing/content-marketing/
- Folders: B) Redirected

Boost Engagement with Content MarketingHarness the power of data-driven content that tells your brand's story across every digital touchpoint. At Avenue Z, we create compelling content that captures attention and drives sales. Contact Us Today Struggling to Create Engaging Content? Is your content failing to connect with your audience and drive meaningful results? A professional content marketing agency can help you overcome these challenges. Comprehensive Research: We conduct thorough competitor analysis and gather customer insights to create content that addresses your audience's needs and preferences. Tailored Content Creation: Our team produces high-quality content tailored to your audience, including white papers, e-books, quizzes, infographics, and more. SEO-Driven Strategies: We develop SEO-driven blog content featuring custom imagery and a comprehensive approach that covers the entire customer journey. Success Stories in Content Marketing INCREASE IN B2B LEADS 2. 3X Content strategy using well-structured CMS taxonomies and a content hierarchy, ensuring that relevant information was readily accessible for each persona. INCREASE IN IMPRESSIONS +1,280% We optimized content for their various industry solutions and content assets surrounding wellness (targeting corporate decision-makers). INCREASE IN APPLICATIONS +293% Content marketing through 3 stages of the conversion funnel to boost funding application engagement and qualified conversions. Our Content Marketing Services Competitor Analysis & Customer Insights Conducting thorough research to understand the competitive landscape and gather valuable customer insights. This helps create content that addresses FAQs and meets the audience's needs. White Papers & E-Books Developing comprehensive white papers and e-books that provide in-depth information and value to your audience, establishing...

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### Enterprise Fashion Brand

> We collaborated with an enterprise fashion brand and our performance media team to craft a cost-effective strategy, leading to a remarkable $12M increase in incremental revenue within just six months.

- Published: 2024-06-18
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/enterprise-fashion-brand/
- Folders: 6.3) Case Studies: Performance Media

Driving Revenue Growth for an Enterprise Fashion Brand /ABOUT BRAND Industry Fashion Story This renowned fashion brand is celebrated for its trendsetting designs and accessible fashion, consistently pushing the boundaries of style and affordability. In just 6 months, we generated $12M in incremental revenue. $M Saved on Ad Spend $M Added in Incremental Revenue $M Total Business Impact The Challenge Despite a strong brand presence and  loyal customer base, this brand faced challenges in increasing revenue without escalating advertising costs. It has millions of customers and it's new customer acquisition growth had stalled. Returning purchases was driving all growth. They were spending a majority of their paid media budget on existing customers which showed to have diminishing returns. The brand had archaic media buying practices and needed a more robust strategy to focus on new customer acquisition and efficient growth. The Approach Challenge and Strategy: After observing limited success with conventional marketing methods, we pivoted to a performance media approach. Our strategy centered on modern media buying practices through account consolidation and organization, proper audience segmentation, and creative copy & ad testing. Collaboration for Content: We partnered closely with the brand to implement four collection-specific strategies. By introducing creative diversity, we strategically incorporated a variety of creative styles including images, dynamic catalogs, meme/lifestyle content, user-generated content (UGC), collection ads, and partnership ads. Results and Optimization: This comprehensive approach enabled us to maintain consistent cost-per-click (CPC) rates while significantly decreasing CPA by 61%. Through rigorous testing and optimization, we increased website...

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### Performance PR Services

> Discover Avenue Z's Performance PR services to boost your brand awareness and sales through strategic advertorials and social media. Learn more!

- Published: 2024-06-14
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media/performance-pr/
- Folders: A) Needs Redirect

Boost Visibility with Performance PRLeverage strategic advertorials and social media integration to enhance brand awareness and drive sales. At Avenue Z, we help you control your PR narrative and achieve measurable results. Contact Us Today Tired of High Ad Costs and Low Engagement? Are your traditional advertising methods falling short in delivering the results you need? Performance PR offers a solution by reducing ad fatigue and costs while increasing click-through rates. Strategic Advertorials: We publish compelling advertorials on top media websites that seamlessly blend with organic content, driving higher engagement. Social Media Integration: Gain whitelisting access to our publisher’s social media pages, allowing your team to run native-style ads that resonate with your audience. Data-Driven Results: Our approach focuses on lower CPMs and higher CTRs, ensuring your campaigns are both cost-effective and impactful. What is Performance PR? Advertorials: Let us write and publish custom-made advertorials strategically posted on our media websites. Matching Social Ads: Our team creates matching paid-social creative ads that is made to look like a press or blog article. Whitelisting Access: We grant you whitelisting access to our publisher's social media pages to run your own ads from. Feature Your Products On Our Publisher WebsitesOnce we post the advertorial on any of our publisher websites, we'll give your brand access to run whitelisted ads from the publisher's social media page(s) so you can run engaging, native-style ads. Contact Us Proven Results REDUCED CPA -24% Diversified UGC from creators within 3 key audience segments used to boost Social...

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### Performance Creative Services

> Discover how Avenue Z's Performance Creative services blend creativity and data-driven strategies to boost your marketing ROI. Learn more!

- Published: 2024-06-13
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media/performance-creative/
- Folders: A) Needs Redirect

Unleash Creativity, Drive PerformanceTransform your brand's presence with Performance Creative services that blend captivating storytelling and data-driven strategies. At Avenue Z, we craft compelling visuals and narratives that engage your audience and deliver measurable results. Contact Us Today Struggling to Turn Creativity into Performance? Are you investing in creative marketing campaigns but not seeing the desired results? The challenge often lies in bridging the gap between creative excellence and measurable performance. Data-Driven Creative Strategy: We combine creative ingenuity with data analytics to craft campaigns that not only capture attention but also drive conversions and ROI. A/B Testing & Optimization: Through rigorous testing and continuous optimization, we ensure that your campaigns are always performing at their peak, adapting to audience preferences in real-time. Performance Reporting: Our detailed performance reports provide clear insights into key metrics, helping you understand the impact of your creative campaigns and identify areas for improvement. Transformative Results with Performance Creative REDUCED CPA -24% Diversified UGC from creators within 3 key audience segments used to boost Social Ads through performance creative + ugc advertising. INCREASED ROAS +41% In four months, we boosted TWICE's store revenue by 174% and cut CPA by 36% through iterative creative tests on products, positioning, and personas. INCREASE IN ROAS +200% We used data-driven insights to revamp content, targeting a new ideal customer by highlighting additional pain and selling points with segmented personas. View More Case Studies Our Performance Creative Services Concept Development & Storytelling Crafting compelling messages and narratives that resonate with your...

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### Influencer Marketing Services

> Enhance your brand's presence with Avenue Z's influencer marketing. Specializing in UGC creators, micro-influencers, and paid social strategies.

- Published: 2024-06-13
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media/influencer-marketing/
- Folders: B) Redirected

Scale Your Brand with Influencer MarketingMaximize your brand's reach and authenticity through strategic collaborations with micro-influencers and UGC creators. Our tailored approach ensures effective integration with your paid and organic social media efforts, driving engagement and fostering genuine connections with your audience. Contact Us Today Why isn't your brand reaching it's full potential with influencer marketing? Many brands struggle with ineffective influencer partnerships and low engagement, making it difficult to achieve desired results through influencer marketing. When looking for professional influencer marketing services, you might face issues such as selecting the right influencers, managing campaigns efficiently, and measuring success effectively. These challenges can prevent your brand from leveraging influencer marketing to its fullest potential. Expert Influencer Selection: We use advanced analytics and proprietary tools to identify influencers who perfectly align with your brand values and target audience, ensuring maximum relevance and engagement. Content Creation & Management: Our team manages the entire content creation process, from initial concept to final execution, ensuring all influencer-generated content is high-quality, on-brand, and engaging. Integrated Campaigns: We seamlessly integrate influencer campaigns with your overall marketing strategy, enhancing both paid and organic social efforts to maximize reach and ROI. Top influencer marketing agency INCREASE IN META REVENUE +203% Improved marketing effectiveness by diversifying customer bases and utilizing UGC ad strategies. REDUCED CPA -24% Diversified UGC from creators within 3 key audience segments used to boost Social Ads. ALL-TIME AVG MER 3X Developed a content portfolio that included direct response ads, TikTok-style UGC, and press features View...

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### Paid Social Ads Services

> Unlock the power of Paid Social Ads across platforms like Facebook, Instagram, TikTok, YouTube, and more with Avenue Z's expert campaign management.

- Published: 2024-06-13
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media/paid-social-ads/
- Folders: A) Needs Redirect

Stop the Scroll, Boost Your ROI with Paid Social AdsCapture your audience's attention with compelling Paid Social Ads that drive engagement and deliver measurable results. Let Avenue Z create and manage your campaigns to maximize your return on investment across all major social platforms. Contact Us Today Struggling to Achieve Results with your existing Paid Social Ad Agency? Are you finding it challenging to connect with your audience and achieve meaningful engagement through your social media advertising efforts? You're not alone. Multi-Platform Campaigns: We manage campaigns across multiple social platforms, ensuring your brand reaches its audience on the right channels with tailored content that resonates. Advanced Targeting & Personalization: Utilizing the latest targeting technologies, we create highly personalized ads that speak directly to your audience's needs and preferences, driving better engagement and conversions. Continuous Optimization: Our team continuously monitors and optimizes your campaigns, ensuring that your ads are always performing at their best and delivering the highest possible ROI. We are a Meta Agency Partner with Proven Results with Paid Social Ads INCREASE IN META REVENUE +203% Improved marketing effectiveness by diversifying customer bases and utilizing UGC ad strategies. INCREASED ROAS +155% Optimized meta + google ad campaigns for better audience targeting and messaging. ALL-TIME AVG MER 3X Developed a content portfolio that included direct response ads, TikTok-style UGC, and press features View More Case Studies Comprehensive Paid Social Ads Services Meta Ads (Facebook & Instagram) Leverage advanced targeting and personalization capabilities on Facebook and Instagram. Engage with your audience...

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### Paid Search Ads Services

> We are a leading PPC agency that specializes in Paid Search Ads, PPC management, Google Display, Google Shopping, Ecommerce PPC, and full funnel optimizations.

- Published: 2024-06-13
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media/paid-search-ads/
- Folders: A) Needs Redirect

Paid Search Advertising Strategies to Boost Traffic & ROI. Elevate your business with Avenue Z’s targeted PPC campaigns. Our expert team maximizes your ad spend to drive traffic and boost conversions, ensuring a high return on investment. Contact Us Today Is your current Paid Search Ad Agency falling short of expectations? Struggling to see a return on investment from your Google PPC ad campaigns? Many businesses face challenges in managing paid search ads effectively, leading to wasted ad spend and missed opportunities. Comprehensive Keyword Research: We conduct in-depth keyword research to identify high-performing search terms that maximize your ad visibility and click-through rates. Customized Ad Creation: Our team crafts compelling ad copy and designs that resonate with your target audience, ensuring higher engagement and conversion rates. Continuous Campaign Optimization: We monitor and adjust your campaigns in real-time to improve performance, reduce costs, and increase your return on investment. PPC Ads Media Buying: Let us handle the media buying for your PPC campaigns to ensure that your campaigns, ad groups, and ads are optimized to deliver top results. We are a Premier Google Partner with proven results with Paid Search Ads INCREASED LEAD CONVERSIONS +674% A full-funnel PPC marketing campaign utilizing target keywords to optimized landing page. LEADS FROM GOOGLE ADS +405% Google Ads campaigns optimized for finance industry segments and LP funnels. BF SEASON PASSES SOLD +28% YoY Audience splits with retargeting and prospecting during Black Friday seasonal campaign. View More Case Studies Tailored PPC Solutions for Maximum ROI Google Search...

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### Executive Profile Development Services

> Enhance your leadership image with Avenue Z’s expert executive profile development services. Showcase your expertise and achievements to boost your public image.

- Published: 2024-06-12
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications/executive-profile-development/
- Folders: A) Needs Redirect

Elevate Your Executive ProfileAvenue Z offers expert executive profile development services to strategically craft and showcase your professional image. Let us help you highlight your expertise, achievements, and leadership. Contact Us Today Struggling to Build a Compelling Executive Profile? Many leaders find it challenging to effectively communicate their achievements and expertise to a broader audience. Personalized Executive Branding: Avenue Z collaborates with you to create a tailored narrative that highlights your unique strengths, career achievements, and leadership style. Strategic Media Placements: We leverage our media connections to secure interviews, articles, and speaking engagements that position you as a thought leader in your industry. Comprehensive Social Media Strategy: We develop and manage a robust social media presence, ensuring consistent and engaging content that enhances your professional image. Proven Success in Executive Profile Development Elevated Noah's profile through strategic media placements, highlighting his role at Acorns and contributions to financial wellness. Enhanced Alan's visibility in venture capital, promoted his leadership at Greycroft and Primetime Partners. Increased Alix's media presence, showcased her entrepreneurial journey, and secured coverage for Bev's partnership with Gallo Winery. View More Case Studies Comprehensive Executive Profile Development Services Executive Assessment Conduct thorough consultations to understand your strengths, career goals, and target audience. Develop a tailored strategy that aligns with your personal and professional objectives. Narrative Development Craft a compelling narrative that highlights your background, industry knowledge, and leadership style. This serves as the foundation for all subsequent content. Content Creation Develop various content pieces such as articles, op-eds, and...

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### Investor Relations Services

> Discover how Avenue Z’s expert investor relations services can boost your company's credibility and attract top investors.

- Published: 2024-06-12
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications/investor-relations/
- Folders: A) Needs Redirect

Elevate Your Investor RelationsAvenue Z offers expert investor relations services to strengthen your financial communication, build investor trust, and enhance corporate value. Let us guide you in effectively communicating with the investment community. Contact Us Today Struggling to Attract and Retain Investors? Many companies face challenges in effectively communicating with investors, leading to mistrust and undervaluation. Clear Financial Communication: Avenue Z crafts precise financial messages that align with your business goals, enhancing transparency and trust among investors. Strategic Media Relations: We leverage our media relations expertise to secure positive coverage in top financial publications and news channels, boosting your company's reputation. Crisis Communication: Our team provides robust crisis communication strategies to manage negative news and market fluctuations, maintaining investor confidence. Investor RelationsClient Success Stories Managed crisis, launched products, and led IPO media rollout for Better. com, achieving positive coverage. Managed annual summit and consulted post-investment, leading to significant sales and funding increases. Developed brand voice, media strategy, and go-to-market opportunities, featured in major tech and business outlets. View More Case Studies Comprehensive Investor Relations Services Financial Communication Develop and distribute clear financial reports, press releases, and investor presentations to effectively communicate your company's performance and prospects. Media Relations Build and maintain relationships with key financial media to ensure positive and accurate coverage of your company. Crisis Management Develop and implement crisis communication plans to protect your company's reputation during adverse events. Investor Targeting Identify and engage with potential investors through targeted outreach and relationship-building strategies. Annual Reports Craft detailed and visually...

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### Corporate Communications Services

> As a top corporate communications agency, we offer corporate comms and PR services to build and maintain a positive company reputation across all stakeholders.

- Published: 2024-06-12
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications/corporate-communications/
- Folders: A) Needs Redirect

Strategic Corporate CommunicationsAvenue Z specializes in comprehensive corporate communications to build and maintain a positive reputation for your company. From strategic planning and media relations to crisis communication and internal engagement, we ensure your brand message resonates with all stakeholders. Contact Us Today Struggling to Communicate Effectively with Your Stakeholders? Many businesses face challenges in effectively communicating with their stakeholders, leading to misunderstandings, reputation damage, and missed opportunities. These issues often arise from a lack of strategic communication planning and execution. Strategic Planning: We develop comprehensive communication strategies that align with your business goals, ensuring clear and consistent messaging. Media Relations: Our team builds strong relationships with media professionals to secure positive coverage and enhance your public image. Content Creation: We create compelling content that tells your brand story, engaging both internal and external audiences. Crisis Communication: Our experts provide strategic guidance during crises, helping you manage the situation and protect your reputation. Employee Engagement: We develop internal communication plans to keep your employees informed, motivated, and aligned with your company’s vision. Corporate CommunicationsClient Success Stories Established April as an AI tax system leader and won major industry awards through strategic corporate communications. Launched with profiles in major magazines, secured extensive press and broadcast opportunities for key executives. Built brand, expanded asset classes, and managed communications for record-breaking sale, featured in major publications. View More Case Studies Strategic CorporateCommunications Services Strategic Planning Develop a detailed communication strategy that aligns with your business goals. Ensure all messaging is clear, consistent, and...

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### Public Relations Services

> Discover how Avenue Z, a leading PR agency, can elevate your brand through strategic media relations, crisis communication, and compelling content creation.

- Published: 2024-06-12
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications/public-relations/
- Folders: A) Needs Redirect

Elevate Your Brand with Strategic PRAt Avenue Z, we specialize in building a positive public image and strong stakeholder relationships through media relations, content creation, crisis communication, and event planning. Discover how our expert PR services can enhance your brand visibility and reputation. Contact Us Today Are You Struggling to Manage Your Brand’s Public Image? When businesses face negative public perception or struggle to gain media coverage, it can severely impact their reputation and growth. These challenges often stem from a lack of strategic PR and communications expertise. Media Relations: We build strong relationships with journalists and media professionals to secure positive media coverage, enhancing your brand’s visibility and public perception. Crisis Communication: Our experts manage crisis situations efficiently, minimizing damage to your reputation and guiding you through the storm with strategic communication plans. Content Creation: From press releases to social media posts, we craft compelling content that tells your brand’s story effectively and engages your target audience. Event Planning: We plan and execute impactful events, such as press conferences and product launches, to boost your brand presence and create lasting impressions. Public Relations (PR)Client Success Stories Launched with profiles in major magazines, secured extensive press and broadcast opportunities for key executives. Built brand, expanded asset classes, and managed communications for record-breaking sale, featured in major publications. Managed crisis, launched products, and led IPO media rollout, achieving positive coverage for Better Mortgage. View More Case Studies Our Public Relations Services Media Relations We establish and nurture relationships with key media...

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### Data Analytics Services

> Unlock your strategic advantage with our data analytics services, combining decades of expertise in media convergence with our real-time analytics platform.

- Published: 2024-05-29
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/data-analytics/
- Folders: A) Needs Redirect

DATA ANALYTICS Create Engagement that Converts: Integrated Analytics & Creative Book a Strategy Call An Unmatched Advantage: Unified Analytics & Experts Unlock your own strategic advantage with our data analytics services, a unified combination of our channel experts and custom Convergence Dashboard implementation. We offer comprehensive data integration and dashboard construction services tailored to meet diverse needs and seamlessly integrate third-party accounts like Shopify, Google Ads, and TikTok, to enhance your data insights. Our channel experts are adept at tailoring these integrations, from setup to management, enhancing overall marketing and commerce effectiveness, leveraging real-time data for continuous strategy validation or refinement. Our data analytics services include the creation of both single and multi-brand dashboards, offering executive and detailed views that allow for strategic analysis of marketing, site performance, and customer behavior across different brands. Each dashboard provides an executive summary, detailed marketing and acquisition insights, and in-depth analyses of store performance to optimize your business strategies. Our Data Analytics Experts Data Analytics Channel Experts At Avenue Z, we bring together a powerhouse of strategic thinkers and industry leaders that can turn data analytics into actionable marketing and eCommerce strategies. Meet the Experts Schedule a Consultation Data Analytics Thought Leaders Jonathan Snow Chief Innovation Officer Dianna Gatto Director of Paid Media Tina Fleming Director of Strategy Data Analytics Intelligence: The Convergence Dashboard One all-encompassing solution for real-time insights into business performance, profitability, and marketing effectiveness across various channels. The Avenue Z Convergence Dashboard takes the process of manual data analysis with...

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### TikTok Shop Services

> Expert TikTok Shop agency to setup your TikTok Shop, increase TikTok awareness, and grow social revenue from marketing your TikTok Shop integrated into Shopify.

- Published: 2024-05-22
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/social-commerce/tiktok-shop/
- Folders: C) TBD

TikTok Shop Agency PartnerCertified TikTok Shop agency partner. We offer a full suite of TikTok shop services including TikTok Shop setup, building your TikTok audience and increasing social commerce revenue through TikTok Shop Affiliates and Influencers. Contact Us Today Elevate Your Shopping Experience with a TikTok Shop Agency As a leading TikTok Shop agency, we specialize in creating personalized shopping experiences that seamlessly connect sellers with creators and their communities. Design Unique Experiences: Merge entertainment with commerce through engaging, authentic content that motivates purchases and captivates your audience. Cultivate Your Community: Strengthen ties with a dynamic community of TikTok users who are eager to explore and buy your products. Increase Your Sales: Benefit from a smooth and secure shopping process with features like hassle-free check-out, efficient order management, and robust support—all available on the For You Page. TikTok Shop Setup and Shopify Inventory Integration Our TikTok shop agency experts have been supporting DTC brands with their TikTok Shop setup by helping with the TikTok shop application and verification process, Shopify product inventory integration and fulfillment linking in TikTok Shop. TikTok Approval Process: We provide assistance throughout the TikTok application and verification process required for establishing your brand's TikTok shop. Product Integration: Adding product details, including title, description, price, and shipping information to your seller central in order to publish products to the TikTok shop. eCommerce Connection: Our experts will integration your TikTok shop and Shopify to synchronize inventory management. Shipping + Fulfillment: Aid in the setup of shipping options and...

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### TikTok Marketing Agency Services

> Expert TikTok marketing agency services to boost reputation and ROI. Custom TikTok marketing strategies, content, and social ads to drive traffic and sales.

- Published: 2024-05-21
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/social-commerce/tiktok-marketing-agency/
- Folders: C) TBD

TikTok Ads & Marketing AgencyWith over a billion users, TikTok's rapid growth offers unparalleled opportunities to connect with potential customers. Leverage our comprehensive TikTok Shop growth services to unlock a powerful new sales channel for your brand. Contact Us Today Full Suite of TikTok Marketing Services from Strategy, Content, Ads, Affiliates, and Influencers. Our TikTok advertising services are tailored to elevate your brand's presence on one of the fastest-growing social platforms. We develop targeted ad campaigns that capture attention and drive engagement, leveraging TikTok's unique discovery engine to reach a broad audience. From creative strategy to precise ad placement, we ensure your brand stands out and achieves measurable results. Organic TikTok Content Strategy, Creation and Curation. Content Creation and Curation: Collaborate with our in-house content creators to develop and curate engaging TikTok-style videos, tailored specifically to align with our organic TikTok strategy to maximize audience engagement and content relevance. Social Media Channel Optimization: We will ensure that your social media profile is fully optimized for maximum visibility and engagement, employing best practices for TikTok. Content Calendar Creation: A strategic TikTok content calendar will be developed and will comprise a blend of promotional, educational, and entertaining content tailored to target audiences. Content Posting: TikTok media posts will be strategically scheduled during peak engagement times identified through analytics to enhance interaction and visibility of content across platforms.   Learn More Boost Social ROI with TikTok Affiliates & Influencer Marketing Affiliate Sourcing and Strategy: We leverage advanced social analytics to identify affiliates whose audience...

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### SEO Services

> Our SEO marketing services are engineered to enhance your visibility and drive meaningful traffic through a blend of traditional SEO and AI-first strategies.

- Published: 2024-05-20
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing/seo/
- Folders: B) Redirected

Transform Your Online Presence with SEO MarketingWe blend traditional SEO with AI-first strategies to deliver top-tier visibility, optimizing content for organic Google results, AI Overviews and Search Generative Experience (SGE), driving traffic, engagement, and conversions. Contact Us Today Tailored SEO Solutions That Boost Visibility At Avenue Z, we pride ourselves on being a top SEO partner by seamlessly blending traditional SEO techniques with cutting-edge AI-first strategies. Our team excels in optimizing content for Google's AI Overviews and Search Generative Experience (SGE), ensuring that our clients achieve prime visibility in search results. By staying ahead of SEO trends and leveraging AI technologies, we deliver exceptional results that drive traffic, enhance engagement, and increase conversions. SEO Client Success IMPRESSIONS YoY +7,589% Continuous SEO optimizations and impression growth on "TriMix" and other target keywords. TOP KEYWORD RANKINGS #1 Rank Sustained top keyword rankings for "AV Staffing", "AV Staffing Company" across 55 Cities. INCREASE IN RANKED KEYWORDS +210% On-Page SEO for national keywords “cadaver tissue” and “training labs,” for target traffic. INCREASED IMPRESSIONS +89% Increase search visibility of SaveWay's “incontinence medicine for dogs” and related keywords through on-page and off-page SEO. CTR INCREASE +240% Technical SEO and optimize content on niche sports uniform pillar pages paired with on-page SEO and internal linking. ORGANIC KEYWORDS RANKED +10. 6K SEO tactics like refreshing metadata, revamping pages, and implementing a custom blog content strategy based on keyword research. SEO Marketing Services Keyword Research & Strategy Our approach goes beyond traditional SEO. We dive deep into your industry to...

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### Website Design Services

> Our website design services are crafted to enhance your online visibility and boost engagement, while reflecting your brand's unique identity at every interaction.

- Published: 2024-05-16
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/design/website-design/
- Folders: A) Needs Redirect

Custom Web Design that Elevates and ConvertsHarness the power of expert website design to elevate your online presence and convert visitors into loyal customers. Contact Us Today Responsive Web Design to Drive More Conversions Boost Search Rankings Responsive web design enhances SEO, making your site easier for search engines to understand and rank. This improved visibility drives organic traffic by positioning your website higher in search results. Acquire More Leads and Traffic Adaptable to any device, a responsive website offers a superior viewing experience, encouraging users to stay longer and engage more. This leads to increased lead generation and traffic. Optimize Page Experience Responsive design ensures fast loading times, smooth navigation, and an attractive interface on all devices. Improved user satisfaction can boost retention rates and conversion opportunities. Client Success Stories ORGANIC TRAFFIC +112% Topic-cluster-based SEO strategy built to drive organic traffic. B2B Leads +55% A new website and a deep audience analysis in preparation for new product launches. INVESTOR LEADS +23% Rebuilt a complex site structure for maximum organic impact. View More Case Studies Website Design Services WordPress Web Design Specialize in creating custom, scalable WordPress websites that are easy to manage and optimize. Our WordPress design services include theme customization, plugin integration, and performance optimization to ensure your site meets your specific needs and stands out in your industry. Custom Web Design Solutions Offer bespoke design services tailored to reflect your brand’s identity and meet your business objectives. From conceptualization to implementation, our team ensures that every aspect...

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### Ivy League College

> This Ivy League institution worked with Avenue Z's higher education PR team to lead crisis communications in a highly-charged political environment.

- Published: 2024-05-10
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/ivy-league-college/
- Folders: 6.1) Case Studies: PR & Comms

Strategic Communications and Crisis Management at an Ivy League College /ABOUT IVY LEAGUE COLLEGE Industry Higher Education Story Distinguished Ivy League liberal arts college recognized for its dedication to nurturing an inclusive and diverse environment faced substantial societal shifts and heightened socio-political turbulence against the backdrop of profound transformation, necessitating specialized strategic communication and crisis management counsel tailored to the nuances of higher education. The Challenge Like many other institutions, this College found itself an inflection point after lacking a robust crisis communications plan, and was caught unprepared amidst the intensifying discourse surrounding pro-Palestinian and pro-Israeli protests. The institution faced encampments, congressional hearings, and targeted scrutiny of faculty, administration, and the Board of Trustees. Urgently requiring a comprehensive reputation management and strategic communications strategy, the institution embarked on a journey that demanded agility, creativity, and a profound understanding of diversity, equity, and inclusion (DEI) principles, governance dynamics, and the evolving needs of its higher education stakeholders. The Approach Our consultancy was engaged to provide interim leadership and strategic counsel in communications. We undertook a comprehensive assessment through individual sessions with key stakeholders—parents, students, faculty, staff, alumni, local community, city/government officials, and the board of trustees. Our initiatives included: Crisis Response Plans: Development of detailed crisis management strategies tailored to various scenarios. Stakeholder Communication: Creation of targeted talking points, drafting of detailed correspondence, and preparation of speeches for the new president to address diverse groups effectively. Reputational Risk Management: Conducted in-depth research and risk assessments, including social media listening and comparative...

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### Bevel PR

> Bevel PR is now part of Avenue Z, adding high-impact PR to a collection of performance media, and digital marketing services that drive influence.

- Published: 2024-05-07
- Modified: 2025-02-28
- URL: http://dev-avenue-z.pantheonsite.io/bevel-pr/
- Folders: 10) Legacy Brand LPs

High-Impact PR for Strategic Communications Bevel PR is now part of Avenue Z. The same boutique, specialty PR and strategic communications shop you know is now part of Avenue Z, adding high-impact PR to a collection of performance media, and digital marketing services that drive influence. Book a Strategy Call Narratives that Inspire Action Our strategic communications framework sets a new standard, merging an unparalleled network of top-tier media relationships with innovative brand storytelling and dynamic content development. At the heart of our success is a unique, data-driven methodology that not only secures bigger headlines but also ensures a broader reach beyond the capabilities of traditional PR. Leveraging an interdisciplinary approach, we don't just aim for results; we fast-track them, amplifying impact across both earned and brand media landscapes. Catering to a diverse clientele, from venture-backed startups to publicly traded behemoths, we're not just preparing brands for the digital-first world—we're defining it. Communications Services PR / Media Relations Effective PR & media relations are essential for building brand awareness and managing your public image. We secure key media placements, manage public perceptions, and craft targeted messaging that enhances your brand’s influence and credibility. Crisis Management Protect your brand’s reputation with our expert crisis management services. We provide crisis preparedness planning, rapid response strategies, and reputation protection to ensure your brand navigates crises effectively and maintains public trust. Branding Our brand strategy services help you create a clear, compelling narrative that differentiates your brand in the market. We focus on narrative...

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### Nori

> Partnering with our performance media team, Nori drove $8.6 million in Shopify revenue after just 2 years.

- Published: 2024-05-07
- Modified: 2024-12-05
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/nori/
- Folders: 6.3) Case Studies: Performance Media

How We Optimized Meta Ads to Bring $8. 6 Million in Shopify Revenue to Nori /ABOUT Nori Industry Consumer Goods Story The Nori Press, an innovative handheld iron, was looking to break into the highly competitive online retail space. Recognizing the importance of effective digital marketing strategies in achieving success, Nori sought out the expertise of Avenue Z to help them navigate their online advertising approach. After 2 Years of Working with Avenue Z X Average All-time MER $M All-Time Meta Revenue % All-Time Average Conversion Rate K All-Time Meta Purchases The Challenge Before partnering with Avenue Z, Nori, a burgeoning player in the market, grappled with the complexities of paid ad platforms, having never invested in paid advertising. Recognizing their need for seasoned expertise in digital marketing to navigate this new terrain effectively, Nori enlisted Avenue Z. This partnership aimed to leverage Avenue Z's deep knowledge and innovative strategies to craft compelling ad creatives and establish a robust online advertising presence that would effectively reach and convert their target audience. The Approach To elevate Nori's digital marketing strategy, we at Avenue Z curated a diverse content portfolio comprising direct response ads, TikTok-style user-generated content (UGC), and press features. Through iterative testing, we pinpointed the highest-performing ad creatives and refined the onsite user experience. Our strategic focus on minimizing friction and enhancing the user journey resulted in a substantial boost in revenue and customer acquisition. This comprehensive approach not only solidified Nori's strong online presence but also drove remarkable outcomes. SOLUTIONS...

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### Crisis Communications Services

> As a leading crisis communications and PR firm, Avenue Z offers PR services that help your organization manage complex PR and communication crisis.

- Published: 2024-05-07
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/crisis-communications-lp/
- Folders: D) PPC Landing Pages - Active

Expert Crisis PR & Communications ServicesProtect your brand's future with strategic crisis management and expert-led reputation enhancement. Contact Us Today How Prepared Is Your Brand for a Crisis? How do you safeguard your brand's reputation in challenging times? What strategies are in place to manage public perception during a crisis? When stakes are high, timely and effective crisis management is crucial to prevent long-term damage. Whether you need immediate crisis response or proactive planning, our team is here to help you navigate through the storm and maintain your brand's trust and credibility. Empowering Resilience and Preparedness Across Leading Brands. +Media Hits Earned Tailored Proactive Crisis Response In today’s fast-paced and information-driven world, the ability to respond swiftly and effectively to crises is crucial for any organization. Our crisis communications firm specializes in delivering immediate, effective strategies that protect and enhance your brand’s reputation, ensuring continuity in your operations. Our data-driven methods are designed for rapid deployment, minimizing disruptions and maintaining trust among your stakeholders. Get In Touch Crisis PR Services Emergency Crisis Response Immediate and expert crisis management to address and mitigate situations as they arise, protecting the organization’s reputation and stakeholder trust. Media Relations Enhance your organization's visibility and narrative control through strategic media engagements. This includes crafting press releases, managing media relations during crises, and proactive storytelling to shape public perception. Executive Training and Leadership Visibility Elevate the profiles of organizational leaders with targeted media training and strategic visibility efforts. We prepare your leaders to become effective communicators,...

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### Higher Education PR & Crisis Communications

> As a leading higher-ed crisis communications and PR firm, Avenue Z offers PR services that help your university manage complex PR and communication crisis.

- Published: 2024-05-03
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/crisis-comms-edu-lp/
- Folders: E) PPC Landing Pages - Inactive

Expert Crisis Comms & PR for Higher EdProtect your institution’s future with strategic crisis management and expert-led reputation enhancement. Contact Us Today Avenue Z PR Thought Leaders Expertise in Higher Education Crisis Management As a leader in Higher Education Crisis PR, our firm offers unmatched expertise and a track record of successful crisis navigation and management. We understand the importance of not just responding to crises but also preparing for them through robust planning and community engagement. Work With Our Experts PR & Comms Thought Leaders Nneka Etoniru EVP, Global Brand Strategy Libbie Wilcox Director, Public Relations Bristol Jones Director, Head of Miami Proactive Crisis Response Tailored for Academic Institutions In the dynamic world of higher education, the ability to respond swiftly and decisively to crises is not just an option—it’s essential. Leveraging our expertise in Higher Ed Crisis Communication, we deliver immediate, effective strategies that safeguard your institution's reputation and ensure educational continuity. Our data-driven methods are designed for rapid deployment, minimizing disruptions and maintaining trust across your academic community. PR & Communications Services Emergency Crisis Response Immediate and effective crisis management to address and mitigate situations as they arise, protecting the institution’s reputation and stakeholder trust. Media Relations Enhance your university's visibility and narrative control through strategic media engagements. This includes crafting press releases, managing media relations during crises, and proactive storytelling to shape public perception. Executive Training and Leadership Visibility Elevate the profiles of university leaders with targeted media training and strategic visibility efforts. We prepare your...

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### Scholly

> Seeking to expand their brand's footprint, Scholly worked with Avenue Z to establish itself as a leading voice in the education technology space.

- Published: 2024-05-02
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/scholly/
- Folders: 6.1) Case Studies: PR & Comms

The scholarship search made simple. /ABOUT SCHOLLY Industry Education Technology Story Scholly is the Scholarship Search Engine™, simplifying the scholarship hunt for students. Part of the Sallie Mae® family, it matches students with relevant scholarships, aiding them in securing over $35 million. Founded from Christopher Gray's experience in winning $1. 3 million in scholarships, Scholly makes accessing educational funds easier. The Challenge The Challenge Scholly sought to enhance its brand visibility and authority within the competitive education solutions market. The goal was to secure a range of media opportunities—from news features and podcasts to conference engagements and awards—to amplify its presence and impact. Additionally, positioning Scholly as a thought leader was crucial, requiring strategic engagements such as conference speaking and OpEd submissions, all while strengthening the authority of both Scholly and its parent company, Sallie Mae (SLM), through targeted media and thought leadership initiatives. The Results Secured a Profile in Fortune Magazine - This placement rapidly boosted visibility and credibility. Diverse Media Opportunities - Established ongoing engagement through varied media channels. Pursuit of Speaking Engagements and Awards - Continuously strengthening thought leadership through active participation in key events. Upcoming Op-Eds in Prestigious Publications - Scheduled pieces to further enhance brand authority. Selected Coverage PR & Communications Case Studies Learn More Learn More Learn More Learn More Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### NightWise

> Partnering with our performance media team, NightWise increased their conversion rate by 53% with UGC ads.

- Published: 2024-04-30
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/nightwise/
- Folders: 6.3) Case Studies: Performance Media

Transforming brand growth for the sleep-conscious supplement brand /ABOUT NIGHTWISE Industry Consumer Goods | Wellness Story NightWise®, launched to transform the sleep industry, is dedicated to enhancing overall well-being by empowering everyone from athletes to parents through products designed with Intelligent Release Technology™ that facilitate quicker sleep onset, maintain uninterrupted sleep, and improve sleep duration by tailoring to the body's natural rhythms. In less than one year, our strategic influencer marketing campaign significantly boosted NightWise®'s growth, utilizing paid and organic social media tactics to establish its foothold in the sleep wellness industry. +% Higher Conversion Rate With UGC Ads -% Lower Cost Per Acquisition With UGC Ads +% Spend Attributed to UGC On Paid Media The Challenge Facing the challenge of launching into the competitive sleep wellness market, NightWise® embarked on its journey without any pre-existing content or prior marketing insights. This initial phase presented a unique set of hurdles, including the need to rapidly establish a brand presence and discern effective marketing strategies from the ground up. The Approach Embracing a nuanced approach, NightWise® harnessed the power of usergenerated content (UGC) and influencer marketing, strategically targeting varied demographics with a keen initial focus on athletes. This strategy evolved to encompass parents and older adults, showcasing the profound impact of their product through genuine narratives and endorsements online. THE NIGHTWISE®️ STRATEGY Elevating Sleep Wellness Through UGC Targeted At 3 Unique Personas Athletes and Personal Trainers We focused on partnering with athletes and personal trainers, emphasizingsleeps crucial role in recovery and...

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### Award-winning Digital Marketing Agency

> As leading digital marketing agency, Avenue Z offers digital services that help you optimize your ads and visualize your performance growth.

- Published: 2024-04-30
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing-lp/
- Folders: E) PPC Landing Pages - Inactive

Strategic Digital Marketing & Growth AgencyWe empower growing brands to elevate brand awareness, convert leads, boost revenues, and instill confidence in their digital marketing efforts. 44 Reviews 15 Reviews 9 Reviews 9 Reviews Strategic Growth Through Today's Digital Channels At Avenue Z, a leading digital marketing agency in Florida, we develop impactful digital marketing strategies with a strong focus on SEO to enhance visibility and conversion rates. Our comprehensive approach encompasses content creation, targeted email/SMS campaigns, and influencer partnerships, all tailored to drive significant ROI by optimizing digital touchpoints. With our deep understanding of local markets, we ensure your brand effectively stands out and engages with audiences across the digital landscape. Digital Marketing Services SEO Marketing Elevate your website’s visibility with our bespoke SEO strategies designed for Florida businesses. We boost organic traffic and improve search rankings through detailed keyword research, on-page optimization, and strategic link building, ensuring your brand connects effectively with your target audience. Content Marketing Captivate your audience with compelling content that resonates and converts. Our content marketing services produce a range of materials—from blog posts to videos—crafted to reflect your brand’s voice and establish authority across Florida and beyond. We aim to drive engagement and foster brand loyalty. Email/SMS Marketing Leverage direct communication with our targeted email and SMS marketing services. We create personalized campaigns that connect with your audience, boosting engagement and driving conversions with effective promotional content. Influencer Marketing Enhance your brand’s reach with our strategic influencer marketing. We partner you with influencers who...

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### Performance Media Advertising & Creative Agency

> As leading performance media advertising and creative agency, Avenue Z helps drive measurable growth through high-performance ad and media strategies.

- Published: 2024-04-30
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media-lp/
- Folders: E) PPC Landing Pages - Inactive

Top Performance Media AgencyOur approach sets a new benchmark in the performance media agency landscape by combining a robust network of media relationships with state-of-the-art brand storytelling and dynamic content development. Strategic Paid Media Engagement That Converts We elevate traditional advertising through a unique blend of paid search, paid social, and performance creative innovations, including TikTok shop integration. Our strategy is sharply focused and tailored to directly engage your target audience, cutting through market clutter with precision. We utilize advanced data analytics for decision-making, continuously optimizing campaigns for maximum performance. Whether through crafting engaging user-generated content (UGC) that resonates with viewers or launching targeted performance PR campaigns, our goal is to capture attention and convert it into impactful actions. Performance Media Services Paid Search Enhance your online presence and drive targeted traffic with our expert paid search services. We design campaigns that are finely tuned to attract and convert users actively seeking your products or services, delivering high ROI. Paid Social Connect with your audience on their favorite platforms with our comprehensive paid social services. We run campaigns across major networks like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter, tailored to engage and convert your specific demographic. Performance Creative Boost your digital visibility with our performance creative services. We create compelling content that not only captures attention but also drives conversions. Our strategies are data-driven to ensure maximum resonance across digital channels. TikTok Shop Capitalize on TikTok's rapid growth with our tailored TikTok Shop services. We craft immersive shopping experiences...

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### PR & Communications Services

> As leading PR & Communications Firm, Avenue Z offers PR services that help you optimize your ads and visualize your performance growth.

- Published: 2024-04-30
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications-lp/
- Folders: D) PPC Landing Pages - Active

High Impact PR & CommunicationsOur strategic communications framework redefines industry standards by merging a vast network of top-tier media relationships with cutting-edge brand storytelling and dynamic content development. Contact Us Today Narratives that Inspire Action At the core of our success is a unique, data-driven methodology that not only secures substantial media coverage but also broadens reach beyond traditional PR capabilities. Employing an interdisciplinary strategy, we accelerate results, significantly enhancing impact across earned and branded media landscapes. Serving a diverse range of clients, from innovative startups to global corporations, we are not just adapting to the digital-first world—we are leaders in shaping it. PR & Communications Services Corporate Communications Fortify your organization's reputation and bolster stakeholder engagement with our top PR agency services. We deliver strategic messaging and comprehensive communication plans that resonate across all channels. Crisis Communications Handle crises with expertise using our advanced crisis PR firm strategies. We offer immediate response tactics, media training, and stakeholder management to safeguard your brand’s integrity. Media Relations Enhance your brand's visibility and connect with your target audience through our media relations expertise. Utilizing press release distribution, media pitching, and event coordination, we bridge the gap between your brand and the media for powerful storytelling. Investor Relations Foster trust and transparency with investors through our PR firm’s investor relations services. Specializing in financial communications, we ensure your company’s value and growth potential are effectively conveyed. Executive Profile Development Boost your leaders’ profiles and establish them as industry thought leaders with our PR...

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### Jeffrey Herzog

> As Chairman and CEO of Avenue Z, Jeffrey Herzog is a digital visionary with a career spanning over three decades in the marketing industry

- Published: 2024-04-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/jeffrey-herzog/
- Folders: 5) Experts

Jeffrey Herzog Chairman & CEO Our Chairman and CEO, Jeffrey Herzog, is a digital visionary with a career spanning over three decades in the marketing industry. His pioneering efforts in digital marketing and PR have been instrumental in shaping the strategic direction of Avenue Z. Under his guidance, the company promotes a culture of passion and integrity, focusing on driving influence and results for the world's fastest-growing brands. /EXPERTISE AREAS Global Market Expansion Corporate Acquisitions Digital Marketing Strategy Performance Marketing Team Motivation & Leadership Brand Building About Me Jeffrey Herzog’s journey began with his first startup, iCrossing, which he grew into a global leader in digital marketing with over $120M in annual net revenue, culminating in its acquisition by Hearst Magazines. Following iCrossing, Herzog founded ZOG Digital, which quickly became a notable force in content marketing before its acquisition by Investis in 2018. Under Jeffrey Herzog's leadership, Avenue Z has flourished, extending its footprint across Miami and New York City. Herzog has been honored with numerous awards, including New York's Innovator of the Year and being named a finalist for Ernst & Young’s Entrepreneur of the Year, reflecting his monumental contributions to the field. His passion for health, wellness, and technology drives his current focus, pushing boundaries and setting new standards for success and innovation in modern marketing. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Award-winning Florida Digital Marketing Agency

> As leading Florida digital marketing agency, Avenue Z offers digital services that help you optimize your ads and visualize your performance growth.

- Published: 2024-04-23
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/florida-digital-marketing-agency-lp/
- Folders: E) PPC Landing Pages - Inactive

Top Florida digital marketing agencyWe help growing Florida brands increase brand awareness, convert leads into new customers, grow revenues and have confidence in their digital marketing. Strategic Growth Through Today's Digital Channels Avenue Z, a premier Florida agency, crafts impactful digital marketing strategies centered on SEO to maximize visibility and conversion. Our integrated approach also includes content creation, targeted email/SMS campaigns, and influencer partnerships. We specialize in driving significant ROI by optimizing every digital touchpoint. By leveraging deep local insights, we ensure your brand stands out and engages effectively with audiences across the digital landscape. Digital Marketing Services SEO Marketing Maximize your website's visibility with our tailored SEO strategies, specifically designed for Florida businesses. We enhance organic traffic and improve search rankings through meticulous keyword research, on-page optimization, and strategic backlink building. Our goal is to ensure your brand connects effectively with your target audience, making you easily discoverable when it matters most. Content Marketing Engage your audience with compelling content crafted to resonate and convert. Our content marketing services create educational and engaging materials—from blog posts and articles to infographics and videos—tailored to reflect your brand’s voice and establish your authority across FL and beyond. We focus on driving engagement and building loyalty to your brand. Email/SMS Marketing Harness the power of direct communication with our email and SMS marketing services. We develop personalized, targeted campaigns that engage your audience through their inboxes, enhancing relationships and driving action. Our approach boosts open rates, click-through rates, and conversions with effective...

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### Our Solutions

> Avenue Z offers strategic growth solutions within performance media, PR & communications, digital marketing, social commerce, design and development.

- Published: 2024-04-17
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/solutions/
- Folders: C) TBD

DIGITAL & PR Strategic Growth Solutions Strategic Communications Brand Strategy Media Relations Corporate Communications Thought Leadership Investor Communications Crisis Management Digital Media Social Commerce Performance Media Search Engine Optimization Influencer Marketing Content Marketing Email & SMS Lead Generation Technology Agnostic AI Design & Development Martech Stack Data Privacy & Security Audience Intelligence Data, Measurement & Attribution Performance Media Learn More PR & Communications Learn More Digital Marketing Learn More Design & DevelopmentVisually stunning creative to allow for effortlessly functional development solutions, built through agile best practices. Learn More Social CommerceMaximize impact through social media to drive e-commerce transactions on social platforms via influencer marketing and UGC. Learn More Convergence MediaBoost brand performance, authority, and influence on paid media, earned media, and owned media through an integrated strategy. Learn More Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Jessica Dalziel

> Jessica Dalziel is the Chief Client Officer at Avenue Z leading the client experience team.

- Published: 2024-04-16
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/jessica-dalziel/
- Folders: 5) Experts

Jessica Dalziel Chief Client Officer Jessica Dalziel, Chief Client Officer at Avenue Z, is recognized for her exceptional ability to lead diverse, client-focused initiatives throughout her career. With over 15 years of experience collaborating with a wide range of organizations, from Fortune 500 giants to mid-size and micro brands, she is a longtime trusted partner for driving success in today's dynamic business landscape. /EXPERTISE AREAS Emerging Technology Finance & Fintech Strategic Communications Media Relations Crisis Communications Executive Profile Development About Me Throughout her career, Jessica has made significant strides in driving client experience, success and growth. Previously, she held the position of Vice President of Strategic Accounts for a global digital communications company, catering to publicly listed companies. Jessica also actively serves on the Advisory Board for the Ithaca College Customer Experience program. She holds an MBA from Trinity College in Dublin, Ireland, and an undergraduate degree in Advertising Communications from Grand Valley State University in Michigan Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Contact Us

> Schedule a 30-minute call today with one of our strategic communications advisors today.

- Published: 2024-04-15
- Modified: 2025-02-05
- URL: http://dev-avenue-z.pantheonsite.io/contact-us/
- Folders: 1) Primary Navigation

Contact UsGet in touch. Discuss your needs with us and see how we can help. Contact Us Today Locations New York, NY Miami, FL Orlando, FL Boston, MA Information General Inquiry: info@avenuez. com Sales: sales@avenuez. com Marketing: marketing@avenuez. com Press: press@avenuez. com Finance: finance@avenuez. com Careers: people@avenuez. com

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### Eli Bar-Din

> Eli Bar-Din is the Director of Paid Social for Avenue Z

- Published: 2024-04-15
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/eli-bar-din/
- Folders: 5) Experts

Eli Bar-Din Director of Paid Social Eli Bar-Din, our Director of Paid Social, oversees and strategizes our paid social media campaigns across major platforms like Meta and Tiktok. Leading a team of paid social marketing professionals, his main focus is on innovation, understanding market trends and consumer behavior, to drive revenue growth, and scale eCommerce brands effectively. /EXPERTISE AREAS Strategic Media Buying Cost-Efficient Customer Acquisition Leadership and Team Development Industry Trend Analysis Marketing Automation Performance Analytics and Optimization About Me With a robust foundation in Meta & Tiktok media buying and a track record of handling over $30 million in ad spend, Eli is a seasoned Director of Paid Social. Over the past six years, Eli honed his digital marketing expertise, specializing in eCommerce strategy and in scaling eCommerce brands across three diverse markets. Currently, managing and supervising monthly media expenditures exceeding millions of dollars per month, fostering the growth of multiple eCommerce brands that consistently hit 7 and 8-figure revenues. His entrepreneurial mindset is at the core of his approach, allowing Eli to not only meet but exceed the ambitious goals set by the brands he works with. Eli brings a strategic vision combined with practical, results-driven solutions to the table. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Thomas Stern

> Thomas Stern is the SVP, Client Solutions at Avenue Z.

- Published: 2024-04-08
- Modified: 2025-02-05
- URL: http://dev-avenue-z.pantheonsite.io/expertise/thomas-stern/
- Folders: 5) Experts

Thomas Stern SVP, Client Solutions Thomas, as the Senior Vice President of Client Solutions at Avenue Z, leverages his extensive 15-year background in digital marketing and leadership to drive innovative solutions across various sectors, including fintech, healthcare, and private capital. His expertise in navigating the digital landscape has been pivotal in developing tailored strategies that meet the unique needs of clients in these industries. /EXPERTISE AREAS Digital Marketing Strategic Communications PR Analytics Performance Media Healthcare Private Capital About Me Thomas focuses on crafting and executing digital strategies that cater to the nuanced requirements of clients from fintech to healthcare to private capital. His approach combines a deep understanding of sector-specific challenges with advanced digital marketing techniques. This sector-focused strategy ensures that Avenue Z's clients not only stay ahead of digital trends but also achieve their business objectives effectively. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### B2B Expertise

> B2B Digital Marketing Agency—specializing in lead generation, demand generation, and full funnel digital marketing.

- Published: 2024-04-08
- Modified: 2025-02-20
- URL: http://dev-avenue-z.pantheonsite.io/industries/b2b/
- Folders: 4) Industries

B2B ExpertiseTech-enabled, AI-accelerated, conversion-driven and CX-inspired. Performance media, PR, design, development and digital marketing all under one roof. One B2B expert team to drive lead generation forward. The Industry In the vibrant B2B ecosystem, businesses are interconnected, depending on each other for products, services, and strategic alliances to collectively succeed. Within this complex network, efficiency, trust, and innovation stand as the pillars of success. Navigating the multifaceted B2B landscape requires a nuanced approach to identify and leverage opportunities effectively. At Avenue Z, we're dedicated to enhancing B2B collaboration and optimizing business processes. Armed with a deep understanding of the B2B domain, we enable companies to strengthen partnerships, streamline their operations, and drive sustained growth. Powering the marketing for top B2B companies. Our Expertise Navigating Complex Sales Cycles: Our digital marketing strategies cut through the complexity of B2B sales, guiding decision-makers smoothly from initial awareness to decisive action, boosting your pipeline. Building Credibility in Niche Markets: Through strategic PR, we elevate your brand above the noise, cementing your status as a trusted authority in your niche, crucial for long-term partnerships and sales. Maximizing ROI in Targeted Outreach: Our performance media solutions tackle the challenge of efficiently reaching a niche audience, ensuring your advertising investments yield higher engagement and conversions. Enhancing Digital First Impressions: Recognizing the critical role of first impressions in B2B relationships, our design and development work ensures your digital presence is both impressive and intuitively navigable, encouraging deeper business interactions. The Avenue Z Difference Avenue Z stands out in...

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### Greg Huepler

> Greg Huepler is the Tech Enablement Specialist for Avenue Z.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/greg-huepler/
- Folders: 5) Experts

Greg Huepler Tech Enablement Specialist Greg Huepler, a seasoned Director of Strategy, excels in integrated digital strategy and brand building. With an MBA and a Bachelor's in PR, Advertising, and Writing, she brings a unique perspective leading marketing teams for notable clients, defining brand messages, and optimizing digital sales funnels. Greg Huepler Tech Enablement Specialist /EXPERTISE AREAS Email Marketing Klaviyo SMS Strategies Marketing Automation MarTech Implementation Shopify About Me Greg Huepler, a seasoned Director of Strategy, excels in integrated digital strategy and brand building. With an MBA and a Bachelor's in PR, Advertising, and Writing, she brings a unique perspective leading marketing teams for notable clients, defining brand messages, and optimizing digital sales funnels. As the President of Orlando's American Advertising Federation, she's an active industry contributor, while her strategic mindset and dedication benefit businesses seeking innovative brand strategies. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Emerging Technology Expertise

> Outpace your competitors in the dynmanic emerging technology industry with custom marketing & PR strategies for your brand.

- Published: 2024-04-08
- Modified: 2025-02-20
- URL: http://dev-avenue-z.pantheonsite.io/industries/emerging-technology/
- Folders: 4) Industries

Emerging TechnologyBuilding brands with the editors, influencers, and outlets that lead public perception and culture. One partner for all stages of growth with strategic communications, performance media, and digital marketing under one roof, one road - Avenue Z. The Industry In the rapidly evolving domain of emerging technology—from AI to Web3, crypto, and blockchain—companies are at the forefront of transforming how we engage with digital platforms and assets. This sector thrives on cutting-edge innovation, data security, and the development of transparent, efficient systems. As the technological landscape advances and consumer expectations shift, excelling in these areas becomes critical for growth and market presence. At Avenue Z, we specialize in elevating companies within the emerging technology sphere. With a deep understanding of the technological advancements from AI to blockchain, we empower organizations to establish strong connections with their audience, enhance their digital footprint, and outpace competitors in a dynamic industry. Powering the marketing for top VC & PE firms. Our Expertise We propel emerging technology brands forward by designing unique identities and strategic communication frameworks tailored to the innovative tech landscape. Building compelling brands and deploying cross-channel strategies to captivate tech-savvy audiences and attract forward-thinking investors. Providing expert advice on navigating reputational challenges and technological crises, ensuring resilience and continuity. Leading the way in understanding tech-specific regulations and crafting engaging narratives that highlight groundbreaking advancements. The Avenue Z Difference Avenue Z distinguishes itself in the realm of emerging technologies—spanning AI, Web3, crypto, and blockchain—through its unparalleled mix of expertise, market presence,...

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### DTC & eCommerce Expertise

> DTC marketing agency empowering businesses to forge deeper relationships with their customers.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/industries/dtc-ecommerce/
- Folders: 4) Industries

DTC & Commerce$1B+ in eCommerce revenue driven for hundreds of DTC brand clients. Over 50 strategic ecommerce partnerships for exclusive access from Shopify to TikTok. One DTC specialist team for your performance media, social commerce, influencer marketing, PR, and digital marketing to drive commerce forward. The Industry In the dynamic world of Direct-to-Consumer (DTC) & Commerce, brands strive to create direct and meaningful connections with their customers. This sector thrives on personalization, customer experience, and agile innovation. As the landscape evolves with technological advancements and shifting consumer expectations, mastering these elements becomes crucial for growth and customer loyalty. At Avenue Z, we excel in propelling DTC & Commerce brands forward with social commerce services such as TikTok shop marketing, affiliate marketing, influencers, and performance media advertising. With a comprehensive grasp of the consumer market, we empower businesses to forge deeper relationships with their customers, optimize their online and offline presence, and stay ahead in a competitive environment. Powering the marketing for top DTC & Commerce brands. Our Expertise Mastering Customer Engagement: Our digital marketing techniques are designed to captivate and engage your audience from the first interaction. By crafting personalized and dynamic campaigns, such as on TikTok Shops, we guide consumers through a seamless journey from discovery to purchase, significantly boosting your conversion rates. Establishing Brand Loyalty: Utilizing strategic PR, we not only amplify your brand's voice but also deepen its connection with consumers. This establishes your brand as a reliable and preferred choice in the crowded DTC marketplace, fostering...

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### Libbie Wilcox

> Libbie Wilcox is the Director, Public Relations at Avenue Z.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/libbie-wilcox/
- Folders: 5) Experts

Libbie Wilcox Director, Public Relations Libbie Wilcox, Director, Public Relations at Avenue Z, brings a fresh perspective to the intersection of technology and private capital, having transitioned from a high-stakes role in governmental communications to leading public relations in the dynamic tech sector. /EXPERTISE AREAS Executive Profiling Crisis Communications Venture Capital Finance & Fintech Private Equity Strategic Communications About Me Starting in the fast-paced world of Capitol Hill, Libbie played a pivotal role in managing communications for critical events, including impeachment hearings, COVID-19 emergency responses, and national crises. Her decision to leverage this experience in the private sector showcases her adaptability and keen strategic mind. At Avenue Z, Libbie finds energy in the entrepreneurial spirit of the tech and private capital industries, where she contributes to shaping the narratives of innovating firms navigating today's challenges. As she looks to the future of the public relations industry, she emphasizes the need for robust strategic communications amidst current challenges. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Bristol Jones

> Bristol Jones is the Director, Head of Miami for Avenue Z.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/bristol-jones/
- Folders: 5) Experts

Bristol Jones Director, Head of Miami Bristol Jones, Director of Public Relations at Avenue Z, is recognized for her exceptional ability to navigate the complex world of media relations, bringing high-growth companies into the spotlight through earned media channels. With a career spanning nearly a decade, Bristol has refined her skill in shaping narratives that resonate, orchestrating media strategies that capture attention, and steering strategic PR campaigns that drive brand growth. /EXPERTISE AREAS Emerging Technology Finance & Fintech Strategic Communications Media Relations Crisis Communications Executive Profile Development About Me Throughout her career, Bristol has made significant strides in securing coverage in leading publications, managing high-impact product launches, and navigating companies through PR crises. Her background in Psychology from New York University has equipped her with a keen insight into media trends and consumer behavior, enhancing her PR strategies. Recognized by PRWeek’s Women to Watch in 2022 and Business Insider’s Rising Stars in PR in 2023, Bristol’s achievements underscore her effectiveness in the industry. At Avenue Z, she applies this wealth of experience to support and elevate brands, overseeing their public relations campaigns, managing crisis situations with skill, and ensuring consistent, positive brand representation. Bristol Jones is a pivotal asset to Avenue Z, driving success through strategic public relations efforts and solid media relations. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Keyshawna Johnson

> Keyshawna Johnson is the Manager of Email / SMS Marketing for Avenue Z.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/keyshawna-johnson/
- Folders: 5) Experts

Keyshawna Johnson Manager, Email / SMS As the Manager of Email and SMS Marketing, Keyshawna focuses on enriching client relationships through strategic Direct-to-Consumer (DTC) retention campaigns. With over five years of expertise, she specializes in creating tailored, data-driven communication that resonates directly with clients' customers. Her approach is centered around understanding client needs and developing email and SMS strategies that not only engage but also build lasting loyalty. Keyshawna Johnson Manager, Email / SMS /EXPERTISE AREAS Email Marketing Klaviyo SMS Strategies Marketing Automation MarTech Implementation Shopify About Me In her role, Keyshawna employs a client-centric methodology, utilizing detailed analytics to tailor each campaign to the specific demographics and behaviors of the customers. Her proactive engagement strategies ensure that clients consistently deliver relevant and compelling messages, optimizing each touchpoint in the customer journey. By focusing on innovative solutions and continuous improvement, Keyshawna helps clients achieve significant gains in customer retention and overall satisfaction, driving measurable growth and success in their marketing efforts. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Dianna Gatto

> Dianna Gatto is the Director of Paid Media at Avenue Z leading our paid social, paid search, and UGC teams.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/dianna-gatto/
- Folders: 5) Experts

Dianna Gatto Senior Director of Digital Dianna Gatto, our Senior Director of Digital, oversees the marketing strategy for Meta and TikTok. Her focus centers on cost-efficient customer acquisition to boost brand revenue. Her leadership extends to team development and staying updated with industry trends, ensuring her strategies remain ahead of the curve. /EXPERTISE AREAS Strategic Media Buying Cost-Efficient Customer Acquisition Leadership and Team Development Industry Trend Analysis Marketing Automation Performance Analytics and Optimization About Me With a Business Administration degree and an MBA in Marketing Management from Goldey-Beacom College, Dianna brings a robust academic foundation to her role. Having developed paid media strategies for some of the biggest players in the DTC space, she effectively leads her team in strategic media buying and team development, delivering significant value to her clients. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Nick Osler

> Nick Osler is the Director of Marketing Technology at Avenue Z, leading martech implementation and innovation.

- Published: 2024-04-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/nick-osler/
- Folders: 5) Experts

Nick Osler Director of Marketing Technology As the Director of Marketing Technology, Nick Osler brings over ten years of specialized experience to the table, with a focus on elevating B2B and non-profit organizations through targeted marketing technology solutions. Nick's expertise lies in his ability to collaborate closely with clients, helping them unravel and optimize their prospect-to-pipeline workflows. This client-centric approach ensures that organizations gain critical visibility into their marketing and sales efforts, enabling more informed decisions that drive growth and improve operational efficiency. Nick Osler Director of Marketing Technology /EXPERTISE AREAS HubSpot CRM Optimization Marketing Automation Email Marketing MarTech Implementation AI About Me Nick's role transcends the implementation of technology; it involves a strategic partnership with clients to deeply understand their unique challenges and opportunities. By leveraging sophisticated marketing tools and systems, he provides actionable insights that align sales and marketing activities with overarching business goals. This focus on delivering measurable outcomes has made Nick an invaluable ally to clients seeking to harness the full potential of their marketing technology investments, driving enhanced performance and achieving sustained success in a competitive digital landscape. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Danielle Irigoyen

> Danielle Irigoyen is the Director of Content Marketing at Avenue Z, leading the content marketing department and team.

- Published: 2024-04-05
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/danielle-irigoyen/
- Folders: 5) Experts

Danielle Irigoyen Director of Content Marketing Danielle Irigoyen, an accomplished Director of Content Marketing, shines in captivating storytelling that drives action. With 14+ years of experience in the marketing industry, her expertise allows her to guide her team toward effectively cutting through the noise and reaching customers exactly where they're at. /EXPERTISE AREAS Content Marketing Storybrand Brand & Content Strategy Inbound Marketing Blogging Search Engine Optimization (SEO) About Me Danielle Irigoyen is a proud alumna of the Advertising and Public Relations program at UCF, is an active member of AAF Orlando, and has grown with Avenue Z from Copywriter to Director since starting in 2015. She is also our resident Intern Program Manager for our highly successful internship program, in which we've had many intern-to-full-time hires stem from. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### VC & PE Expertise

> As firms seek out new partners, our venture capital PR and marketing agency partners with brands to craft compelling narratives.

- Published: 2024-04-03
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/industries/vc-pe/
- Folders: 4) Industries

VC & PEAn all-in-one solution driving influence from the top with the editors, influencers, and outlets that lead public perception and culture. We build brands at all levels with strategic communications, performance media, and digital marketing under one roof, one road - Avenue Z. The Industry The alternative investment space has experienced significant growth and evolution over the past decade as technology and access have grown. As firms seek out new partners and race to make bets, Avenue Z partners with them to craft compelling narratives to support their efforts and drive growth. And, as investors seek higher returns and diversification beyond traditional asset classes, we support firm executives to provide strategic guidance and build dynamic communication plans to acquire new partners no matter the market conditions. Powering the marketing for top VC & PE firms. Our Expertise We specialize in elevating Venture Capital and Private Equity firms by crafting distinct brands and strategic communication plans that drive growth and strengthen stakeholder relations. Developing standout brands and multi-channel strategies to enhance investor engagement. Advising on reputation management and crisis navigation for sustained success. Leading with expertise in regulatory affairs and compelling digital storytelling. The Avenue Z Difference Our Venture Capital & Private Equity prowess positions Avenue Z at the forefront of investment innovation, blending industry acumen with an acute understanding of technology and consumer dynamics. Strategically located in financial hubs like New York, Miami, Boston, and Orlando, our footprint in these critical markets fosters unparalleled industry relationships and insights. Avenue...

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### TikTok Makeup Brand NDA

> This beauty brand saw a 120% increase in CTR, gaining 75 times more GMV through a robust TikTok Shop strategy.

- Published: 2024-04-01
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/tiktok-makeup-brand-nda/
- Folders: 6.3) Case Studies: Performance Media

Makeup Brand - NDA /ABOUT BRAND Industry Beauty 75X uplift in GMV within 90 days of launch +x Uplift in GMV +% Increase in CTR The Goal A DTC makeup brand had a goal to diversify revenue steams by building a new distribution channel via TikTok Shop and to supercharge sales via a targeted content strategy. Our Results Our strategic efforts resulted in a 75x uplift in GMV and 120% increase in CTR for the makeup brand. Our Approach Leverage Trends We identified trending sounds, challenges, and hashtags relevant to the beauty community and seamlessly integrated them into our content. This gave our videos a viral edge, attracting new viewers while staying true to our brand identity. Educational Content We created engaging, educational videos that not only demonstrated product benefits but also entertained viewers. Product Tags We leveraged TikTok Shop features like product tags, allowing viewers to instantly purchase the exact products used in the videos. This seamless shopping experience converted viewers into paying customers with a single tap. Case Studies Learn More Learn More Learn More Learn More

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### Yogibo

> Partnering with our performance media team, Yogibo increased ROAS by 168% and revenue by over 500% in just 30 days.

- Published: 2024-04-01
- Modified: 2024-12-11
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/yogibo/
- Folders: 6.3) Case Studies: Performance Media

Bringing one-of-a-kind comfort to all /ABOUT YOGIBO Industry Consumer Goods | Furniture Story Founded in a basement in Nashua NH and now with products all over the world, Yogibo has revolutionized the furniture industry with unrivaled comfort, versatility, and fun. In just ONE month, we helped Yogibo increase revenue by over 500% +% Increase in ROAS +% Increase in Revenue +% Increase in Purchases The Challenge With an average order value (AOV) of $170, Yogibo’s product line features almost exclusively high-ticket items. As a result, Yogibo came to us struggling to get a 2x return on ad-spend (ROAS). Our task was to develop a strategy to take Yogibo’s strong following and turn it into strong conversions. The Approach We began by testing Yogibo’s UGC, which performed below expectations. As a result, we decided to switch to Yogibo’s only other available marketing assets– high quality video content. We began attaching strategic offers on Yogibo’s most popular products to their video content to generate a more consistent audience. Sure enough, purchases began to pick up which allowed us to discover a winning ad-format that we could launch across all channels. The rest is history!   Our Process Black Friday/Cyber Monday Offers Yogibo came to us at the most vital time of the digital marketing calendar. We knew we could take advantage of the BFCM season by putting together an offer that would jumpstart Yogibo purchases for good. We started running offer ads promoting Yogibo’s BFCM offer over a month in advance. Our preparation...

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### TikTok Beauty Brand NDA

> Through a deep dive into their audience profile and strategic influencer content, this beauty brand used TikTok Shop to increase GMV by 200%.

- Published: 2024-04-01
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/tiktok-beauty-brand-nda/
- Folders: 6.3) Case Studies: Performance Media

Beauty Brand - NDA /ABOUT BRAND Industry Beauty Our Results +% Increase in GMV $k GMV from Single Video k Orders (30 Days) The Challenge As an international brand, this DTC company struggled to find a consistent audience on traditional platforms that could fuel scalable growth. They needed a way to connect with new customers across diverse markets. The Solution Our team knew the key was to leverage the TikTok Shop platform and unlock the power of targeted content through affiliates that resonated with their audience. Our Approach Unlocking Audience Insights In the first month, our team conducted market research and did a deep dive into TikTok's user base. We identified the brand's ideal demographic on the platform, considering factors like region, interests, and content preferences. This allowed us to tailor content that resonated deeply with each target audience. Affiliate & Influencer Content We strategically sourced and coached affiliates through TikTok's Creator Marketplace. These carefully chosen affiliates already trusted voices on the platform, became brand ambassadors, creating engaging content that resonated with their established audience. Case Studies Learn More Learn More Learn More Learn More

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### Twice

> TWICE partnered with our performance media team to enhance their creative strategy, resulting in a 174% increase in revenue and 36% decrease in CPA.

- Published: 2024-04-01
- Modified: 2024-12-11
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/twice/
- Folders: 6.3) Case Studies: Performance Media

Challenging the wellness industry, one healthy mouth at a time /ABOUT TWICE Industry Wellness Story TWICE is an oral wellness brand that offers a line of science-backed products. They needed help establishing themselves through paid media as an emerging wellness brand. In Four Months, We Boosted TWICE’s Store Revenue By 174% And Cut CPA by 36% +% Increase In Online Store Revenue +% Increase In Facebook ROAS +% Increase In Website Conversion Rate The Challenge Before partnering with Avenue Z, TWICE faced a significant challenge in identifying their hero product, which in turn made it difficult for the brand to pinpoint their target customer persona and understand their purchase motivations. As a result, the brand faced both high cost per mille (CPM) and high cost per purchase, which hindered their efforts to grow their customer base. Additionally, while their initial content strategy had generated HQ creative assets for their product line, they lacked sufficient materials to effectively target new customers or reliably convert existing ones. These obstacles had left TWICE searching for a digital marketing partner who could help them overcome these barriers and take their business to the next level. The Approach To begin our digital marketing strategy, we took the crucial step of identifying the singular product with the highest potential for success. This allowed us to focus our efforts on a specific audience with a proven interest in the product, optimizing our chances of achieving profitable results. We then conducted extensive experiments with various content angles to...

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### Saranghae

> With a robust performance media strategy, Saranghae saw a 15% increase in subscriptions and 332% increase in abandoned cart ROI in just 60 days.

- Published: 2024-04-01
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/saranghae/
- Folders: 6.3) Case Studies: Performance Media

Sharing the love of Korean skincare /ABOUT SARANGHAE Industry Beauty | Wellness Story Saranghae is a women’s skincare brand inspired by the magic and simplicity of Korean skincare rituals. Through its innovative offerings with powerful, exclusive ingredients and proven effectiveness, Saranghae has disrupted the world of K-beauty with its user-friendly, yet incredibly luxe products. In 60 days, We Increased Saranghae’s Sign-Up Conversion Rates, Abandoned Cart Conversions and Revenue +% Increase in SMS Sign Up Conversions +% Increase in Abandoned Cart Conversion Rate +% Increase in Abandoned Cart Revenue The Challenge Saranghae was facing a challenge increasing its number of sign-ups for email and SMS. Its sign-up units required customers to input both their email and phone number, frustrating customers who were unhappy that they didn’t have an option to opt-out of SMS. This resulted in customer complaints, uncompleted sign-ups, and canceled subscriptions. Additionally, Saranghae wanted to improve its conversion rates and revenue from customers who had abandoned their carts. The Approach To overcome these challenges, Avenue Z updated and optimized Saranghae’s sign-up units for email and SMS as well as their SMS welcome and abandoned cart journeys. Our goals were to increase sign-ups, incentivize customers to opt-in, and improve Saranghae’s conversion rates and revenue. With our help, Saranghae boosted its sign-up conversions by 15. 27%, its abandoned cart click rate by 65%, abandoned cart conversion rate by 172% and its abandoned cart revenue by 332%. Our Process Optimized All Sign-Up Units We first optimized the SMS portion of Saranghae’s sign-up units...

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### Klora

> Klora worked with the Avenue Z performance media team to build a cost-effective strategy, seeing a 150% increase in ROAS in just two months.

- Published: 2024-04-01
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/klora/
- Folders: 6.3) Case Studies: Performance Media

Driving Ad Spend on the Ultimate Gut-Healthy Supplement /ABOUT KLORA Industry Wellness Story Klora is a gut-health supplement brand revolutionizing the wellness industry by optimizing the integration of the gut-mind-body axis. In Just 60 Days, We Helped Klora Increase Return On Ad Spend by 150% through Performance PR +% Increase in ROAS +% Increase in CTR -% Decrease in CPA The Challenge As a new brand looking to solidify itself in the wellness space, Klora was having difficulty maintaining high click-through rates and affordable cost-per-clicks. Initially, the brand implemented a marketing strategy driven by user-generated content but the high cost per mille resulted in unsustainable advertising costs. Klora needed a new, more cost-effective marketing strategy that could be scaled as the brand gained more attention. The Approach Challenge and Strategy: After limited success with traditional direct-to-consumer marketing methods, we shifted to a Performance PR approach, focusing on advertorial-style landing pages to engage Klora’s audience more effectively. Collaboration for Content: Klora partnered with us to identify UGC creators. Together, we produced content that matched the tone and style of advertorial landing pages hosted on Avenue Z’s media publisher websites, not on Klora's own page. Results and Optimization: This innovative approach reduced ad fatigue and costs while increasing click-through rates. Through rigorous testing, we discovered creative formats that significantly outperformed Klora’s initial strategy, marking a notable improvement in performance. Our Process Effective Advertorials We began testing different forms of blog-style articles on one of our media publisher websites, The Daily Post, to develop Klora’s audience... .

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### Dirty Lemon

> DIRTY LEMON worked with the Avenue Z PR team to expand their footprint beyond social media, securing high-profile press coverage to reach a broader demographic.

- Published: 2024-03-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/dirty-lemon/
- Folders: 6.1) Case Studies: PR & Comms

The health elixir you can only pay for via text /ABOUT dirty lemon Industry Consumer Story DIRTY LEMON by Iris Nova is a disruptive, health-conscious beverage brand that sells its products exclusively via text message. The Challenge The challenge DIRTY LEMON faced was twofold. First, they aimed to educate the public about the drawbacks of traditional high-sugar, high-calorie drinks, a market long dominated by beverage titans like Coca-Cola and PepsiCo. Dirty Lemon sought to pivot consumer habits towards healthier, yet equally satisfying alternatives, navigating the steep challenge of altering ingrained consumption patterns. Simultaneously, DIRTY LEMON endeavored to amplify its brand visibility and success through a tactical campaign that harnessed the power of social media alongside securing high-profile press coverage. The objective was to transcend their existing audience base, capturing the attention of a broader demographic. This initiative was crucial for DIRTY LEMON, as it was not just about expanding market reach but also about establishing the brand as a significant, innovative player in the highly competitive beverage industry. The Results Prior to working with Avenue Z, DIRTY LEMON's awareness was largely limited to social media platforms. Since partnering with us, the company has been profiled in high-profile consumer and tech publications, including People, Forbes, Refinery29, TechCrunch, CNBC, and Cheddar. Selected Coverage PR & Communications Case Studies Learn More Learn More Learn More Learn More Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Primetime Partners

> Seeking to gain support from a diverse audience, Primetime Partners worked with Avenue Z to gain top-tier coverage in business, health and finance publications.

- Published: 2024-03-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/primetime-partners/
- Folders: 6.1) Case Studies: PR & Comms

Investing in Our Older Adults /ABOUT PRIMETIME PARTNERS Industry VC/PE | SENIOR HEALTH Story Primetime Partners is an early-stage healthcare-focused venture capital fund that invests in and builds from the ground up, companies that can transform the quality of living for older adults. The firm aims to unlock the talent and expertise of experienced older adults as founders and business builders. The Challenge Primetime Partners faced the intricate task of crafting and establishing its media profile in a landscape teeming with competitors and noise. Central to this challenge was the strategic leveraging of Alan Patricof's well-established influence while simultaneously elevating Abby Levy’s visibility and positioning her as the firm’s primary spokesperson. Achieving a balanced representation required a nuanced approach, ensuring both founders' expertise and contributions were harmoniously highlighted to reflect the collaborative spirit and vision of the firm. Additionally, there was an imperative need to generate compelling press coverage around the launch of Primetime Partners. This coverage needed not only to spark interest but also to cultivate support from a diverse audience, including potential investors, founders, CEOs, and key stakeholders within the healthcare sector. The firm's entry into the market demanded a strategic narrative that communicated its unique value proposition and vision, aiming to resonate deeply with its target demographic and establish Primetime Partners as a pivotal player in the investment community. The Results Avenue Z launched Primetime Partners in the summer of 2020 with a profile in Wall Street Journal Magazine and an exclusive in Bloomberg Businessweek Magazine. Within...

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### Better

> Better worked with Avenue Z's fintech PR team to shift the narrative after widespread negative coverage, leading to Better's IPO in August 2023.

- Published: 2024-03-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/better/
- Folders: 6.1) Case Studies: PR & Comms

Pioneering digital-first homeownership /ABOUT Better Industry Fintech Story Better is a digital-first homeownership company that has financed approximately $100B in home loans. The Challenge In the wake of challenges, Better found itself at a crucial turning point. The company was determined to revitalize its image and strengthen its position in the market. The primary goal was to shift the narrative towards a renewed vision of the company's core values and objectives. Key to overcoming these challenges was the task of generating positive news coverage around significant company milestones. Better aimed to re-establish its brand as a leading, consumer-first service in the industry. The objective was clear: to not just recover but to emerge stronger, demonstrating through action and communication that Better was committed to excellence, innovation, and most importantly, its customers. This required a strategic, multifaceted approach to media engagement and storytelling, one that would convincingly convey Better’s dedication to its mission and its stakeholders. The Approach Within three months, Better received positive coverage in top-tier outlets such as Business Insider, Yahoo! Finance, and Bloomberg TV, highlighting its key milestones. The successful PR launches of Better’s One Day Mortgage and Equity Unlocker products resulted in 30+ articles in major publications, including The Wall Street Journal, Fox Business, Business Insider, and Fortune. A PR milestone was achieved with over 20 articles and 600 media mentions in just three days, focusing on the innovative Equity Unlocker, notably covered in The Wall Street Journal. The media rollout of Better’s IPO in August 2023...

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### April

> april is the premier platform for AI-powered tax solutions and leveraged Avenue Z's fintech PR services to boost brand recognition and top-tier media hits.

- Published: 2024-03-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/april/
- Folders: 6.1) Case Studies: PR & Comms

Launching the first AI-powered tax system /ABOUT APRIl Industry Fintech Story april is the first AI-powered tax system embedded within banks, creditors, payroll providers, and tech platforms to help Americans file, estimate, and optimize their taxes year-round. The Challenge april faced the monumental task of distinguishing itself as the pioneer AI-powered tax system, poised to revolutionize the outdated tax industry. The mission was two-fold: to reframe the tax filing experience into one that is fundamentally consumer-centric, achieved through strategic partnerships with banks, creditors, payroll services, fintech, HR tech, and e-commerce platforms, and to elevate the brand to a position of notable prominence within these sectors. Concurrently, there was a critical need to bolster april's lead generation efforts, ensuring the seamless integration of its cutting-edge technology across these varied platforms. Furthermore, a significant challenge lay in spotlighting the founder's deep technical acumen and expertise in AI, establishing them as leading authorities and thought leaders within the rapidly evolving tech landscape. This multifaceted challenge required a nuanced approach, not just in technological innovation but in strategic communication and brand positioning to truly transform April into a trailblazer of the tax industry. The Results Before working with Avenue Z, april had very limited brand recognition, and despite already being in market, the company had never officially announced its launch. Since partnering with us, april is dominating its position as the pioneer AI-powered tax system. april has been featured in Axios, Forbes, Fox Business, American Banker, and many others. The brand also received widespread...

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### Social Commerce Solutions

> Drive e-commerce growth and stay ahead of your competition with leading social commerce agency solutions to increase following, exposure, and revenue

- Published: 2024-03-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/social-commerce/
- Folders: B) Redirected

SOCIAL COMMERCE Where Social Influence and Commerce Converge Book a Strategy Call A Shopping Experience Built for Your Community As a leading social commerce agency and TikTok marketing agency partner, our performance media strategy goes beyond traditional advertising, creating a symbiotic blend of paid search, paid social, innovative performance creative, and social channel integration. At the core of our approach is a laser-focused strategy, meticulously tailored to cut through the noise and directly connect with your audience. We harness the power of data analytics to drive decision-making, optimizing campaigns in real time for peak performance. From crafting compelling UGC that resonates with viewers to executing precision-targeted performance PR campaigns, our objective is clear: to not just capture attention but to convert it into meaningful action. Social Commerce Services Shopify Development Maximize your online visibility and drive targeted traffic to your website with our paid search services. We create highly optimized campaigns on search engines, tailoring your message to capture the attention of those actively seeking your products or services, ensuring high conversion rates and ROI. TikTok Shop Management Engage with your audience where they spend most of their time online with our paid social services. Our campaigns across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are designed to resonate with your target demographic, enhancing brand awareness, and fostering engagement through tailored content and strategic ad placements. Affiliate Marketing Boost Your Brand with Effective Affiliate Marketing Strategies. We leverage TikTok, Instagram, Facebook, and other platforms to connect you with influential affiliates...

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### Dave

> Dave wanted to elevate their brand presence ahead of their SPAC in 2021, working with our fintech PR team to gain dozens of positive media hits.

- Published: 2024-03-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/dave/
- Folders: 6.1) Case Studies: PR & Comms

Leveling the financial playing field /ABOUT DAVE Industry Fintech Story With over 12M members nationwide, Dave's mission is to build products that level the financial playing field. The Challenge Facing a rapidly evolving financial landscape, Dave sought to elevate its brand presence and underscore its position as a leader in the fintech space. The challenge was multifaceted: not only did Dave aim to showcase its executive team, including the CEO, CFO, and Chief People Officer, through profile stories and Q&As in top-tier publications, but it also sought to bolster its suite of breakthrough financial products. This endeavor required securing a diverse array of media opportunities, spanning traditional digital and print media, as well as speaking engagements at leading conferences and recognition through awards. Compounding these objectives was the task of announcing Dave's landmark $4B SPAC merger with Victory Park Capital in January 2022, a pivotal moment for the company. The challenge lay not just in the complexity of these goals but in executing a strategy that would simultaneously achieve them, ensuring Dave’s innovative approach and leadership in financial solutions were recognized across multiple platforms and mediums. The Approach At the start of our engagement, Dave faced significant media scrutiny, with challenging stories dominating the narrative. Through Avenue Z's strategic media and crisis management expertise, we successfully reshaped the brand's story, generating widespread positive coverage leading up to the SPAC in 2021. In the months leading up to Dave's SPAC, the company was featured in prominent publications including The Wall Street...

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### Tina Fleming

> Tina Fleming is the Senior Director of Strategy for Avenue Z specializing in B2B Content Marketing, SEO, Lead Generation, and CRO capabilities.

- Published: 2024-03-25
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/tina-fleming/
- Folders: 5) Experts

Tina Fleming Senior Director of Strategy Tina Fleming, a seasoned Director of Strategy, excels in integrated digital strategy and brand building. With an MBA and a Bachelor's in PR, Advertising, and Writing, she brings a unique perspective leading marketing teams for notable clients, defining brand messages, and optimizing digital sales funnels. /EXPERTISE AREAS SEO Marketing Strategies Conversion Rate Optimization Growth Strategies Influencer Marketing Performance Marketing Content Marketing SEO Marketing Strategies Full-funnel Marketing Website Design & Optimization A/B Testing & Experimentation About Me Tina Fleming, a seasoned Director of Strategy, excels in integrated digital strategy and brand building. With an MBA and a Bachelor's in PR, Advertising, and Writing, she brings a unique perspective leading marketing teams for notable clients, defining brand messages, and optimizing digital sales funnels. As the President of Orlando's American Advertising Federation, she's an active industry contributor, while her strategic mindset and dedication benefit businesses seeking innovative brand strategies. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### David Corchado

> David Corchado is a renowned data and development expert that specializes in technology infrastructure, website development, analytics and convergence marketing.

- Published: 2024-03-25
- Modified: 2025-01-30
- URL: http://dev-avenue-z.pantheonsite.io/expertise/david-corchado/
- Folders: 5) Experts

David Corchado Co-Founder, Chief Technology Officer As Avenue Z’s Chief Technology Officer and co-founder, David Corchado leverages over twenty years of digital media innovation to prioritize client experience. His leadership in merging technology with strategic planning transforms client projects, ensuring that Avenue Z delivers compelling omni-channel experiences that resonate with consumers and exceed client expectations. /EXPERTISE AREAS Technology Roadmap Creation Strategic Planning Risk Mitigation Consumer Behavior Investor Relations Stakeholder Communications Data Science & Analytics Product Development Omnichannel Marketing Emerging Technologies About Me David's pioneering work in marketing technology, particularly in areas like data personalization and targeted media, directly benefits Avenue Z’s clients by setting new industry benchmarks. His role in guiding the company’s strategic direction and technological advancements is crucial in crafting solutions that drive client success across diverse industries, from fintech to healthcare. David's extensive background, including leadership positions at globally recognized firms, informs his client-centered approach, making him an invaluable asset to those looking to navigate the complexities of the digital landscape. My Latest Insights • • Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Our Industries

> The Convergence Agency that specializes in Digital Marketing, Performance Media, and PR for these key industry sectors.

- Published: 2024-03-24
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/industries/
- Folders: 4) Industries

Industry ExpertiseThe Convergence of Science and Technology are Creating New Pathways to Accelerate Innovation FinTech Crypto / Blockchain AI & Emerging Tech VC & Private Equity B2B eCommerce HealthTech Public Sector FinTech HealthTech Emerging Tech B2B VC & Private Equity DTC & eCommerce Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Johnny Hughes

> Johnny Hughes is an award-winning digital marketing advisor, leading B2B clients through full-funnel lead generation, AI integration and CRO strategies.

- Published: 2024-03-24
- Modified: 2025-02-19
- URL: http://dev-avenue-z.pantheonsite.io/expertise/johnny-hughes/
- Folders: 5) Experts

Johnny Hughes CMO & Chairman, AI Council. Founder, Zillas Johnny Hughes is an award-winning strategic digital marketing advisor, leading enterprise B2B clients through full-funnel lead generation, AI integration and conversion rate optimization (CRO) strategies. Serving as the Chief Marketing Officer and Chairman of the AI Council at Avenue Z, Johnny leads the digital delivery production and internal marketing teams at the agency. /EXPERTISE AREAS B2B Lead Generation Conversion Rate Optimization Growth Strategies Building and Selling Companies Performance Marketing AI & Emerging Tech SEO Marketing Strategies Full-funnel Marketing Website Design & Optimization A/B Testing & Experimentation About Me With decades of experience, Johnny has assisted enterprise brands in improving their online presence and achieving lasting growth through innovative omn-ichannel marketing strategies. He founded the Zillas agency in 2007, where a strategic blend of top-notch creativity and advanced digital marketing techniques converge to meet the needs of today’s business leaders. He has provided solutions for various global organizations in different industries, including healthcare, fintech, manufacturing, technology, entertainment, and tourism, having worked with notable clients, including AAA, Truist Bank, AdventHealth, Orlando Magic, Goodwill, Boys & Girls Club, and Piper Aircraft. Hughes' exceptional blend of creativity and forward-thinking innovation continue to position him as a thought leader, navigating through decades of transformative digital landscapes. Now, as the Chief Marketing Officer for Avenue Z, he integrates marketing advancements from emerging technologies like Web3, Generative AI (such as Funnel GPT), and Web XR into his visionary approach to leading the digital delivery teams across the Avenue...

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### Dr. Jonathan Snow

> Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z specializing in DTC, E-Commerce, Shopify, Performance Media, TikTok.

- Published: 2024-03-24
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/jon-snow/
- Folders: 5) Experts

Dr. Jonathan Snow Chief Innovation Officer Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z's network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund. /EXPERTISE AREAS All things DTC / E-Commerce Digital Trends: SMM, AI, Tech Growth Strategies Building and Selling Companies Facebook Adverting Performance Media Influencer Marketing Digital Ad Buying Shopify / Shopify Plus TikTok / TikTop Shops About Me Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000. He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force. An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow. Follow Me My Latest Insights • • Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Nneka Etoniru

> Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients.

- Published: 2024-03-24
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/nneka-etoniru/
- Folders: 5) Experts

Nneka Etoniru EVP, Global Brand Strategy Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences. /EXPERTISE AREAS Brand Building Fintech Venture Capital Media Relations Crisis Communication Public Relations Investor Relations Strategic Communications About Me Nneka's professional journey is marked by collaborations with high-profile clients such as Recharge Capital, Athena, Better. com, and Tassat. Noteworthy accomplishments in her career include leading public offerings for Athena companies twice and for Better. com, launching Tassat's pioneering real-time interbank payments network, spearheading the groundbreaking campaign for the world’s first One Day Mortgage, and driving the promotional efforts for Amazon’s Equity Unlocker product. Follow Me Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Avenue Z Boston

> We're an award-winning Boston communications agency dedicated to helping brands take control of their marketing through digital marketing, performance media and PR.

- Published: 2024-03-22
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/boston/
- Folders: A) Needs Redirect

Boston Digital, PR & Performance AgencyFrom the Wall Street Journal to TikTok, we drive influence for growth-focused companies, creating narratives that drive commerce, connections and conversion across all channels. Book a Strategy Call Location Boston, MA Information General Inquiry: info@avenuez. com Sales: sales@avenuez. com Marketing: marketing@avenuez. com Press: press@avenuez. com Finance: finance@avenuez. com Join Our Team The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth. Take a look at our open job opportunities today and join our team of digital marketing experts. Career Opportunities Ready to discuss your strategy?

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### New York

> We're an award-winning New York communications agency dedicated to helping brands increase awareness, grow revenue, and take control of their marketing.

- Published: 2024-03-22
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/new-york/
- Folders: 7) Locations

New York Digital, PR & Performance Media AgencyFrom the Wall Street Journal to TikTok, we drive influence for New York-based, growth-focused companies, creating narratives that drive commerce, connections and conversion across all channels. Book a Strategy Call Location 166 Crosby Street New York, NY Information General Inquiry: info@avenuez. com Sales: sales@avenuez. com Marketing: marketing@avenuez. com Press: press@avenuez. com Finance: finance@avenuez. com Join the New York Team The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth. Take a look at our open job opportunities today and join our team of digital marketing experts. Career Opportunities

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### Convergence Media

> Convergence media is a strategic, coordinated approach to boosting brand performance, digital authority and influence—the new era of integrated marketing.

- Published: 2024-03-22
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/convergence-media/
- Folders: A) Needs Redirect

Convergence Media Boosting brand performance, digital authority, and driving influence - the new era of integrated media is here. Get Your Custom Report Our Strategy At Avenue Z, we specialize in Convergence Media - mixing traditional tactics in non-traditional means, that creates above-average results. When tactics and channels converge in this way, convergence points are created and higher performance is achieved, driving business growth and influence. From placements in the Wall Street Journal to TikTok, we work with fast-growing brands to build category leadership through the convergence of our tech-enabled services: PR & communications, performance media and digital marketing. High-Impact PR + Performance Media Today, effective public relations is more than press releases and media pitching. Our team combines creative storytelling and data-driven strategies to deliver impactful campaigns that amplify PR efforts beyond traditional reach.   Transforming brand narratives into performance creative, this approach delivers content on platforms like Meta, TikTok Shop and YouTube that captivates audiences. As a leading social commerce agency, we are Leveraging striking product photography supports PR-focused narratives, showcasing brands and providing audiences with a vivid insight into what is offered, all through a single, impactful strategy. Maximizing media opportunities involves running them effectively to enhance their conversion potential through performance media. Simultaneously employing optimized digital press releases, influencer partnerships, and social ad campaigns ensures that key messages reach the right audience at the optimal time, creating a cohesive strategy for impactful communication. How can Convergence Media Help? Want to see how well your brand is activating across...

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### Rally

> Seeking to expand their brand's footprint, Rally worked with Avenue Z to establish itself as a leading voice in the alternative investment marketplace.

- Published: 2024-03-22
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/rally/
- Folders: 6.1) Case Studies: PR & Comms

Democratizing collectible assets for all /ABOUT rally rd Industry Alternative Assets Story Rally is the groundbreaking alternative investment platform that redefined the 21st-century investment portfolio by providing access, liquidity, and transparency to assets historically available only to the wealthy. The Challenge Our challenge was ambitious: to transform Rally into a household name within mainstream culture. This objective required the development and expansion of a strategic two-pronged communication approach, specifically targeting finance, technology, and lifestyle sectors. Each sector demanded a bespoke strategy to ensure messages resonated with the intended audiences effectively. Moreover, Rally needed to establish itself as a pioneering voice in the alternative investment and sports collectibles industry. This entailed actively leading discussions on market trends and positioning Rally not just as a market participant but as a thought leader. Through engaging storytelling, insightful commentary, and leveraging industry data, Rally aimed to showcase its expertise and forward-thinking approach. The journey involved strategic creativity and a deep understanding of finance, technology, and lifestyle intersections. Ultimately, success was defined by Rally's lasting impact and its recognition as a key authority and resource in its targeted domains. The Results Since its inception, Avenue Z has played a critical role in building Rally's brand. Since partnering with us, the platform has grown from one to 15 asset classes and over 300,000 users. Recently, we managed communications for Rally's announcement of breaking the world record for the most expensive video game ever sold. Rally has been featured in the NYT, Wall Street Journal, GQ, ESPN,...

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### About Us

> Avenue Z is an award-winning agency dedicated to creating high-performing digital marketing and PR campaigns that drive pipeline revenue for category leading brands.

- Published: 2024-03-22
- Modified: 2025-03-10
- URL: http://dev-avenue-z.pantheonsite.io/about-us/
- Folders: 1) Primary Navigation

/About Us We Drive Influence: strategic communications, media, and content that elevate reputation and revenue across every channel. /About Us We Drive Influence: strategic communications, media, and content that elevate reputation and revenue across every channel. 30 years of search and content marketing leadership mixed with high-impact PR, performance media, AI optimization, and a technology-driven approach. We are the agency for influence. We Are Avenue Z. Outcomes Across Channels Our Edge We know the editors Our deep media relationships ensure your content and stories land in front of the right decision-makers to secure premium coverage. We know the algorithms Our expertise in platform algorithms allows us to optimize content for maximum visibility and engagement across all channels. We know the influencers We leverage data-driven insights to craft messaging that resonates with your target audience, driving meaningful connections and results. Owning the Narrative: How Businesses Can Adapt to the New Media Era with Jeffrey Herzog DeepSeek’s Security Risks: What Business Leaders Need to Know with Johnny Hughes Avenue Z Featured in TechCrunch: Leading the Charge in AI Optimization Mastering Your Next Media Interview: 18 Tips for Success Legacy Media Isn’t Dead, It’s Ready for Repositioning with Jeffrey Herzog AI Slop is Everywhere We Look — Here's How Businesses Can Avoid the AI Slop Cycle with Johnny Hughes Breaking the Pinkwashing Cycle with Nneka Etoniru Digital media company more than triples Miami office space Why Every Brand Needs an Influencer Strategy with Johnny Hughes How Leaders Can Align Competing Board Interests with...

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### Miami

> We're an award-winning Miami communications agency dedicated to helping brands take control of their marketing through digital marketing, performance media and PR.

- Published: 2024-03-21
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/miami/
- Folders: 7) Locations

Miami Digital, PR & Performance AgencyFrom the Wall Street Journal to TikTok, we drive influence for growth-focused companies, creating narratives that drive commerce, connections and conversion across all channels. Book a Strategy Call Location 3050 Biscayne Blvd. Suite 800 Miami, FL Information General Inquiry: info@avenuez. com Sales: sales@avenuez. com Marketing: marketing@avenuez. com Press: press@avenuez. com Finance: finance@avenuez. com Work in Miami The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth. Take a look at our open job opportunities today and join our team of digital marketing experts. Career Opportunities

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### Orlando

> We're an award-winning Orlando communications agency dedicated to helping brands take control of their marketing through digital strategy, performance media and PR.

- Published: 2024-03-15
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/orlando/
- Folders: 7) Locations

Orlando Digital, PR & Performance AgencyFrom the Wall Street Journal to TikTok, we drive influence for growth-focused companies, creating narratives that drive commerce, connections and conversion across all channels. Book a Strategy Call Location 250 N Orange Ave Suite #1300 Orlando, FL 32801 Information General Inquiry: info@avenuez. com Sales: sales@avenuez. com Marketing: marketing@avenuez. com Press: press@avenuez. com Finance: finance@avenuez. com Work in Orlando The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth. Take a look at our open job opportunities today and join our team of digital marketing experts. Career Opportunities

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### Our Expertise

> Our team of digital marketing and PR experts have decades of experience in demand generation, social commerce, and communication strategy.

- Published: 2024-03-15
- Modified: 2025-02-21
- URL: http://dev-avenue-z.pantheonsite.io/expertise/
- Folders: 1) Primary Navigation

Our ExpertiseSector expertise, solution experts and strategic partners that drive influence; creating connections, conversions, and commerce. Sector Expertise Performance Media Meet the Experts Our performance media strategy goes beyond traditional advertising, creating a symbiotic blend of paid search, paid social, and innovative performance creative, including TikTok shop integration. At the core of our approach is a laser-focused strategy, meticulously tailored to cut through the noise and directly connect with your audience. Dr. Jonathon Snow Chief Innovation Officer Dianna Gatto Director, Paid Media Keyshawna Johnson Manager, Email / SMS Eli Bar-Din Senior Paid Social Manager Nneka Etoniru EVP, Global Brand Strategy Bristol Jones Director, Head of Miami Libbie Wilcox Director, Public Relations Thomas Stern SVP, Client Solutions PR & Communications Meet the Experts Our strategic PR & communications framework sets a new standard, merging an unparalleled network of top-tier media relationships with innovative brand storytelling and dynamic content development. At the heart of our success is a unique, data-driven methodology that not only secures bigger headlines but also ensures a broader reach beyond the capabilities of traditional PR. Digital Marketing Meet the Experts At Avenue Z, we tailor digital marketing strategies to project your brand’s unique voice across the digital landscape. Our integrated approach combines SEO, compelling content, targeted email/SMS campaigns, influencer partnerships, and conversion optimization to ensure your brand not only stands out but also resonates deeply with your audience.   Johnny Hughes Chief Marketing Officer Tina Fleming Sr. Director, Strategy Danielle Irigoyen Director of Content Marketing Nick Osler Director, Marketing...

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### Marketing Technology

> Our propriety marketing technology solutions enables our team to gain valuable insights that allow us to make strategic decisions at all conversion points.

- Published: 2024-03-15
- Modified: 2025-01-07
- URL: http://dev-avenue-z.pantheonsite.io/technology/
- Folders: 1) Primary Navigation

Our Tech,Your AdvantageProprietary tech, partnerships and AI tools that accelerate insights and action for content, conversion, and commerce. Book a Strategy Call Tech-Enabled,AI-Accelerated At Avenue Z, we've created and curated a suite of tech and tools that enable our service teams to find insights, develop strategies, and optimize operations for our clients in record time. From conversion to commerce, content performance and brand awareness, our tools are built to accelerate growth, regardless of the industry, sector or end goal. Convergence Dashboard One all-encompassing solution for real-time insights into business performance, profitability, and marketing effectiveness across various channels. Our Convergence Dashboard eliminates the process of manual data analysis with third-party data integration from platforms like Shopify, Amazon, and Google Analytics into a user-friendly visualization interface . This powerful tool streamlines data analysis and enhances decision-making, enabling marketing teams to devise and implement strategies with unprecedented precision and speed. An indispensable co-pilot for marketing professionals, this tool redefines the way marketing data is analyzed and utilized for strategic advantage. “This dashboard utilizes some of the most advanced tools and tactics available with an integrated, modeled data set that paints a clear picture of the entire digital commerce ecosystem. I can't imagine being a marketer without it. ” — Jon Snow, Founder & Chief Innovation Officer at Avenue Z Ecommerce AppIntegration & Strategy Optimize your ecommerce tech ecosystem and enhance performance with our expert tech implementation services, and strategic partnerships with over 30 top-tier applications. As a certified Shopify Plus Partner, we also work...

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### WellnessSpace Brands

> Working with the Avenue Z digital marketing team, Wellness Space relaunched their B2B and B2C campaigns, leading to a 45% increase in leads.

- Published: 2024-03-12
- Modified: 2024-04-16
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/wellnessspace-brands/
- Folders: 6.2) Case Studies: Digital Marketing

WorkDriving Growth and Market Expansion /Provided Services Digital Strategy UX/UI Design Social Ads PPC/SEM Ads Search Engine Optimization Conversion-Rate Optimization The Challenge HydroMassage, a leading manufacturer of innovative wellness solutions, approached Zillas with a dual challenge: to amplify their B2B lead generation efforts and expand their B2C sales of HydroMassage machines for home use. Facing the need to reach both business owners looking to enhance their amenities and individual consumers seeking the ultimate at-home relaxation experience, HydroMassage recognized the importance of utilizing an experienced digital marketing agency to create a strategic approach to unlock untapped market potential. The Approach Develop a cutting-edge strategy to attract, educate and convert more customers Design and iterate a custom website that speaks to the luxury experience Build and refine user journeys to maximize B2B and B2C lead generation % Web Users % B2B/B2C Leads +K Organic Search Impressions PPC/SEM Ads Harnessing the power of pay-per-click (PPC) and search engine marketing (SEM), we implemented a highly targeted advertising campaign for HydroMassage, catering to both their B2B and B2C audiences. Leveraging Google Display Ads, we strategically crafted and launched multiple ad campaigns aimed at capturing the attention of potential customers. A key objective was to re-engage previous site visitors and drive them back to the HydroMassage website to request a quote. By utilizing precise audience targeting and compelling ad creative, we enticed users to revisit the site and take action. Our data-driven approach ensured that every ad placement maximized visibility and generated relevant traffic. % Cost...

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### Spider Mower USA

> Seeking to reach a new audience, Spider Mower worked with Avenue Z to build a new website and content strategy, leading to a 120% increase in demo requests.

- Published: 2024-03-12
- Modified: 2024-06-28
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/spider-mower-usa/
- Folders: 6.2) Case Studies: Digital Marketing

WorkInternational Manufacturer Grows Domestic Brand & Lead Generation /Provided Services Content Strategy UX Design CMS Development Search Engine Optimization PPC / SEM Conversion-Rate Optimization Lead Generation Paid Social Media Ads The Challenge Spider Mower USA, an innovative remote-control lawn mower company and a subsidiary of Dvořák Slope Mowers Ltd. (the manufacturer of the original SPIDER mowers), came to us seeking a sleek new website to showcase their brand presence in the U. S. , generate more awareness for their unique mower lineup and to drive qualified leads to request more information. The challenge involved elevating a relatively niche product into the broader landscape of garden and landscape equipment and demonstrating the unique value of SPIDER mowers to prospects across the United States. The Approach Create an intuitive and engaging online experience via enhanced UX/UI design Improve the visibility of SPIDER mowers in search engine results pages through strategic SEO efforts Leverage paid advertising campaigns to target specific prospects with customized messaging Capture and nurture potential customers Develop a mobile-responsive website design to cater to users on all devices +% Increase in Users +% Increase in Demo Requests +% “Become a Dealer” Form Submissions UI/UX Design To showcase the truly unique features and “wow” factor of Spider Mower USA’s premium product line, we developed a mobile-responsive website with a design approach that combined the sleek, high-tech nature of the mowers with the practical and functional requirements of lawn maintenance. The design was aimed at making the products’ features and benefits clear and compelling,...

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### ei Funding

> A trusted provider of invoice factoring, ei Funding worked with Avenue Z on a fresh digital strategy, leading to a 1438% increase in ranked keywords.

- Published: 2024-03-11
- Modified: 2024-06-28
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/ei-funding/
- Folders: 6.2) Case Studies: Digital Marketing

WorkTransforming Lead Generation and Brand Visibility /Provided Services Digital Strategy Search Engine Optimization Conversion Rate Optimization UI/UX Design PPC/SEM Ads Landing Page Development The Challenge ei Funding, a trusted provider of invoice factoring, found itself grappling with new challenges in the digital landscape. Their previous marketing partnership had stagnated, failing to innovate or generate a consistent stream of quality leads. Furthermore, their efforts were not driving the desired website traffic. Ready to elevate their brand, ei Funding recognized the need for a fresh, specialized perspective. The Approach Elevate brand visibility among ei Funding’s target demographic Craft a user-friendly web experience Drive high-quality web traffic Increase the number of qualified leads % Ranked Keywords % Organic Traffic % Paid Ad Conversions UI/UX Design Our redesign of ei Funding’s website focused on 3 things: making it easier to access valuable content, optimizing key pages for search engine visibility and creating a clear pathway for users to convert. The new design represented a modernized version of the ei Funding brand, inspired by a desire to speak to today’s business owners who are seeking out innovative funding solutions. SEO We implemented a comprehensive strategy targeting relevant keywords pertaining to their main services and verticals. Our approach involved optimizing metadata and page structure to enhance visibility and accessibility for web crawlers. By fine-tuning these elements, we aimed to improve organic search rankings and drive targeted traffic to ei Funding’s website, ultimately maximizing their online presence and generating increased opportunities for engagement. Content StrategyWe developed a...

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### AdventHealth

> AdventHealth Nicholson Center worked with Avenue Z on a new website that led to a 210% increase in ranked keywords and three times more clinical registrations.

- Published: 2024-03-11
- Modified: 2024-12-17
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/advent-health-nicholson-center/
- Folders: 6.2) Case Studies: Digital Marketing

WorkUX & SEO Delivers Big Results for Medical Training Facility /Provided Services Content Strategy UX Design Drupal CMS Development Local SEO Conversion-Rate Optimization Website Maintenance The Challenge AdventHealth Nicholson Center sought a more user-friendly website experience, both on the front and back end. They needed a clean, minimalistic design that incorporated their color palette to enhance user experience. They also required a reorganized information architecture and an efficient content management system for quick updates to their ever-changing list of meetings and events. The Approach Perform a detailed analysis of user and administrator pain points, and strategize an approach to address them Simplify the user experience for exploring facility services and courses Create a streamlined UX design for the new website Provide front-end and back-end development in Drupal CMS Integrate multi-language support for global audiences +% Increase in Ranked Keywords % Avg Time on Site X Clinical Registrations UI/UX Design Our team worked together to create a slick, modern website that’s easily accessible on any device. We strived for a balance of clean design and convenient features to provide an unforgettable user experience. Our mobile-responsive, innovative design helped to ensure the website is as friendly and approachable as the Nicholson Center staff themselves​. MarTech Stack OptimizationRecognizing the crucial need for a seamless and efficient reservation system to book AdventHealth Nicholson Center’s many clinical courses, we set out to optimize their online registration process. An ACS-accredited education institute, Nicholson Center offers a range of fully CME-accredited training courses, making it necessary to...

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### e2open

> e2open worked with Avenue Z's digital marketing team to implement a multilingual digital experience, leading to a 287% increase in website traffic.

- Published: 2024-03-11
- Modified: 2025-01-09
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/e2open/
- Folders: 6.2) Case Studies: Digital Marketing

WorkDriving B2B Lead Generation with Content Marketing /Provided Services Conversion-Rate Optimization UX/UI Design Content Marketing Search Engine Optimization Social Advertising The Challenge e2open — a global frontrunner in B2B supply-chain software — found itself navigating complex challenges in an ever-evolving digital world. Their existing website was vast yet lacked effective content organization, user-journey optimization and efficient navigation, which limited their ability to generate quality B2B leads. Additionally, the need to introduce a new identity and brand design while maintaining and enhancing compliance with GDPR and ADA standards added another layer of complexity. Recognizing the criticality of these issues in scaling their global reach, e2open sought our expertise to revitalize their digital presence and enhance the user experience throughout the site. The Approach Streamlined user experience across 1,200+ pages Implemented a content strategy for 3 different languages Improved search capabilities and efficiency with Elasticsearch Integrated 10 different client-login portals Built site-wide compliance with GDPR and ADA standards K Organic Keywords Ranked +% Website Traffic X Increase in B2B Leads Content Strategy In our pursuit to create a more personalized, streamlined experience for e2open’s website users, we meticulously developed four distinct target user personas, each with unique user journeys mapped out. The foundation of our content strategy relied heavily on well-structured CMS taxonomies and a content hierarchy, ensuring that relevant information was readily accessible for each persona when and where they needed it. We also undertook a comprehensive content migration, which allowed for existing content — including copy, imagery, videos and more...

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### Advantage Rent-A-Car

> Avenue Z redesigned Advantage Rent-a-Car's website, leading to a 210% increase in organic traffic and five times more online reservations.

- Published: 2024-03-11
- Modified: 2024-04-16
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/advantage-rent-a-car/
- Folders: 6.2) Case Studies: Digital Marketing

WorkLocal SEO Drives 5X Increase in Car Rentals /Provided Services Content Strategy UX Design CMS Development E-Commerce Local SEO Conversion-Rate Optimization Custom Integrations Web Development The Challenge Our client, a prominent car rental agency, approached us with a significant challenge: to breathe new life into their outdated website and enhance their digital footprint. They were seeking a modern, user-friendly platform that could not only boost customer acquisition and drive more reservations but also deliver an exceptional user experience. Their vision was of a clean, engaging website that would stand out in the competitive car rental market, setting a new standard for customer-focused digital services​ The Approach Streamline user experience across 500+ pages Optimize online payment and reservation process Create user-friendly website features for new and returning customers Custom CMS development to integrate into reservation CRM Improved local SEO rankings for each location +% Increase in Organic Traffic -% Reduced Reservation Time X Increase in Online Rentals Optimized ReservationsWe took a deep dive into analyzing users’ pain points, and in turn, designed a responsive website that considerably improved the reservation process. This included optimizing reservations by car type and location, making the checkout process 45% faster. In addition, we integrated an easy-to-use payment reservation tool and provided quick access to location and fleet information, substantially enhancing user experience and accessibility. UI/UX Design Our design approach emphasized creating a sleek, easy-to-navigate site that resonated with the modern, user-friendly ethos of the Advantage brand. Ensuring that the design was mobile responsive and provided...

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### Orlando Economic Partnership

> The Orlando Economic Partnership and Visit Orlando worked with Avenue Z to build a fresh website and lead generation strategy, leading to a 287% increase in web traffic.

- Published: 2024-03-11
- Modified: 2025-01-08
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/orlando-economic-partnership/
- Folders: 6.2) Case Studies: Digital Marketing

WorkEnhancing Brand Reputation with ROI /Provided Services SEO Marketing Paid Social Ads PPC / SEM Ads UX Design Content Marketing Conversion-Rate Optimization Lead Generation Web Development The Challenge The Orlando Economic Partnership (OEP) is an organization that works to grow the Orlando region by attracting both new businesses and residents. In order to catapult growth in the Orlando region, OEP partnered with Visit Orlando (the official tourism association for the Orlando region) to connect the two through a consistent brand message and recognizable campaign that aligns messaging among leisure visitors, meeting planners, workforce talent and business audiences alike. But bringing this new partnership to life meant OEP needed to undergo a major shift in its digital presence to come together with Visit Orlando as a cohesive and consistent brand, conveying one united message to visitors and residents alike: Orlando is Unbelievably Real. The Approach The Avenue Z team led OEP in partnering with Visit Orlando by delivering a digital reskin of their website that perfectly captured the look and feel of the Unbelievably Real campaign — all while simultaneously continuing their day-to-day marketing efforts. We successfully completed a full website reskin without causing any disruptions to their live website or users. The transition was seamless, making it easy to launch the new Unbelievably Real branding and messaging sitewide when the time finally came to unveil the new campaign. +k Organic Keywords Ranked +% Website Traffic +% Increase in Lead Conversions ROI-Driven ContentWe developed a series of pillar pages focusing on...

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### Health Expertise

> Avenue Z is a healthcare marketing & PR agency that helps cutting-edge brands foster healthcare accessibility and innovation.

- Published: 2024-03-08
- Modified: 2025-02-20
- URL: http://dev-avenue-z.pantheonsite.io/industries/healthcare/
- Folders: 4) Industries

HealthFrom healthcare to healthtech, our health sector specialists build brands, drive awareness and bolster reputation with PR, performance media and digital marketing under one roof, one road - Avenue Z. The Industry The healthcare and healthtech industries are evolving rapidly, driven by the rise of digital health solutions and a growing demand for virtual care. This shift offers the potential to improve patient care, increase healthcare access, and enhance outcomes. Yet, challenges such as fragmented patient data, regulatory hurdles, and the need for inclusive, human-centered design remain. At Avenue Z, we empower companies to overcome these obstacles, using our expertise to foster healthcare accessibility and innovation, ensuring businesses can fully embrace the opportunities of digital health. Powering the marketing for top health brands Strategic Communications A well-crafted digital marketing strategy is the cornerstone of any successful healthcare marketing campaign. We help you identify your target audience, set measurable goals, and choose the right channels to achieve maximum ROI. Audience Segmentation (Consumers, Providers, Investors)We analyze your target market to create tailored strategies that resonate with different audience segments. Goal Setting / KPI Performance TrackingOur team helps you set realistic, measurable objectives aligned with your healthcare business goals. Digital Marketing Channel SelectionWe identify the most effective digital channels for your campaign, from social media to search engines, to ensure optimal reach and engagement. Healthcare Expertise & Thought Leadership Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences... .

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### Design & Development Solutions

> Craft exceptional digital experiences with cutting-edge visuals that engage your audience and build brand visibility.

- Published: 2024-03-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/design/
- Folders: B) Redirected

DESIGN & DEVELOPMENT Conversion-First Design, Agile Development Book a Strategy Call Visually stunning. Effortlessly functional. We redefine digital engagement by crafting unique online experiences highlighting your brand's distinct value. Our approach centers on custom designs and strategic UI/UX practices, ensuring your digital presence is visually stunning and highly functional across all devices. We prioritize responsive layouts and e-commerce optimization, focusing on seamless user experiences that drive engagement and conversions. Through targeted testing and ongoing optimization, we refine your digital footprint to achieve tangible results and a robust ROI. Your digital platform becomes more than a website; it's a dynamic asset that propels your brand forward in the digital landscape. Design & Development Services Website Design Craft a captivating online presence with our bespoke website design services. We prioritize usability, aesthetics, and responsiveness to ensure your site stands out and delivers a seamless user experience across all devices. eCommerce Development Propel your online sales with our specialized eCommerce development services. Leveraging platforms like Shopify, we create robust, user-friendly online stores that streamline the shopping experience and enhance your digital retail strategy. Landing Page Development Convert visitors into customers with our targeted landing page development. We design compelling, action-oriented landing pages optimized for lead generation, with a sharp focus on driving user engagement and boosting conversions. Performance Creative Supercharge your social media and advertising campaigns with our performance creative services. We design high-impact visuals and content specifically tailored to captivate and convert your audience, ensuring every ad resonates and drives results across...

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### PR & Communications Solutions

> Drive business growth and stay ahead of your competition with leading PR & communications solutions that help you optimize your ads and visualize your performance.

- Published: 2024-03-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/pr-communications/
- Folders: B) Redirected

PR & COMMUNICATIONS High-Impact PR for Strategic Communications Book a Strategy Call Create a Narrative That Inspires Action Many businesses face challenges in securing media coverage, leading to limited brand visibility and influence. Our strategic communications framework is designed to address these challenges head-on. We merge an unparalleled network of top-tier media relationships with innovative brand storytelling and dynamic content development to ensure your brand's story resonates with your target audience. By utilizing a unique, data-driven methodology, we not only secure bigger headlines but also ensure a broader reach beyond the capabilities of traditional PR. We don’t just aim for results; we fast-track them, amplifying your impact across both earned and brand media landscapes. Catering to a diverse clientele, from venture-backed startups to publicly traded behemoths, we’re not just preparing brands for the digital-first world — we’re empowering you to lead it. PR & Communications Services Corporate Communications Strengthen your organization's reputation and enhance stakeholder engagement with our corporate communications services. We offer strategic messaging, internal and external communication plans, and reputation management to ensure your company's narrative resonates across all channels. Crisis Communications Navigate challenging situations with confidence using our crisis communications expertise. We provide rapid response strategies, media training, and stakeholder management to protect your brand's integrity and minimize impact during unforeseen events. Media Relations Amplify your brand's presence and reach your target audience with our media relations services. From press release distribution and media pitching to event coordination and coverage management, we bridge the gap between your...

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### Performance Media Services

> Go beyond traditional advertising with performance marketing agency services that blend paid search, social, and creative to build custom campaigns for your brand.

- Published: 2024-03-08
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/performance-media/
- Folders: B) Redirected

PERFORMANCE MEDIA Tech-Enabled Media Meets High-Impact Creative Book a Strategy Call Strategic Paid Media Engagement That Converts Our performance media strategy goes beyond traditional advertising, creating a symbiotic blend of paid search, paid social, and innovative performance creative, including TikTok shop integration. At the core of our approach is a laser-focused strategy, meticulously tailored to cut through the noise and directly connect with your audience. We harness the power of data analytics to drive decision-making, optimizing campaigns in real time for peak performance. From crafting compelling UGC that resonates with viewers to executing precision-targeted performance PR campaigns, our objective is clear: to not just capture attention but to convert it into meaningful action. Performance Media Services Paid Search Ads Maximize your online visibility and drive targeted traffic to your website with our paid search services. We create highly optimized campaigns on search engines, tailoring your message to capture the attention of those actively seeking your products or services, ensuring high conversion rates and ROI. Paid Social Ads Engage with your audience where they spend most of their time online with our paid social services. Our campaigns across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter are designed to resonate with your target demographic, enhancing brand awareness, and fostering engagement through tailored content and strategic ad placements. Performance Creative Elevate your brand's digital presence with our performance creative services. We craft compelling visual and written content that not only grabs attention but also drives action. Our creative strategies are rooted in data...

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### Terms of Use

> These Terms of Use govern your use of our website. By accessing or using our website, you agree to be bound by these Terms.

- Published: 2024-03-08
- Modified: 2024-09-03
- URL: http://dev-avenue-z.pantheonsite.io/terms/
- Folders: 3) Legal

Terms of Use Updated July 10, 2024 These Terms of Use (“Terms”) govern your use of our website. By accessing or using our website, you agree to be bound by these Terms. If you do not agree with these Terms, please refrain from using our website. About AvenueZ. com AvenueZ. com is a platform that provides information about Avenue Z. By using our website, you acknowledge and agree that: (a) The information provided on AvenueZ. com is for general informational purposes only and does not constitute professional advice or recommendations; (b) We do not endorse, guarantee, or assume responsibility for the accuracy, reliability, or completeness of any content on AvenueZ. com; and (c) Your use of any information or materials on AvenueZ. com is at your own risk, and you should seek professional advice before relying on such information. Use of Content All content and materials available on AvenueZ. com, including but not limited to text, graphics, logos, images, audio clips, and software, are the property of Avenue Z or our licensors and are protected by applicable intellectual property laws. Restrictions You agree not to: (a) Copy, modify, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any content or materials obtained from AvenueZ. com without our prior written consent; (b) Use AvenueZ. com for any unlawful purpose or in violation of any applicable laws or regulations; (c) Engage in any activity that could harm, disable, or impair the functioning of AvenueZ. com; (d) Attempt to gain unauthorized access to AvenueZ. com, user accounts, or...

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### Cookies Policy

> This Cookies Policy explains how Avenue Z uses cookies and similar tracking technologies when you visit our website.

- Published: 2024-03-08
- Modified: 2024-07-10
- URL: http://dev-avenue-z.pantheonsite.io/cookies-policy/
- Folders: 3) Legal

Cookies Policy Updated July 10, 2024 PLEASE READ THROUGH THIS COOKIE SETTINGS NOTICE AS IT DESCRIBES HOW WE USE OF COOKIES, BEACONS, PIXELS AND OTHER TRACKING TECHNOLOGIES, HOW YOUR PERSONAL INFORMATION IS COLLECTED, USED, DISCLOSED, SHARED AND RETAINED BY THESE TECHNOLOGIES WHEN YOU VISIT THE AVENUE Z, SNOW AGENCY AND ZILLAS WEBSITES (THE “SITES”), AND YOUR RIGHTS TO STOP THE USE AND SHARING OF THIS PERSONAL INFORMATION. TO PREVENT, OPT OUT OR STOP THE SITES FROM USING CERTAIN TRACKING TECHNOLOGIES, YOU CAN: REJECT ALL COOKIES TO DISABLE ALL TRACKING TECHNOLOGIES THAT ARE NOT STRICTLY NECESSARY FOR THE OPERATION OF THE WEBSITE.   THIS COOKIE NOTICE IS AVAILABLE TO YOU EVERY 30 DAYS.   YOU CAN CHANGE YOUR BROWSER SETTINGS AS DESCRIBED HERE. Your opt outs are specific to the device, website, and browser you are using, and are deleted whenever you clear your browser’s cookies. For the specific details about personal information we collect, use, disclose, share and retain automatically, please see our privacy policy. Strictly Necessary/Functional Cookies (Required) These cookies are necessary for the website to function and cannot be switched off in our systems. These tools are required to enable the core site functions, ensure the site is secure and enable us to manage the network. Without this information the site cannot function properly. Examples include cookies used for site navigation, ensuring that online forms work, and remembering your consent preferences. You can set your browser to block these cookies, but some aspects of the site will then not work... .

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### Digital Marketing Solutions

> Avenue Z offers leading digital marketing agency services that drive business growth and project your brand's voice across the digital landscape.

- Published: 2024-02-29
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/digital-marketing/
- Folders: B) Redirected

DIGITAL MARKETING Elevate and Grow Your Digital Presence Book a Strategy Call Strategic Growth Through Today's Digital Channels At Avenue Z, we tailor digital marketing strategies to project your brand's unique voice across the digital landscape. Our integrated approach combines SEO, compelling content marketing, targeted email/SMS campaigns, lead generation, and conversion optimization to ensure your brand not only stands out but also resonates deeply with your audience. We dive into your brand's essence, enhancing visibility through SEO, engaging and educating with high-quality content, and building meaningful connections through direct marketing efforts. Our dedication to your brand's digital excellence is reflected in our meticulous strategy and execution. By leveraging influencer collaborations to extend your reach and optimizing every touchpoint for conversion, we transform your digital presence into a dynamic engine of growth. Digital Marketing Services SEO Marketing Unlock the full potential of search engine optimization with our tailored SEO strategies. We focus on enhancing your website's visibility, driving organic traffic, and improving search rankings through keyword research, on-page optimization, and quality backlink building. Our goal is to connect your brand with your target audience, ensuring you are found by the right people at the right time. Content Marketing Captivate your audience with compelling content that resonates. Our content marketing services are designed to engage, educate, and convert your audience. From blog posts and articles to infographics and videos, we create content that not only aligns with your brand's voice but also establishes your authority in your niche, driving meaningful engagement and...

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### Join Our Team

- Published: 2024-01-26
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/careers/job/
- Folders: A) Needs Redirect



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### Careers

> Join the team at Avenue Z team today. Browse our digital marketing and PR job opportunities today

- Published: 2024-01-24
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/careers/
- Folders: 1) Primary Navigation

Careers Join Us At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth. When you join Avenue Z, you become part of a team that doesn't just adapt to change but leads it, guiding some of the world's most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us. Email: people@avenuez. com

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### Our Blog

> Stay up to date on the latest in digital marketing and PR with news, insights, events and press updates from Avenue Z.

- Published: 2024-01-10
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/blog/
- Folders: 1) Primary Navigation

Featured Latest More from Avenue Z Connect With UsStay in touch. Discuss your needs with us and see how we can help. Contact Us

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### Case Studies

> Avenue Z has led digital marketing and PR campaigns for a variety of category leading brands. Take a look at our case studies today.

- Published: 2024-01-09
- Modified: 2025-02-04
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/
- Folders: 1) Primary Navigation

Our WorkReputation and Revenue Success Stories. Leading fintech company makes headlines in WSJ and CNBC Read Case Study Logistics Enterprise Fuels Revenue with 455% Lead Increase Read Case Study Fintech Leader, April, Gains National Attention in Axios, Forbes, and Fast Company Read Case Study AI-Powered Webcomic Platform Makes a Splash with Funding Announcement Read Case Study Leading MortgageTech Company Secures 600+ Media Hits in Less Than 3 Days Read Case Study Healthcare Facility Converts 3X More Registrations for Clinical Education Courses Read Case Study Unlocking Revenue Growth in Just 2. 5 Months with Performance Media Read Case Study Venture Capital Firm Captures Headlines with Major Wall Street Journal and Bloomberg Coverage Read Case Study Orlando. org Increases Conversions by 1,100% through a Multi-Site AI Search Strategy Read Case Study Wellness Brand Drives 150% ROAS, Cuts Costs, and Builds Trust with Performance PR Read Case Study Wellness Brand Drives 150% ROAS, Cuts Costs, and Builds Trust with Performance PR Read Case Study Dental Brand Increases Revenue by 174% through Targeted Media Strategy Read Case Study Breakthrough Beauty Brand Increases Revenue by 332% with New Media Campaign Read Case Study Sleep Brand Uncovers New Customers at 24% Lower Cost with Precision UGC Read Case Study Yogibo Increases Revenue by 537% with Targeted Media Campaigns Read Case Study Performance Media Drives $8. 6M in Shopify Revenue for DTC Brand Read Case Study Top Ivy League University Manages Crisis and Enhances Reputation with Strategic Communications Read Case Study Beverage Brand Featured in People, Forbes, and CNBC through...

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### Privacy Policy

> Thank you for visiting the Avenue Z website. We respect your privacy and are committed to protecting your personal information.

- Published: 2024-01-08
- Modified: 2024-09-04
- URL: http://dev-avenue-z.pantheonsite.io/privacy-policy/
- Folders: 3) Legal

Privacy Policy Updated July 10, 2024 Thank you for visiting our Avenue Z, Snow Agency and Zillas websites (the “Sites”). We respect your privacy and are committed to protecting your personal information. This “Privacy Policy” explains how we collect, use, and disclose your personal information when you interact with our website. By using the Sites, you agree to Avenue Z’s Terms of Use, including your express consent to resolve any dispute through binding arbitration and waiver of a jury trial and/or class action and this Privacy Policy. Your opt outs are specific to the device, website, and browser you are using, and are deleted whenever you clear your browser’s cookies. For the specific details about personal information we collect, use, disclose, share and retain automatically, please see our privacy policy. Introduction We are committed to safeguarding the privacy and accuracy of the personal data of our website visitors, service users and email recipients. . This policy applies where we are acting as a Data Controller with respect to the personal data of our website visitors, service users, email recipients and personal data collected from public sources; in other words, where we determine the purposes and means of the processing of that personal data. In this policy, “we”, “us” and “our” refer to Avenue Z, Inc. – trading as Avenue Z. Reference to a Data Subject means a natural person whose personal data is processed by a Data Controller or a Data Processor, in other words, you... .

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### Our Services

> Explore our core services today, built to help leading brands uncover opportunities and boost growth through proprietary solutions.

- Published: 2024-01-08
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/services/
- Folders: C) TBD

MEDIA & TECHNOLOGY All Solutions AI Optimization Boost brand discoverability across AI-driven platforms like ChatGPT, Perplexity, and Gemini. PR / Media Relations Secure media placements and craft messaging to enhance brand influence and credibility. Crisis Management Provide crisis planning and rapid response strategies to protect brand reputation. Branding Develop brand narratives, market positioning, and visual identity to ensure differentiation. Content Marketing Create high-impact content that attracts, engages, and converts your target audience across channels. Podcasting Build executive influence and brand authority with high-impact podcast episodes & strategies. Thought Leadership Position brands as industry experts through content, speaking engagements, and media exposure. Corporate Comms Align internal and external messaging to maintain a strong public image and brand consistency. Public Affairs Shape public perception and drive outcomes through advocacy, crisis response, and digital media. Social Media Maximize reach and ROI with AI-powered media strategies across Meta, Google, TikTok, and more. Performance Media Maximize ROI with AI-powered ad strategies that target high-intent audiences across ad platforms. Social Commerce Turn social engagement into revenue with AI-powered targeting and seamless shopping. Influencer & Affiliate Connect brands with performance-driven creators using AI to maximize reach and conversions. Emerging Media Leverage cutting-edge media opportunities across CTV, digital audio, retail media, and the metaverse. SEO & AI Search Optimize content for search engines and AI models to ensure brand visibility where decisions are made. Design & Development Create high-converting website & digital assets that capture attention and drive brand engagement. Martech Stack Optimize marketing performance with integrated tech...

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### Piper

> Avenue Z brought Piper's digital vision to life through a new website and targeted digital marketing campaigns, leading to over 40 new dealer contacts.

- Published: 2023-12-30
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/case-studies/piper/
- Folders: 6.2) Case Studies: Digital Marketing

WorkAchieving New Heights With Innovative Design, CRO & More /Provided Services Digital Strategy Search Engine Optimization Private Equity Conversion Rate Optimization UI/UX Design PPC/SEM Ads DTC E-Commerce Landing Page Development The Challenge A world leader in general aviation, Piper Aircraft needed a digital platform to showcase its premium aircraft, reflecting their commitment to exceptional quality and innovation. Not only did their website need to provide key product information for users to access easily, but it also needed to act as a lead-generation tool geared toward three separate audiences: prospective aircraft buyers, dealers and current Piper owners. They needed a partner who could bring their digital vision to life, adapt to changing market conditions and continually enhance their digital presence. The Execution Elevate Piper’s online presence with an ambitious web redesign focused on UI/UX Craft strategic content marketing initiatives centered around engaging messaging Improve conversion rates across the site with quality leads Conduct optimizations to improve site and campaign performance Drive high-quality traffic % Test Flight Scheduled % Dealer Contacts +K Web Visitors UI/UXOur first task was to capture Piper’s pioneering spirit and industry leadership in the digital realm, creating a comprehensive online storytelling experience that echoed their brand message. Through immersive design and compelling content, we highlighted their premium aircraft and exceptional services while creating clear conversion pathways for individuals interested in purchasing an aircraft, aviation dealers looking to join Piper’s dealer network and current Piper owners looking to get their aircraft serviced. Conversion-Rate Optimization After analyzing site data around...

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### DTC & Luxury Expertise

- Published: 2023-12-28
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/dtc-luxury/
- Folders: 9) Kitchen Sinks

DTC & LuxuryRedefining the Retail Landscape The Industry Direct-to-consumer (DTC) and luxury brands are redefining the retail landscape, offering unparalleled experiences and exclusive products directly to consumers. With a focus on craftsmanship, personalization, and superior quality, these brands have successfully disrupted traditional retail models. In the fast-paced and competitive world of DTC and luxury, standing out and capturing the attention of discerning consumers is essential. Brands are revolutionizing retail by offering exclusive experiences and products directly to consumers. Avenue Z specializes in PR and digital media strategies that help these brands craft compelling narratives, build brand equity, and make a lasting impact. Through targeted media placements, captivating content creation, and strategic digital marketing, we empower DTC and luxury brands to connect with their audience, elevate their brand presence, and foster meaningful engagement. Our Expertise Strategic Messaging Avenue Z excels in crafting tailored and compelling messaging that captures the essence of DTC and luxury brands, effectively communicating their unique value propositions to captivate discerning consumers. Media Relations Our extensive network of media contacts, combined with industry expertise, allows us to secure strategic media placements and influential features for DTC and luxury brands, enhancing their visibility and prestige. Captivating Content Creation Avenue Z specializes in creating compelling content that resonates with target audiences, elevating brand storytelling, and fostering deep connections with consumers in the DTC and luxury space. Brand Positioning We have a proven track record of successfully positioning DTC and luxury brands as industry leaders and innovators, helping them stand out...

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### Avenue Z

> We deliver highly strategic Communications, Media and Creative to enhance reputation, increase revenue and amplify reach for our clients. We drive influence.

- Published: 2021-09-03
- Modified: 2025-03-07
- URL: http://dev-avenue-z.pantheonsite.io/
- Folders: 1) Primary Navigation

We Drive From ChatGPT to The Wall Street Journal to TikTok; We deliver highly strategic Communications, Media and Content that increase Revenue and Reputation. Scroll to Explore Featured Work. Leading fintech company makes headlines in WSJ and CNBC Read Case Study Content Strategy Grows B2B Enterprise Leads by 455% Read Case Study Fintech Leader, April, Gains National Attention in Axios, Forbes, and Fast Company Read Case Study AI-Powered Webcomic Platform Makes a Splash with Funding Announcement Read Case Study Leading homeownership brand secures 600+ media hits in less than 3 days Read Case Study Medical Facility Converts 3X More Registrations for Clinical Education Courses Read Case Study Unlocking Revenue Growth in Just 2. 5 Months with a Smarter Ad Strategy Read Case Study Venture Capital Firm Captures Headlines with Major Wall Street Journal and Bloomberg Coverage Read Case Study View More INFLUENCE • REVENUE • REPUTATION • INFLUENCE • REVENUE • REPUTATION • AIO is the New SEO Brands need more than SEO to be found via search. AI isn’t just changing how customers find you, it’s determining how they perceive you — and whether they trust you. AI Optimization will ensure your reputation is authentic, visible, and relevant. Discover More Our Clients in the Press Exclusive: Ad agency credit card startup Opal raises $1. 5M How homeownership helps builds long-term wealth Coral closes $4. 1-million seed round to launch menopause virtual care platform DOGE targets federal leases, shaking commercial real estate’s recovery Easterly Government Properties CEO: DOGE is all about ‘use...

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## Posts

### Avenue Z Names Whitney Hart as AI-Focused Chief Strategy Officer in Ambitious Move Driving PR and AI Optimization

- Published: 2025-03-11
- Modified: 2025-03-11
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-names-whitney-hart-as-ai-focused-chief-strategy-officer-in-ambitious-move-driving-pr-and-ai-optimization/
- Categories: Press, Blog
- Tags: ai optimization, company news, public relations, strategic hire

The hire marks a pivotal milestone for the industry and Avenue Z, creating a new role for AI Optimization leadership in the PR and marketing industry.

We are thrilled to announce the appointment of Whitney Hart as Chief Strategy Officer (CSO). Hart, a recognized innovator in emerging technologies, including blockchain and AI. Hart will drive Avenue Z’s proprietary AI Optimization (AIO) strategy, positioning the company at the forefront of the evolving search industry landscape. Hart’s expertise in technology-driven marketing, public relations, and digital transformation has made her a sought-after strategist for Fortune 500 brands, financial institutions, and Web3 pioneers. She has advised industry leaders, institutions, and governments on navigating digital disruption, leveraging AI and emerging technologies to secure competitive advantages. “AI is rewriting the rules of audience engagement, content creation, and content consumption, and the organizations that proactively manage their presence in and engagement with AI today will define the next era of influence. ” said Whitney Hart, Chief Strategy Officer at Avenue Z. “Our team at Avenue Z is proactively thinking about how AI will fundamentally change not only content creation and consumption but also the broader financial, legal, and societal implications. I’m thrilled to join a team that is not just responding to change but shaping it through proprietary frameworks and proactive stewardship. ” Before joining Avenue Z, Hart led high-profile initiatives across Web2 and Web3, serving as Executive Director of Feral File, where she pioneered digital art infrastructure and museum partnerships, and as Interim Chief Marketing Officer of Trilitech, where she was responsible for the Tezos blockchain brand and ecosystem. Jeffrey Herzog, Founder and CEO of Avenue Z, who originally pioneered SEO in 1998 with...

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### Owning the Narrative: How Businesses Can Adapt to the New Media Era with Jeffrey Herzog

- Published: 2025-03-07
- Modified: 2025-03-07
- URL: http://dev-avenue-z.pantheonsite.io/press-release/owning-the-narrative-how-businesses-can-adapt-to-the-new-media-era-with-jeffrey-herzog/
- Categories: Press, Blog
- Tags: brand strategy, new media, strategic communications

The way people consume media is changing fast, and in Forbes, Jeffrey Herzog explains why businesses must move beyond traditional PR and take control of their own narrative in the digital-first era.

The media landscape is shifting, and businesses that fail to adapt risk losing relevance. Avenue Z’s CEO, Jeffrey Herzog, was recently featured in Forbes, explaining why traditional PR strategies are no longer enough and how brands can take control of their own narrative in the digital-first era. The White House Embraces New Media; So Should Businesses In a landmark move, the White House has officially granted press seats to new media journalists, acknowledging the growing influence of independent content creators, podcasters, and digital-first platforms. More than 7,000 applications flooded in within 24 hours of the announcement, underscoring the demand for alternative media voices. This shift is not just political—it reflects a fundamental change in where people place their trust. While legacy outlets like The New York Times and CNN still hold weight, younger audiences are increasingly turning to podcasts, YouTube, TikTok, and independent newsletters for their information. Herzog’s takeaway? If the White House is adapting to new media, so should businesses. Why Traditional PR Is No Longer Enough For decades, companies relied on mainstream press coverage to build credibility. But as trust in legacy media declines, brands must rethink their visibility strategy. Herzog highlights that today’s most effective CEOs and companies are not just pitching the media—they are the media. How Businesses Can Own Their Narrative Instead of waiting for journalists to cover their stories, brands must create and control their own media ecosystems. The companies thriving in this environment are: Building owned media channels. Investing in LinkedIn, Substack, corporate...

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### DeepSeek’s Security Risks: What Business Leaders Need to Know with Johnny Hughes

- Published: 2025-03-07
- Modified: 2025-03-09
- URL: http://dev-avenue-z.pantheonsite.io/press-release/deepseeks-security-risks-what-business-leaders-need-to-know/
- Categories: Press, Blog
- Tags: ai, ai optimization

DeepSeek is gaining traction as a low-cost AI tool, but as Johnny Hughes explains in Entrepreneur, its security risks could make it a serious liability for businesses.

AI-powered tools are transforming how companies work, but at what cost? As DeepSeek, the AI chatbot topping app store charts, gains traction, security experts are raising major concerns about its potential risks. Avenue Z’s CMO, Johnny Hughes, was recently featured in Entrepreneur, breaking down why business leaders should think twice before allowing employees to use DeepSeek. The Hidden Costs of DeepSeek DeepSeek’s appeal is obvious. It is an affordable and highly capable AI platform, competing directly with OpenAI’s ChatGPT. But as Hughes and other experts have pointed out, there is a catch. Security vulnerabilities could put sensitive business data at risk. An ABC News investigation revealed that DeepSeek’s code allegedly includes links to China Mobile’s CMPassport. com, a registry controlled by the Chinese government. This raises serious concerns about data privacy, surveillance, and the potential for unauthorized access to proprietary business information. Echoes of the TikTok Security Battle The concerns surrounding DeepSeek feel eerily familiar. Earlier this year, TikTok faced a federal ban due to its Chinese ownership and fears of government surveillance. While TikTok fought back with legal challenges and corporate restructuring, DeepSeek is now under scrutiny for similar, if not more direct, security risks. Cybersecurity expert Ivan Tsarynny warns that DeepSeek’s digital fingerprinting may extend beyond its own platform, potentially tracking user web activity even after they close the app. For businesses handling confidential information, that is a red flag. What Should Business Leaders Do? Instead of a knee-jerk ban, Hughes suggests a more strategic approach to AI governance:...

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### The Best Brand Collaborations of 2025

- Published: 2025-03-07
- Modified: 2025-03-07
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-best-brand-collaborations-of-2025/
- Categories: Blog
- Tags: brand strategy, collaborations, influencers

Discover the best brand collaborations of 2025, from pop stars to luxury fashion, redefining marketing and engaging audiences in innovative ways.


Why compete when you can collaborate? These brands got the memo. The first two months of 2025 have been cutting-edge for brand partnerships, manifesting that the proper collaboration can trigger buzz-worthy events, create viral moments, and offer products that echo across different target segments. From high-fashion throwbacks making a comeback to pop stars indulging in the beauty coffee world, these collaborations unveil the power of outside-of-the-box marketing and brands joining forces. Here are some of this year's most distinctive brand partnerships so far.   Formula 1 x KitKat    Sabrina Carpenter x Dunkin’    Apple x HermèsNike x SKIMSLouis Vuitton x Takashi Murakami Re-Edition Collection   Rhode x Tate McRaeOlivia Rodrigo x Lancôme  Venus Williams x Dior Beauty    Innovative Partnerships Leading the WayReady to Build the Next Game-Changing Collaboration? 1. Formula 1 x KitKat     KitKat has introduced its "Have a Break, Have a KitKat" slogan into high-profile racing as a new sponsor of Formula 1. This collaboration reminds F1 drivers and fans to take a pause from the intense emotions that come with the fast-paced adventure of racing. This partnership between F1 and KitKat illustrates how global sports and consumer brands can create an iconic partnership that binds two distinct international audiences while strengthening consumer engagement. By sponsoring F1, KitKat positions itself as the go-to snack for adrenaline-fueled environments, complementing the thrill and exhilaration that defines Formula 1. View this post on Instagram A post shared by KITKAT (@kitkat) 2. Sabrina Carpenter x Dunkin’     This collaboration is more than just a ‘latte’ fun—Dunkin' and Sabrina Carpenter have brewed up...

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### SEMrush's New AI Toolkit: A Complete Review

- Published: 2025-03-06
- Modified: 2025-03-06
- URL: http://dev-avenue-z.pantheonsite.io/blog/semrush-new-ai-toolkit-a-complete-review/
- Categories: Blog
- Tags: ai, ai optimization, ai search

We just tested SEMrush’s new AI Toolkit, and the results were interesting—here’s what it gets right, where it falls short, and how brands can use it to their advantage.

We just tested SEMrush’s new AI Toolkit, and while it’s a solid step forward for AI-powered search visibility tracking, it’s not exactly groundbreaking. The tool provides market share insights, sentiment analysis, competitive perception metrics, and audience behavior tracking across platforms like ChatGPT, Gemini (Google AI), and Perplexity AI. For brands that need a broad overview of their presence in AI-driven search, this toolkit is useful—but we’ve found that a more tailored approach, like our own AI Share of Voice tool, delivers deeper, brand-specific insights. That said, SEMrush’s AI Toolkit still has its strengths; here’s where it delivers value. Market Share Insights: How Visible Is Your Brand? Sentiment Analysis: What’s Driving Brand Perception? 3. Query Intent Distribution: How Are People Searching for Your Brand? Query Intent Distribution: How Are People Searching for Your Brand? Market Share by Platform: ChatGPT, Gemini, and Perplexity AICompetitive Perception by Platform: How Do You Rank vs. Competitors? 1. Market Share Insights: How Visible Is Your Brand? The AI Toolkit tracks how much visibility your brand has in AI-powered search results and how it compares to competitors. Market Share Percentage – What portion of AI-driven search traffic does your brand command? Market Share Trends – Are you gaining or losing visibility over time? Market Share Distribution – Which competitors are capturing the most AI search share? Example Insight: SEMrush’s analysis showed that Warby Parker holds a 29% market share, ahead of competitors like Eyebuydirect and Zenni optical. 2. Sentiment Analysis: What’s Driving Brand Perception? SEMrush’s AI Toolkit breaks down brand sentiment...

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### Avenue Z Featured in TechCrunch: Leading the Charge in AI Optimization

- Published: 2025-03-06
- Modified: 2025-03-06
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-featured-in-techcrunch-leading-the-charge-in-ai-optimization/
- Categories: Press, Blog
- Tags: ai, ai optimization, ai search, company news

Avenue Z was featured in TechCrunch for pioneering AI search optimization, helping brands control their narrative in AI-driven search results—here’s what you need to know.

The way consumers and businesses discover information online is undergoing a seismic shift, with AI-powered search engines and chatbots like ChatGPT, Gemini, and Google AI Overviews playing an increasingly dominant role. In this evolving digital landscape, brands must rethink their online visibility strategies—and Avenue Z is at the forefront of this transformation. In a recent TechCrunch article, Avenue Z was highlighted as one of the key players helping brands optimize their presence in AI search. The feature, centered on Scrunch AI’s efforts to assist enterprises in adapting to AI-driven search environments, also acknowledged the role of innovative PR and marketing agencies like Avenue Z in this emerging space. AI Search: The Next Frontier in Digital Visibility Scrunch AI, a company specializing in AI search optimization, is tackling a major challenge for businesses: ensuring that AI-powered search engines retrieve and display accurate, up-to-date brand information. The startup’s platform allows companies to audit how their information appears across various AI search tools, helping them correct inaccuracies and improve their discoverability. Chris Andrew, CEO of Scrunch AI, emphasized how AI is fundamentally changing the way users interact with search engines. Instead of sifting through multiple Google links, more people are turning to AI chatbots for direct answers—bypassing traditional search results altogether. This shift means brands can no longer rely solely on traditional SEO strategies; they must also optimize for AI-driven search experiences. Avenue Z: Pioneering AI-Optimized PR & Marketing TechCrunch recognized Avenue Z as a trailblazer in AI search optimization, noting how traditional...

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### The Trump-Zelensky Meeting: A Strategic Communications Breakdown

- Published: 2025-03-04
- Modified: 2025-03-04
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-trump-zelensky-meeting-a-strategic-communications-breakdown/
- Categories: Blog
- Tags: news, public affairs, strategic communications

A high-stakes Oval Office meeting between Trump and Zelensky became a public spectacle—offering key lessons in strategic communication, power dynamics, and narrative control.

The recent Oval Office meeting between former President Donald Trump and Ukrainian President Volodymyr Zelensky was a masterclass in power dynamics and high-stakes messaging gone wrong. What was supposed to be a diplomatic discussion turned into a hyper-public spectacle, leaving both leaders at a disadvantage. https://www. youtube. com/watch? v=7pxbGjvcdyY A Stage for Public Posturing From the outset, the setting of the Oval Office ensured that this meeting would be highly scrutinized, and the environment amplified the political dynamics at play. Trump and Vice President JD Vance took a firm stance – both in their words and their physicality — while Zelensky was placed in a position where he had to defend Ukraine’s position rather than steer the conversation proactively. Trump’s comment that "Ukraine doesn’t have the cards" set a tone of authority early on, establishing a clear power dynamic in what was already a sensitive discussion. His body language—leaning in, gesturing assertively, and putting his hand in Zelensky’s face —conveyed a strong position, which further shaped the interaction. The Fallout: Strained Relations and Strategic Adjustments Following the meeting, Zelensky characterized the exchange as "regrettable," signaling that Ukraine remains committed to diplomacy and open to negotiation. However, the conversation underscored the complexity of U. S. -Ukraine relations. The Trump administration’s subsequent decision to pause military aid added another layer of uncertainty to Ukraine’s strategic positioning. Zelensky’s response sought to maintain a balance—expressing appreciation for U. S. support while reinforcing Ukraine’s sovereignty and long-term security interests. This delicate messaging approach highlights the importance of carefully navigating diplomatic communications... .

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### Top PR Firms in Phoenix: Leading Agencies to Elevate Your Brand

- Published: 2025-03-03
- Modified: 2025-03-03
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-phoenix-leading-agencies-to-elevate-your-brand/
- Categories: Blog
- Tags: pr, public relations

These are the PR firms and strategic communications companies elevating brands in Phoenix.

Phoenix is buzzing with businesses, from tech startups to real estate giants, making it one of the fastest-growing hubs in the country. With so much competition, companies need solid PR agencies to help them stand out—whether it’s building brand recognition, handling media, or crafting stories that actually connect with people. If you need to get your brand’s message out there, handle a PR crisis, or launch something new, these top PR firms in Phoenix have the skills to make it happen—and get real results. Avenue ZOff Madison AveO. H. PartnersLAVIDGESerendipit ConsultingKiterocketON AdvertisingGordon C. James Public RelationsRiester48 West AgencyAnderson Advertising 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to PR, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Phoenix, ArizonaEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Off Madison Ave PR Firm Rating★★★★★ Off Madison Ave understands that successful marketing isn’t just about flashy campaigns—it’s about influencing behavior and creating lasting engagement. With a behavior-driven approach to PR and marketing, they craft strategies that inspire action and...

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### Top 11 PR Firms in San Francisco: Media Relations, Crisis Management, and Thought Leadership

- Published: 2025-02-28
- Modified: 2025-03-03
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-11-pr-firms-in-san-francisco-media-relations-crisis-management-and-thought-leadership/
- Categories: Blog
- Tags: pr, public relations

These are the PR firms and strategic communications companies elevating brands in San Francisco.


San Francisco is packed with top-tier PR firms that know how to navigate everything from media relations and crisis management to thought leadership and brand storytelling. With tech giants, scrappy startups, and major VC firms all in the mix, having a PR team that truly gets the city's fast-moving landscape can be a game-changer. No matter if you're a fast-growing tech startup, a fintech game-changer, or a Fortune 500 giant, these 11 PR firms in San Francisco have the expertise, strategy, and storytelling chops to make your brand stand out. Avenue ZHighwireLaunchSquadBosparSinger Associates Public RelationsINFINITELandis CommunicationsKarbo CommunicationsSegal Communications10Fold CommunicationsNectar Communications  1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to PR, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:San Francisco, CaliforniaEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Highwire PR Firm Rating★★★★★ Highwire PR knows that effective PR goes beyond media coverage—it’s about crafting compelling stories that drive real impact. Whether they’re working with tech innovators, healthcare disruptors, or cybersecurity leaders, they excel at translating...

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### Hands-on with ChatGPT-4.5: What Tech Leaders Need to Know

> Discover how ChatGPT-4.5 enhances accuracy, contextual understanding, and AI-driven interactions, helping fintech and tech leaders optimize their business into the future.

- Published: 2025-02-28
- Modified: 2025-02-28
- URL: http://dev-avenue-z.pantheonsite.io/blog/hands-on-with-chatgpt-4-5/
- Categories: Blog
- Tags: ai, ai optimization, tech, technology

ChatGPT 4.5 introduces major improvements in accuracy, contextual understanding, and AI-driven conversations, offering fintech and tech leaders new opportunities for product development, customer support, risk management, and competitive analysis.

OpenAI just released ChatGPT-4. 5, and the tech world is paying attention. Right now, it is only available to "Pro" users, but I took it for a spin to see what has changed. The improvements are noticeable, but the bigger question is how they translate to real-world impact. For fintech and emerging tech leaders, what does this upgrade mean? More importantly, how will it shape the way we build, innovate, and compete? Let’s break it down. What's New in GPT-4. 5? This is more than just a small update. OpenAI made some serious improvements. https://www. youtube. com/watch? v=cfRYp0nItZ8&t=1s Sharper, Smarter, More Reliable ChatGPT-4. 5 significantly reduces hallucinations, cutting error rates from 60% to 37%. In plain terms, it delivers more accurate responses and is much less likely to make things up. AI hallucinations have been one of the biggest issues with wide-scale adoption, so this improvement is key. More Human-Like Conversations There is a noticeable improvement in emotional intelligence, making interactions feel natural. This is a game-changer for tech support, customer engagement, and even internal AI-driven decision-making. Below is an example prompt between both models, you can see how GPT-4. 5 demonstrates more empathy and isn't just trying to push through the conversation with answers and instructions. Expanded Knowledge Base With a broader dataset, GPT-4. 5 delivers more precise, context-aware responses, making it a stronger tool for industries that rely on accuracy and regulatory adherence. In fintech, it can analyze complex financial trends, detect anomalies, and assist with risk assessment. For compliance and cybersecurity, it helps interpret evolving...

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### Top 9 AI Optimization Agencies Driving the Future of Digital Performance

- Published: 2025-02-26
- Modified: 2025-02-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-9-ai-optimization-agencies-driving-the-future-of-digital-performance/
- Categories: Blog
- Tags: ai, ai optimization

These are the AI Optimization agencies driving the future of digital performance.

AI Optimization (AIO) is changing the game for brands looking to boost visibility, engagement, and digital performance. Whether it’s AI-powered SEO strategies or AI-driven PR campaigns, top agencies are tapping into artificial intelligence to help businesses climb search rankings, automate media outreach, and create seamless digital experiences. If you want your brand to stay ahead in today’s AI-driven marketing world, teaming up with an AI Optimization agency isn’t just a nice-to-have—it’s a must. To make your search easier, we’ve put together a list of top agencies that specialize in AI PR, AI SEO, and AI-powered growth strategies. Avenue ZVictoriousConductorRankScienceMarketMuseSurferSEOGrowthBarScalenutCopymaticAI Optimization: The Future of Digital Dominance 1. Avenue Z AI Optimization Agency Rating★★★★★ Avenue Z is a leading AI Optimization agency that understands AI-driven PR, AI-powered SEO, and AI content strategies better than anyone. Their innovative, data-driven approach to AI Optimization (AIO) helps brands dominate AI search rankings, enhance digital authority, and streamline media visibility. Whether it's AI-enhanced PR campaigns, AI-powered content creation, or AI SEO strategies tailored for Google’s Search Generative Experience (SGE), Avenue Z ensures brands stay ahead in the evolving digital landscape. Discover Avenue Z's Optimization Services here. Location:New York, NYCEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:AI PR/Media Relations, AI SEO, AI Optimization, Crisis Management, Branding, AI-Powered Thought Leadership, Public Affairs 2. Victorious AI Optimization Agency Rating★★★★★ Victorious is a leading AI SEO agency specializing in AI-powered search optimization, data-driven content strategies, and AI-driven link-building solutions. With a strong focus on AI Optimization (AIO), predictive...

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### AI Crawlers vs. Traditional Crawlers: How AI Indexes the Web Differently

- Published: 2025-02-26
- Modified: 2025-02-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/ai-crawlers-vs-traditional-crawlers-how-ai-indexes-the-web-differently/
- Categories: Blog
- Tags: ai, ai optimization, digital marketing, seo, technology

AI-powered crawlers are transforming web indexing by going beyond traditional link-following and keyword matching to understand context, process dynamic content, and adapt autonomously. With AI Optimization (AIO), brands can ensure their content is discoverable and accurately represented in an AI-driven search environment.

Web crawlers, often referred to as bots or spiders, are essential tools for navigating and indexing the vast expanse of the internet. They systematically browse web pages to collect data, enabling search engines and other platforms to organize and retrieve information efficiently. With the advent of artificial intelligence (AI), a new breed of crawlers has emerged, fundamentally transforming how web indexing is conducted. This evolution is particularly relevant for brands looking to enhance their digital presence through AI Optimization (AIO), a process that leverages machine learning and automation to improve visibility, searchability, and overall content effectiveness. This article delves into the distinctions between traditional and AI Crawlers, highlighting their unique methodologies and the implications for web indexing. Traditional Web Crawlers: Broad and Systematic IndexingAI Crawlers: Targeted and Context-Aware IndexingKey Differences Between AI Crawlers and Traditional CrawlersData Processing and AnalysisAdaptabilityContent InteractionImplications for Webmasters and Content CreatorsConclusion Traditional Web Crawlers: Broad and Systematic Indexing Traditional web crawlers, like Googlebot, are designed to scan and index as much of the internet as possible, ensuring that search engines have a vast database of web pages to retrieve relevant results. They operate by systematically following links from one page to another, retrieving HTML content, and storing structured data that helps search engines rank and display information efficiently. By continuously crawling and updating their index, these bots ensure that users receive the most up-to-date and relevant search results based on their queries. Prioritize comprehensive coverage, aiming to index the entire web for general search queries. Follow...

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### Top PR Firms in Minneapolis: The Agencies Defining Brand Success

- Published: 2025-02-25
- Modified: 2025-02-25
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-minneapolis-the-agencies-defining-brand-success/
- Categories: Blog
- Tags: pr, public relations

These are the PR firms and strategic communications companies elevating brands in Minneapolis.


Minneapolis is packed with top-notch PR firms that know how to get results. Whether it's crafting the perfect media strategy or launching a full-scale marketing campaign, these agencies help brands tell their stories, build solid reputations, and connect with the right audiences. Whether you're a startup trying to make a splash, a big company managing media challenges, or a nonprofit looking to grow your reach, finding the right PR agency can take your brand to the next level. We've put together a list of the top PR firms in Minneapolis that are making waves with their smart strategies, compelling storytelling, and data-driven insights—so you can find the perfect fit without the guesswork. Avenue ZPadillaBellmont PartnersCarmichael Lynch RelateGoff PublicMedia MinefieldTunheimBeehive Strategic CommunicationExponent Public RelationsNewPublicaRoepke Public Relations 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to PR, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Atlanta, GeorgiaEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:PR/Media Relations, Crisis Management, Branding, Thought Leadership, Public Affairs 2. Padilla PR Firm Rating★★★★★ Padilla understands that effective communication is pivotal in shaping public perception...

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### Top PR Firms in Atlanta: The Agencies Shaping Brands in the Southeast

- Published: 2025-02-25
- Modified: 2025-02-25
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-atlanta-the-agencies-shaping-brands-in-the-southeast/
- Categories: Blog
- Tags: pr, public relations

These are the PR firms and strategic communications companies elevating brands in Atlanta.


Atlanta is a buzzing hub of business, culture, and innovation, packed with Fortune 500 giants, exciting startups, and a booming entertainment industry. With so much happening, having a solid PR strategy isn’t just a nice-to-have—it’s a must. Whether it’s building brand awareness, managing your reputation, or making the right connections, PR helps businesses stand out. No matter what industry you're in—tech, lifestyle, or corporate—a great PR agency can help get your message out there and connect with the right audience. Here are some of the top PR firms in Atlanta that are making waves in the communications world. Avenue ZMedia FRENZY GlobalChirp PRTrevelino/KellerJackson SpaldingThe Wilbert GroupCookerly Public RelationsPhase 3 Marketing and CommunicationsStrategic Vision PR Group Poston CommunicationsAlloy 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to PR, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Atlanta, GeorgiaEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:PR/Media Relations, Crisis Management, Branding, Thought Leadership, Public Affairs 2. Media FRENZY Global PR Firm Rating★★★★★ Media Frenzy Global is headquartered in Atlanta, Georgia, with a reputation for delivering PR, branding, and digital...

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### 2025 LinkedIn Organic Social Media Guide for Brands

- Published: 2025-02-20
- Modified: 2025-02-20
- URL: http://dev-avenue-z.pantheonsite.io/blog/linkedin-organic-social-media-guide-for-brands/
- Categories: Blog
- Tags: digital marketing, LinkedIn, social media, thought leadership

Want to maximize your brand’s impact on LinkedIn in 2025? This guide covers the latest post specs, content strategies, and best practices to help you drive engagement, establish thought leadership, and stay ahead of the competition.

LinkedIn continues to be the go-to platform for professionals and brands looking to expand their reach, establish thought leadership, and engage with their audiences. In 2025, an effective LinkedIn organic strategy requires the right mix of content types, best practices, and posting cadence. This guide will walk you through everything you need to know to optimize your brand’s LinkedIn presence this year. LinkedIn Organic Post SpecificationsImage SpecificationsVideo SpecificationsText SpecificationsThird-Party Link RecommendationsTop LinkedIn Organic Post Types for 2025Thought Leadership PostsEngagement-Focused Polls & QuestionsCompany Culture & Employer BrandingCase Studies & Customer Success StoriesIndustry News & Curated ContentProduct Announcements & Service UpdatesData-Driven Insights & InfographicsVideo Content & WebinarsIdeal LinkedIn Posting Cadence for BrandsBest Times to Post (Based on 2024 LinkedIn Data)Post Styles & Best Practices for Maximum ImpactUse Engaging HooksKeep It Scannable LinkedIn Organic Post Specifications Image Specifications File types: JPG or PNG Square images: 1200 x 1200 pixels (aspect ratio 1:1) Horizontal images: 1200 x 628 pixels (aspect ratio 1. 91:1) Vertical images: 960 x 1200 pixels (aspect ratio 4. 5:1) Video Specifications Aspect Ratios: 16:9 (standard widescreen), 1:1 (square format), 9:16 (vertical on mobile) File Size: Up to 5 MB Text Specifications Introductory text: 150 characters to avoid truncation on all devices Maximum character count: 3,000 characters Third-Party Link Recommendations Use 3:2 or 16:9 aspect ratios for optimal rendering Organic posts using third-party links will default to a smaller layout Sponsored posts reshared or commented on will adopt the new organic post sizes Top LinkedIn Organic Post Types for 2025 1. Thought Leadership...

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### The Rise of Agentic eCommerce: How AI Agents Are Transforming Shopping & Brand Strategy

- Published: 2025-02-20
- Modified: 2025-02-20
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-rise-of-agentic-ecommerce-how-ai-agents-are-transforming-shopping-brand-strategy/
- Categories: Blog
- Tags: agentic ai, ai optimization, dtc, ecommerce, performance media

AI is no longer just a tool for information retrieval; OpenAI’s Operator & Agents mark the rise of agentic AI, where AI-powered assistants can autonomously complete entire tasks, from booking reservations to making purchases, fundamentally reshaping eCommerce.

A seismic shift is underway in eCommerce, driven by the rapid evolution of AI. With the recent launch of OpenAI’s Operator & Agents, AI is no longer just a tool for information retrieval; it’s now capable of autonomous action. Instead of simply answering queries, AI agents can complete entire tasks: booking reservations, purchasing event tickets, ordering groceries, and more. This evolution, known as agentic AI, is poised to disrupt commerce at every level. AI-powered agents act as personal shopping assistants for consumers while streamlining operations for merchants. From automated gift recommendations to data-driven influencer discovery, brands that optimize for AI search and AI-driven transactions will be the ones leading in this next era of digital commerce. The Two Sides of Agentic eCommerceConsumer: AI-Powered Personal ShoppingMerchant: Task Automation & Data CollectionBrand Strategy in the Age of AI SearchHow eCommerce Brands Can Optimize for AI SearchAI-Optimized SEO & ContentGet Listed in AI-Referenced DatabasesImplement E-Commerce API & AI IntegrationsBuild AI-Driven Authority Through PR & Thought LeadershipAI-Optimized Social Media & Content DistributionStrengthen Backlink & Authority PartnershipsMonitor & Optimize AI PresenceFuture-Proof Your eCommerce Business for the AI Era The Two Sides of Agentic eCommerce 1. Consumer: AI-Powered Personal Shopping For consumers, AI agents act as smart personal assistants, making shopping more intuitive, personalized, and frictionless. Need gift ideas? Your AI agent can ideate, present curated options, and make the purchase for you. Looking for the best deals? AI can analyze pricing trends and alert users to the best discounts. Forget manual reordering—AI can anticipate purchase...

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### The Ultimate Marketing & PR Glossary: 50+ Must-Know Terms for 2025

- Published: 2025-02-19
- Modified: 2025-02-28
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-ultimate-marketing-pr-glossary-50-must-know-terms-for-2025/
- Categories: Blog
- Tags: ai optimization, digital marketing, pr, seo

Stay ahead of the curve in marketing and PR with this comprehensive glossary of 50+ essential terms, including emerging trends like AI Optimization (AIO) and Generative Engine Optimization (GEO). Whether you're a marketer, PR professional, or brand leader, mastering these concepts will give you a competitive edge in 2025 and beyond.

Marketing and public relations (PR) are evolving at a rapid pace, with AI, data-driven strategies, and social commerce redefining the industry. Whether you’re a seasoned marketer, PR professional, or brand looking to scale, understanding key industry terms is crucial. This comprehensive glossary covers 50+ essential marketing and PR terms, including emerging trends like AI Optimization (AIO) and Generative Engine Optimization (GEO). Enjoy! Marketing TermsA/B TestingAI Optimization (AIO)Attribution ModelAI Share of Voice (AI SOV)BacklinkBounce RateBrand EquityCAC (Customer Acquisition Cost)Click-Through Rate (CTR)Conversational AIContent MarketingConversion Rate Optimization (CRO)Dark SocialDemand GenerationEmail DeliverabilityGenerative Engine Optimization (GEO)GMV (Gross Merchandise Value)Growth MarketingInfluencer MarketingInteractive ContentOmnichannel MarketingPerformance MarketingProgrammatic AdvertisingRetargetingROAS (Return on Ad Spend)Social CommerceUser-Generated Content (UGC)AI Optimization TermsAI AgentsAI CrawlerAI HallucinationsAI OverviewsAI-Powered SearchAI SlopAgentic AIAgent Experience (AX)Answer Engine Optimization (AEO)Emerging Trends in 2025Content AtomizationDeep LearningGenerative AIJSON-LD MarkupLLMs. txtMachine LearningNatural Language Processing (NLP)Neural Information RetrievalPrompt EngineeringSemantic SearchSynthetic ContentPR TermsAdvertorialBrand Reputation ManagementCrisis CommunicationsEarned MediaEarned Media Value (EMV)Executive Thought LeadershipKey Message DevelopmentMedia RelationsOwned MediaPaid MediaPress ReleasePublic AffairsSEO PRUnique Monthly Visitors (UVM)Emerging Trends in 2025AI-Powered Content CreationConvergence MediaGenerative AI in SearchNew MediaSynthetic MediaTikTok’s 'Discount Roulette'Final Thoughts Marketing Terms A/B Testing Comparing two versions of a webpage, email, or ad to determine which performs better based on engagement, conversion rates, and ROI. AI Optimization (AIO) Optimizing content and campaigns for AI-driven search engines and recommendation algorithms, such as Google's Search Generative Experience (SGE) and ChatGPT-based searches. Learn about Google's AI-powered search. Attribution Model A framework for assigning credit to marketing touchpoints, including first-touch, last-touch, and multi-touch attribution models. AI Share of Voice (AI SOV) The...

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### AI Optimization: The Next Wave of Digital Influence

- Published: 2025-02-18
- Modified: 2025-02-18
- URL: http://dev-avenue-z.pantheonsite.io/blog/ai-optimization-the-next-wave-of-digital-influence/
- Categories: Blog
- Tags: ai, ai optimization, seo, technology

AI search is rewriting the rules of digital influence, just like SEO did in the early 2000s. If your brand isn’t optimized for AI-driven search, you’re not just missing rankings; you’re missing relevance in a world where visibility is everything.

Back in 1998, I saw the future before most people knew it existed. Search engines were clunky, algorithms were primitive, and the internet was a Wild West of digital chaos. That’s when I pioneered SEO with the predecessor to iCrossing - Internet Crossing - one of the best SEO companies at the time - not as a gimmick, but as a powerful way to shape influence. This was before Google was Google. Before modern social media and before Facebook existed. AdWeek, ”Search Ad Sector Surges” February 12, 2007 Fast forward to today, and we’re at another inflection point. AI search engines and agents aren’t just changing SEO; they’re rewriting the online influence rulebook. Just like with SEO, today, if your website isn’t optimized for AI, it may never be crawled, indexed, or surfaced in the AI-driven results that are quickly overtaking search. AI models process content differently than traditional search engines - relying on structured data, clear metadata, and efficient crawling permissions. If you’re blocking AI crawlers, failing to use proper markup, or running a slow site, AI search engines will simply ignore you. So what happens to the tactics that built the organic search industry in the 2000s? They won’t get you where you need to go from here on. If you’re not leveraging AI-driven SEO (or AI Optimization, as we call it), you’re not just behind—you’re invisible. The Evolution of SEO: From Keywords to Intelligence When I started optimizing websites in the late ‘90s, SEO was about outsmarting...

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### How to Use AI Optimization (AIO) to Increase Brand Visibility

- Published: 2025-02-14
- Modified: 2025-02-14
- URL: http://dev-avenue-z.pantheonsite.io/blog/ai-optimization-seo/
- Categories: Blog
- Tags: ai, ai optimization, artificial intelligence, technology

Unlock the power of Artificial Intelligence Optimization (AIO) to enhance your brand’s search visibility, PR strategy, and creative execution—discover the best AI tools and expert insights to stay ahead.

AI is no longer just a buzzword; it’s a necessity. Artificial Intelligence Optimization (AIO) is redefining how businesses approach search, PR, creative, and overall digital strategy. This comprehensive guide will explore what AIO is, how it enhances key marketing functions, the best AI tools available, and actionable steps to integrate AIO into your brand’s optimization strategy. Let’s dive in. What is Artificial Intelligence Optimization (AIO)? Key Components of AIOHow AIO Transforms Search, PR, and Creative StrategiesAI in Search OptimizationAI in Public Relations (PR)AI in Creative and Content DevelopmentBest AI Tools for OptimizationSearch & SEO OptimizationPR & Media MonitoringContent & Creative OptimizationAI for Business & Data AnalysisMonitor and Grow Your AI Share of VoiceWhy Use the AI Share of Voice Template? How to Implement AIO in Your Business StrategyFinal Thoughts: Need Help with AI Optimization? What is Artificial Intelligence Optimization (AIO)? Artificial Intelligence Optimization (AIO) is the strategic use of AI-powered tools and techniques to refine, improve, and maximize marketing and business outcomes. It involves leveraging machine learning, natural language processing (NLP), predictive analytics, and automation to enhance content, PR, search visibility, and creative assets. Key Components of AIO Natural Language Processing (NLP) – Helps AI understand and generate human-like content. Machine Learning – Identifies patterns in data for better optimization. Predictive Analytics – Uses past data to forecast trends and outcomes. Automation & AI-driven Decision Making – Streamlines processes and enhances efficiency. For a deeper dive into how Avenue Z leverages AI for marketing optimization, visit our Technology page. How AIO Transforms...

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### Top 11 PR Firms in Austin: Media Relations, Crisis Management, and Thought Leadership

- Published: 2025-02-12
- Modified: 2025-02-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-11-pr-firms-in-austin/
- Categories: Blog
- Tags: pr, public relations, technology

These are the PR firms and strategic communications companies elevating brands in Austin.


Austin is all about innovation, creativity, and big ideas. With a thriving tech scene, a booming startup culture, and a buzzing entertainment industry, businesses here need PR partners who can help them stand out. Whether it’s amplifying their brand, managing reputations, or getting the right people talking, the right PR team can make all the difference in this fast-growing city. No matter if you're a tech startup, a consumer brand, or a mission-driven organization, having the right PR agency in your corner can make all the difference. The best firms know how to tell your story in a way that grabs attention, lands media coverage, and builds real connections. Here are some of the top PR agencies in Austin that are making waves. Avenue ZRed Fan CommunicationsGVG AgencySnackboxTrebleGiant NoiseLookThinkMakeKetner Group CommunicationsINK Communications Co. Steel AdvertisingBloom Communications 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to PR, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Austin, TexasEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:PR/Media Relations, Crisis Management, Branding, Thought Leadership, Public Affairs 2. Red Fan Communications PR Firm...

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### Top Social Media Marketing Agencies in Dallas: Elevate Your Digital Presence

- Published: 2025-02-12
- Modified: 2025-02-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-social-media-marketing-agencies-in-dallas/
- Categories: Blog
- Tags: digital marketing, influencer marketing, social media marketing, technology

Dallas is a hotspot for creativity and digital innovation—discover the top social media marketing agencies that can help your brand stand out, drive engagement, and achieve real results.

Dallas isn’t just a hub for business growth—it’s a city full of creative energy, especially in the digital world. If you’re looking to step up your social media game, you’re in the right place. Whether you want to boost engagement, create scroll-stopping content, or launch your next big product, Dallas is home to some of the top social media marketing agencies that can help bring your vision to life. Avenue ZSlingshotioVistaGeniuses For HireFunnel Boost Media2Point AgencyMiller Ad AgencyBig Fish ConsultingCloudMellowFresh Content SocietyMoroch PartnersFrozen FireWhite Pants AgencyCooper Smith AgencyDiesteBusySeed 1. Avenue Z Web Design Agency Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Dallas, TexasEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Slingshot Web Design Agency Rating★★★★★ Slingshot is a creative powerhouse that knows how to craft marketing campaigns that truly resonate. They’re all about combining bold ideas with smart, data-driven insights to help brands connect with their audiences in meaningful ways. Whether it’s in travel, hospitality, retail, or consumer...

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### Top Digital Marketing Agencies in Austin: The Best Partners to Elevate Your Brand

- Published: 2025-02-10
- Modified: 2025-02-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-digital-marketing-agencies-in-austin-the-best-partners-to-elevate-your-brand/
- Categories: Blog
- Tags: Austin, digital marketing, technology

These are the digital marketing companies elevating brand reputation and revenue in Austin.


Austin, Texas, isn’t just about live music—it’s a hotbed for tech startups, innovative brands, and creative entrepreneurs. With the city growing fast, businesses need digital marketing agencies that know how to stand out, build brand buzz, and drive real results. If you’re on the hunt for top-notch SEO, next-level social media marketing, or a full-blown digital transformation, the right agency can be a game-changer. Here are some of the best digital marketing agencies in Austin that are helping brands grow and stand out. Avenue ZMaterialEnvision CreativeHMG CreativeNeon Ambition Tilted ChairMODintelechyFahrenheit MarketingSeedX Inc. Iron RootsPropellic 1. Avenue Z Digital Marketing Agency Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Austin, TexasEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Material Digital Marketing Agency Rating★★★★★ Material is a full-service advertising agency headquartered in Austin, Texas, with additional offices in New York City, Atlanta, and San Francisco. Founded in 1989, the agency specializes in building useful brands by integrating traditional and digital media strategies...

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### Fintech Islands 2025: Trust, Tech and Transformation

- Published: 2025-02-07
- Modified: 2025-02-07
- URL: http://dev-avenue-z.pantheonsite.io/events/fintech-islands-2025-trust-tech-and-transformation/
- Categories: Events
- Tags: events, pr, public relations, strategic communications, technology

At Fintech Islands 2025, global financial leaders explored how AI, decentralized finance, and new media are reshaping financial services, highlighting why strategic communication is just as critical as innovation in building trust and driving adoption.

From January 22-24, global financial leaders gathered at Fintech Islands 2025 in Barbados to discuss the evolving landscape of financial technology. The conference brought together industry experts, investors, and fintech pioneers to explore AI’s role in financial services, the future of decentralized finance, and the increasing importance of strategic communication in an era of rapid digital transformation. Avenue Z’s Nneka Etoniru was among the featured speakers, contributing her expertise in brand strategy, new media, and reputation management to the event. This memo highlights key takeaways from discussions relevant to communications, branding, strategic media, and future predictions in fintech. Key Takeaways AI & Strategic Communications: Intelligent Money The intersection of AI and financial services was a dominant theme, emphasizing the need for strategic communication and ethical implementation of AI-driven technologies. Speakers highlighted: The necessity for fintech companies to clearly communicate AI’s role in financial decision-making to build trust. The risks of AI amplifying biases in financial models, making transparency and regulation essential. AI’s ability to enhance customer experience and fraud detection, but only if companies maintain clear, ethical messaging. Branding & Digital Transformation: Inclusive Innovation in Financial Services As financial technology evolves, brand differentiation and trust-building are more critical than ever. Discussions focused on: The role of storytelling in fintech branding, ensuring companies establish emotional connections with consumers. How financial institutions must shift from traditional marketing to real-time, interactive digital engagement. The importance of culturally relevant marketing, ensuring fintech solutions are inclusive and accessible to diverse communities. The Future of Open...

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### Legacy Media Isn’t Dead, It’s Ready for Repositioning with Jeffrey Herzog

- Published: 2025-02-07
- Modified: 2025-02-07
- URL: http://dev-avenue-z.pantheonsite.io/press-release/legacy-media-isnt-dead-its-ready-for-repositioning-with-jeffrey-herzog/
- Categories: Press
- Tags: new media, pr, reputation, strategic communications, technology

Legacy media isn’t dead; it’s evolving. In Forbes, Avenue Z’s Jeffrey Herzog explains why brands shouldn’t abandon traditional outlets but instead integrate them with digital platforms for a strategy that builds both trust and engagement.

The media world is constantly changing, but that doesn’t mean legacy media is a thing of the past. In a recent Forbes article, Avenue Z CEO Jeffrey Herzog breaks down why brands shouldn’t ditch traditional media—instead, they should rethink how they use it. While platforms like TikTok, YouTube, and Substack are leading the engagement game, legacy outlets still bring an unmatched level of credibility. The real magic happens when brands find the right balance, combining the best of both worlds for a strategy that truly delivers. Herzog points out a big shift in how people get their news—young audiences are turning to social media just as much as traditional news outlets. But with trust in the media hitting rock bottom, brands have a chance to step up, build credibility, and connect with people in fresh, meaningful ways. Key Takeaway: Legacy media provides trust—New media drives engagement—The right strategy blends both. Why Legacy Media Still Matters Traditional media giants like The New York Times and CNN might not be the only ones controlling the flow of information anymore, but they’re still go-to sources for in-depth reporting. Herzog highlights that brands can tap into this credibility while also meeting today’s audiences where they are—online and on digital platforms. The Power of New Media Platforms like TikTok and X have completely changed the way we consume content. They make everything feel instant, accessible, and tailored to what we like—something traditional media often struggles to keep up with. But as Herzog points out, this...

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### This Week in the Press: The Trends Driving Finance, Tech, and Digital Growth | Vol. 1

- Published: 2025-02-07
- Modified: 2025-02-07
- URL: http://dev-avenue-z.pantheonsite.io/blog/this-week-in-the-press-the-trends-driving-finance-tech-and-digital-growth-vol-1/
- Categories: Blog
- Tags: finance, fintech, pr, public relations

From fintech reshaping financial planning to digital media firms expanding their reach, this week’s headlines highlight the companies setting the pace for innovation and growth.

This week’s headlines aren’t just about innovation; they’re about transformation. From fintechs making financial planning more seamless to firms redefining digital marketing and investment strategies, these stories highlight how companies are adapting to a rapidly shifting economic and technological landscape. The common thread? Smarter integrations. Whether it’s finance meeting AI-driven personalization, marketing firms doubling down on data-driven growth, or tax platforms embedding themselves into financial ecosystems, the key players in these industries aren’t just keeping up; they’re setting the pace. Top Finance & Fintech Coverage Direct Indexing Platform FREC Adds Portfolio Allocation Feature – Wealth ManagementFREC is pushing boundaries in personalized investing, making it easier for advisors to optimize portfolios for clients. 🎧 April with Ben Borodach – FinTech PodcastA deep dive into how April is revolutionizing tax calculations in financial apps, creating a seamless experience for users. Top Digital Media & Marketing Coverage Avenue Z Expands Miami Office to Meet Growing Demand – South Florida Business JournalWith digital media’s explosive growth, Avenue Z is making bold moves to expand its presence in a key market. Top Accounting & Business Coverage The 2025 Top New Products for Accountants – Accounting TodayInnovation in the accounting industry is booming, and these products are leading the charge. Your Next Media Win Starts Here Media coverage isn’t just a vanity metric—it’s a growth engine. If you’re ready to land features that drive real business impact, let’s make it happen. Have a story worth telling? Let’s talk.

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### Optimizing Your Website for AI Search and Agents

- Published: 2025-02-06
- Modified: 2025-02-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/optimizing-your-website-for-ai-search-and-agents/
- Categories: Blog
- Tags: ai, ai agents, ai search, technology

AI-driven search engines process content differently than traditional SEO—learn the key technical optimizations to ensure your site remains visible and discoverable in an AI-powered world.

AI-powered search engines and digital assistants process content differently from traditional search engines like Google and Bing. If your site isn’t technically optimized for AI, it may not be crawled, indexed, or surfaced in AI-driven search results. Unlike standard search engines, AI models depend on structured data, clear metadata, and optimized crawling permissions to retrieve and interpret information. If your website blocks AI crawlers, lacks proper markup, or has slow load times, AI search engines and chatbots may ignore your content altogether. Configure Robots. txt for AI CrawlersAvoid Overly Aggressive Bot ProtectionImplement Clear Metadata and Structured DataCreate an llms. txt FileFinal ThoughtsKey Takeaways To stay competitive in AI-driven search, here are the key technical optimizations to implement: 1. Configure Robots. txt for AI Crawlers AI search engines use different crawlers than traditional search bots. Blocking them in your robots. txt file can prevent your content from appearing in AI-driven results. Here’s a recommended configuration: # Allow AI search and agent access User-agent: OAI-SearchBot User-agent: ChatGPT-User User-agent: PerplexityBot User-agent: FirecrawlAgent User-agent: AndiBot User-agent: ExaBot User-agent: PhindBot User-agent: YouBot Allow: / # Disallow AI training data collection User-agent: GPTBot User-agent: CCBot User-agent: Google-Extended Disallow: / # Allow traditional search indexing User-agent: Googlebot User-agent: Bingbot Allow: / # Block access to admin areas User-agent: * Disallow: /admin/ Disallow: /internal/ Sitemap: https://www. example. com/sitemap. xml This setup ensures AI-powered search engines can access your content while restricting models from using it for training purposes. 2. Avoid Overly Aggressive Bot Protection Security tools often block AI crawlers by default, limiting visibility in...

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### The 10 Best Super Bowl Ads of All Time

- Published: 2025-02-06
- Modified: 2025-02-06
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-10-best-super-bowl-ads-of-all-time/
- Categories: Blog
- Tags: ads, performance media, social media, superbowl

For some, the Super Bowl is about football. For others, it's about wings, beer, and yelling at the TV. But for the real fans? It's about the ads.

Super Bowl commercials aren’t just ads. They’re culture-defining moments that shape how brands connect with consumers. With 200M+ viewers in 2024, the Super Bowl is the biggest stage for advertising. At $15 million per minute, only the boldest and most creative campaigns make an impact. Some brands miss the mark. Others become instant classics. As we gear up for Super Bowl LIX between the Chiefs and Eagles, here are 10 of the best Super Bowl commercials ever. Budweiser – “WAZZUPPPP” (1999)Budweiser – “KNOCK, KNOCK... IT'S #SBLIX” (2025)Hellmann’s – “When Sally Met Hellmann's” (2025)Disney – “I’m Going to Disney World! ” (1987-Present)Reebok – “Terry Tate: Office Linebacker” (2002)Tide – “Silence the Stain” (2008)Coinbase – “QR Code” (2022)CeraVe – “Michael CeraVe” (2024)NFL – “Eli Manning & Odell Beckham Jr. Dirty Dancing” (2018)Coca-Cola – “Mean Joe Greene” (1979)Which Super Bowl Ads Will Dominate in 2025? 1. Budweiser – “WAZZUPPPP” (1999) Brand: BudweiserWhy It’s Iconic: A group of friends answering the phone with an exaggerated “WAZZUPPPP! ” became one of the most quoted and parodied commercials ever. This spot didn’t just sell beer. It created a cultural catchphrase that still holds up decades later. https://www. youtube. com/watch? v=W16qzZ7J5YQ 2. Budweiser – “KNOCK, KNOCK... IT'S #SBLIX” (2025) Brand: BudweiserWhy It’s Iconic: Post Malone and Shane Gillis revive the legendary WAZZUP campaign with a hilarious, updated take for 2025. This just-released Super Bowl commercial taps into nostalgia while keeping it fresh with two of today's most recognizable personalities. A perfect mix of humor and brand legacy. https://www. youtube. com/watch? v=S8XftUlR3Xo 3. Hellmann’s – “When Sally Met...

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### What’s Driving Influence Now: New Media

- Published: 2025-02-06
- Modified: 2025-02-06
- URL: http://dev-avenue-z.pantheonsite.io/blog/whats-driving-influence-now-new-media/
- Categories: Blog
- Tags: digital marketing, new media, public relations


Influence is no longer about who holds the microphone; it’s about who captures attention. With the White House now welcoming digital-first journalists, podcasters, and independent content creators into the press room, the rules of media and PR are being rewritten. Here’s what it means for brands, marketing, and the future of influence.

In a move that signals a fundamental shift in how influence works, the White House has officially opened press room seats to digital-first journalists, podcasters, and independent content creators. For decades, traditional media controlled the flow of information. If you weren’t in the pages of The New York Times or on the evening news, your voice didn’t carry. But 2025 is rewriting the rules. Influence is no longer about who holds the microphone; it’s about who captures attention. With social platforms, independent newsletters, and short-form video shaping public discourse, new media isn’t an afterthought; it’s the main stage. The White House’s decision is an acknowledgment of this shift: legacy institutions are no longer the sole gatekeepers of influence. So what does this mean for brands, PR, and digital marketing? It means the power dynamics of influence are changing, and those who embrace this reality will win. PR in 2025: The Shift from Control to Connection For PR professionals, this evolution is seismic. The days of carefully managing relationships with a handful of major outlets are over. Influence now requires an omnichannel approach, spanning traditional media, micro-influencers, and digital-native platforms. Key shifts shaping PR today: AI-driven PR solutions: Real-time campaign tracking, automated sentiment analysis, and hyper-personalized media outreach are now the norm. Authenticity and transparency: In a world saturated with AI-generated content, audiences crave real stories from real people. Omnichannel influence: PR teams must master everything from legacy media to TikTok, Substack, and independent video creators. The White House’s decision to...

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### ChatGPT vs. DeepSeek: The AI Search Engine Battle

- Published: 2025-02-05
- Modified: 2025-02-07
- URL: http://dev-avenue-z.pantheonsite.io/blog/chatgpt-vs-deepseek-the-ai-search-engine-battle/
- Categories: Blog
- Tags: ai, ai search, chatgpt, deepseek, digital marketing

ChatGPT and DeepSeek take radically different approaches to AI-powered search. Understanding how they process information can help your brand stay ahead in digital discovery.

There has been a lot of shake-up in the AI search space over the past few weeks, with DeepSeek soaring to the top of app charts and drawing attention as a serious competitor to ChatGPT. As businesses and marketers explore how these tools shape the future of search, understanding their core differences is more important than ever. ChatGPT and DeepSeek take radically different approaches to AI-powered search. Knowing how they process information can help your brand stay ahead in digital discovery and make smarter decisions about content optimization. Search Accuracy and Relevance ChatGPT DeepSeekResponse Quality and Depth ChatGPT DeepSeekInformation Retrieval: Pre-Trained vs. Real-Time Search ChatGPT DeepSeekCitations and Source Transparency ChatGPT DeepSeekSpeed and Efficiency ChatGPT DeepSeekStrengths and WeaknessesFinal Thoughts: Where Should Brands Focus Their AI Search Optimization? 1. Search Accuracy and Relevance Accuracy in AI search depends on how well a model understands user intent and retrieves relevant information. ChatGPT is designed to interpret nuanced or ambiguous queries, making it ideal for conversational AI, customer interactions, and long-form content. It processes information based on its pre-trained knowledge, ensuring consistency and coherence in responses. On the other hand, DeepSeek emphasizes real-time search, constantly pulling data from the web to provide up-to-date information. This makes it better suited for fact-heavy queries, trending topics, and rapidly changing data, though sometimes at the cost of relevance. ChatGPT Interprets search queries with strong contextual awareness, making it ideal for complex or ambiguous queries. Uses pre-trained knowledge to provide consistent and reliable responses. Keeps answers focused on...

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### Meet Jeffrey Herzog: The Tech Titan and Search Pioneer Behind Avenue Z’s Influence Revolution

- Published: 2025-02-05
- Modified: 2025-02-05
- URL: http://dev-avenue-z.pantheonsite.io/blog/meet-jeffrey-herzog-the-tech-titan-and-search-pioneer-behind-avenue-zs-influence-revolution/
- Categories: Blog
- Tags: digital marketing, leadership, strategic communications, tech, technology


Jeffrey Herzog, the visionary behind Avenue Z, is redefining influence for the AI era—blending search marketing, media, and technology to help brands control their narrative and drive measurable impact.

At Avenue Z, we don’t just follow the digital evolution—we drive it. And at the heart of our mission is our founder, Jeffrey Herzog, a trailblazer in search marketing, technology, and media. For decades, Herzog has redefined influence, helping brands cut through the noise and control their narrative in an increasingly digital and decentralized world. As the mastermind behind Avenue Z, he’s taking it to the next level—building a powerhouse that blends comms, media, and content to unlock greater reputation, revenue, and reach for growth-focused clients. This isn’t new territory for him. Jeffrey pioneered search marketing with iCrossing, scaling it into a global leader before its $450M acquisition by Hearst. He’s built and sold over $500M in media and technology agencies, always staying ahead of what’s next. Now, with Avenue Z, he’s doing it again—this time, by redefining influence for the AI era. “The future isn’t just about SEO; it’s about AI Optimization—using media, content, and communications to position brands where they need to be found. ” says Herzog. “Today, visibility alone isn’t enough. To win, brands must combine high-profile media placements with authority-driven content that spans social, corporate, and industry channels. That’s how you build trust. That’s how you cement influence. And that’s exactly what we do. ” To understand his approach, it’s important to understand where he’s been. Let’s dive into how he’s reshaping the future of influence. 👇 The Rise of a Digital Marketing Pioneer Herzog’s journey began at the dawn of search marketing. Long before digital advertising was...

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### DeFi Retreat 2025: Key Takeaways and Emerging Trends

- Published: 2025-02-05
- Modified: 2025-03-03
- URL: http://dev-avenue-z.pantheonsite.io/events/defi-retreat-2025-key-takeaways-and-emerging-trends/
- Categories: Blog, Events
- Tags: events, finance, pr, public affairs, strategic communications

At the DeFi Retreat North America, top regulators, fintech executives, and digital asset leaders gathered to discuss the future of finance. Key conversations covered real-world asset tokenization, the regulatory landscape, AI’s expanding role in fintech, and the evolution of digital payments. Here’s a breakdown of the most impactful insights from the event.

The DeFi Retreat North America, hosted by The Financial Club on February 3-4, 2025, in San Francisco, brought together top regulators, fintech executives, digital asset leaders, and venture capitalists to discuss the evolving financial landscape. With a curated guest list of 300 participants, the event fostered deep discussions on pressing industry topics, from real-world asset (RWA) tokenization to the regulatory outlook for digital assets and fintech innovations. Real-World Asset Tokenization and Blockchain’s Expanding RoleA Harrowing Journey: Binance’s Tigran Gambaryan and the Power of ResilienceFintech Trends: The Evolution of Payments and AI in FinanceRegulatory Landscape: Optimism for the FutureCurated Networking and Exclusive DinnersFinal Thoughts Real-World Asset Tokenization and Blockchain’s Expanding Role One of the standout discussions at the retreat centered around real-world asset tokenization, a hot topic that continues to shape financial markets. Tassat’s Chief Product Officer, Glendy Kam, joined an esteemed panel alongside Patrick Hillman (Chief Strategy Officer, Stealth AI), Reid Cuming (Co-Founder & COO, Superstate), and Tyler Sherwin (VP of Sales, BVNK) to explore how blockchain is being leveraged beyond traditional finance. The panel delved into blockchain’s potential for fraud mitigation in finance, healthcare applications, and record-keeping efficiencies for medical professionals. Stablecoins also emerged as a major theme, with experts agreeing that they have more room to expand in global financial ecosystems. Speakers highlighted how standardization and regulation could drive the adoption of stablecoins, further integrating them into mainstream financial services. A Harrowing Journey: Binance’s Tigran Gambaryan and the Power of Resilience One of the most talked-about moments of...

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### Legacy Beauty Brands: How to Stay Relevant in a Crowded Market

- Published: 2025-02-05
- Modified: 2025-02-05
- URL: http://dev-avenue-z.pantheonsite.io/blog/legacy-beauty-brands-how-to-stay-relevant-in-a-crowded-market/
- Categories: Blog
- Tags: beauty, digital marketing, influencer parketing, skincare, social commerce, wellness

Can legacy beauty giants outshine the new wave of disruptors, or will fresh faces like Rare Beauty and Saie steal the spotlight for good?

Legacy beauty giants like Estée Lauder, L'Oréal, and Shiseido are no strangers to the spotlight, but the rise of brands like Rare Beauty, Saie, and Merit is forcing them to rethink their playbooks. With newer names capturing headlines and market share, the question is: how can established players stay relevant without losing their identity? The Challenge: Competing with Fresh Faces The beauty industry is more dynamic than ever. With emerging brands leveraging social platforms, sustainability initiatives, and influencer-driven campaigns, long-standing companies face increasing pressure to adapt. The key isn’t just innovation—it’s finding ways to stay authentic while appealing to a new wave of consumers. Strategies for Enterprise-Level Beauty Brands 1. Tell Stories That Matter Consumers are looking for more than products—they want stories that resonate. For legacy brands, this means showcasing their heritage while speaking to today’s values. Example: Blending expertise from board-certified dermatologist Lindsey Zubritsky with the launch of their new Pro-Collagen Peptide Plumping Moisturizer showcases how the brand combines scientific credibility and influencer reach to educate consumers on advanced skincare solutions and drive product awareness. View this post on Instagram A post shared by Paula's Choice Skincare (@paulaschoice) Action Steps: Share your brand’s journey in fresh ways, like mini-documentaries or interactive timelines. Collaborate with influencers who genuinely reflect your brand ethos to tell your story authentically. 2. Lead with Ethics and Transparency Ethics aren’t a bonus anymore—they’re a baseline. Modern consumers want cruelty-free, sustainable, and socially responsible products. Example: Saie’s Commitment to Community Support: Following the tragic fires...

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### How Technology Leaders Must Adapt Communications in 2025

- Published: 2025-02-05
- Modified: 2025-02-05
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-technology-leaders-must-adapt-communications-in-2025/
- Categories: Blog
- Tags: communications, strategic communications, tech, technology

How can technology leaders refine their communications strategies in 2025? As AI innovation accelerates and public expectations shift, leaders must move beyond rhetoric to authentically integrate ESG, balance employee sentiment, and position innovation as a force for good.

The race for global advancement in artificial intelligence shows no signs of slowing as witnessed by the recent emergence of DeepSeek and a PwC study estimating that artificial intelligence will unlock $15 trillion for the world economy.    The role of communications in shaping public perception, employee morale, and corporate reputation will be more critical than ever in 2025. However, the playbook for effective communication is evolving. Leaders must navigate shifting priorities, balance internal and external expectations, and focus on delivering meaningful innovation rather than adhering to targeted rhetoric. Here’s how we here at Avenue Z view the opportunity for technology leaders to adapt their communications strategies to thrive in 2025. 1. Adjust How You Communicate ESG and DEI Initiatives; Don’t get rid of them Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI) have dominated corporate communications in recent years. While these initiatives remain important, the landscape is changing. Stakeholders are growing wary of performative activism and empty promises, and moreover - the new Presidential Administration is actively targeting those who promote awareness around affinity and social justice. In 2025, technology leaders must shift from using ESG and DEI as PR tools to embedding these principles into the fabric of their organizations. Why the Shift? Consumers and investors are becoming more discerning. They can spot the difference between companies that genuinely prioritize sustainability and inclusivity and those that use these initiatives as marketing tactics. Overemphasis on ESG and DEI in communications without tangible action can lead to accusations...

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### How to Choose the Right Partners to Scale Your eCommerce Growth

- Published: 2025-02-04
- Modified: 2025-02-04
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-to-choose-the-right-partners-to-scale-your-ecommerce-growth/
- Categories: Blog
- Tags: digital marketing, dtc, ecommerce, partnerships, shopify

Choosing the right partners—whether an agency, tech vendor, or consultant—can make or break your eCommerce growth, so a strategic approach to selection is essential.

As your eCommerce business grows, one of the most crucial decisions you'll face is choosing the right partners to help scale your operations. Whether you're selecting an agency, technology vendor, or consultant, these partnerships can either catapult your growth or create costly setbacks. With over 13,000 Shopify apps available and an ever-expanding list of development options, making the right choice has never been more challenging – or more important. Creating an Effective RFP: Start with Crystal Clear Goals The Request for Proposal (RFP) process often stumbles before it begins. Many RFPs I've reviewed focus too heavily on technical requirements while missing the bigger picture of what success looks like for the business. Here's how to create an RFP that attracts the right partners: Start with your desired outcomes. Rather than diving straight into technical specifications, begin by clearly articulating what success looks like for your business. Are you aiming to increase conversion rates by 20%? Launch in three new markets by Q4? Having clear goals helps potential partners understand if they're truly the right fit for your needs. Define responsibilities explicitly. Spell out which tasks will be handled in-house versus by your partner. For instance, if your team will maintain ERP system management, make that clear. This prevents scope creep and ensures both parties understand their roles from day one. Map team structures thoughtfully. One often-overlooked step is comparing your internal team structure against typical agency setups. This exercise can reveal critical gaps – for instance, if most agencies expect...

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### The Fine Line Interview with Nneka Etoniru

- Published: 2025-02-04
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/the-fine-line-interview-with-nneka-etoniru/
- Categories: Press, Blog
- Tags: brand strategy, pr, strategic communications

Avenue Z’s EVP Nneka Etoniru explores when rebranding makes sense, how brands like Jaguar and Porsche balance heritage with innovation, and why authenticity always wins.

In the latest issue of The Fine Line newsletter, Nneka Etoniru, EVP of Global Brand Strategy at Avenue Z, dives into the art of rebranding—when to do it, what to avoid, and what really makes a rebrand stick. She breaks down the Jaguar refresh, the role of heritage in branding, and even Mark Zuckerberg’s so-called "villain era," offering sharp insights along the way. “It’s not about picking heritage or innovation,” she says. “It’s about crafting a story that’s consistent and actually resonates with people. ” When Does a Rebrand Make Sense? "A rebrand makes sense when your identity no longer lines up with your values, audience, or market positioning," says Etoniru. But it’s not a magic fix—issues like poor product quality or internal misalignment won’t be solved with just a new logo. Sometimes, strategic updates, like Audi’s recent redesign to appeal to younger buyers, make more sense than a complete overhaul. Does Heritage Still Matter? "You can’t just lean on nostalgia, but it’s a great way to tell a story,” says Etoniru. Some brands do this really well—like Porsche, Volvo, and Ford—by blending their history with innovation: Porsche tapped into its sports car legacy to introduce the electric Taycan. Volvo brought back the classic road trip vibe to refresh its brand. Ford put the Mustang to the test on Germany’s Nürburgring, proving its staying power. It’s all about striking the right balance between the past and the future. The Jaguar Rebrand: Success or Misstep? Jaguar’s rebrand has people talking—and that alone...

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### Top 13 Public Relations Firms in Washington, D.C.

- Published: 2025-01-31
- Modified: 2025-01-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-public-relations-firms-in-washington-d-c/
- Categories: Blog
- Tags: pr, public relations, Washington D.C.

Elevate your brand in the nation’s capital.

Washington, D. C. , isn’t just the political epicenter of the United States; it’s also a vibrant hub for public affairs, communications, and strategic messaging. This city thrives on influence and connections, making it the ideal place for organizations to tell their stories and make an impact. Having the right PR partner is essential. Whether it’s about amplifying your voice, navigating complex industries, or fostering meaningful relationships with key stakeholders, the right guidance can be a game-changer in turning challenges into opportunities. Avenue ZQorvis CommunicationsScott Circle CommunicationsJPA Health 720 StrategiesBluetextPrecisionAdferoStory PartnersKeybridge CommunicationsSusan Davis InternationalStanton CommunicationsXenophon Strategies 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Washington, DCEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Qorvis Communications PR Firm Rating★★★★★ Qorvis Communications is a leading public relations and public diplomacy firm headquartered in Washington, D. C. Known for its expertise in managing reputational challenges and crafting high-impact campaigns, Qorvis helps clients influence public opinion and engage key stakeholders. With...

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### Avenue Z Expands Miami Office, Reflecting Rapid Growth Amid the City’s Economic, Tech, and Creator Boom

- Published: 2025-01-30
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-expands-miami-office-reflecting-rapid-growth-amid-the-citys-economic-tech-and-creator-boom/
- Categories: Press
- Tags: company news, content creator, miami, studio, tech

Expansion marks a new milestone for Avenue Z, unveiling its Creator Studios and entrenching Miami as a center for innovation and opportunity.

MIAMI | January 31, 2025 – Avenue Z, a leading media and technology company, has announced a transformative expansion of its Miami office, increasing its footprint fivefold with the inclusion of a community content creator studios. This move not only underscores the company’s growth but also highlights Miami’s rise as a global center for finance, technology, and commerce . "Continuing to expand in Miami was a natural step as we scale at the pace of growth of new businesses moving to Miami," said Jeffrey Herzog, CEO of Avenue Z. "This city is more than a business hub—it’s vibrant ecosystem of leaders and innovators. Our investment here is to strengthen relationships, while building reputation, and new revenue for our clients. It’s about driving influence - and that begins with strategic, authentic content across all channels,” Herzog added. Miami: A Thriving Epicenter of Innovation Miami’s fast rise as a center for finance, tech, and entrepreneurship is transforming the city into a magnet for talent and emerging businesses. As the economy grows and energies converge, Avenue Z is positioning itself at the heart of this momentum. "Miami’s spirit and rapid growth creates a vibrant environment for collaboration," said Bristol Jones, Avenue Z’s Director of PR. "This city is home for me, so I’m excited we are investing even more in a place that shares our ambition for the future. " Avenue Z’s Office Expansion: A Strategic Move Avenue Z’s newly expanded Miami office is a testament to its growth and strategic positioning. The expansion...

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### Top PR Firms in San Jose: Elevate Your Brand in Silicon Valley

- Published: 2025-01-29
- Modified: 2025-01-30
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-san-jose/
- Categories: Blog
- Tags: digital marketing, pr, public relations

These are the PR firms and strategic communications companies elevating brands in San Jose.

San Jose, the vibrant heart of Silicon Valley, is all about innovation, technology, and growth. In a place where competition is fierce and opportunities are endless, brands need more than just great products to make an impact. They need a PR partner that knows how to cut through the noise, build trust, and connect them with the right audiences. To help brands thrive in this dynamic market, we’ve put together a list of the top PR firms in San Jose. These agencies are masters at amplifying stories, driving results, and helping businesses shine in the spotlight. Avenue ZThe Hoffman AgencyNINICO CommunicationsSterling CommunicationsPRxDigital Silicon ValleyLMGPRBaunfireDesign in MindCloutBoostClear DigitalSocial Sellinator 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:San Jose, CaliforniaEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. The Hoffman Agency PR Firm Rating★★★★★ Rooted in Silicon Valley and with a global reach, The Hoffman Agency is all about helping tech companies share what makes them...

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### The Ultimate Guide to Embedded Finance: Opportunities and Strategies for Brands

- Published: 2025-01-28
- Modified: 2025-01-28
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-ultimate-guide-to-embedded-finance/
- Categories: Blog
- Tags: digital marketing, finance, fintech, technology

Discover how embedded finance is transforming industries, enabling brands to integrate seamless financial solutions and unlock new revenue streams in a $700 billion market by 2033.

Imagine a world where your customers can seamlessly access financial services within the very platform they use to shop, book a ride, or manage their business. This is the power of embedded finance, and it's not just a futuristic vision – it's a rapidly growing market projected to reach $700. 1 billion by 2033. Introduction to Embedded FinanceWhy Embedded Finance Matters for BrandsIndustry ExamplesHow Brands Can Leverage Embedded FinanceRecommendations for BrandsNever Miss a Chance to Get Ahead Introduction to Embedded Finance Embedded finance is revolutionizing how financial services are integrated into non-financial platforms. By seamlessly incorporating banking, lending, insurance, and payments into existing digital ecosystems, brands can reduce friction, enhance customer experiences, and unlock new revenue streams. This transformation is driven by APIs (Application Programming Interfaces) and partnerships that allow non-financial companies to offer financial products without needing regulatory approvals or building financial infrastructure from scratch. From "Buy Now, Pay Later" (BNPL) options to branded payment cards, embedded finance is reshaping industries and presenting vast opportunities for innovation. Why Embedded Finance Matters for Brands Customer Convenience: Embedded finance meets customers where they already are, eliminating the need for customers to navigate away from your platform, providing seamless experiences that build trust and loyalty. Increased Revenue: Companies can monetize transactions, cross-sell products, and introduce premium financial services. Embedded finance is projected to account for 20-25% of total lending revenue by 2030. Data Insights: Financial products integrated into platforms allow for companies to gain a deeper understanding of consumers financial behaviors, enabling personalized...

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### What Leaders Can Learn from TikTok: The Infinite Infotainment and eCommerce Opportunity

- Published: 2025-01-23
- Modified: 2025-02-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/what-leaders-can-learn-from-tiktok-the-infinite-infotainment-and-ecommerce-opportunity/
- Categories: Blog
- Tags: digital marketing, social media, technology, TikTok

TikTok transformed digital marketing, but its uncertain future is a wake-up call for brands that rely too heavily on any single platform; here’s what business leaders need to know.

For years, TikTok has been a dominant force in digital culture, reshaping how brands engage with audiences, drive sales, and build influence. But its future in the U. S. remains uncertain as lawmakers continue to debate its national security implications and potential regulatory actions, with the White House executive order put in place on January 23rd. While TikTok hasn’t been banned yet, the ongoing scrutiny should serve as a wake-up call for businesses that rely too heavily on any single platform. No matter what happens next, one thing is clear: TikTok has changed the game. The platform’s rise, challenges, and continued dominance offer valuable lessons in innovation, adaptability, and resilience. Here’s what business leaders can take away from TikTok’s success, the risks it faces, and the opportunities ahead. The Wins: Community, Commerce, and Content That ConvertsCommunity-Driven EngagementAuthentic, Relatable ContentRevolutionizing Social CommerceThe Risks: TikTok’s Uncertain FutureRegulatory and Political ChallengesOver-Reliance on a Single PlatformShort-Term Virality vs. Long-Term Brand LoyaltyHow Brands Leveraged TikTok’s RiseFashion NovaHiya HealthGuruNandaWhat Comes Next: A Playbook for Brands in a Post-TikTok World1. Embrace the New Class of Creators2. Invest in Infotainment3. Build Community Beyond the AlgorithmKey Takeaways for CEOs and MarketersLooking Ahead: Learning from TikTok’s Legacy The Wins: Community, Commerce, and Content That Converts TikTok didn’t just grow - it exploded. The platform redefined engagement by seamlessly blending community, content, and commerce into an experience that keeps users hooked. Here are some quick stats from TikTok for Business: From Creator Performance: ... to Brand Trust: ... and Effectiveness: Community-Driven Engagement TikTok’s algorithm...

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### Instagram Affiliate Program FAQ: Your Quick Start Guide

- Published: 2025-01-21
- Modified: 2025-01-21
- URL: http://dev-avenue-z.pantheonsite.io/blog/instagram-affiliate-program-faq/
- Categories: Blog
- Tags: affiliate marketing, digital marketing, influencer marketing, instagram, meta, social media

Discover how Instagram’s affiliate program 
is empowering creators and brands to drive revenue through seamless shopping and curated affiliate shops.

In our previous post, we introduced Instagram’s exciting new affiliate program and how it’s transforming the way brands and creators collaborate to drive sales. Now, we’re diving deeper with a comprehensive FAQ designed to help both brands and creators get started and maximize their success. For Brands: How to Get Started with Instagram’s Affiliate ProgramWhat is Instagram’s Affiliate Program? How Can My Brand Join? Why Should My Brand Use the Affiliate Program? Can I Customize My Campaigns? For Creators: Monetizing Your Influence with Instagram’s Affiliate ProgramWhat is Instagram’s Affiliate Program for Creators? How Can Creators Get Started? What Content Formats Can Include Affiliate Tags? What Makes This Program Unique? Affiliate Best Practices for CreatorsUnlock Your Full Earning Potential For Brands: How to Get Started with Instagram’s Affiliate Program What is Instagram’s Affiliate Program? It’s a tool that connects brands with creators to promote products via affiliate links. When followers make purchases directly on Instagram through tagged content, brands benefit from increased visibility and sales. How Can My Brand Join? Set Up Your Shop: Create an affiliate shop on Instagram by uploading your product catalog and defining commission rates. Find the Right Creators: Partner with influencers who resonate with your brand’s voice and target audience. Monitor Performance: Use Instagram’s insights to track affiliate sales, engagement, and audience behavior. Why Should My Brand Use the Affiliate Program? Expand Reach: Creators amplify your brand’s exposure across different content formats. Increase Conversions: Instagram’s seamless in-app shopping experience boosts sales. Optimize Strategies: Gain access to performance data to refine your campaigns. Can I...

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### Unlock New Revenue Streams with Instagram’s Affiliate Program

- Published: 2025-01-17
- Modified: 2025-01-17
- URL: http://dev-avenue-z.pantheonsite.io/blog/new-instagram-affiliate-program/
- Categories: Blog
- Tags: affiliate marketing, digital marketing, influencer marketing, instagram, meta, social media

Discover how Instagram’s affiliate program 
is empowering creators and brands to drive revenue through seamless shopping and curated affiliate shops.

Instagram is redefining how creators and brands monetize their content with its innovative affiliate program, positioning itself as a surefire competitor to TikTok Shop. This game-changing feature enables creators to seamlessly share products within their content and earn commissions on purchases made directly through Instagram. Let’s dive into the essentials of this exciting update and how it can transform your brand's marketing strategy. What is Instagram’s Affiliate Program? Instagram’s affiliate program bridges the gap between content creation and commerce. By tagging affiliate products in feed posts, Stories, Reels, and even Live sessions, creators can offer followers a direct way to shop their favorite items. The program also allows creators to curate their own shops and collections, giving followers a one-stop-shop for recommendations. However, unlike TikTok Shop, Instagram’s affiliate platform does not yet offer a native product sample management tool, which can be a critical component for streamlining creator partnerships. Fortunately, third-party tools like Refunnel can help brands bridge this gap, providing solutions for product sampling and affiliate management. Why Does This Matter for Brands? Instagram is making significant progress with its Instagram Shops, offering features that align closely with TikTok Shop while standing out in unique ways: Affiliate Shops: Creators can now create personalized shops, showcasing a curated selection of products. Improved Tagging Options: Products can be tagged across various content formats for seamless shopping. Insights for Success: Robust analytics help creators and brands track commissions, top-performing products, and engagement trends. What’s New? Affiliate Shops: Creators can now create personalized...

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### Top 13 PR Firms in Houston: Elevate Your Brand in the Energy Capital

- Published: 2025-01-15
- Modified: 2025-01-15
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-houston/
- Categories: Blog
- Tags: Houston, pr, public relations

Discover how Houston’s top PR firms combine creativity and strategic communications to help brands thrive in industries like energy, healthcare, and technology.

Houston is a vibrant city where innovation and industry come together, making it the perfect home for some of the country’s most dynamic public relations firms. From energy and healthcare to technology and hospitality, these agencies bring a unique blend of creativity, strategic thinking, and local market expertise to the table. They’re here to help brands thrive in the heart of the Bayou City. If you’re looking to increase visibility, build trust, or tell a story that truly resonates, Houston’s top PR firms have the skills and experience to make it happen. Here’s a closer look at some standout agencies you might want to consider. Avenue ZPierpont CommunicationsEWR DigitalSatori MarketingMad Hat MavenEvertise DigitalCrispinDancie Perugini Ware Public RelationsThe PR BoutiqueGravity GlobalStrike MarketingElmore Public RelationsOutreach Strategists, LLC 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Houston, TexasEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Pierpont Communications PR Firm Rating★★★★★ Pierpont Communications is one of the largest...

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### Top 14 PR Firms in Boston

- Published: 2025-01-15
- Modified: 2025-01-15
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-boston/
- Categories: Blog
- Tags: pr, public relations

These are the top strategic communications and PR firms making waves in Boston.


Boston is buzzing with technology, healthcare, education, and innovation—it’s the perfect backdrop for businesses looking to make their mark. The city is also home to some of the country’s best PR firms, known for helping brands stand out. Whether you want to build trust, boost your visibility, or tackle specific goals, these agencies offer the creativity and strategy to make it happen. Whether you're a startup looking to make a splash or an established business aiming to polish your reputation, Boston’s PR firms have your back. Big or small, they know how to help your brand stand out and make a real impact. Avenue ZMatter CommunicationsBIG FISH PRV2 CommunicationsRacepoint GlobalElevate CommunicationsSHIFT CommunicationsTier One PartnersMarlo MarketingFama PRKel & PartnersBackBay CommunicationsRasky PartnersMetis Communications 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Boston, MassachusettsEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. Matter Communications PR Firm Rating★★★★★ Matter Communications is a full-service PR and marketing agency that combines...

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### How Leaders Can Align Competing Board Interests with Jeffrey Herzog

- Published: 2025-01-14
- Modified: 2025-01-27
- URL: http://dev-avenue-z.pantheonsite.io/press-release/how-leaders-can-align-competing-board-interests/
- Categories: Press, Blog
- Tags: company news, digital marketing, leadership

Avenue Z CEO Jeffrey Herzog shares with Forbes how aligning board priorities with a shared purpose fosters unity and success.

"Focus on alignment, not unanimity," says Jeffrey Herzog in a recent Forbes article, emphasizing that great leadership ties individual priorities back to a shared purpose. "Unity is built through shared purpose, not identical viewpoints," he explains, underscoring the importance of aligning diverse perspectives with the organization's broader mission. This insight is part of a feature by Forbes Business Council members, who share 15 actionable strategies to help leaders harmonize the competing interests of board members. From fostering open communication and transparency to leveraging data-driven insights, the article explores practical ways to turn divergent viewpoints into a unified strategy that supports long-term success. It also highlights the value of proactive engagement, trust-building, and using priority mapping to keep decision-making mission-focused. Dive into the full article on Forbes to explore these expert recommendations and transform your approach to managing board dynamics.

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### How Bumble and Amelia Dimoldenberg Are Redefining Influencer Partnerships

- Published: 2025-01-14
- Modified: 2025-01-14
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-bumble-and-amelia-dimoldenberg-are-redefining-influencer-partnerships/
- Categories: Blog
- Tags: brand collaboration, brand strategy, influencer marketing

We're swiping right on this partnership.

When it comes to influencer partnerships, some collaborations just hit differently. That’s exactly what Bumble Inc. achieved with their latest partnership featuring Amelia Dimoldenberg, creator and host of the wildly popular YouTube series Chicken Shop Date. The brand teamed up with Amelia to deliver a series of videos showcasing her “golden rules of dating,” and we’re absolutely obsessed. View this post on Instagram A post shared by Bumble (@bumble) Here’s why this campaign is setting the gold standard for influencer collaborations—and what it means for the future of marketing: Why We Love This Campaign Amelia Dimoldenberg’s charm lies in her relatable, quirky approach to dating. Whether she’s awkwardly bantering with celebrities or hilariously navigating romantic pitfalls, she’s built a brand steeped in humor and self-awareness. Bumble’s decision to work with Amelia feels natural—a genuine alignment of brand values and personality. Unlike the forced influencer campaigns we’ve seen before, this partnership is organic, fun, and speaks directly to their audience’s dating experiences. This campaign reminds us that authenticity isn’t just a buzzword—it’s a business strategy. By prioritizing an influencer whose values align seamlessly with their own, Bumble created content that feels both entertaining and impactful. Lessons from 2024’s Best Campaigns The Bumble-Amelia collaboration is part of a larger collab trend we saw in 2024—brands leaning into authenticity and expertise. Consider how: Michael Cera teamed up with CeraVe, becoming the unlikely ambassador for one of the biggest skincare brands in the game. Brat-icon Charli XCX partnered with Skims in a futuristic, body...

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### How Social Commerce Data Can Transform Brand Strategies with David Corchado

- Published: 2025-01-13
- Modified: 2025-02-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/how-social-commerce-data-can-transform-brand-strategies-with-david-corchado/
- Categories: Blog, Press
- Tags: brand strategy, social commerce, technology

Avenue Z’s David Corchado shares in Forbes how brands can leverage social commerce insights from TikTok, Instagram, and YouTube Shopping to drive smarter, data-driven decisions across their entire business.

Social commerce isn’t just about selling—it’s a treasure trove of insights that can shape everything from product development to customer service and marketing. In a recent Forbes article, Avenue Z’s David Corchado unpacks how brands can tap into data from TikTok, Instagram, and YouTube Shopping to make smarter business moves. With social commerce sales projected to hit over $2 trillion by 2025, brands that ignore these insights aren’t just missing out—they’re falling behind. Platforms like TikTok Shop and Instagram make shopping seamless by keeping everything inside the app, giving brands instant access to real-time consumer behavior. Corchado points out that by tracking clicks, comments, purchases, and even returns, businesses can fine-tune their strategies to better serve their customers. Key Takeaway: Social commerce isn’t just about selling—it’s about learning. Brands that harness data will lead the future of e-commerce. How to Use Social Commerce Data for Growth Fine-Tune Your Products – Social commerce gives you instant feedback. Pay attention to what customers say about colors, sizes, and features to tweak existing products or create new ones—with influencers helping to drive the buzz. Level Up Customer Service – Comments, DMs, and live chats aren’t just conversations—they’re a goldmine for improving customer experience. Stay on top of questions and concerns to keep customers happy and loyal. Boost Discoverability – People search TikTok and Instagram like they do Google. Optimizing product descriptions, hashtags, and captions makes it easier for shoppers to find (and buy) your products. Connect the Dots – Bring social commerce data...

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### The Top 14 PR Firms in Chicago

- Published: 2025-01-08
- Modified: 2025-01-08
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-top-14-pr-firms-in-chicago/
- Categories: Blog
- Tags: chicago, pr, public relations

These are the strategic communications and PR firms making waves in Chicago.


Chicago isn’t just known for its stunning skyline and deep-dish pizza—it’s also home to some of the country’s most innovative public relations firms.   Whether you’re a local business looking to make a splash or a national brand expanding into the Midwest, finding the right PR partner can transform your communications strategy. Here’s a rundown of the top PR firms in Chicago that can help your brand make an impact. Avenue ZThe Ascendant GroupInterdependence Public RelationsWalker SandsAlpha IR GroupThe Motion AgencyHeron Agency DMA | Digital Marketing AgencyPropllr PRPissedConsumerKemperLesnikReputation PartnersWilks Communications GroupGrisko 1. Avenue Z PR Firm Rating★★★★★ Avenue Z knows that when it comes to social media, one size doesn’t fit all. They’re experts at creating campaigns that truly connect with audiences, no matter the industry. Whether they’re working with fintech, consumer brands, or emerging tech, they have a knack for turning complex ideas into content that feels relatable and shareable. Their focus is always on building strategies that boost engagement and deliver real results, making them a top choice for brands that want to stand out in a crowded digital space. Location:Chicago, IllinoisEmployees:50-100Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Social media marketing, influencer partnerships, content creation, and paid social advertising 2. The Ascendant Group PR Firm Rating★★★★★ The Ascendant Group is a global leader in CEO branding and reputation management, helping executives and their organizations amplify their influence and build lasting trust. With expertise in public relations, personal branding, and strategic storytelling, the agency crafts tailored campaigns that...

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### Bold Predictions for 2025: Buckle Up.

- Published: 2025-01-08
- Modified: 2025-01-08
- URL: http://dev-avenue-z.pantheonsite.io/blog/bold-predictions-for-2025-buckle-up/
- Categories: Blog

2025 is the year disruption becomes opportunity—AI, media wars, and trust will define who leads and who follows.

2025 is set to be a year of acceleration—a moment when disruption and opportunity collide, reshaping industries and driving innovation. Futurists like Nikolas Badminton are calling it “The Year of Hope,” while others are dubbing it “The Era of Media Convergence,” “Independent Journalism,” and “Audience Attention Wars. ” What’s clear is that change is happening fast. AI is revolutionizing how we work, traditional media is being redefined, and cultural norms are embracing the unpredictable. Together, these forces define what I call The Year of the Launchpad—a time when businesses and leaders can use disruption as the spark for reinvention and growth. Here are three bold predictions for 2025 and how to turn these shifts into your next big opportunity. Prediction #1: Search Evolves – A New Era of Discovery Search as we know it is undergoing a transformation. AI-powered tools are making it faster, smarter, and more intuitive. Instead of wading through ads and cluttered results, consumers are discovering streamlined, tailored answers. Opportunities: Freedom to innovate: Businesses can build direct connections with audiences, bypassing traditional algorithms. New pathways: Emerging platforms create fresh opportunities to engage customers. Precision targeting: AI lets brands deliver highly relevant experiences to the right people. The Imperative: Diversify discovery strategies: Build resilient channels like newsletters, blogs, and community hubs. Experiment early: Adopt AI-driven discovery tools to stay ahead of competitors. Focus on value: Ensure your content and customer experience stand out by solving real problems. Prediction #2: AI Overhauls Content Creation – Authenticity Takes the Spotlight By...

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### Everything You Need to Know About the US TikTok Ban (So Far)

- Published: 2025-01-08
- Modified: 2025-01-08
- URL: http://dev-avenue-z.pantheonsite.io/blog/everything-you-need-to-know-about-the-us-tiktok-ban-so-far/
- Categories: Blog
- Tags: news, Paid Media, social media, social media marketing, TikTok

Is TikTok on the brink of a ban, or will it keep reshaping e-commerce? Here's what brands need to know—and why diversifying ad spend is critical.

TikTok’s growth and influence in the U. S. have been undeniable, but recent political developments have raised questions about its future. With the looming deadline for a potential ban, here’s a breakdown of what’s happening, how it could impact businesses, and why TikTok’s future might not be as uncertain as it seems. The State of the TikTok Ban The possibility of a TikTok ban in the U. S. stems from national security concerns over its parent company, ByteDance, and its ties to China. Lawmakers argue that TikTok’s data practices could pose risks to U. S. user privacy and national security. Former President Donald Trump initiated efforts to ban the platform in 2020, and while those efforts waned under the Biden administration, the issue has resurfaced. As of now, the deadline for TikTok’s ban looms on January 19, 2025. Trump, once again at the forefront of the debate, has requested the Supreme Court to delay the ban as negotiations unfold. The administration is reportedly exploring a deal that would allow ByteDance to retain ownership under stringent conditions that favor U. S. interests. Key Prediction: TikTok will not “vanish into oblivion” come January. Instead, expect a resolution that preserves the platform’s operations while addressing political concerns. Why TikTok Shop is Thriving Despite the Uncertainty Despite the political noise, TikTok Shop (TTS) continues to soar. Here are some standout stats from The New Consumer’s 2025 Trends Report that illustrate the platform’s viability: 156% YoY growth in November 2024: TikTok Shop’s growth shows no signs of slowing. 50%...

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### Why Every Brand Needs an Influencer Strategy with Johnny Hughes

- Published: 2025-01-06
- Modified: 2025-01-06
- URL: http://dev-avenue-z.pantheonsite.io/press-release/why-every-brand-needs-an-influencer-strategy-with-johnny-hughes/
- Categories: Press, Blog
- Tags: b2b, digital marketing, dtc, influencer marketing, social media

If your brand hasn’t tapped into influencer marketing, you’re missing out on one of the most effective ways to connect with audiences, build trust, and drive real results—no matter your industry.

"If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust, and drive growth. " – Johnny Hughes, CEO The Power of Influencers Across Industries Influencer marketing has evolved far beyond its DTC roots, becoming a vital tool for businesses of all sizes. From small brands leveraging micro-influencers to enterprise companies partnering with industry experts, influencers bring authenticity and build trust with audiences that traditional advertising often can’t match. Key Takeaway: “Micro-influencers—those with smaller, highly engaged followings—are often more effective in driving real results than big-name celebrities. ” Why It Works: Audiences trust recommendations from people they follow, and that trust translates into tangible business outcomes. From highlighting niche products to simplifying complex solutions, influencers meet customers where they are and help brands stand out. For more on how brands are driving growth through influencers, check out Johnny Hughes’s full article in Entrepreneur.

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### The 15 Most Visited Websites of 2024

- Published: 2025-01-02
- Modified: 2025-01-03
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-15-most-visited-websites-of-2024/
- Categories: Blog
- Tags: digital marketing, seo, tech, technology

Looking for the most visited sites of 2024? Here's the ultimate list of top players.

Every year, a few websites stand out and draw massive global traffic. Whether it's for searching, streaming, or shopping, these platforms keep us coming back. Here’s a quick look at the top 20 most visited websites of 2024, their monthly traffic, and why they’re so popular. GoogleYouTubeFacebookWikipediaInstagramRedditBingXwhatsapp. comTaboolaChatGPTYahooAmazonYandexTwitter 1. Google Monthly Traffic: ~132. 34 billion visits (according to Backlinko) Why It’s Popular: Every day, Google handles over 3. 5 billion searches, answering everything from quick questions to more complex problems. With tools like Gmail, Google Maps, and Google Drive working together effortlessly, it’s no wonder Google remains the go-to search engine for so many. 2. YouTube Monthly Traffic: ~71. 97 billion visits Why It’s Popular: YouTube is the go-to platform for all kinds of video content, from music and tutorials to live streams. Its easy access on any device and smart algorithm make it hard to stop watching. Plus, the addition of YouTube Shorts has made it even more popular. 3. Facebook Monthly Traffic: ~12. 92 billion visits Why It’s Popular: Despite Meta's ever-changing sharing policies, Facebook is still a go-to platform for staying connected with friends, sharing updates, and joining groups or events. Plus, features like Marketplace and video content make it even more useful. 4. Wikipedia Monthly Traffic: ~6. 73 billion visits Why It’s Popular: Wikipedia is a free and (mostly) reliable source of information on just about anything. Its community-driven, multilingual setup keeps it relevant and accessible worldwide. 5. Instagram Monthly Traffic: ~6. 5 billion visits Why It’s Popular: Instagram is all about visuals,...

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### 16 Top Web Design Agencies in Dallas

- Published: 2024-12-19
- Modified: 2025-02-14
- URL: http://dev-avenue-z.pantheonsite.io/blog/16-top-web-design-agencies-in-dallas/
- Categories: Blog
- Tags: dallas, top agencies, web design, web development

These are the web design agencies making waves for the most innovative brands in Dallas.

Dallas is buzzing with creativity and innovation, making it a hotspot for some of the best web design agencies around. Whether you're a local startup ready to make your mark online or a national brand in need of a fresh digital look, finding the right agency can bring your vision to life and set your business apart. To make things easier for you, we’ve rounded up some of the top web design agencies in Dallas. Avenue ZClutch Creative MarketingBottle RocketRazor RankEversiteAUSTEREJSL Marketing & Web DesignMedium GiantRUNNER AgencyAgency Entourage3Headed MonsterRise LocalGroove JonesThe Old StateARYU AdvertisingMagic LogixTransform Your Digital Presence with Avenue Z's Expertise 1. Avenue Z Web Design Agency Rating★★★★★ Avenue Z is all about blending creativity with technical know-how to craft digital experiences that truly stand out. Their web designs are anything but cookie-cutter—each one is tailored to fit the client’s unique brand and business goals. Whether it’s a sleek, user-friendly interface or a visually striking design, Avenue Z knows how to make a statement online. With a knack for innovation and a focus on fintech, consumer brands, and emerging tech, they bring fresh ideas and strategic thinking to every project. Location:New York, NYEmployees:150-300Industries:Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerceSpecialties:Web design, branding, digital marketing, SEO, and corporate communications 2. Clutch Creative Marketing Web Design Agency Rating★★★★★ Clutch Creative Marketing brings together smart design and strategy to create websites that truly deliver results. They focus on helping small to mid-sized businesses with custom web design solutions that reflect...

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### Is the Sky Falling Because of Meta’s New Data-Sharing Policy?

- Published: 2024-12-18
- Modified: 2024-12-18
- URL: http://dev-avenue-z.pantheonsite.io/blog/is-the-sky-falling-because-of-metas-new-data-sharing-policy/
- Categories: Blog
- Tags: cookie consent, data analytics, data privacy, first-party data, meta, performance media

Sharing is caring...right? Not with this new Meta update.

Meta recently dropped a major update, and for some brands, it feels like the sky might just be falling. Here’s the gist: Starting January 2025, certain categories of data and events will no longer be sharable through Meta Business Tools. Yes, they announced this right before Black Friday/Cyber Monday (BFCM)—a timing choice we can all agree is poor form, Meta. https://twitter. com/drjonathansnow/status/1867273136900579560 What’s Changing? Meta is restricting brands in the following categories from sharing specific data/events: Health & Wellness: Anything tied to medical conditions, health status, or patient-provider relationships (e. g. , patient portals or wellness trackers). Financial Services Race / Religion / Gender / Sexuality / Nationality / Hardship Politics What Should You Do? Meta advises brands to: Review your data categories in Events Manager. Ensure the categories assigned to your data sources are accurate. If something looks wrong, appeal to Meta through Events Manager to have the category reviewed. Who Will Feel This the Most? Health & Wellness brands are poised to be the most significantly impacted, particularly those targeting specific illnesses or conditions. This aligns with HIPAA regulations, so it’s not entirely shocking—but it’s definitely disruptive. Events on the Chopping Block The most significant impact will be on down-funnel events—like “Purchase”—which many brands rely on for optimization. If this feels sudden, remember the FTC’s ruling on GoodRx last year, which may have paved the way for this shift. How Will This Impact Your Ad Account? Here’s what Meta says: Campaigns won’t be paused outright. Brands will receive email notifications and...

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### Here Are the Best B2B Ads of 2024

- Published: 2024-12-17
- Modified: 2024-12-17
- URL: http://dev-avenue-z.pantheonsite.io/blog/here-are-the-best-b2b-ads-of-2024/
- Categories: Blog
- Tags: advertising, b2b, brand strategy, content studio, digital marketing, social media marketing

Your B2B company's favorite B2B companies (ad edition).

In 2024, B2B advertising took creativity to the next level. From quirky humor to heartfelt storytelling, brands showed us that B2B doesn’t have to be dull. These campaigns stood out by engaging audiences and pushing boundaries. Let’s dive into some of the most memorable ones and what made them shine.   Mailchimp’s “Did You Mean Mailchimp? ” CampaignSquarespace’s “A Website Makes It Real”TeamWork’s “The Client”SEMrush’s Spotlight Duck Campaign5. GoDaddy’s Black Friday/Cyber Monday CampaignKey Takeaways for 2024 B2B AdvertisingWrapping Up 1. Mailchimp’s “Did You Mean Mailchimp? ” Campaign Mailchimp’s “Did You Mean Mailchimp? ” campaign made a fun comeback this year, and it didn’t disappoint. The brand played with clever puns, turning common typos into quirky and memorable stories. Ads like "MailShrimp" and "KaleLimp" stood out, not just for their humor but for staying true to Mailchimp’s focus on creativity and making business tools accessible to everyone. Why it Works: It’s memorable. The playful visuals and clever wordplay stick with you, making the brand hard to forget. It grabs attention. The humor pulls people in, makes them smile, and ties it all back to Mailchimp’s services. For B2B marketers, it’s a reminder that even the simplest ideas—like a typo—can spark a campaign that really connects. 2. Squarespace’s “A Website Makes It Real” https://www. youtube. com/watch? v=OBcd8S0YYuU Squarespace nailed it this year by jumping on the buzz around extraterrestrials. Their ad cleverly highlighted how creating a website makes even the wildest ideas—like aliens—feel real. It’s a perfect mix of humor, cultural relevance, and staying true to their core...

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### What’s up with Jaguar’s New Rebrand?

- Published: 2024-12-17
- Modified: 2025-01-06
- URL: http://dev-avenue-z.pantheonsite.io/blog/whats-up-with-jaguars-new-rebrand/
- Categories: Blog
- Tags: automotive, brand strategy, digital marketing, public relations, rebrand

The most controversial rebrand of 2024...let's talk about Jaguar.

Jaguar’s recent rebrand, unveiled at Miami Art Week, is sparking debate—and for good reason. The luxury carmaker is taking a dramatic leap into the future with a pastel-soaked, high-fashion aesthetic and a promise to “copy nothing. ” In shedding its iconic leaping cat and its rich heritage, Jaguar risks leaving behind the very essence that once made it aspirational.   But hey, we’re talking about it, so maybe it’s a stroke of genius. https://www. youtube. com/watch? v=rLtFIrqhfng Adding to the Global Shift: Audi Ditches their Rings in China While Jaguar courted attention with its divisive rebrand, Audi made a quieter but equally significant move. At the Shanghai Auto Show, Audi unveiled a new brand identity specifically for the Chinese market: “AUDI” spelled out in bold, capital letters, forgoing the iconic four rings. This departure caters directly to younger, tech-forward Chinese buyers who favor minimalism and clean design. Source: Wired The decision reflects more than aesthetics—it’s a strategic embrace of local preferences and a signal of Audi’s willingness to evolve for a specific audience. Unlike Jaguar’s sweeping reinvention, Audi’s approach remains tethered to its legacy while offering a fresh, market-specific twist. It’s a branding shift with global implications, one that shows how automakers can localize without losing their core identity. The Year of Big Branding Bets The bold moves from Jaguar and Audi signal a larger trend in automotive marketing: brands are rethinking their identities to stay relevant in an EV-dominated future.   Jaguar gambled on reinvention, severing ties with its past in favor of a wholly...

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### Top PR Firms in Dallas: Best-in-Class Agencies to Watch

- Published: 2024-12-10
- Modified: 2024-12-10
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-dallas-best-in-class-agencies-to-watch/
- Categories: Blog
- Tags: dallas, pr, public relations, strategic communications

Discover how Dallas's top PR agencies are transforming brands across industries—explore our curated list of firms that combine local expertise and innovative strategies to help businesses thrive.

Dallas has quickly become one of the most exciting cities in the country, with a booming economy, a thriving tech scene, and a rich cultural vibe. It's a place where business, entertainment, and innovation all come together, creating tons of opportunities for PR firms to make a real difference. Whether you’re a local startup or a global brand looking to break into the Dallas market, choosing the right PR partner can be a game-changer for your success. To help you get started, we’ve compiled a list of the best PR agencies in Dallas. Avenue ZPhase 3 Marketing and CommunicationsGravity GlobalAgency CreativeSLANT PartnersThe Point GroupSPM CommunicationsAllyn MediaThree Box Strategic CommunicationsLDWWCONNECTIVE AgencyIdea GroveBold EntitySunwest CommunicationsJBJ ManagementReal News Public Relations 1. Avenue Z Avenue Z is an agency that thrives on creative strategies and cross-industry know-how. They're all about making waves in industries like fintech, beauty, consumer brands, and emerging tech. The team is great at building customized PR campaigns and thought leadership strategies that really help brands stand out in competitive markets. Employees: 50-100 Specialities: Strategic PR campaigns, media relations, thought leadership, digital PR, and corporate communication. 2. Phase 3 Marketing and Communications Phase 3 is a marketing and PR agency known for its all-in-one approach to branding, public relations, and creative services. They’re experts at crafting campaigns that boost awareness and drive engagement, delivering real results for clients. Specializing in industries like real estate, retail, and healthcare, Phase 3 combines creativity and strategy to create tailored solutions that make an impact... .

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### Top Beauty Marketing Agencies of 2024

- Published: 2024-12-06
- Modified: 2024-12-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-beauty-marketing-agencies-of-2024/
- Categories: Blog
- Tags: beauty, marketing

In the beauty world, having the right marketing strategy is essential for standing out. Whether through social media, influencer partnerships, or top-notch PR, these agencies specialize in crafting strategies that connect directly with beauty consumers—helping brands shine, from startups to global powerhouses.


Here are the top beauty marketing agencies that are transforming the industry. 1. Avenue Z2. BLND PR3. Revolve Agency4. Base Beauty Creative Agency5. Socialfly6. The Aesthetic Agency7. inBeat8. Top Influencer Marketing Agency9. Blue Wheel10. Bleum11. The Pull12. CAKE Commerce13. Stylophane14. Beach House Group15. Amp Agency16. VELOX Media17. SPINX Digital 1. Avenue Z Avenue Z is the beauty industry’s leading marketing agency, known for its innovative strategies and unrivaled expertise. Whether you’re a startup beauty brand looking to build a following or an established player needing fresh energy, Avenue Z has you covered. Their deep understanding of influencer marketing, social media strategies, and PR makes them a go-to for brands looking to elevate their presence. Avenue Z has worked with beauty brands like The Ordinary, Saranghae, and Klora, creating campaigns that really connect with today’s beauty shoppers. They stand out because they take a well-rounded approach, mixing SEO, experiential marketing, and creative storytelling across different platforms.   Location: New York, NY Employees: 50+ Specialties: Influencer marketing Social media campaigns PR and brand storytelling Experiential events 2. BLND PR BLND PR is a boutique public relations and social media agency that loves working with beauty and lifestyle brands. Their focus is all about building lasting relationships through authentic storytelling. They’ve partnered with popular beauty brands like Ouai and Herbivore Botanicals, helping them gain attention through influencer collaborations, product launches, and media coverage. Location: Los Angeles, CA Employees: 20+ Specialties: Influencer partnerships Event planning and execution Media placements and earned media 3. Revolve Agency...

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### Top 8 Must-Attend Events at Art Basel 2024

- Published: 2024-12-06
- Modified: 2025-02-14
- URL: http://dev-avenue-z.pantheonsite.io/events/top-8-must-attend-events-at-art-basel-2024/
- Categories: Blog, Events

Art Basel 2024 is your gateway to groundbreaking art, Web3 innovations, and exclusive networking opportunities you won’t want to miss.

Ready to jump into the excitement of Art Basel 2024? This year’s event is going to be bigger and better than ever, featuring mind-blowing digital art, exclusive networking events, and some incredible panel discussions with industry leaders. Whether you're into immersive Web3 experiences or can’t wait for the next big talk, we’ve rounded up the top events you’ll definitely want to check out. Let’s take a look at the must-see highlights! Table of ContentsMarketing Leadership Roundtables @ Miami Art WeekSecure Your Future Global - The Business & Entrepreneurship Networking Experience/MixerDuke Web3 Pitch Competition & VC Networking – Bull City Blockchain BattleThe Betsy Hotel Unveils 2024-25 ExhibitionsWomen of Web3 Book Launch Brunch Powered by RazorfishConversations | How are AI and cloud technologies transforming art collecting? The Business & Entrepreneurship Networking Experience & Festival – Miami Art Basel EditionMiami Art Week at Faena 1. Marketing Leadership Roundtables @ Miami Art Week Date & Time - Dec 5-6 Event Name - Marketing Leadership Roundtables @ Miami Art Week Location - Soho Beach House, Miami Beach, FL Description - Hosted by Soho Beach House, these roundtable discussions are a must for marketing leaders and innovators in the art and tech industries. Join influential voices for in-depth conversations on the future of marketing at the intersection of art, tech, and business. 2. Secure Your Future Global - The Business & Entrepreneurship Networking Experience/Mixer Date & Time - Dec 5 @ 6:00 pm Event Name - Secure Your Future Global - The Business & Entrepreneurship Networking Experience/Mixer...

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### The Power of New Media: A Call to Adapt

> By now, you’ve heard about the power of new media to influence, transform, and forge deeper connections with audiences. Platforms like TikTok, YouTube, X, Substack, Applovin, and even AI-powered search excel in one key area: speed. Their rapid content creation and fast-paced news cycles are reshaping how consumers engage with brands—and how brands approach the market.%

- Published: 2024-12-06
- Modified: 2025-02-13
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-power-of-new-media-a-call-to-adapt/
- Categories: Blog
- Tags: ai search, applovin, legacy media, new media, substack, TikTok, x, youtube

New media's immediacy and relatability are reshaping how brands connect with audiences, challenging legacy media to adapt or risk irrelevance.

By now, you’ve heard about the power of new media to influence, transform, and forge deeper connections with audiences. Platforms like TikTok, YouTube, X, Substack, Applovin, and AI-powered search excel in one key area: speed. Their rapid content creation and fast-paced news cycles are reshaping how consumers engage with brands—and how brands approach the market. In contrast, traditional media stands at a pivotal moment of recalibration and change. From election campaigns to BFCM eCommerce strategies and the rise of a new administration, the shifting media landscape is reshaping how brands must adapt. History shows it’s never about relying on a single channel but finding the right mix to drive success. Brands, marketers, and public figures, take note: your ability to thrive depends on how well you embrace and navigate this evolution. Legacy vs. New Media: A Structural Divide Legacy media refers to traditional outlets like newspapers, TV networks, and radio broadcasters that built their influence through centralized production and institutional authority. These organizations rely on hierarchical structures and decades of trust-building. They are household names to a certain generation, but quickly losing steam, marketshare, and share of voice. In contrast, new media thrives on decentralization and user-driven content creation. Platforms like YouTube, TikTok, and Substack have removed the barriers to entry, allowing creators to reach millions with nothing more than a smartphone. The appeal of new media lies in its immediacy, relatability, and the authenticity of its creators. This structural difference has shifted audience expectations. Viewers and readers no longer...

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### Bristol Rae Jones Honored Among Inspiring FinTech Females 2024

- Published: 2024-12-05
- Modified: 2024-12-05
- URL: http://dev-avenue-z.pantheonsite.io/press-release/bristol-rae-jones-honored-among-inspiring-fintech-females-2024/
- Categories: Blog, Press
- Tags: awards, fintech, pr, press, public relations

Here are the women shaping the future of FinTech in 2024, including leaders from Bank of America, Portage, Morgan Stanley, and Avenue Z.

We’re excited to announce that Bristol Rae Jones, Avenue Z’s Director of FinTech PR and Head of Miami, has been named one of the Inspiring FinTech Females 2024 in the Network Builders category. This prestigious recognition celebrates women who leverage their networks to drive connections, foster inclusivity, and promote innovation across the FinTech industry. Bristol’s inclusion in this esteemed list highlights her dedication to building meaningful relationships, amplifying diverse voices, and driving impactful change within the FinTech ecosystem. Her work exemplifies what it means to create value through collaboration and forward-thinking leadership. Celebrating Industry Powerhouses The Inspiring FinTech Females 2024 list features an extraordinary lineup of leaders driving innovation at some of the world’s most influential companies. Highlights include: Mitsu Narang, Managing Director at Bank of America Merrill Lynch, recognized in the Leaders category for driving mission-focused change and advancing equity. Stephanie Choo, General Partner at Portage, honored in the Money Movers category for investing in diverse founders and reshaping venture capital. Alisha Lehr, Chief Operating Officer - Firmwide AI at Morgan Stanley, celebrated for leading advancements in AI and innovation within the financial sector. Renee Hunter, General Counsel and Head of People at Proof, for her transformative impact in building equitable and innovative work environments. These honorees, alongside Bristol, are redefining what leadership in FinTech looks like, paving the way for a more inclusive and innovative future. Looking Ahead The Inspiring FinTech Females 2024 list not only celebrates these trailblazers but also serves as a reminder of the progress...

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### Why Are AppLovin eCommerce Ads Performing Better Than TikTok, Snapchat, and YouTube?

- Published: 2024-12-04
- Modified: 2024-12-04
- URL: http://dev-avenue-z.pantheonsite.io/blog/why-are-applovin-e-commerce-ads-performing-better-than-tiktok-snapchat-and-youtube/
- Categories: Blog
- Tags: applovin, Paid Media, performance media

Why is AppLovin outperforming seasoned platforms like TikTok and Snapchat? Discover how its 100% thumb stop rate and the novelty of eCommerce ads are reshaping performance media.

The buzz around AppLovin continues to dominate conversations among eCommerce advertisers. A question I keep hearing is: "Why are AppLovin's ad placements driving better performance compared to seasoned platforms like TikTok, Snapchat, Pinterest, YouTube, and Reddit? " The answer lies in two game-changing factors that set AppLovin apart: 100% thumb stop rate and the novelty factor. Let’s break it down. 1. The Power of a 100% Thumb Stop Rate On platforms like Meta, achieving a high thumb stop rate is the ultimate challenge. A “good” thumb stop rate on Meta ads is around 25%, meaning three out of four users scroll past an ad without giving it a second thought. Most of them don’t even register what the ad was for—they simply see “ad” and move on. In contrast, AppLovin guarantees a 100% thumb stop rate. Here’s why: Unskippable Ads: AppLovin forces users to view an ad for a few seconds before they can skip it. This creates a captive audience, something no other major platform can deliver at this scale without disrupting the user experience. Focused Attention: AppLovin serves ads during moments when users are already engaged with their phones but can’t multitask—like waiting to advance to the next level of a mobile game. Those few seconds are “dead” time users can’t fill with other activities, ensuring full attention on the ad. This setup is a dream for advertisers. Imagine your Meta ads achieving a 100% thumb stop rate. Performance metrics—click-through rates (CTR), conversion rates, and return on ad spend...

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### Digital Influence and Economic Growth with OEP's Laureen Martinez

- Published: 2024-12-03
- Modified: 2024-12-04
- URL: http://dev-avenue-z.pantheonsite.io/blog/digital-influence-and-economic-growth-with-oeps-laureen-martinez/
- Categories: Blog
- Tags: brand building, digital marketing, podcast, public relations, technology

Discover how Orlando’s "Unbelievably Real" brand and innovative digital strategies are transforming the city into a global creative hub in our latest podcast recap with Laureen Martinez.

In this podcast episode, Johnny Hughes, Avenue Z’s CMO, sits down with Laureen Martinez, Vice President of Marketing and Communications at the Orlando Economic Partnership (OEP), to explore how digital media drives influence, economic development, and strategic decision-making. https://www. youtube. com/watch? v=oF4mVWRgMtM&t=10s Spotlight on Orlando’s Unbelievably Real Brand Laureen introduces OEP’s “Unbelievably Real” brand, a collaborative initiative with Visit Orlando that showcases Orlando’s dual identity: a global tourism hub and a thriving business destination. From cutting-edge companies like Luminar and Lilium to its vibrant cultural scene, the tagline reflects the city’s unique mix of innovation, creativity, and quality of life. Marketing Strategies: A Digital-First Approach Laureen highlights OEP's digital transformation over the years: Website as a Hub: OEP’s website integrates robust data, interactive maps, and real estate options, acting as a vital resource for businesses evaluating Orlando. Content-Driven Engagement: From infographics to video and podcasts, OEP creates dynamic, user-friendly content to drive engagement and influence decision-makers. Selective Platform Strategy: While LinkedIn remains OEP’s top platform for professional outreach, channels like YouTube, Instagram, and Facebook are leveraged strategically, ensuring the right message reaches the right audience. Innovation in Economic Development One standout initiative is OEP’s Digital Twin, a 3D virtual model of the Orlando region. This immersive tool enables businesses to explore the area remotely, offering a groundbreaking way to present Orlando’s business opportunities without physical travel. AI and the Future of Marketing Laureen emphasizes AI’s role in streamlining OEP’s marketing efforts: Efficiency in Content Creation: AI is used for ideation, photography, and simplifying...

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### Building a Personal Brand That Sticks: Lessons from Bronfman, Stewart, and the New Media Era

- Published: 2024-11-26
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/building-a-personal-brand-that-sticks-lessons-from-bronfman-stewart-and-the-new-media-era/
- Categories: Blog
- Tags: branding, personal branding, pop culture, thought leadership, venture capital


Hannah Bronfman and Martha Stewart prove that reinvention, authenticity, and community-building aren’t just for celebs—they’re essential lessons for businesses looking to evolve and stay relevant.

Hannah Bronfman’s latest pivot—going from DJ to angel investor to launching her own fund—had me thinking about the power of personal branding. It’s not just her résumé that’s impressive (though, 70 companies? Wow). It’s how she’s been intentional about shaping her image at every step. From spinning tracks to helping minority-owned businesses secure funding, Bronfman has turned her network and credibility into influence that carries real weight. And she’s not alone in this. Martha Stewart—yes, the queen of perfectly puffed pastry—is another masterclass in reinvention. Even her recent Netflix doc, love it or hate it, underscores her knack for staying relevant. But let’s zoom out for a second. Bronfman and Stewart’s stories aren’t just case studies in personal branding; they’re reminders of why it matters—whether you’re an entrepreneur, a mid-sized business, or a corporate giant. Reinvention: It’s Not Just for Celebs   Think about it: Bronfman started as a DJ, then built the app Beautified, then became a trusted voice in venture capital. Stewart went from homemaking maven to media empire-builder to, let’s face it, low-key cultural icon (Snoop Dogg and wine glass in hand). Reinvention is their secret sauce, and brands—whether personal or corporate—need to take notes.    For businesses, this could mean updating a stale image, tapping into emerging markets, or adopting new messaging to resonate with a shifting audience. Brands that don’t evolve risk being left behind, no matter how iconic they once were (looking at you, Blockbuster).    The Authenticity Factor   Here’s the thing: personal brands work when...

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### How AI is Revolutionizing Black Friday and Cyber Monday Sales

- Published: 2024-11-25
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/press-release/how-ai-is-revolutionizing-black-friday-and-cyber-monday-sales/
- Categories: Press
- Tags: ai, ecommerce, personalization, social commerce

As we navigate the bustling avenues of Black Friday and Cyber Monday (BFCM), it’s evident that the digital landscape is evolving rapidly, with artificial intelligence (AI) at the helm of this transformation. 

I had a chance to write about this opportunity for brands and retailers in a recent article in Entrepreneur magazine: How to Win Black Friday and Cyber Monday This Year with AI. The article covers how AI-driven strategies are not just enhancing but revolutionizing the shopping experience during one of the busiest sales periods of the year. Here's an article recap: Personalization at the Core The power of AI to personalize the customer experience cannot be overstated. Traditional one-size-fits-all approaches are becoming obsolete as AI technologies enable businesses to tailor their marketing efforts to individual consumer behaviors and preferences. For instance, AI-driven platforms like Bloomreach are allowing companies to segment their audiences more effectively, delivering marketing messages that are not only timely but also incredibly relevant. According to Shopify, brands that prioritize personalized customer experiences outperform their competitors by a staggering 80%. Inventory and Demand Forecasting Another critical advantage of AI during BFCM is its ability to predict product demand and manage inventory efficiently. This prevents common issues such as stockouts and overstocking, which can lead to lost sales or increased holding costs. AI systems use historical data and real-time inputs to make accurate predictions that keep supply chains running smoothly. Retail giants like Mayborn Group utilize AI to adjust their inventory in real-time, ensuring that they have the right products in the right quantities when consumers are ready to buy. Creating Omnichannel Synergy The modern shopper’s journey spans across multiple platforms — from mobile apps and social media to...

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### Will AppLovin Be a Viable Performance Media Channel in 2025 for E-Commerce Brands?

- Published: 2024-11-22
- Modified: 2025-02-13
- URL: http://dev-avenue-z.pantheonsite.io/blog/will-applovin-be-a-viable-performance-media-channel-in-2025-for-e-commerce-brands/
- Categories: Blog
- Tags: applovin, dtc, ecommerce, performance media


Is AppLovin the next big thing in e-commerce advertising or just a fleeting trend? Dive into the insights and unanswered questions shaping its potential for 2025.

The buzz surrounding AppLovin has reached fever pitch, reminiscent of TikTok’s explosive entry into the marketing world five years ago. But does AppLovin have what it takes to sustain this momentum and become a long-term performance media channel for e-commerce brands? Let’s dive into what we know so far—and the key questions that remain. https://twitter. com/drjonathansnow/status/1858911819730985466 Why All the Hype? AppLovin’s recent emergence as a significant player in direct response advertising is generating excitement for two main reasons: Performance: Early anecdotes from e-commerce marketers suggest AppLovin’s ability to drive conversions rivals, or even surpasses, early TikTok ads. Exclusivity: With its closed beta program, AppLovin has created scarcity that fuels intrigue. Only select brands meeting stringent spend criteria can access the platform, making it a hot topic among marketers. Notable industry voices, including Sean Frank, Cody Plofker, and Olivia Kory, have shared promising early results. Third-party attribution studies and incrementality reports—such as insights from Prescient AI's recent analysis—have further validated these performance claims, silencing some initial skepticism about self-reported metrics. The Key Questions for 2025 While the early results are promising, several factors will determine whether AppLovin becomes a cornerstone channel for e-commerce advertising: Scale and Competition: When AppLovin opens to all e-commerce brands, how will increased competition impact CPMs and performance? Will the network’s audience remain valuable, or will overcrowding dilute its effectiveness? Novelty Factor: Are strong early results driven by the novelty of e-commerce ads in a network traditionally dominated by mobile gaming? As AppLovin scales, will consumer interest wane? ...

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### ChatGPT Surges Ahead in the Battle for Search Marketing Share

> ChatGPT is rapidly gaining search marketing share, surpassing Bing and even social platforms combined. Learn how brands can stay competitive in this shifting search landscape.

- Published: 2024-11-21
- Modified: 2024-11-21
- URL: http://dev-avenue-z.pantheonsite.io/blog/chatgpt-surges-ahead-in-the-battle-for-search-marketing-share/
- Categories: Blog

if you’re not tracking your brand's share of voice on AI-driven platforms like ChatGPT, you could be handing over valuable market share to competitors.

The search marketing world has a new contender rewriting the rules of discoverability. For decades, Google set the standard for how consumers searched and how businesses optimized for visibility. But ChatGPT is changing the game at an unprecedented pace. While Bing, YouTube, Facebook, X, TikTok, and other platforms have attempted to chip away at Google’s dominance, they’ve never achieved significant breakthroughs. ChatGPT, however, is proving different. With its ability to provide conversational, user-focused answers, it’s capturing attention—and search share—like nothing before. Recent data shows that ChatGPT could rival Google in as little as four years if its current growth trajectory continues. I hope we have your attention now! This is not the time to be passively watching this new search revolution on the sidelines, it's time to act. Based on data shared by Marcus Tober from SEMRush at BrightSEO conference This Is the Biggest Shift in Search Since the Launch of Google For two decades, search marketing revolved around Google. The strategies were clear: optimize for keywords, build backlinks, and focus on content to rank in Google’s blue links. That formula worked well—until now. ChatGPT is dismantling the old model. Instead of providing users with a list of links, it delivers direct, conversational answers, often bypassing the need for users to click through to another site. This creates a fundamentally different search experience—one where the answers themselves, not just the sources, hold the most value. For consumers, this is a leap forward in convenience. For businesses, it marks a critical...

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### Crisis Management in Action: How McDonald’s Turned a Challenge Into Opportunity

- Published: 2024-11-19
- Modified: 2024-11-19
- URL: http://dev-avenue-z.pantheonsite.io/blog/crisis-management-in-action-how-mcdonalds-turned-a-challenge-into-opportunity/
- Categories: Blog
- Tags: corporate communications, crisis communications, crisis management, pr, strategic communications

When a crisis hits, how a brand responds can make all the difference—McDonald’s recent $100M recovery plan highlights the power of transparency, accountability, and turning challenges into opportunities.

When a food safety crisis hits, the immediate focus is often on containment and damage control. However, the recent E. coli outbreak at McDonald’s demonstrates how an enterprise-level brand can respond strategically and proactively, turning a challenging situation into an opportunity to reinforce its values and commitment to customers.   Transparency, accountability, and ownership are crucial ingredients for successfully navigating crises.   McDonald’s Response: A Blueprint for Strategic Crisis Management   McDonald’s recent decision to invest over $100 million into recovery efforts following the outbreak linked to slivered onions in its Quarter Pounder burgers showcases a commitment to both its franchisees and customers. The investment includes:   $65 million to support franchise owners in the hardest-hit states.    $35 million toward marketing and traffic-driving programs to rebuild consumer trust.    Additionally, McDonald’s took decisive action by temporarily removing affected menu items and conducting a thorough investigation. The FDA has since stated that "there does not appear to be a continued food safety concern. "   This proactive and transparent approach has laid the foundation for recovery while reinforcing McDonald’s commitment to safety, accountability, and long-term brand health.    What Enterprise Brands Can Learn   McDonald’s response offers valuable lessons for any brand navigating a crisis:   Act Quickly and Decisively: Removing the affected menu items and cooperating with regulators demonstrated McDonald’s prioritization of customer safety and trust. Invest in Recovery: By dedicating substantial resources to support franchisees and rebuild customer confidence, McDonald’s is setting itself up for long-term success. Communicate Transparently: The company’s public updates, including statements from senior leaders, reassured...

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### AI Share of Voice: Track Your Brand’s Ranking and Mentions on ChatGPT

> How to track brand mentions on ChatGPT to measure your AI Share of Voice. As AI search continues to expand, you need to monitor your brand's visibility.

- Published: 2024-11-18
- Modified: 2025-02-25
- URL: http://dev-avenue-z.pantheonsite.io/blog/ai-share-of-voice-track-brand-mentions-chatgpt/
- Categories: Blog

If you’re not tracking your brand's share of voice on AI-driven platforms like ChatGPT, you could be handing over valuable market share to competitors.

With AI transforming search, a new battleground is emerging—and if you’re not tracking your brand's share of voice on AI-driven platforms like ChatGPT, you could be handing over valuable market share to competitors. In this article, we’ll explore why your brand’s AI Share of Voice is essential for staying relevant in this evolving search landscape and how our free AI Share of Voice Tracker Template can give you an edge. Let’s dive into the steps for tracking your brand’s rankings and mentions across AI platforms like ChatGPT. Here’s what we’ll be covering: The Rise of AI in Search What is AI Share of Voice and Why Does It Matter? How AI Platforms Are Shaping Brand Visibility Tracking Your AI Share of Voice: Key Metrics and Benefits Introducing the AI Share of Voice Tracker Template Need Help Improving Your Brand’s Ranking on AI Search? Rise of AI in Search Search behavior is evolving at lightning speed. Users aren’t just turning to Google anymore; they’re searching on AI platforms like ChatGPT, which offer fast, conversational answers. With OpenAI’s tools and Google’s own AI-powered chat, more searches are moving toward platforms that skip the web entirely, delivering direct answers without users ever needing to click a link. Especially with the recent launch of ChatGPT Search and the AI Search Revolution being in full swing. Why does this matter for brands and marketers? It means that AI is reordering how people find brands and products. It’s not just about traditional SEO; it’s about standing...

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### SHRM Women in Leadership 2024: 7 Powerful Strategies to Build Authentic Leadership

- Published: 2024-11-15
- Modified: 2024-11-18
- URL: http://dev-avenue-z.pantheonsite.io/press-release/shrm-women-in-leadership-2024-7-powerful-strategies-to-build-authentic-leadership/
- Categories: Blog, Press
- Tags: careers, company culture, events, leadership

Here are seven actionable strategies from the SHRM Women in Leadership 2024 Conference to cultivate authentic leadership and impact.

As the VP of People Operations at Avenue Z, I had the incredible opportunity to attend the SHRM Women in Leadership (WIL) 2024 Conference in Orlando this week. Connecting with passionate peers, gaining actionable insights, and engaging with incredible women in leadership has left me invigorated and excited to bring these takeaways back to our own community. From thought-provoking strategies on mastering our inner critic to innovative approaches for networking and leadership authenticity, each session was a reminder of the importance of intentional growth and purposeful leadership. Here are my 7 most powerful takeaways from WIL 2024: 1. Master Your Inner Critic and Embrace Self-Compassion Shannon Bayer’s session, "Mastering Your Inner Critic," provided invaluable tools for turning self-criticism into self-compassion. Often, high achievers grapple with an inner voice that judges rather than supports. Shannon introduced a framework that moves us from this ‘one-down’ position into a ‘compassionate center,’ where we can pause, reflect, and respond with empathy towards ourselves. By treating ourselves as we would a friend or colleague, we replace self-criticism with self-coaching—a transformative shift that fosters resilience and mental clarity​. 2. Authenticity as a Competitive Advantage Authenticity is the foundation of impactful leadership, as Carla Harris so powerfully shared. Her emphasis on moving beyond "proving your value" to inspiring others resonated deeply. Authenticity isn’t just a buzzword; it’s a leader’s most significant competitive edge, enabling them to connect meaningfully with their team and build trust. Leaders who are genuine in their communication and actions cultivate loyalty, encourage open...

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### The Best Brand Collaborations of 2024

- Published: 2024-11-08
- Modified: 2024-11-08
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-best-brand-collaborations-of-2024/
- Categories: Blog
- Tags: brand building, brand collaboration, brand reputation, dtc, ecommerce, influencer marketing, thought leadership

Michael Cera is the new face of CeraVe? Who would have thought? Well, there’s more where that came from. This year, we witnessed some of the most innovative and buzzworthy collaborations. Here’s a look at the standout brand partnerships that took 2024 by storm.

2024 has been a notable year for brand partnerships, with unexpected and innovative collaborations making a major impact. From brands joining forces with your favorite celebrities to bold moves in the food and beverage industry, these creative alliances have captured attention and set new standards in marketing. Here are some of the most memorable collaborations of the year. Cult Gaia x GAPWicked x BeisWendy’s x SpongebobHeinz x Absolut818 x Chamberlain CoffeeMichael Cera x CeraVeTaco Bell x Cheez-ItSkims x Charli XCXCrocs x DuolingoThe Power of Creative CollaborationsReady to Create Your Next Innovative Partnership? 1. Cult Gaia x GAP Cult Gaia, known for its sculptural designs and beautiful details, joined forces with GAP in to create a limited-edition, capsule collection that merges GAP’s classic American style with Cult Gaia’s signature artful designs. The collection features elevated basics, from tailored denim to luxury loungewear, all infused with Cult Gaia’s flair for sculptural forms and earthy tones. GAP attracts a wide range of customers who might not typically engage with high-end brands like Cult Gaia, while Cult Gaia gains access to a broader, more mainstream market. It’s a perfect blend of accessible fashion with a high-end twist, attracting both GAP’s loyal customers and Cult Gaia’s fashion-forward audience. View this post on Instagram A post shared by Gap (@gap) 2. Wicked x Beis Broadway meets travel in an exciting new partnership between Wicked and Beis, the luggage brand founded by actress Shay Mitchell. Beis launched a Wicked-themed travel collection, featuring luggage sets, travel bags, and...

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### Cookie Consent Compliance: Best Practices for Enterprise Data Privacy

- Published: 2024-11-07
- Modified: 2024-11-07
- URL: http://dev-avenue-z.pantheonsite.io/blog/cookie-consent-compliance-best-practices-for-enterprise-data-privacy/
- Categories: Blog
- Tags: cookie consent, cookies, data privacy, design and development, technology


As data privacy laws intensify, enterprises can't afford non-compliance—our guide provides the top cookie consent practices to help you stay transparent, compliant, and trusted.

With data privacy laws intensifying, non-compliance isn’t an option for enterprises. At Avenue Z, we understand that cookie consent isn’t just about ticking regulatory boxes—it’s about building trust and enhancing user experience. Failing to properly implement cookie consent practices can have serious financial and reputational consequences. Here’s our guide to optimizing cookie consent with actionable best practices that ensure compliance, transparency, and trust. 1. Understand Data Privacy Regulations for Cookie Consent Compliance Privacy regulations like GDPR and CCPA set high standards for data protection and user consent. Compliance isn’t just essential; it’s the foundation of your cookie consent strategy. Each regulation has specific requirements for user rights, consent collection, and data usage limits. At Avenue Z, we strongly recommend a proactive approach: regularly monitor global privacy laws and adapt your strategy to stay compliant and maintain a user-first experience. In addition to federal regulations, several U. S. states have enacted their own data privacy laws, each with unique compliance standards. For example: Virginia Consumer Data Protection Act (VCDPA): This law grants Virginians the right to access, correct, and request the deletion of their personal information. Businesses operating in Virginia need to adjust their data policies to meet these specific requirements. Utah Consumer Privacy Act (UCPA): Effective in 2023, the UCPA introduces a business-friendly approach to consumer protection, balancing user rights with reduced compliance obligations for businesses. As privacy laws expand across states, it’s crucial to incorporate these regional requirements into your cookie consent strategy. By staying ahead of both national and state-level...

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### 11 Brand Strategies to Ensure Product and Service Quality Control

- Published: 2024-11-07
- Modified: 2024-12-03
- URL: http://dev-avenue-z.pantheonsite.io/press-release/11-brand-strategies-to-ensure-product-and-service-quality-control/
- Categories: Blog, Press
- Tags: brand strategy, quality control

Fast Company’s latest article, 11 Brand Strategies to Ensure Product and Service Quality Control, features Avenue Z’s Jonathan Snow on why structure and consistency are essential to maintaining quality and trust during business growth.


Fast Company’s latest piece highlights why quality control matters at every level of a business. It’s a reminder that growth shouldn’t come at the cost of quality. As companies scale, keeping standards high becomes a powerful way to build trust and keep customers loyal. Key Takeaway:  “Growth without structure leads to failure—build processes that maintain your standards. ” - Jonathan Snow, DMD Why Quality Control Matters As a business grows, having quality checks at every stage is essential. Automating these checks where possible lets teams stay focused on their strengths while keeping product and service standards consistent. Empowering Teams to Maintain Standards: When leaders make quality a priority, it sets the tone for everyone. Teams feel more responsible and motivated to keep up the standards, creating a culture where excellence becomes just part of how things get done. Learning from Customer Feedback Regularly checking in with customers works like a “taste test” for quality, helping catch issues early and make improvements along the way. This simple approach not only prevents bigger problems later but also keeps the company in tune with what customers want as their needs evolve. Prioritizing Process Over Speed Snow’s approach shows that focusing on consistent quality, rather than rushing to grow, is the real key to lasting success. Growth should never outpace a company’s ability to keep its promises. Jonathan Snow’s advice is clear: if you want to keep quality high as your business grows, having a solid structure in place is key. For more of his...

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### Top Podcasts for Fintech Brands: Level-Up Your Fintech PR Strategy

- Published: 2024-11-06
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-podcasts-for-fintech-brands-level-up-your-fintech-pr-strategy/
- Categories: Blog
- Tags: fintech, podcasts, pr, strategic communications

For fintech brands aiming to stand out — these are the podcasts that boost visibility, credibility, and connection with key audiences.

For fintech brands, podcasts are a powerful tool for boosting visibility, establishing thought leadership, and strategically positioning new products. In an industry that’s constantly evolving, the right podcast appearance can be a key part of a fintech PR strategy—offering a direct line to investors, customers, and industry peers. Here are some top podcasts that fintech brands rely on to share insights, engage audiences, and build influence in the fintech space. Fintech InsiderThe Fintech BlueprintFintech LeadersBank On ItFintech Family HourThe MoneyPotWharton FinTechFintech BrainfoodFintech ImpactThis Week in FintechHumans of FintechNever Miss a Chance to Get Ahead 1. Fintech Insider Global Rank: Top 0. 5%Recent Guests: Shopify, Visa, Monzo, Nationwide, JPMorgan Chase, Wise Fintech Insider brings a well-rounded look at the fintech landscape, from regulatory updates to emerging tech trends. With hosts from 11, a well-known consultancy, the show is rooted in industry expertise. Known for their in-depth discussions, this podcast is ideal for fintech brands aiming to understand broad market forces. For PR strategies, Fintech Insider helps position brands in the context of larger industry movements. https://open. spotify. com/episode/60lFdTOidQbXuTxcUiVKIe? si=W58YU30MTbW-z7p16lg3GA 2. The Fintech Blueprint Global Rank: Top 5%Recent Guests: Innovators from Mastercard, UBS, and Blockchain. com With a focus on digital assets, DeFi, and fintech infrastructure, The Fintech Blueprint is perfect for brands exploring the intersection of finance and technology. Host Lex Sokolin, an industry leader himself, delves into disruptive trends with well-respected guests. Fintech brands can benefit from insights here for shaping their positioning and thought leadership within fintech PR. 3. Fintech Leaders Global Rank: Top 5%Recent Guests: CEOs...

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### Mastering Multi-Site SEO with Johnny Hughes

- Published: 2024-11-06
- Modified: 2024-11-06
- URL: http://dev-avenue-z.pantheonsite.io/press-release/mastering-multi-site-seo-with-johnny-hughes/
- Categories: Press
- Tags: digital marketing, marketing, search, seo, technology

"Multi-site SEO isn’t just about optimizing sites in isolation; it’s about creating a cohesive digital presence that makes each domain work together to elevate rankings and conversions." In his recent SEJ article, Johnny Hughes explores the strategies that help brands leverage multi-site SEO for maximum visibility and engagement.

In a recent article published on Search Engine Journal, our CMO, Johnny Hughes, shared insights on mastering multi-site SEO—a complex but transformative strategy, especially for brands managing multiple domains or subdomains. The piece covers key strategies, including the importance of a cohesive architecture, audience-specific content silos, and rigorous technical SEO. Key Takeaways for Brands: Unified Domain Strategy: Hughes emphasizes selecting a domain structure that prevents internal competition while consolidating SEO authority, such as subdomains for targeting distinct audiences. Audience Segmentation with Content Silos: The article details how targeted content silos enhance relevance and user engagement by aligning each segment with specific audience needs, improving visibility. Continuous Optimization and Testing: Ongoing A/B testing and cross-domain tracking were essential to measure engagement across subdomains and adjust for maximum impact. For the full strategy breakdown and more insights on multi-site SEO, read the full article in Search Engine Journal. To see how Avenue Z’s multi-site SEO services can transform your digital footprint, connect with our experts today.

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### Introducing ChatGPT Search and the AI Search Revolution

- Published: 2024-11-01
- Modified: 2024-11-01
- URL: http://dev-avenue-z.pantheonsite.io/blog/introducing-chatgpt-search-and-the-ai-search-revolution/
- Categories: Blog
- Tags: ai, ai search, digital marketing, digital media, openai, seo, technology

With the launch of OpenAI’s ChatGPT Search, brands must adapt to a new era of digital discovery, leveraging AI to ensure they are effortlessly found and engaging users with personalized, real-time insights.

With OpenAI’s recent launch of ChatGPT Search, we’re entering a new era in digital discovery. This isn’t just another chatbot feature; it’s the start of a broader shift in how we search. ChatGPT Search joins Google’s Gemini and Perplexity as part of a powerful AI search revolution, where the focus isn’t on disrupting search engines but on enhancing the experience with conversational, intelligent, and highly personalized interactions. Let’s explore what ChatGPT Search brings to the table and how it’s reshaping the future of search in the company of other AI-driven platforms. What Is ChatGPT Search? ChatGPT Search transforms search from a process of keyword-based link-surfing into an interactive experience. Instead of returning a list of links, ChatGPT Search provides users with direct answers, summaries, and key insights from trusted sources. By accessing real-time web data, it keeps information current and even cites original sources, making it easy for users to verify and explore topics further. What sets ChatGPT Search apart is its conversational nature. Users can ask follow-up questions, dive deeper into complex subjects, or clarify points, all without starting a new search. This approach eliminates the stop-and-start rhythm of traditional search, creating a smoother, more intuitive user experience. The AI Search Revolution: Expanding the Landscape ChatGPT Search isn’t alone in pioneering this new era. The broader AI-powered search landscape includes tools like Google’s Gemini and Perplexity, each innovating in unique ways and shaping a more dynamic, responsive search environment. 1. Google Gemini: Google’s Gemini platform, which boasts an impressive...

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### How to Effectively Use Content Marketing in B2B: Engaging Decision-Makers

- Published: 2024-10-31
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-to-effectively-use-content-marketing-in-b2b-engaging-decision-makers/
- Categories: Blog
- Tags: b2b, Content Marketing, content studio, digital marketing

Crafting high-impact content is essential in B2B marketing, where connecting with decision-makers requires strategies that engage, educate, and build trust across complex buying processes.

Content marketing plays a critical role in Business-to-Business (B2B) industries, where decisions are often high-stakes and involve complex buying processes. Unlike Business-to-Consumer (B2C) marketing, B2B interactions require a deeper level of engagement, with decision-makers carefully evaluating every purchase to ensure long-term value and return on investment. As a result, delivering high-quality, insightful content is no longer optional—it’s essential. Reaching these decision-makers is particularly challenging. Their time is limited, they often rely on data-driven decisions, and multiple stakeholders are typically involved in the process. Generic content won’t capture their attention; instead, tailored content that addresses their specific pain points, industry challenges, and opportunities is necessary to make an impact. This article explores key strategies for B2B companies to craft and distribute content that speaks directly to decision-makers, ensuring it not only engages but also influences their choices and builds lasting business relationships. 1. Understanding the B2B Audience B2B buyers differ significantly from B2C consumers. While B2C purchasing decisions are often emotional and made quickly, B2B buyers operate within a much more complex framework. Decisions are research-driven and require a thorough evaluation of products or services, as they impact critical business operations. This level of scrutiny means that content must provide real value and support informed decision-making. Another key distinction in B2B is the involvement of multiple stakeholders. Unlike a single consumer making a personal purchase, B2B transactions often include decision-makers from different departments—finance, IT, operations—each with their own priorities and criteria for evaluating solutions. This complexity requires content that resonates with...

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### Driving Influence Across All Channels: The Key to Winning the 2024 Election or Maximizing Black Friday ROI

- Published: 2024-10-30
- Modified: 2024-11-05
- URL: http://dev-avenue-z.pantheonsite.io/blog/driving-influence-across-all-channels-the-key-to-winning-the-2024-election-or-maximizing-black-friday-roi/
- Categories: Blog
- Tags: driving influence, influencer marketing, social commerce

Influence doesn’t thrive in a vacuum. Both politics and retail now depend on consistent, impactful messaging across every available channel to capture the attention of hyper-aware, digitally savvy audiences. 

As the 2024 U. S. presidential election heats up and Black Friday/Cyber Monday (BFCM) deals edge closer, it’s clear that a cross-channel strategy is essential. While these topics may seem unrelated, each reveals how comprehensive influence can change outcomes, whether by votes or sales. The Power of Influence in the Presidential Election This election season has emphasized the need for omnichannel engagement. Voters no longer get their information solely from debates or speeches but through social media, streaming platforms, digital news, and even memes. For example, a 2024 Pew Research study found that 54% of Americans now get at least part of their political news from social media. And younger generations, especially Gen Z, rely almost exclusively on digital channels for news and information on candidates and policies. Take former President Barack Obama’s campaigns in 2008 and 2012 as early examples of this shift. His teams pioneered using social media, especially platforms like Facebook and Twitter, to engage younger audiences and mobilize a digital-savvy base. Today, the stakes are even higher. In the current race, candidates are leveraging TikTok, YouTube Shorts, Instagram Reels, and live streams to connect directly with voters. This is not just about delivering speeches but engaging in a two-way conversation that feels personal and accessible. For candidates, it’s clear: a single-channel approach is limiting. By focusing on a cross-channel approach, candidates reach larger, more diverse audiences. They also engage them more deeply, translating online interactions into offline actions like attending rallies, volunteering, or ultimately voting. The Black...

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### Mastering Public Affairs: What Businesses Need to Know for 2024 and Beyond

- Published: 2024-10-30
- Modified: 2024-10-30
- URL: http://dev-avenue-z.pantheonsite.io/press-release/mastering-public-affairs-what-businesses-need-to-know-for-2024-and-beyond/
- Categories: Press, Blog
- Tags: pr, press release, public affairs, public relations, report, strategic communications, tech, technology

As media and tech giants shape public discourse, businesses face new challenges in reaching their audiences. Discover how Avenue Z’s Public Affairs Practice and report provide the modern strategies needed to navigate public perception and drive outcomes in 2024.

The influence of big media and tech giants has made it harder than ever for businesses to reach and resonate with their key audiences. With public perception constantly evolving across multiple platforms, organizations need advanced strategies to cut through the noise and drive meaningful outcomes. Enter Avenue Z’s Public Affairs Practice—a fresh, strategic approach that combines communications, media, and cutting-edge technology to help businesses navigate complex, high-stakes environments. From managing crises to addressing shareholder activism and ESG, Avenue Z provides data-driven solutions that build trust, manage perception, and shape key outcomes. Read the full press release, here. Why Public Affairs is Critical in 2024 Public perception has never been more influential, with disinformation and the nonstop media cycle amplifying scrutiny. As we approach a pivotal election cycle, businesses face growing challenges in areas like taxation, regulation, and climate policy. Organizations must be prepared to adapt quickly and act proactively to maintain public trust and safeguard their reputation. Key Insights from Avenue Z’s 2024 Public Affairs Trend Report Avenue Z’s Public Affairs Trend Report 2024 explores the key trends that will define public affairs strategies over the coming year. In this report, you’ll gain insight into: Managing disinformation and building trust with key stakeholders Effective crisis management techniques for reputation protection Strategies for navigating the political and regulatory shifts of 2024 Leveraging multi-channel, data-driven advocacy for successful outcomes Partner with Avenue Z’s Experts Ready to navigate these challenges and lead with confidence in 2024? Contact our public affairs experts to learn...

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### Top PR Firms in Miami: Best-in-Class Agencies to Watch

- Published: 2024-10-24
- Modified: 2025-02-14
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-miami-best-in-class-agencies-to-watch/
- Categories: Blog
- Tags: pr, public relations

Miami has become a buzzing hotspot for creativity, innovation, and growth, making it the perfect place for top PR firms to shine. Whether you're a startup seeking some visibility or a global brand looking to tap into the Miami market, finding the right PR agency is key to your success.


To make things easier, we’ve pulled together a list of the best PR agencies in Miami. Table of Contents 1. Avenue Z 2. RBB Communications 3. RockOrange 4. GreenRoom 5. Carma Connected 6. TARA, Ink. 7. The Dana Agency 1. Avenue Z Avenue Z is an agency that thrives on creative strategies and cross-industry know-how. They’re all about making waves in industries like fintech, beauty, consumer brands, and emerging tech. The team is great at building customized PR campaigns and thought leadership strategies that really help brands stand out in competitive markets. Location Wynwood, Fl Employees: 50-100 Specialities: Strategic PR campaigns, media relations, thought leadership, digital PR, and corporate communication. 2. RBB Communications RBB Communications is a trusted, full-service PR and marketing firm that’s been around for decades. They’ve made a name for themselves by helping clients in industries like financial services, healthcare, and travel. Known for delivering real results, RBB takes a data-driven approach to everything from corporate communications to crisis management and influencer marketing. Location: Coral Gables, Fl Employees: 100+ Specialties: Corporate communications, digital media, influencer marketing, crisis management, branding, social media strategy, and content creation. 3. RockOrange RockOrange brings a fresh, creative edge to everything they do. Whether it’s entertainment, hospitality, or lifestyle, they know how to connect brands with their audience in a meaningful way. With bold campaigns and standout storytelling, RockOrange has become a go-to in Miami’s diverse market, blending local expertise with their creative flair to help brands. Location: Coral Gables, FL Employees: 25-50...

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### Top PR Firms Transforming the FinTech Industry

- Published: 2024-10-24
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-transforming-the-fintech-industry/
- Categories: Blog
- Tags: fintech, pr, public relations

A strong PR strategy can be a game-changer. Whether you're a startup disrupting financial services or an established player, the right PR firm can elevate your brand and build trust with customers and stakeholders.

Here are some of the top FinTech PR firms making waves in the industry, known for helping companies stand out and succeed. 1. Avenue Z2. Vested3. The Bulleit Group4. Caliber Corporate Advisers5. Clarity6. Diffusion PR7. Kite Hill PR8. Walker Sands9. The Bliss Group10. Spark PR11. Aspectus Group12. Method Communications13. Cognito14. Uproar PR15. William Mills Agency16. Otter Public Relations17. Dukas Linden Public Relations 1. Avenue Z Avenue Z is known for its work in FinTech, venture capital, and alternative investments. They have a small but dynamic team of PR pros who know how to get results that really matter. They focus on creating customized stories, establishing their clients as thought leaders, and getting them featured in major media outlets. What sets Avenue Z apart is their deep understanding of the complex world of financial services, and their ability to not only secure top-tier media coverage but also build lasting brand recognition. Location: New York, NY Specialties: FinTech, Venture Capital, Alternative Investments, Crisis Communications Employees: 50+ 2. Vested Vested brings a fresh, modern approach to financial PR, blending traditional media outreach with smart digital marketing strategies. With a team of over 100 across New York, San Francisco, and London, they’re set up to handle the challenges of global FinTech communications. What really sets them apart is their focus on thought leadership, content marketing, and delivering measurable results. If you’re a financial services company looking to boost your brand, Vested is a top pick. Location: New York, NY Employees: 100+ Specialties: Financial Services,...

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### How to Go Viral: Building an Affiliate Influencer Army

- Published: 2024-10-19
- Modified: 2024-10-19
- URL: http://dev-avenue-z.pantheonsite.io/press-release/how-to-go-viral-building-an-affiliate-influencer-army/
- Categories: Press, Blog
- Tags: affiliate marketing, digital marketing, influencer marketing, performance media, social commerce

Going viral isn't a matter of luck—it's about smart partnerships with the right influencers. In a recent article, Fast Company consulted Avenue Z’s Jonathan Snow to share how brands can build an affiliate influencer network that delivers real growth. The article breaks down actionable strategies for collaborating with influencers and scaling campaigns for maximum impact.

Although influencer marketing might seem straightforward, Jon emphasizes that success comes from building authentic relationships with influencers who genuinely align with your brand. His advice? Start small, but scale quickly. Prioritize offering influencers real value, and use data to monitor performance and make informed adjustments as you go. Key Takeaway from Jonathan Snow: Have fun – Start with micro-influencers – Authenticity matters more than follower count. Why Micro-Influencers Lead to Bigger Results One of Jon’s key tips in the Fast Company article is to start your influencer strategy with micro-influencers. While their followings may be smaller, their audiences are highly engaged and loyal. Jon explains that this often results in stronger engagement compared to larger influencers, who may feel less connected to their followers. When a micro-influencer is genuinely passionate about your brand, that enthusiasm resonates with their audience, building trust and creating a ripple effect of excitement around your brand. Offer Value and Track Your Success Jon emphasizes the importance of offering influencers real value—whether it’s commission-based deals, exclusive collaborations, or perks that make them truly invested in your brand. He urges brands to look beyond short-term gains and prioritize building lasting, meaningful relationships with their influencer partners. Snow recommends that brands rely on data to identify the influencers driving real results. By tracking engagement and conversions, you can pinpoint the most effective partnerships. This allows you to refine your strategy, focusing on what works and amplifying those successes for maximum impact. Want to Learn More? Jon Snow’s tips...

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### Asset Managers: Navigating Communications in the Election Season

- Published: 2024-10-16
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/asset-managers-navigating-communications-in-the-election-season/
- Categories: Blog
- Tags: asset management, pr, public relations, strategic communications

As the U.S. Presidential Election nears, corporate leaders and investment managers are treading carefully on controversial issues like DEI, ESG, and immigration. With these topics increasingly politicized, firms must balance political risks with their fiduciary duties to protect their reputation.

With the US Presidential Election approaching in less than three weeks, major corporate leaders, including investment managers are remaining cautious about expressing views on controversial issues like DEI/ESG initiatives, immigration policy, geopolitics, and more. This caution largely stems from the ongoing backlash against American companies taking stances in favor of, or even pouring significant investments into addressing complex social issues, particularly in the wake of the George Floyd protests that shook the nation four years ago.   As these social impact initiatives have become increasingly politicized in the public sphere, even Democrats who typically support these endeavors, have adopted more moderate positions to appeal to a broader voter base. Like their political counterparts, asset management executives must carefully weigh political sentiment against their fiduciary duty to investors, especially when these two may conflict and lead to further PR and reputational challenges. The Politicization of ESG and DEI This year alone, 161 bills across 28 states sought to restrict companies from using ESG criteria in investment decisions, though only 6 passed. Texas led the charge in 2021 with a bill that effectively barred major financial institutions from municipal contracts due to their ESG policies. Meanwhile, DEI initiatives face mounting challenges, particularly after the Supreme Court's overturning of affirmative action last year, and a growing Republican narrative that the American left is exploiting race for political gain. Even technological advancements like AI have become politicized, with the 2024 Edelman Trust Barometer highlighting public distrust in institutions and the potential for rapid innovation to...

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### 10 Signs It’s Time for Your Beauty Brand to Hire a Marketing Agency

- Published: 2024-10-16
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/10-signs-its-time-for-your-beauty-brand-to-hire-a-marketing-agency/
- Categories: Blog
- Tags: beauty, digital marketing, dtc, ecommerce, performance media, strategic communications

Struggling to break into major retailers? Overwhelmed by the demands of influencer marketing and keeping your brand consistent across channels? Discover the key signs that it might be time to partner with a marketing agency to help your beauty brand grow and thrive.

Whether you’re an indie beauty brand striving to break into major retailers like Sephora or Ulta, or an established name looking to build an influencer army and manage your brand narrative across every channel, growth can feel overwhelming. When you're juggling product launches, influencer campaigns, and trying to stand out in a crowded market, bringing in outside marketing expertise can be the game-changer you need. If any of these challenges sound familiar, it’s time to consider hiring a marketing agency to help you scale with confidence and make your mark. 1. You’re Struggling to Keep Up with Ever-Changing Marketing Trends The beauty industry moves fast, and so do marketing trends. From influencer collaborations to new social media algorithms, staying on top of it all can be overwhelming. If your team is falling behind or spending too much time catching up, it might be time to bring in a marketing agency that’s always on the pulse of what’s new, from content strategies to digital innovations. 2. Your Sales Have Plateaued It’s frustrating when your sales hit a plateau despite all your marketing efforts. If you’ve optimized your product offerings and your team is doing their best but the results aren’t improving, an agency can step in to provide fresh ideas, new angles, and advanced strategies that will help you break through the stagnation and reignite growth. 3. You’re Ready to Scale, but Your Team Can’t Keep Up Growth is exciting—but it’s also a challenge. If your brand is ready to scale,...

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### How to Leverage TikTok Search Ads for BFCM Success

- Published: 2024-10-16
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-to-leverage-tiktok-search-ads-for-bfcm-success/
- Categories: Blog
- Tags: TikTok

As BFCM approaches, TikTok is set to be a key platform for engaging Gen Z shoppers. With its video-first format and new Search Ads, TikTok helps brands capture high-intent audiences during the holiday season. Here’s what you need to know to leverage TikTok and reach this digitally-savvy demographic.

As BFCM approaches, TikTok is set to be a game-changer in reaching this digitally-savvy demographic. TikTok has rapidly become one of the most effective platforms for engaging Gen Z shoppers, particularly during high-stakes events like Black Friday/Cyber Monday (BFCM). With 61% of Gen Z using TikTok regularly—outpacing both Instagram (56%) and Facebook (33%)—it’s clear that TikTok’s video-first format and discovery-driven algorithm offer brands a unique advantage​ to capture this high-intent, ready-to-spend audience. Here’s what you need to know about Gen Z’s buying habits this holiday season:  Gen Z's global purchasing power this year is estimated at $450 billion Gen Z is outpacing other groups in increasing their holiday budgets, with 35% planning to spend more Gen Z also reports they are more likely to start their holiday shopping early, with 32% beginning before BFCM (hint, hint on campaign timing)  Gen Z allocates 37% of their holiday budget to personal purchases, compared to 32% for all consumers.   Although digital savvy Gen Z is breathing new life into physical retail, with 21% making an event out of their shopping trips and reacting positively to exclusive brick and mortar deals.   This year, TikTok's new Search Ads are in the knick of time for BFCM to give brands the power to target high-intent users right when they’re searching for products, providing an opportunity to drive seamless, sometimes in-app sales.   Introducing The Power of TikTok Search Ads With the launch of TikTok's new Search Ads, brands now have a powerful tool to capture users when...

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### An Evening with Nigeria’s Foreign Minister: Conversations on the Future of Nigeria’s Global Role

- Published: 2024-10-15
- Modified: 2024-10-15
- URL: http://dev-avenue-z.pantheonsite.io/press-release/an-evening-with-nigerias-foreign-minister-conversations-on-the-future-of-nigerias-global-role/
- Categories: Blog, Press
- Tags: pr, public affairs, public relations, strategic communications

Nneka Etoniru recently attended a conversation with Nigeria’s Foreign Minister, His Excellency Yusuf Tuggar, discussing Nigeria’s growing global influence and the push for reforms in global governance and economic systems. Discover key takeaways from the event and recommendations for brands navigating international strategy.

Last month, Nneka Etoniru had the unique opportunity to attend a thought-provoking discussion with His Excellency Yusuf Tuggar, Nigeria’s Minister of Foreign Affairs, during the UN General Assembly. Held at NYU, the fireside chat with Dr. Jumo Ayandele explored what’s next for Nigeria’s foreign policy and its place on the global stage. Among the key points discussed was Nigeria’s remarkable population growth. Projected to become the world’s third-largest country by 2050, Nigeria is on the cusp of immense transformation. Tuggar spoke about the country’s push for reforms in global governance—calling for a more democratic and inclusive international order that goes beyond the status quo. One of the most compelling moments came when Tuggar addressed Nigeria’s need to move away from reliance on aid and instead focus on free trade and financial independence. He emphasized that Nigeria’s future lies in reworking international financial systems to enable the free flow of resources—empowering the nation to take charge of its economic destiny. The Minister also highlighted Nigeria’s advocacy for UN Security Council reform, arguing that African nations, including Nigeria, deserve a seat at the table with veto power—a powerful step toward greater representation for the continent. Throughout the discussion, it became clear that Nigeria’s greatest asset might just be its diaspora. Tuggar referred to the millions of Nigerians living abroad as the country's most valuable export, emphasizing the importance of leveraging their influence and contributions for national growth. However, changing global perceptions of Nigeria remains a challenge. As Tuggar explained, the country’s historically...

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### Breaking the Pinkwashing Cycle with Nneka Etoniru

- Published: 2024-10-14
- Modified: 2024-10-14
- URL: http://dev-avenue-z.pantheonsite.io/press-release/breaking-the-pinkwashing-cycle-with-nneka-etoniru/
- Categories: Press
- Tags: pr, public relations, strategic communications

In an eye-opening PR Week article, Nneka Etoniru of Avenue Z calls for more authentic breast cancer campaigns that go beyond pink ribbons and highlight the real, unfiltered stories of those affected.

In a compelling PR Week article, the focus shifts from typical October “pinkwashing” campaigns to the need for authentic education and awareness around breast cancer. Avenue Z's EVP of Global Strategy, Nneka Etoniru, emphasizes the importance of real stories over feel-good moments. “We need more dark, gritty, realistic interpretations and stories being told about the experience and a lot less of the warm, fuzzy, pink, fluffy, buy-this product,” says Etoniru, reflecting on her experience as a young, Black woman diagnosed with breast cancer. The article highlights stories of women navigating a system often dismissive of young patients and calls for more meaningful advocacy beyond pink ribbons. From raising awareness about screenings to spotlighting the stories of those underrepresented, the piece urges a reevaluation of how breast cancer is portrayed in the media and by brands. Want to dive deeper into the discussion? Read the full article on PR Week.

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### Breast Cancer Survivors in Comms with Nneka Etoniru

- Published: 2024-10-14
- Modified: 2024-10-14
- URL: http://dev-avenue-z.pantheonsite.io/press-release/breast-cancer-survivors-in-comms-with-nneka-etoniru/
- Categories: Press
- Tags: pr, press, public relations, strategic communications

In a powerful PR Week article, Avenue Z's EVP of Global Strategy, Nneka Etoniru, shares her journey of balancing a demanding career while undergoing cancer treatment.

In a recent PR Week article, survivors discussed how they navigated the challenges of managing work while undergoing cancer treatment. Nneka Etoniru, EVP of Global Strategy at Avenue Z, shared her personal experience after being diagnosed with HER2-positive HR negative breast cancer in the middle of the pandemic. Reflecting on how cancer permeates every aspect of life, she emphasized, “There’s no way to prepare for having that conversation in the workplace... When we’re talking about advocacy, those are real, tangible things that people need to think about. ” The article highlights stories of women who, despite the demands of their careers, faced the reality of a cancer diagnosis. It explores how they balanced their professional responsibilities with the unpredictable nature of cancer treatment. From IVF to chemotherapy and navigating workplace leave, these women shed light on the importance of support systems and the need for companies to improve policies and programs for employees facing similar challenges. Want to read the full story and hear more inspiring stories? Check out the full article on PR Week.

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### Boost FinTech Authority: How PR and SEO Help Meet Google YMYL Standards

- Published: 2024-10-10
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/boost-fintech-authority-how-pr-and-seo-help-meet-google-ymyl-standards/
- Categories: Blog
- Tags: digital marketing, fintech, google, pr, public relations, seo, strategic communications

For fintech brands, standing out in a competitive market requires more than just innovation—it demands trust and credibility. By combining PR and SEO, companies can enhance their online presence, meet Google’s YMYL guidelines, and build authority with both users and search engines.

Ever wonder how the top fintech brands manage to stand out in such a competitive market? With over 30,000 fintech startups worldwide as of 2024, standing out in the industry requires more than just innovative financial solutions. Since fintech deals with topics that impact people’s finances, it falls under Google's 'Your Money or Your Life' (YMYL) guidelines, which means Google holds these sites to higher standards. To really succeed, fintech companies need to not only have a strong online presence but also build trust. That’s why it’s so important to nail Google’s key factors: Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). For fintech companies, being easy to find online is just the beginning. They also need to build a solid reputation that wins over users, investors, and partners. To really stand out and meet Google's YMYL standards, it’s not about using just one marketing approach—it’s about bringing together two major forces: public relations (PR) and search engine optimization (SEO). These two, when combined, can take your brand’s visibility and credibility to the next level. Converging PR and SEO together isn’t just a trend—it’s a smart move that boosts your brand’s visibility, authority, and credibility. By pairing PR’s ability to build awareness with SEO’s focus on improving search rankings, fintech companies can rise as industry leaders and become easier to find online. In this post, we’ll dive into the key steps to make that happen, helping your fintech brand climb the ranks in both search results and industry buzz. Let's dive into...

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### Everything You Need to Know About HubSpot’s Breeze Intelligence

- Published: 2024-10-09
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/everything-you-need-to-know-about-hubspots-breeze-intelligence/
- Categories: Blog
- Tags: ai, digital marketing, marketing, martech

Unlock the full potential of HubSpot’s new Breeze AI to streamline your marketing, sales, and customer experience workflows. Learn how this AI-powered tool can transform your business with smart automation and custom solutions.

HubSpot’s recent launch of their new AI capabilities is set to bring new life to the all-in-one CRM, expanding tools for marketing and sales teams for businesses of all sizes.   Notably called Breeze AI—driving home the inherent ease-of-use we’ve come to expect from HubSpot products—the platform has three key components. Key Components of Breeze AIBreeze CopilotBreeze AgentsFor Marketers: Social & Content AgentFor Sales: Prospecting AgentFor Customer Experience: Service AgentBreeze IntelligenceBuilding Efficiency with Breeze AISales EfficienciesMarketing Efficiencies Implementing Breeze AI in Your AccountWhere can I find Breeze AI tools in my HubSpot account? How do I get access to the Breeze AI Agents? Do I need technical experience to set up Breeze AI? Ready to Unlock the Full Potential of HubSpot’s Breeze AI? Key Components of Breeze AI Breeze Copilot Located in the top right corner of your HubSpot dashboard, Copilot is a ChatGPT-like interface that can answer queries such as:  Give me a summary of each prospect and company I have a meeting with this week. How many leads that came in today are assigned to me? Draft an outreach email to the contact that I was most recently assigned. What marketing emails are scheduled to send today? Not only can Breeze AI query any object in the CRM, it can tailor its responses based on the page the user is currently viewing. Breeze Agents Along with Copilot, Breeze features virtual “agents” that can assist marketing, sales and customer experience team members in their day-to-day tasks. For Marketers: Social & Content Agent Using website...

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### These Are The Top PR Firms in Orlando

- Published: 2024-10-08
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/these-are-the-top-pr-firms-in-orlando/
- Categories: Blog
- Tags: orlando, pr, public relations

Orlando isn’t just famous for its theme parks; it’s also home to some of the best public relations (PR) firms in the country. Whether you need help getting your brand noticed or navigating a crisis, these agencies offer a range of services designed to meet your business goals.

If you're looking to create standout campaigns and elevate your brand, Orlando has plenty of PR firms that can help. We're spotlighting some of the top PR firms in the city that know how to get results. 1. Avenue Z2. Curley & Pynn3. Bigeye4. Findsome & Winmore5. Uproar PR6. Ideas Orlando7. Prism PR 1. Avenue Z Avenue Z is the leading PR firm in Orlando, known for telling great brand stories and delivering real results. They handle everything from media placements to influencer marketing, offering tailored solutions that actually work. They focus on FinTech, health & wellness, and consumer goods, making them the perfect partner for companies looking to make an impact. Their personal touch and expertise help them stay at the top of the PR world. Location: Orlando, FL Employees: 50+ Specialties: Media Relations, Thought Leadership, Crisis Management 2. Curley & Pynn Curley & Pynn know how to handle tough situations, especially when it comes to crisis management and corporate communications. Their strong industry connections and solid track record make them a go-to for companies looking to protect or rebuild their reputations. They're also great at managing public affairs across a wide range of industries, helping clients navigate complicated challenges with ease. Location: Maitland, FL Employees: 40+ Specialties: Corporate Communications, Crisis Management, Public Affairs 3. Bigeye Bigeye blends creative advertising with strategic PR to help consumer brands and nonprofits build real, lasting connections with their audiences. They’re all about using data to create campaigns that not only look great...

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### Top 5 Beauty Brands Crushing Their TikTok Content Strategy

- Published: 2024-10-07
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-5-beauty-brands-crushing-their-tiktok-content-strategy/
- Categories: Blog
- Tags: beauty, ecommerce, performance media, social commerce, TikTok, TikTok Shop


If you're a beauty brand and not on TikTok, you're missing out on a powerful platform driving online and in-store sales. Learn how top brands are using TikTok to grow their audience and boost revenue.

TikTok has transformed the beauty industry through viral short-form videos, innovative shopping features, and interactive live streams. As we know here at Avenue Z, TikTok is more than just a platform, - is a vibrant ecosystem where beauty brands gain traction and build affinity among a vast, engaged, high-intent audience. By utilizing both TikTok content to it’s fullest extent natively, beauty brands are driving sales across ALL their channels, solidifying TikTok as a crucial element in any D2C omnichannel strategy. The platform's strength lies in its dynamic algorithm that promotes a community where anyone can be an influencer who has the power to transform beauty products into must-have items almost instantly. For both emerging and established beauty brands, TikTok is an essential tool for driving growth and redefining success - And the proof is simply in the data. A remarkable 89% of TikTok users reported purchasing beauty products they discovered on the app. The beauty category on TikTok has over 42. 8 million posts and 310. 4 billion overall views, showcasing the extensive reach and engagement within this community. TikTok has played a crucial role in scaling beauty brands' omnichannel strategies by driving both online and offline sales. Brands have seen increased website revenue and brick and mortar traffic, with some reporting an average of  27% rise in in-store visits directly attributed to TikTok campaigns. Top Beauty Brands With Killer Content Strategies  1. Huda Beauty Followers: 10M  Likes: 216. 4M TikTok Shop: Yes  Products Sold: 20. 3k+  @hudabeauty So happy you love it gorgeous! ...

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### The DOJ vs. Google: What the Verdict Means for Marketers

- Published: 2024-10-04
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-doj-vs-google-what-the-verdict-means-for-marketers/
- Categories: Blog
- Tags: digital marketing, doj, google, public affairs, technology

Google's recent loss in its antitrust case against the DOJ is poised to reshape the digital advertising landscape, with potential changes affecting how marketers navigate online ad platforms. Discover the key takeaways and how to adapt your strategies in the wake of this landmark ruling.

In a landmark ruling, Google recently lost its case against the Department of Justice (DOJ), which accused the company of monopolizing the digital advertising market through its vast resources and influence. This decision could have significant repercussions for marketers across the industry, raising questions about the future of online advertising while also prompting discussions around user privacy rights and holding large brands accountable for any potential unethical business practices. Background: The Case Against Google Quick Recap of the Trial The main concerns of this case can be best summarized in this statement made by Attorney General Merrick Garland: “No company – no matter how large or influential – is above the law. ” The DOJ provided the legal basis for its case against the tech giant under the Sherman Antitrust Act, enacted in 1890 to prohibit business activities that restrain trade and commerce. This made it illegal for companies to engage in anti-competitive behaviors such as monopolization or attempts to monopolize. In this case, the DOJ alleged that Google monopolized the digital advertising market by locking publishers into its ad ecosystem, limiting their ability to use alternative platforms. The DOJ also claimed that Google manipulated auction processes to favor its own services, creating an uneven playing field. The allegation that Google retains about 30% of the revenue generated from its ad services underscores the financial impact of these practices, reinforcing its dominant position and creating barriers to competition. ​ Google’s Defense Google’s stance is simple: defending its success by emphasizing its focus...

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### Top PR Firms in NYC: The Best Agencies Elevating Brands

- Published: 2024-10-04
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-pr-firms-in-nyc-the-best-agencies-elevating-brands/
- Categories: Blog
- Tags: pr, public relations

New York City is the heart of the public relations world, housing some of the most creative and influential PR agencies. Whether you're a startup looking to make a splash or a global brand refining your story, NYC is where big results happen.

Here are the top PR firms in the city, known for their innovative ideas and talent for driving meaningful conversations. 1. Avenue Z2. BerlinRosen3. 5W Public Relations4. KWT Global5. Ruder Finn6. Allison+Partners7. The TASC Group8. Hunter PR10. Milk & Honey PR11. RF|Binder12. UpSpring PR13. Gregory FCA14. Citizen Relations15. R\West16. Development Counsellors International (DCI)17. Antenna Group 1. Avenue Z Avenue Z is known for crafting successful media strategies and landing top-tier media coverage for founders and companies across a variety of industries. Their team is focused on helping businesses tell compelling stories, manage tough situations, and build real connections with their audiences. They have a strong track record of turning tricky situations into positive opportunities. What sets Avenue Z apart is their personal approach — they don't just deliver results, they do it in a way that feels tailored to each client’s needs. Specialities: Media Relations, Thought Leadership, Crisis Management Employees: 50+ Location: NoHo, New York, NY 2. BerlinRosen BerlinRosen has made a name for itself as a top player in public affairs and advocacy. They’re all about helping nonprofits, political campaigns, and mission-driven companies get their voices heard and make a difference. What sets them apart is their ability to combine smart media strategies with grassroots efforts, making sure their clients’ messages not only reach the right people but also have a real impact. Specialties: Public Affairs, Advocacy, and Social Impact Campaigns Employees: 350+ Location: Financial District, New York, NY 3. 5W Public Relations 5WPR is a full-service PR agency...

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### Mastering Your BFCM Ad Strategy: Top Performance Media Tips

- Published: 2024-10-03
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/mastering-your-bfcm-ad-strategy-top-performance-media-tips/
- Categories: Blog
- Tags: ads, bfcm, digital media, performance media, social media


Black Friday and Cyber Monday are around the corner, and getting your ad strategy right is crucial for scaling your brand. At ShipBob’s "Peak Prep Unpacked" event, I shared my top tips for optimizing meta ad campaigns, from running evergreen ads to leveraging dynamic product ads. Here's how you can make the most of BFCM and boost your sales this season.

Black Friday and Cyber Monday are the biggest shopping events of the year, and if you're aiming to scale your brand, nailing your ad strategy is key. At ShipBob’s latest “Peak Prep Unpacked” event, I had the chance to share some of my top tips for optimizing meta ad campaigns to boost your reach and sales during BFCM.   Here’s my advice on making sure your campaigns deliver during this crucial weekend. 1. Keep Your Evergreen Campaigns Running Many brands stop their evergreen ad campaigns during Black Friday, but I always recommend keeping them running alongside your Black Friday campaigns. This makes it easier to smoothly switch back once Black Friday is over and will cause less ad disruption post sale. Your evergreen campaigns will likely end up performing higher than you anticipated. Pro tip: If you don’t feel like you can do this due to budget restraints, lower the budget on your evergreen campaigns, but don’t stop them completely. 2. Use Highest Volume or Highest Value Bid Strategies Scaling during Black Friday requires more flexibility. While target Return on Ad Spend (ROAS) or bid cap strategies work for efficiency on your regular campaigns, they can limit your reach during BFCM. To scale effectively, I suggest switching to highest volume or highest value bid strategies. This way, you can boost your spend when performance justifies it, without limitations from your bid strategy, helping you get the most out of your BFCM campaign. 3. Have Plenty of Creatives Ready One of the...

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### TikTok: It’s Time To Be On It. Learn how with Jonathan Snow in Playtime Magazine

- Published: 2024-10-02
- Modified: 2024-10-14
- URL: http://dev-avenue-z.pantheonsite.io/press-release/tiktok-its-time-to-be-on-it-learn-how-with-jonathan-snow-in-playtime-magazine/
- Categories: Press
- Tags: dtc, fashion, performance media, press, social commerce, TikTok

If you're not on TikTok yet, you're missing out—66% of users say it inspires them to shop, and 80% of Gen Z and Millennials use it for holiday gift ideas. Learn more tips and insights from Dr. Jonathan Snow’s interview in Playtime Magazine.

At Playtime & Kid’s Hub New York, Dr. Jonathan Snow, CIO at Avenue Z, discussed why TikTok is a must for brands, especially with the holidays approaching. He emphasized the platform’s power in driving impulse purchases, noting that "66% of users say TikTok inspires them to shop, and 80% of Gen Z and Millennials are using it for holiday gift ideas. " Dr. Snow also shared expert advice on getting started quickly, being authentic, and using TikTok Shop to convert views into sales. Whether B2C or B2B, TikTok offers immense potential to connect with audiences and drive growth. For more insights and strategies on how to succeed on TikTok, check out the full recap in Playtime. With the holidays around the corner, if your brand isn’t on TikTok, you’re missing out. 66% of users say TikTok inspires them to shop, and 80% of Gen Z and Millennials are using it for holiday gift ideas. Even better? Nearly half of them make impulse purchases right after discovering a product. Jonathan Snow, DMDTweet View this post on Instagram A post shared by PLAYTIME (@iloveplaytime) Need Help with Your TikTok Strategy? Our experts are here to help you create a winning TikTok strategy that drives engagement and boosts sales. Let's talk!

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### Harnessing the Power of Video for B2B Lead Generation—With The Help of AI

- Published: 2024-10-02
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/harnessing-the-power-of-video-for-b2b-lead-generation-with-the-help-of-ai/
- Categories: Blog
- Tags: ai, b2b, digital media, lead generation

Looking to uplevel your B2B content strategy? AI-powered video is transforming lead generation by making it easier to engage prospects, simplify complex ideas, and deliver personalized content that drives real results—here’s how you can leverage it in 2024 and beyond.

When most people think of video marketing, they think of B2C/DTC—viral ads, product demos, and influencer endorsements. But in 2024, video is just as critical for B2B lead generation. As attention spans shrink and information overload becomes the norm, video offers a way to capture attention, communicate complex ideas, and drive engagement faster than text-heavy content ever could. And it’s not just hype—73% of B2B businesses that use video in their marketing report positive ROI, according to TrustMary. Video content has proven to be highly effective for B2B marketers, offering a powerful way to educate, inform, and build trust with prospects. And now, with artificial intelligence (AI) becoming more deeply integrated into content strategies, the potential for video content is expanding like never before. So, how can B2B companies use AI-powered video to generate more leads, engage prospects, and nurture relationships in 2024? Let’s break it down. AI-Enhanced Explainer Videos: Simplifying Complex IdeasWebinars and Live Video: Building Authority with AI AssistanceStreamline Customer Testimonials: Boosting Social ProofAI-Powered Short-Form Video: Reaching Decision-Makers Where They AreCreate Personalized Sales Videos with AIConclusion: Embrace AI-Enhanced Video as a B2B PowerhouseNever Miss a Chance to Get Ahead 1. AI-Enhanced B2B Explainer Videos Explainer videos are crucial for B2B brands because they help simplify complex products and services, often involving multiple decision-makers and intricate value propositions. In a space where understanding is half the battle, explainer videos make it easy for potential customers to grasp key benefits quickly and effectively. Explainer videos can improve brand understanding by...

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### Leading Influencer Marketing Agencies to Watch in 2024

- Published: 2024-09-30
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/leading-influencer-marketing-agencies-to-watch-in-2024/
- Categories: Blog
- Tags: influencer marketing, marketing

Looking to boost brand awareness, drive engagement, and increase sales? Check out our top picks for the best influencer marketing agencies of 2024, offering fresh strategies, data-backed results, and impressive client lists.

Influencer marketing has become the go-to move for brands wanting to raise awareness, drive engagement, and boost sales. Whether you’re just starting out or already established, choosing the right agency can make all the difference. To make it easier, we’ve put together a list of the top influencer marketing agencies for 2024. These agencies stand out for their fresh strategies, data-backed results, and impressive client lists. Table of Contents Avenue Z NoGood Viral Nation Captiv8 The Influencer Marketing Factory Ubiquitous HypeAuditor 1. Avenue Z Avenue Z seamlessly blends influencer campaigns with a well-rounded Digital Media strategy. They don’t just help brands reach people—they help them connect in a way that builds lasting relationships. Avenue Z takes a multi-channel approach, using everything from personalized content and social media buzz to celebrity partnerships, ensuring brands get serious results. Whether it’s fintech or wellness, their deep understanding of how influencer marketing fits into the bigger picture makes them a clear leader in this space. Location: New York, NY Specialties: Influencer Marketing, Content Studio, Performance Media, SEO, Social Commerce, Email & SMS, Lead Generation Industries: Technology, Healthcare, Finance, Energy, Consumer Goods, Industrials, Manufacturing, Aerospace & Defense, Public and Government Sector,  Employees: 50-100  2. NoGood  NoGood has built a reputation for being data-savvy and results-focused. They seamlessly combine growth marketing with influencer campaigns to help brands boost their visibility and achieve real, measurable outcomes. When it comes to creating influencer partnerships that truly connect and drive engagement, NoGood has it down to a science. They’re...

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### Election 2024: Key Communications Guidelines for Business Resilience

- Published: 2024-09-27
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/election-2024-key-communications-guidelines-for-business-resilience/
- Categories: Blog
- Tags: pr, public affairs, strategic communications

As we gear up for the October 1st Vice Presidential Debate between Senator JD Vance and Governor Tim Walz, we reflect on last month's Trump-Harris showdown, dissecting the critical issues and implications for businesses navigating the evolving political landscape.

As we look forward to the October 1st matchup between Senator JD Vance (R-OH) and Governor Tim Walz (D-MN) in this year’s first-ever Vice Presidential Debate, we took a look back at last month’s September 10th debate between former President Trump and Vice President Harris, which offered viewers a clear view of the matchup between two candidates competing for the nation's highest office. This highly anticipated event took place during a historic election cycle marked by President Biden's withdrawal from the Democratic nomination, a significant wave of political polarization and violence culminating in two assassination attempts on Trump, and ongoing speculation surrounding his legal challenges. The state of the economy is top of mind for the candidates. University of Pennsylvania’s analysis revealed that Trump’s extension of the TCJA would benefit households between 2026 and 2034 on a conventional basis and maintain the corporate tax rate at 15%, but would steeply increase primary deficits over the same period. A similar study revealed that Harris’s plan on the other hand would benefit low and middle-income households in the same period, increasing taxes on those earning over $400K, and increasing the corporate tax rate to 28%  Key Issues for Voters The September presidential debate underscored the stark policy contrasts between the two candidates on a range of critical issues facing the nation. In tandem, the topics of immigration, reproductive rights, geopolitics, the cost of energy, and living also remain top of mind, with the pair offering differing visions that showcase the distinct visions...

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### BFCM 2024 Roundup: Top Strategies from TikTok, Shopify, and Klaviyo for Holiday Success

- Published: 2024-09-26
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/bfcm-2024-roundup-top-strategies-from-tiktok-shopify-and-klaviyo-for-holiday-success/
- Categories: Blog
- Tags: bfcm, digital marketing, klaviyo, partnerships, performance media, shopify, TikTok

In this BFCM 2024 Roundup, discover top strategies from TikTok, Shopify, and Klaviyo to supercharge your holiday marketing and drive record-breaking sales.

As Black Friday and Cyber Monday (BFCM) approach, brands are gearing up to make the most of the holiday shopping rush. To help you maximize your sales and connect with customers, we've gathered top tips from our trusted partners—TikTok, Shopify, and Klaviyo. From optimizing your store to leveraging social commerce and email marketing, these actionable insights will ensure you’re ready to capitalize on this critical shopping season. TikTok: Holiday 2024 Vertical PlaybookShopify: Black Friday Cyber Monday ChecklistKlaviyo: Email & SMS Tips for BFCM 2024Never Miss a Chance to Get Ahead TikTok: Holiday 2024 Vertical Playbook Go Vertical, Go Full-Screen: Utilize TikTok’s native vertical video format for an immersive experience. It allows brands to connect authentically with users, providing a more personal and engaging ad experience. Harness Trends: Tap into trending sounds and hashtags. These trends are an excellent way to stay relevant and get noticed quickly. TikTok recommends exploring holiday-specific trends to amplify your messaging during BFCM. Leverage Creators: Collaborate with TikTok creators who align with your brand. Authentic creator-driven content tends to resonate better with audiences and builds trust. Spark Ads: Use TikTok’s Spark Ads to boost your organic content. Spark Ads allow brands to leverage popular user-generated content, making your promotions feel native and trustworthy to potential customers. Early Bird Promotions: TikTok advises launching BFCM promotions early to capture attention. Many users begin holiday shopping well before the official sale dates. Read More from TikTok Shopify: Black Friday Cyber Monday Checklist https://youtu. be/43-LUg-7Cp4 Optimize Your Store: Start by ensuring...

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### How TikTok Can Supercharge Your Holiday Campaigns in 2024

- Published: 2024-09-25
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-tiktok-can-supercharge-your-holiday-campaigns-in-2024/
- Categories: Blog
- Tags: bfcm, ecommerce, performance marketing, performance media, social media, social media marketing, TikTok

Get ready for the holiday rush! TikTok is the ultimate platform for brands to spark discovery, drive engagement, and boost sales throughout every stage of the holiday shopping season.

As the holiday season approaches, marketers are on the lookout for platforms that offer engaging ways to connect with audiences. TikTok has emerged as a key player, as shown in TikTok for Business' Holiday Playbook. The platform is now a go-to social hub for discovery, inspiration, and action, offering brands unmatched opportunities to connect with consumers at every stage of their holiday shopping journey. Why TikTok for the Holidays? TikTok is a haven for holiday planners and gift-givers. With content spanning the entire season—from Halloween to New Year’s—businesses gain access to a highly engaged audience. Over 59% of TikTok users prefer the platform for holiday inspiration over traditional media. TikTok’s 2022 holiday data shows that users are planning and purchasing earlier than ever, with a 190% increase in #holidayshopping content from pre-Halloween to early November. Key Takeaways: Early Planning: 68% of TikTok users start their holiday shopping weeks before the big days. Increased Self-Gifting: 87% of users buy gifts for themselves, significantly more than on traditional platforms. Holiday Hashtags: Make sure to leverage trending hashtags like #BlackFriday, #CyberMonday, #Christmas, and #HolidayGifting to amplify your campaign reach. How to Create a Stand-Out TikTok Campaign Target Key Stages of Holiday Shopping: The holiday season can be divided into three critical periods: pre-holiday, peak holiday, and post-holiday. TikTok enables brands to connect with audiences throughout this journey, from inspiration during pre-holiday (July-September) to impulse buying in peak season (October-December), and even post-holiday self-care (January). Leverage TikTok Trends: TikTok users are more likely to...

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### Top Public Affairs PR Agencies of 2024: Best-in-Class Firms Leading the Industry

- Published: 2024-09-25
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-public-affairs-pr-agencies-of-2024-best-in-class-firms-leading-the-industry/
- Categories: Blog
- Tags: pr, public affairs

In 2024, public affairs PR agencies play a crucial role in shaping policy, managing reputations, and influencing public opinion. This list highlights the top firms leading the way in strategic communications and advocacy across industries.

Public affairs PR agencies play a key role in helping shape policy perception, influencing public opinion, and managing corporate reputations. With their deep understanding of regulatory risks and stakeholder management, strategic communications, and media engagement, these agencies are essential for navigating complex challenges. Here’s a look at the top public affairs PR agencies in 2024: Avenue ZGlobal Strategy GroupSKDKFinsbury Glover HeringPenta GroupBerlinRosenCornerstone Government Affairs 1. Avenue Z Avenue Z is a leading public advocacy and advisory firm,  helping organizations build trust and shape public perception with a smart, data-driven approach. Whether it's managing reputational crises or influencing stakeholder opinions, Avenue Z specializes in crafting the right message for high-stakes special situations, allowing organizations to influence decision-makers and key stakeholders. . From private and public advocacy, driving issue-based and grassroots campaigns, to helping steer and influence public policy and social impact initiatives, they’ve got it covered, delivering real impact through a multidisciplinary, cross-sector approach. With more than 25 years of experience, they’ve earned a reputation for navigating high-risk situations through strategic communications and prioritizing the security and confidentiality of their clients. Location: New York, NY Specialties: Public Affairs, Issues Advocacy, Stakeholder Communications, Special Situations,  Crisis Management, Strategic Communications, Media Relations Industries: Technology, Healthcare, Finance, Energy, Consumer Goods, Industrials, Manufacturing, Aerospace & Defense, Public and Government Sector,  Employees: 50-100  2. Global Strategy Group Global Strategy Group is a big name in public affairs and communications, known for its ability to connect policy with public opinion seamlessly. They're well-regarded for their successful advocacy...

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### How to Get Your Beauty Brand Noticed by Major Retailers: An eCommerce Playbook

- Published: 2024-09-20
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-to-get-your-beauty-brand-noticed-by-major-retailers-an-ecommerce-playbook/
- Categories: Blog
- Tags: beauty, ecommerce, performance marketing, performance media

Breaking into major retailers is no small feat for beauty brands. Here are our pro tips on standing out and getting in.

Breaking into major retailers is no small feat for beauty brands, especially in an industry forecasted to grow by 8. 4% per year through 2028. Gaining visibility with big players like Sephora, Ulta, or even Target requires a well-crafted strategy that blends a strong digital presence with the right brand narrative. Here’s how beauty brands can position themselves for success and catch the attention of top retailers. Mastering a Multi-Channel PresenceLeveraging Data for Retailer AlignmentOptimizing Product Pages for DiscoveryBuilding Relationships Through Social ProofPositioning for Retail PartnershipsShowcasing Innovation in Product and MarketingMaintaining Strong PR and Media CoverageNavigating the Retail Pitch ProcessNever Miss a Chance to Get Ahead 1. Mastering a Multi-Channel Presence Retailers are increasingly looking for beauty brands with a solid, integrated, multi-channel presence. A seamless online and offline experience shows potential retail partners that your brand understands today’s connected consumer journey. From social media engagement to a well-optimized website, your digital footprint needs to be robust. Consider how you can maintain a consistent brand voice and messaging across all touchpoints—from Instagram stories to your product pages. 2. Leveraging Data for Retailer Alignment Retailers expect brands to bring insights to the table, particularly about their customers. Use your eCommerce data to demonstrate where your products fit within a retailer’s existing portfolio. Retailers want to know your customers, how you’re engaging them, and how you’re converting interest into sales. Share insights on demographics, purchasing behavior, and even how your brand performs against competitors. Show them that your brand doesn’t just complement their...

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### Our San Francisco & LA Tech Week Events: A Blend of Comedy and Tech

- Published: 2024-09-19
- Modified: 2024-09-19
- URL: http://dev-avenue-z.pantheonsite.io/events/our-san-francisco-la-tech-week-events-a-blend-of-comedy-and-tech/
- Categories: Blog, Events
- Tags: events, tech, technology, techweek

Looking for a fun way to mix tech and laughs? The Tech Week events in San Francisco and LA have got you covered! Hosted by Avenue Z and Just Go Grind, "Artificially Un-Intelligent" is a tech-themed comedy show that’s sure to stand out during these action-packed weeks.

Los Angeles: Bringing the Laughs to Santa Monica Save the date! On Wednesday, October 16th, LA Tech Week is bringing some much-needed laughs to Santa Monica from 7:00 PM - 9:00 PM. With Neal Patel and Justin Gordon hosting, you can expect a night full of banter and techy jokes that only the true insiders will get. The lineup is stacked with engineers, VCs, and tech enthusiasts, all trading in their day jobs to step up as standup comedians for the night. Don’t wait too long to grab your spot—space is limited, and you’ll need approval to attend. Just make sure to fill out the registration form to get your chance at a night full of tech-themed laughs. With drinks and entertainment included, it’s the perfect chance to kick back and connect with some of the top people in the tech world. San Francisco: Kicking Off Tech Week with Laughs San Francisco isn’t one to miss out on the fun! SF Tech Week is hosting its own round of "Artificially Un-Intelligent" on Monday, October 7th, from 7:00 PM to 9:00 PM. Expect the same hilarious vibes and an amazing lineup, promising a night full of laughs in the heart of San Francisco’s buzzing tech scene. You'll need to get your registration approved, and once you're in, the location details will be sent your way. Get ready for an unforgettable night as industry pros trade their usual roles for a spot on stage! A Shared Vision Across Both Cities What makes...

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### Our Top Picks: DC Fintech Week 2024

- Published: 2024-09-19
- Modified: 2024-11-25
- URL: http://dev-avenue-z.pantheonsite.io/events/our-top-picks-dc-fintech-week-2024/
- Categories: Blog, Events
- Tags: events, fintech, tech, technology

DC Fintech Week 2024 promises a dynamic lineup of panels and discussions centered around the latest innovations and challenges in fintech. If you're looking to stay informed and ahead of industry trends, this event is a must-attend.

DC Fintech Week is packed with thought-provoking discussions, expert panels, and networking opportunities at top locations like Fannie Mae's Headquarters and the International Spy Museum. This year’s agenda covers critical fintech topics including influence, public affairs, PR, strategic communications, and crisis management. We’ve highlighted standout sessions for fintech professionals looking to stay ahead in the industry. Day 1: October 22, 2024 - Fannie Mae's HeadquartersDay 2: October 23, 2024 - International Spy MuseumDay 3: October 24, 2024 - Satellite EventsConnect with Us Day 1: October 22, 2024 - Fannie Mae's Headquarters 9:00 – 9:30 AM: A Conversation with Acting Comptroller of the Currency Mike Hsu and BIS Economic Adviser and Head of Research Hyun Song Shin Starting off DC Fintech Week is an exciting conversation with two major players in financial regulation, Mike Hsu and Hyun Song Shin. They’ll be diving into how fintech is shaping global monetary policy and driving innovation in finance. If you’re curious about how fintech is influencing public policy on a big scale, this is definitely a session you won’t want to miss. 10:00 – 10:30 AM: Privacy-as-a-Service: Private Payments, Identity, and Free Speech in a New Age of Digital Finance This session dives into one of the biggest topics in today’s digital world: privacy. It’ll explore how fintech companies are tackling the tricky balance between private payments, identity management, and free speech. Experts from Mastercard, Cloaked, and PrivateID will be sharing their insights, helping attendees learn how to handle privacy challenges and communicate effectively...

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### Our Picks for Money 20/20 Vegas: Must-Attend Events for Influence, PR, Crisis, and Public Affairs

- Published: 2024-09-18
- Modified: 2024-09-18
- URL: http://dev-avenue-z.pantheonsite.io/events/our-picks-for-money-20-20-vegas-must-attend-events-for-influence-pr-crisis-and-public-affairs/
- Categories: Blog, Events
- Tags: events, influence, pr, public affairs

Money 20/20 Vegas is the go-to event for professionals in finance, fintech, and communications. If you're in PR, crisis management, or public affairs, this year's agenda is packed with can’t-miss sessions that will provide valuable insights to help you stay ahead.

Money 20/20 Vegas is the place to be for anyone in finance, fintech, and communications. If you’re in PR, crisis management, or public affairs, there are some can't-miss sessions that will give you valuable insights and help you stay ahead of the game. We’ve handpicked the events most relevant to you, with expert speakers who will shed light on the trends shaping the future of the industry. Here’s our list of the top events at Money 20/20 Vegas. Sunday, 27 OctoberSummit: Policy & Politics - What’s Next? Summit: Small Banks, Outsized ImpactJudgment Day: Balancing the Benefits of AI with Regulatory RisksThe New Normal: Crafting Modern Regulations for BNPL and EWAMonday, 28 OctoberFintech Hub 2. 0: Collaboration between Industry, Government, Education, and VentureShould Your Bank Really Be a Tech Company? The Global Scale of Money LaunderingPayments in 2030: Building a Future-Forward Payment StrategyAI + Trust = Personalized Commerce ExperiencesWednesday, 30 OctoberBuilding Fintech Trust: From 0 to 100Choose Your Channels: Leveraging Owned Media, Influencers in Fintech MarketingConnect with Us Sunday, 27 October 1. Summit: Policy & Politics - What’s Next? When?  9:45 AM - 10:15 AM Where? Marco Polo, 705-707, Level 1 Why? This session features Amanda Anderson, Robert Gonzalez, and other top policy experts discussing what’s next for the world of finance and politics. If you’re working in public affairs or PR, this panel will help you understand the upcoming changes in the political landscape that could impact your strategies and communication plans. 2. Summit: Small Banks, Outsized Impact When? 10:20 AM - 10:50...

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### Top 11 Event Picks from Climate Week NYC and UN General Assembly High-Level Week

- Published: 2024-09-16
- Modified: 2024-09-16
- URL: http://dev-avenue-z.pantheonsite.io/events/top-11-event-picks-from-climate-week-nyc-and-un-general-assembly-high-level-week/
- Categories: Blog, Events
- Tags: climate, events, united nations

New York City is hosting two major events—Climate Week NYC and the UN General Assembly High-Level Week—from September 22 to 27. These events bring together global leaders and experts to address key issues like climate action and sustainability. Here’s our list of must-attend sessions for valuable insights and connections.

New York City is about to host two huge events—Climate Week NYC and the UN General Assembly High-Level Week 2024—both happening from September 22 to 27. These gatherings bring together world leaders, experts, and industry professionals to tackle some of the biggest issues we face today, from sustainability and climate action to public affairs and crisis communication. To help you navigate these exciting events, we’ve handpicked some key sessions that tie into our focus on influence, PR, strategic communications, crisis management, and public affairs. Here are the ones we’re most excited about, offering some great insights and opportunities for anyone in these fields. Table of Contents Let's Not Die - Featuring Chris Gethard and Beth Stelling Rooftop and Community Solar for New York’s Clean Energy Transition Remember Ida: A 3rd Anniversary Podcast Listening Session and Reflection Circle Envisioning 2035: Mobility Growth and Sustainability Pillars of the Green Transition Summit of the Future SDG Moment UN General Debate High-Level Meeting on Sea Level Rise UN General Assembly High-Level Meeting on Antimicrobial Resistance 2024 International Day for the Total Elimination of Nuclear Weapons **Keep in mind that event schedules are subject to change, so it’s always a good idea to check the official websites for the latest updates. 1. Let's Not Die - Featuring Chris Gethard and Beth Stelling When? Monday, 09/23 / 6:30 PM - 9:00 PM Where? Chelsea Music Hall, NYC  Why? This event brings a fun and engaging spin on raising climate change awareness through comedy. With hosts Chris...

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### Our Top Picks: Los Angeles #TechWeek

- Published: 2024-09-12
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/events/our-top-picks-los-angeles-techweek/
- Categories: Blog, Events
- Tags: events, tech, technology, techweek

Explore the top events at LA #TechWeek, from exclusive networking opportunities to insightful panel discussions, designed to help founders, investors, and tech professionals connect and grow.

With LA Tech Week just around the corner, the city is buzzing with anticipation. This exciting week is packed with opportunities to explore the latest innovations, connect with industry leaders, and get a sneak peek at the future of technology. With over 600 events on the calendar, there’s something for everyone—whether you're just starting out, an investor, or a tech enthusiast. Hosted by top VCs, cutting-edge startups, and leading tech companies, #TechWeek is all about bringing the community together to spark new ideas, build partnerships, and drive growth. This year, LA Investment Week is also in full swing, offering investors the chance to connect with innovators and explore investment opportunities across sectors like fintech, AI, and sustainability. Be sure to check out the Investment Week calendar for more details on these events, which run alongside #TechWeek. We've put together a list of 17 must-attend events for this year's LA #TechWeek. From networking to diving into the latest tech trends, these events offer something for everyone. Whether you're planning to attend in person or virtually, there's no shortage of opportunities to connect and learn. Be sure to check out the links, save the dates, and get ready to experience the innovation happening across Los Angeles. Artificially Un-Intelligent: A Tech Comedy Show - Presented by Avenue Z and Just Go GrindThe Future of AI and Entertainment- by a16z, HSBCRise & Empower: Yoga & CPG Startup Showcase- by Open Venture Capital, Wellness Growth PartnersSunset Soirée for Climate Tech Founders & Funders- by JP Morgan, WICIF,...

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### Our Top Picks: San Francisco #TechWeek

- Published: 2024-09-11
- Modified: 2024-09-11
- URL: http://dev-avenue-z.pantheonsite.io/events/our-top-picks-san-francisco-techweek/
- Categories: Blog, Events
- Tags: events, tech, technology, techweek

Explore the top events at SF #TechWeek, from exclusive networking opportunities to insightful panel discussions, designed to help founders, investors, and tech professionals connect and grow.

San Francisco #TechWeek is a highlight of the year for tech professionals, investors, and entrepreneurs looking to gain a competitive edge. With countless opportunities to network, learn, and get hands-on with the latest in technology, it can be overwhelming to choose the right events. That's why we’ve curated our top picks from this year’s packed schedule to help you navigate the week and make the most out of your time in the city. Artificially Un-Intelligent: A Tech Comedy Show - Presented by Avenue Z and Just Go GrindSF #TechWeek Kickoff - by a16zOpenAI Tech Week Reception - by OpenAIFounders Cold Plunge - by AtlasA16Z Games Speedrun Demo Day- by a16zCyber60 Report Launch - by AWS Startups, Lightspeed Venture PartnersLumos House - by Andrew YeungVirtual Immersive Music Experience Demo - by BLCK UNICRNUnleashing the Potential of Every Startup - by AtlassianMarketing Exec Roundtable: Insights and Strategies for Engaging SaaS Buyers - by LinkedInSecret Tech Party - by Andrew YeungStart Building Your Own Agenda **Keep in mind that event schedules are subject to change, so it’s always a good idea to check the official websites for the latest updates. 1. AI Breakthrough: Finding Product-Market Fit - by a16z, HSBC When? Monday, 10/07, 3 PM - 4 PM Where? San Francisco, CA Why? Hosted by a16z and HSBC, this session will explore how AI startups can discover the sweet spot for product-market fit. Whether you’re building an AI solution or investing in one, this event is essential for learning about the path from product development to commercialization. 2. Artificially Un-Intelligent: A Tech Comedy Show - Presented...

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### Mastering Your Next Media Interview: 18 Tips for Success

- Published: 2024-09-06
- Modified: 2024-09-27
- URL: http://dev-avenue-z.pantheonsite.io/press-release/mastering-your-next-media-interview-18-tips-for-success/
- Categories: Blog, Press

Media interviews are a great way to share your story, build your brand, and connect with a broader audience. But let’s be honest—they can also be pretty nerve-wracking if you’re not ready. That’s why Fast Company reached out to experts, including Avenue Z’s own Jonathan Snow, to offer some advice. Whether you’re getting ready for a quick radio interview or a longer TV segment, these tips will help you feel more confident and make the most of the opportunity.

The media world can definitely feel intense, but interviews don’t have to be nerve-wracking. In Fast Company’s recent article, “18 Expert Tips for Mastering Your Next Media Interview,” Jonathan Snow and other experts shared some great advice on how to stay cool, focused, and make the most of every interview. One tip from Jonathan really stood out: interviews should be fun! Let’s dive into his approach and why it works so well. Key Takeaway from Jonathan Snow: Have fun – Inject energy, stay conversational, and don’t be afraid to show your personality. Why Having Fun Makes All the Difference Jonathan’s main advice in the Fast Company article is all about bringing energy and authenticity into every interview. It sounds simple, but it makes a huge difference. When you're genuinely having fun, your enthusiasm is infectious. Whether you're on a podcast or in front of a TV camera, people can feel that positive energy. It’s what makes you more engaging, more memorable, and ultimately, more trustworthy. In the dynamic media world, it’s easy to feel the pressure—wondering if you're saying the right thing or stressing about getting every detail perfect. But Jonathan’s advice? Don’t overthink it. The key is to relax, let go of those nerves, and just be yourself. When you’re genuinely enjoying the conversation, it shows. And that’s when your audience is most likely to connect with what you’re saying. Keep It Conversational Jonathan emphasizes the importance of bringing your personality into the conversation. Interviews don’t have to be...

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### From Influencer to Checkout: How Beauty Brands can Dominate Social Commerce

- Published: 2024-09-05
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/from-influencer-to-checkout-how-beauty-brands-can-dominate-social-commerce/
- Categories: Blog
- Tags: beauty, Content Marketing, digital marketing, influencer marketing, performance media, social commerce, wellness

No industry has mastered influencer marketing quite like beauty. Explore how platforms like YouTube and TikTok are transforming the way consumers discover, trust, and purchase products, and the strategies brands need to stay ahead in this space.

The power of social influencers, particularly beauty influencers, is undeniable. Platforms like YouTube have become the go-to for consumers seeking authentic reviews, tutorials, and product recommendations. OG Influencers like Michelle Phan, Jeffree Starr, NikkieTutorials, and Jackie Aina have not only pioneered this space but have also redefined how beauty brands reach and engage with their audiences. These creators have transformed personal beauty routines into a global phenomenon, driving trends and determining the success of new beauty brands. The shift from traditional marketing to influencer-driven content accelerated with the rise of short-form video platforms like TikTok, Meta Reels, and YouTube Shorts, where consumers now prefer to discover and validate beauty products through peer reviews and short-form video content rather than traditional search engines and blogs.  This evolution has opened up new avenues for brands to tap into the power of social commerce, where the endorsement of a trusted influencer—or better yet, a niche creator—can trigger an impulse buy that not only leads to an instant sale but also gives users the instant gratification of feeling like they’re part of a larger trend or movement. Current State of Beauty eCommerce As of 2024, the global beauty and cosmetics market is projected to reach $312. 33 billion, with online sales contributing a significant share of total industry revenue. In the U. S. alone, the beauty and personal care market is expected to generate $97. 81 billion. These projections were published before the boom of social commerce platforms like TikTok Shop and Instagram Shop, highlighting the untapped potential...

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### AI Slop is Everywhere We Look — Here's How Businesses Can Avoid the AI Slop Cycle

- Published: 2024-09-04
- Modified: 2024-09-04
- URL: http://dev-avenue-z.pantheonsite.io/press-release/ai-slop-is-everywhere-we-look-heres-how-businesses-can-avoid-the-ai-slop-cycle/
- Categories: Press
- Tags: ai, artificial intelligence, Content Marketing

AI slop is the latest wave of digital clutter—content generated by AI tools that prioritize speed and volume over quality. As a business owner, here's how you can avoid this trend and protect your brand.

As AI technology becomes more widespread, business owners face a growing problem: the surge of low-quality, AI-generated content—commonly referred to as "AI slop. " This type of content emphasizes speed and quantity at the expense of depth and value, creating digital clutter that can harm your brand’s reputation. So, how can entrepreneurs avoid AI slop and maintain the integrity and trust of their audience? Key Takeaways AI slop is content mass-produced by AI tools that lacks creativity and depth. Maintaining brand authenticity and producing valuable, engaging content are critical to building customer trust. Combining AI efficiency with human insight ensures your content remains relevant and impactful. Understanding AI Slop At its core, AI slop refers to the wave of mass-produced digital content generated by AI tools that prioritize quantity over quality. Platforms like ChatGPT and Google Gemini, once celebrated for their efficiency, are now contributing to the flood of low-value content across blogs, social media, and search results. For entrepreneurs, this is more than an inconvenience—it can tarnish your brand and make it difficult to stand out. The Hidden Costs of AI Slop AI slop can take many forms, and all of them can damage your brand: Weak Customer Communications: Repetitive, robotic interactions from AI-driven chatbots can alienate your audience. Overwhelming Social Media Feeds: AI-generated posts often lack relevance and fail to engage followers. Confusing Search Results: AI's inability to interpret context accurately can lead to misleading or irrelevant suggestions. Misleading Information: Poorly fact-checked content can misinform your audience, damaging credibility... .

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### The Best Beauty, Health & Wellness DTC Events of 2024 - 2025

- Published: 2024-08-29
- Modified: 2024-08-29
- URL: http://dev-avenue-z.pantheonsite.io/events/the-best-beauty-health-wellness-dtc-events-of-2024-2025/
- Categories: Blog, Events

The beauty, health, and wellness world is booming, and keeping up with the latest trends and innovations is more important than ever. Whether you're a brand looking to grow or a professional wanting to stay ahead of the curve, the right events can be game-changers. We've put together a list of the must-attend DTC events for 2024 - 2025 that will help you gain insights and make important connections to thrive.

The beauty, health, and wellness world is booming, and keeping up with the latest trends and innovations is more important than ever. Whether you're a brand looking to grow or a professional wanting to stay ahead of the curve, the right events can be game-changers. We've put together a list of the must-attend DTC events for 2024 - 2025 that will help you gain insights and make important connections to thrive. The DTC (direct-to-consumer) world is thriving, especially in beauty, health, and wellness. Brands and professionals are on the lookout for events that go beyond just networking—they want real, actionable insights. If you're in the game, these are the DTC events you’ll want on your radar for 2024 - 2025. **Keep in mind that event schedules are subject to change, so it's always a good idea to check the official websites for the latest updates.   Commerce Roundtable SEPHORiAShark Tank Reunion 24’Grocery ShopShark Tank Reunion 24’Glossy Beauty X Wellness Summit ShopTalk FallFounderMade LAGlossy Beauty X Wellness Summit FounderMade Miami Expo WestIECSC New York 1. Commerce Roundtable  When? Monday, 09/23 - Tuesday, 09/24 Where? San Diego, California  Why? Commerce Roundtable in San Diego is an essential event for DTC brands, offering a chance to connect with top industry experts and explore the latest in e-commerce. It’s perfect for brands looking to boost their online presence and stay ahead of the game with cutting-edge strategies. 2. SEPHORiA When? Friday, 9/27 - Saturday, 9/28 Where? Atlanta, Georgia Why? SEPHORiA is back and better than ever! Whether you're a...

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### The Best Brand Collaborations of Summer 2024

- Published: 2024-08-29
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-best-brand-collaborations-of-summer-2024/
- Categories: Blog
- Tags: beauty, collaborations, digital marketing, dtc, influencer marketing, partnerships, pr, wellness

Cool brands working with cool brands—what’s not to love? This summer, we saw some of the most exciting and innovative brand collaborations, from beauty merging with basketball to nostalgic toys teaming up with modern platforms. Here’s a roundup of the standout partnerships that made waves in Summer 2024.

Summer 2024 has been a standout season for brand partnerships, with some truly unexpected and innovative collaborations that have captured the public's attention. From sports teams teaming up with beauty brands to creative product mashups, this summer has shown how powerful and creative brand collaborations can be. Here are some of the most memorable partnerships from this summer: Glossier x USA Basketball Women’s National TeamGymshark x SurrealLiquid Death x YETIPolly Pocket x AirbnbFenty Beauty x OlympicsDunkin’ x Scrub DaddyCharlotte Tilbury x F1 Academye. l. f. Cosmetics x Liquid DeathThe Power of Creative Collaborations Glossier x USA Basketball Women’s National Team Glossier is breaking new ground by merging beauty and basketball in its latest partnership with the USA Basketball Women’s National Team. As women’s sports continue to surge in popularity, with basketball and the WNBA leading the charge, brands are increasingly eager to align themselves with this dynamic and growing movement. Glossier, a long-time supporter of the WNBA, celebrated its expanded partnership by going beyond traditional sponsorship. The brand collaborated with artist Na Chainkua Reindorf and non-profit Project Backboard to revitalize the Tompkins Square Park basketball courts, turning them into a vibrant community hub designed to inspire more families and young women to engage with basketball. This collaboration is more than just a marketing move; it’s a powerful statement about the potential of brands to make a meaningful impact. By transforming public spaces into colorful works of art, Glossier is fostering a sense of community pride and encouraging participation in sports. This approach...

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### Our Ultimate Guide to the Most Valuable FinTech Events in 2024-2025

- Published: 2024-08-26
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/events/our-ultimate-guide-to-the-most-valuable-fintech-events-in-2024-2025/
- Categories: Blog, Events
- Tags: events, fintech, tech, technology

The FinTech world is buzzing, and if you want to stay ahead of the game, you need to be where the action is. Here's our list of the most valuable events for the FinTech industry in 2024/2025.

The FinTech world is buzzing, and if you want to stay ahead of the game, you need to be where the action is. Whether you're a professional or just beginning to get into financial technology, there's no better way to connect with leaders, discover innovations, and get inspired than by attending the top FinTech events. We’ve put together a list of the most popular FinTech events from September 2024 through April 2025. So mark your calendar, because these are the events that will keep you in the loop and on top of your game. **Keep in mind that event schedules are subject to change, so it's always a good idea to check the official websites for the latest updates. San Francisco TechWeekGreenwich Economic ForumHong Kong Fintech WeekLA TechWeekFinCon AtlantaMoney 20/20Singapore FinTech FestivalFinTech Talents FestivalSuperventure North AmericaSuperReturn North AmericaBenzinga Future of Digital AssetsAbu Dhabi Finance WeekFinancial Times - Crypto & Digital Asset SummitNever Miss a Chance to Get Ahead 1. San Francisco TechWeek When? Monday, 10/7 - Sunday, 10/13 Where? San Francisco, CA Why? San Francisco TechWeek is the go-to event for FinTech innovators. It brings in the top speakers, workshops, and many opportunities to connect with the brightest minds in the industry. Insightful Talks Hands-On Workshops Networking 2. Greenwich Economic Forum When? Tuesday, 10/8 - Wednesday, 10/9 Where? Greenwich, CT Why? The Greenwich Economic Forum is an event for anyone interested in global finance and economics. Held in Greenwich, CT, this forum brings together top leaders in finance, investment, and...

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### TikTok to Top Shop: How to Personalize On-Site Shopping Experiences for TikTok Shoppers

- Published: 2024-08-26
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/tiktok-to-top-shop-how-to-personalize-on-site-shopping-experiences-for-tiktok-shoppers/
- Categories: Blog
- Tags: digital marketing, performance marketing, performance media, rebuy, social commerce, social media, social media marketing, TikTok, TikTok Shop

As the Black Friday/Cyber Monday (BFCM) season approaches, one of the most effective strategies for DTC retailers is to create personalized shopping experiences for their customers.

As the Black Friday/Cyber Monday (BFCM) season approaches, one of the most effective strategies for DTC retailers is to create personalized shopping experiences for their customers. A curated, seamless experience is key to driving conversions, and with the right tools, setting up these personalized experiences can be easier than you think. Why Personalization Matters Shoppers are more likely to convert when their shopping experience feels tailored to them. It’s about creating a journey that feels like a natural extension of their browsing behavior, especially for customers coming from platforms like TikTok. What many DTC and eCommerce retailers might not realize is how simple it can be to set up these curated experiences with the right tools, like Rebuy, a top Shopify app and one of our channel partners. Setting Up URL/UTM-Based Personalization One of the most powerful tools you can use to personalize shopping experiences for TikTok shoppers is URL/UTM-based parameters. These allow you to create custom promotions and offers that trigger specific actions—like displaying personalized recommendations, targeted discounts, or pop-up offers—based on the URL that brought the customer to your site. Here’s a quick guide to setting up these rules: Create URL-Based Rules: Start by defining what action should be triggered based on the URL. For example, if a customer clicks through from a TikTok ad, a rule could display a targeted offer or product recommendation tailored to their interests. Leverage UTM Parameters: UTM parameters help track where your traffic is coming from and enable you to maintain consistent...

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### LinkedIn’s New Video Carousels: A Strategic Push Toward Video Content

- Published: 2024-08-23
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/linkedins-new-video-carousels-a-strategic-push-toward-video-content/
- Categories: Blog

If you’ve been active on LinkedIn lately, you might have noticed a new feature quietly making its way into your feed—video carousels.

Something looks familiar here... If you’ve been active on LinkedIn lately, you might have noticed a new feature quietly making its way into your feed—video carousels. In a move that mirrors some of the most popular content trends on other social platforms, LinkedIn is rolling out these in-feed carousels as part of its ongoing effort to emphasize video content. But what does this mean for users, and how does it fit into LinkedIn’s broader strategy? The Mechanics of LinkedIn’s Video Carousels LinkedIn’s video carousels present a side-scrolling array of video clips, carefully curated by LinkedIn’s algorithms based on your in-app activity and profile details. When you tap on any of these videos, you’re taken to a full-screen, vertical video experience, reminiscent of TikTok’s format. This isn’t LinkedIn’s first foray into video; earlier this year, the platform introduced a TikTok-like full-screen video feed, a clear sign of its intention to capitalize on evolving content trends. Why LinkedIn is Betting on Video The push towards video is backed by some compelling statistics. LinkedIn recently reported that video uploads on the platform have increased by 34% year-over-year. Furthermore, 1. 5 million pieces of content are uploaded to LinkedIn every minute, with video being the fastest-growing content type. It’s evident that video is becoming increasingly important to LinkedIn’s content ecosystem, and the introduction of video carousels is a strategic move to further promote this medium. Will It Work? While the idea of integrating TikTok-style videos into LinkedIn might seem like a natural progression in today’s...

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### Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce

- Published: 2024-08-20
- Modified: 2024-08-21
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-announces-strategic-partnerships-with-tiktok-shops-and-shopify-driving-new-advancements-in-social-commerce/
- Categories: Press

Unparalleled Cross-Platform Access Helps Consumer Brands Reach Creators, Shoppers in the Q4 Holiday Retail Season

Miami, FL | August 13, 2024 – As the retail world braces for the pivotal Q4 holiday season, Avenue Z has taken significant steps to bolster its social commerce offerings. By forging strategic partnerships with TikTok Shops and Shopify (announced today), Avenue Z is not only reinforcing its position as a leader in the digital commerce space but also providing unparalleled benefits to shoppers, creators, and brands alike. Avenue Z’s new partnerships underscore its role as an official TikTok Shops Agency Partner and a Shopify Plus Partner, which are pivotal in driving innovation and influence across all channels. “Shopify and TikTok Shops are the key drivers paving the new path that is social commerce,” said David Corchado, Chief Strategy Officer at Avenue Z and Head of Channel Partnerships. This statement captures the essence of Avenue Z’s strategy, where the integration of Shopify’s ecommerce capabilities and TikTok Shops’ dynamic affiliate and influencer marketing is set to redefine how brands engage with consumers. Empowering Brands with TikTok Shop Expertise TikTok’s massive influence in social commerce is undeniable, with over 150 million monthly active users in the U. S. alone. Avenue Z’s designation as a preferred TikTok Shops Partner (TSP) positions it to help brands tap into this vibrant platform, transforming product discovery into immediate purchasing decisions. With Avenue Z’s expertise and creator network, brands can leverage viral marketing trends and real-time analytics to maximize their reach and sales on TikTok. Jonathan Snow, Chief Innovation Officer at Avenue Z, emphasized the evolution of performance...

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### David Corchado on AI and Strategic Innovation:  AItech365 Interview

- Published: 2024-08-16
- Modified: 2024-08-19
- URL: http://dev-avenue-z.pantheonsite.io/press-release/david-corchado-on-ai-and-strategic-innovation-aitech365-interview/
- Categories: Press
- Tags: ai, ai tech

David Corchado, Co-Founder and Chief Strategy & Technology Officer at Avenue Z, explores AI’s transformative impact and strategic integration in a detailed interview with AItech365, offering a glimpse into the future of AI-driven business innovation.

David Corchado, Co-Founder and Chief Strategy & Technology Officer at Avenue Z, recently sat down with AItech365 to explore the transformative power of AI and its role in driving strategic innovation. Throughout the interview, Corchado shared valuable insights into how Avenue Z is leveraging AI to shape the future of business, offering a deep dive into the technology’s potential to revolutionize industries. The Role of AI as a Catalyst for Change Corchado kicked off the conversation by discussing how AI has evolved from a cutting-edge technology to a fundamental driver of change across industries. He emphasized that AI’s impact extends far beyond automation, describing it as a force that is reshaping business models and strategies. “AI is not just a tool; it’s a catalyst for change,” he stated, underscoring the significance of AI in today’s digital landscape. According to Corchado, AI’s ability to process vast amounts of data and generate actionable insights is what makes it so powerful. This capability allows businesses to innovate rapidly and respond to market shifts with agility. Strategic Integration of AI into Business Processes A key theme in the interview was the importance of strategically integrating AI into business operations. Corchado highlighted that AI must be more than an add-on; it needs to be deeply embedded into a company’s strategy to unlock its full potential. “To harness AI’s full potential, it must be woven into the fabric of a company’s strategy,” he explained. This strategic integration enables businesses to optimize decision-making, enhance customer experiences, and...

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### Jonathan Snow on E-commerce Evolution in Martech360 Interview

- Published: 2024-08-15
- Modified: 2024-08-19
- URL: http://dev-avenue-z.pantheonsite.io/press-release/jonathan-snow-on-e-commerce-evolution-in-martech360-interview/
- Categories: Press
- Tags: dtc, ecommerce, social commerce

Jonathan Snow, Co-Founder and CIO of Avenue Z, discusses the future of e-commerce, AI-driven strategies, and the importance of adaptability in his detailed interview with Martech360.

Jonathan Snow, Co-Founder and CIO of Avenue Z, recently offered his expertise in a comprehensive interview with Martech360. The discussion covered critical aspects of the e-commerce landscape, focusing on how advanced technologies like AI and data analytics are reshaping the industry. E-Commerce Evolution: Beyond Transactions to Personalized Experiences Snow began by discussing the transformation of e-commerce from a transactional model to one centered on customer experience. He noted, “E-commerce is no longer just about selling products; it’s about creating seamless, personalized experiences. ” This shift requires brands to integrate multiple technologies to meet customer expectations across various platforms. Avenue Z, under Snow’s leadership, is at the forefront of this shift, helping brands create cohesive experiences that resonate with today’s consumers. Harnessing AI and Data Analytics for Real-Time Insights A significant portion of the interview focused on the importance of AI and data analytics in driving marketing automation. Snow emphasized how these tools allow Avenue Z to stay agile and responsive to consumer behavior. “AI and data analytics are essential for understanding customer behavior and tailoring marketing efforts in real-time,” Snow explained. This capability enables brands to pivot their strategies quickly, ensuring that they remain relevant and effective in a fast-changing market. The Role of Automation in Enhancing Customer Engagement Snow also touched on the role of marketing automation in streamlining customer engagement. He highlighted that automation, powered by AI, can significantly enhance the efficiency and effectiveness of marketing campaigns. “Automation allows us to deliver personalized messages at scale, which is critical...

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### Navigating the New Meta Algorithm Updates: What Advertisers Need to Know

- Published: 2024-08-14
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/navigating-the-new-meta-algorithm-updates-what-advertisers-need-to-know/
- Categories: Blog
- Tags: digital marketing, meta, Paid Media, performance media, social media marketing, technology

If you’ve noticed a sudden spike in your Meta CPMs today, don’t be alarmed.

If you’ve noticed a sudden spike in your Meta CPMs today, don’t be alarmed. Meta is currently rolling out some exciting platform-wide algorithm updates that could cause short-term volatility in CPMs (cost per mille). However, these changes are designed to enhance ad performance over the long term, so there’s plenty to be optimistic about. https://twitter. com/drjonathansnow/status/1823812478205124709 Here’s a breakdown of what’s happening and why it matters to you as a Meta advertiser: 1. This Update Is a Positive Development First things first, the latest algorithm updates from Meta are intended to boost ad performance in the long run. While you might see a temporary increase in CPMs—some brands have reported spikes of over 30%—this is paired with a proportional improvement in performance, largely due to a higher conversion rate. So, while costs might rise in the short term, the value delivered by your ads is expected to increase as well. 2. Introducing Conversion Value Rules Meta is rolling out a new feature called Conversion Value Rules, which can be likened to a native version of Bid Multipliers. This update allows you to assign higher values to certain audience profiles or conversion types based on your first-party data and insights. For example, if you know that women aged 30-40 have double the lifetime value (LTV) compared to other demographics, you can now easily assign them a 2x higher value within Meta’s platform. This feature empowers you to optimize your ad spend more strategically, focusing on the audiences that matter most to your...

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### Johnny Hughes on Embracing Innovation: MarTech 360 Interview

- Published: 2024-08-13
- Modified: 2024-08-19
- URL: http://dev-avenue-z.pantheonsite.io/press-release/johnny-hughes-on-embracing-innovation-martech-360-interview/
- Categories: Press
- Tags: digital transformation, marketing innovation

Johnny Hughes, Co-Founder and CMO of Avenue Z, explores digital transformation, AI, and convergence in his Martech360 interview, offering insights into the future of marketing technology.

Johnny Hughes, Co-Founder and CMO of Avenue Z, recently delved into the future of digital transformation and marketing technology in an exclusive interview with Martech360. The conversation covered several key themes that are critical to understanding the direction of modern marketing. Digital Transformation for Mission-Driven Brands Hughes began by discussing how Avenue Z approaches digital transformation, particularly for mission-driven brands. He emphasized the importance of aligning technology with a brand’s core values. “I approach digital transformation by focusing on mission alignment in technology, data, and AI,” Hughes explained. This alignment ensures that the digital strategies not only advance the business goals but also reinforce the brand's mission and values. The Role of AI and Data Analytics The conversation then shifted to the role of AI and data analytics in Avenue Z's strategy. Hughes highlighted the growing importance of AI in creating personalized marketing strategies and optimizing campaign performance. “We integrate AI and machine learning to enhance data analytics, personalize marketing strategies, and optimize campaign performance,” he noted. By leveraging these technologies, Avenue Z is able to deliver highly targeted and effective marketing campaigns. Driving Influence Through Convergence One of the standout points in the interview was Hughes' discussion on Avenue Z’s unique approach to convergence. He described how the agency integrates various elements—media, content, technology, and data analytics—to drive influence across multiple platforms. “Avenue Z’s focus is on smart media, combined with smart content, driven by smart technology and data analytics,” Hughes said. This convergence model enables Avenue Z to...

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### Avenue Z Recognized as a Leading Advertising and Social Media Firm

- Published: 2024-08-12
- Modified: 2024-08-19
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-recognized-as-a-leading-advertising-and-social-media-firm/
- Categories: Press
- Tags: digital marketing, orlando, social media

Did you hear the good news? Avenue Z was ranked top among Central Florida’s advertising and social media firms by the Orlando Business Journal.

We are proud to announce that Avenue Z has been recognized by the Orlando Business Journal as one of the top Advertising Agencies & Social Media Firms in Central Florida, securing the #2 spot out of 20 companies on their prestigious list. This recognition not only recognizes our agency size and client roster, but also our commitment to delivering exceptional results for clients. A respected industry benchmark, the Orlando Business Journal’s list is published annually to recognize firms that excel in creativity, strategy, and impact. Being ranked #2 is a testament to our growth, performance, and influence within the Central Florida market. Over the past year, Avenue Z has experienced significant growth, driven by clients like Florida Pace, Orlando Economic Partnership, Piper Aviation, AdventHealth, and others. Our innovative approach—a fusion of digital marketing, performance media, and PR—has positioned us as a leader in the industry, contributing to our rise on this list. With over $100M+ in media spend buying power and expert-level strategic management, we offer partner-level access to expertise and beta programs for over 50 channel partners and maintain direct access to versatile media relationships, outlets, and influencers that are beneficial to our clients. Our balanced approach blends strategy, content, media, and data, supported by a flexible-scope model customized to clients’ needs. Additionally, our AI-enhanced, data-driven strategies and tactics drive rapid, sustainable growth, with our founder-led focus on revenue and reputation across all channels and audiences. Looking ahead, Avenue Z is focused on expansion in Orlando, Miami, and other...

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### How PR and Search Are Converging To Shape Business Success

> Explore how the convergence of PR and SEO can enhance your business's reputation and drive revenue with insights from industry experts in our latest video.

- Published: 2024-08-12
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/pr-and-search-convergence/
- Categories: Blog

Explore how the convergence of PR and SEO can enhance your business's reputation and drive revenue with insights from industry experts in our latest video.

The lines between public relations (PR) and search engine optimization (SEO) are merging. Mastering this convergence is essential for businesses looking to boost their reputation and drive revenue. In our video, “The Future of Search: PR & Search Convergence,” experts Johnny Hughes, Jonathan Snow and Nneka Etoniru dive deep into these topics. Discover how proactive reputation management, predictive analytics and strategic search efforts can transform your business. Here’s a breakdown of the key points we cover by timestamp: 00:04 - Reputation Management and Search 02:23 - PR & Predictive Analytics 03:45 - The Importance of Search in Driving Revenue and Reputation 06:22 - Third-Party Validation https://www. youtube. com/watch? v=hmShOsrwNKQ&t=2s Reputation Management and SearchUsing Predictive Analytics in Your PR StrategyHow Search Helps Drive Revenue and ReputationWhy Third-Party Validation Is CriticalBoost Your Business with Avenue Z’s Integrated PR and SEO Solutions Reputation Management and Search Traditionally, PR efforts focused on controlling the narrative through media relations and crisis management. Now, though, reputation management has evolved from a reactive to a proactive approach. Instead of just managing crises, it's about building and maintaining a positive online presence. With search engines being the first stop for many customers, what pops up in search results can make or break your reputation. This means you must actively manage your online presence, ensuring that positive and relevant content ranks highly. This not only protects but also enhances your company’s reputation. Proactive measures include creating valuable content, engaging in social media and maintaining a positive online footprint through strategic SEO practices... .

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### The Future of Search: Driving Influence

> See how top search results drive influence and trust. Discover practical strategies for a holistic search approach, integrating content marketing, social media, PR and more.

- Published: 2024-08-09
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-future-of-search-driving-influence/
- Categories: Blog

See how top search results drive influence and trust. Discover practical strategies for a holistic search approach, integrating content marketing, social media, PR and more.

In our latest video, “The Future of Search: Driving Influence,” experts Johnny Hughes, Jonathan Snow and Nneka Etoniru explore how top search results shape public opinion and build trust. They discuss how businesses can implement a holistic search strategy that integrates multiple elements like content marketing, influencer partnerships, social media and more.   This video also highlights the growing importance of platforms like Reddit and X (formerly Twitter) in enhancing search visibility and reputation management.   Here are the key points covered in the video: 00:07 - Trusting Top Results 00:39 - Shaping Public Opinion with Top Search Results 01:30 - Holistic Search Strategy 02:23 - Using Reddit to Boost Search Visibility 02:59 - Executive Profiling on Twitter 03:38 - “Ask Me Anything” + Building Reputation on Reddit 04:28 - Taking Earnings/Financial News to Twitter https://www. youtube. com/watch? v=QbX5lT9HlnE Continue reading to learn how to stay ahead in the ever-evolving search landscape with these practical insights and strategies. Top Search Results and How They Shape Public OpinionCrafting a Holistic Search StrategyUsing Reddit To Boost Search VisibilityExecutive Profiling on X (Formerly Twitter)Hosting “Ask Me Anything” Sessions On RedditUtilizing Threads on X To Share Important News and UpdatesAvenue Z Can Help You Succeed Top Search Results and How They Shape Public Opinion Why do we trust top search results? It's simple: they’re associated with higher rankings and greater credibility. The number one search result garners 30% of all clicks, while the top three results collectively receive over 50% of clicks. This high visibility naturally builds trust among...

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### How Different Generations Search the Internet — And How These Trends Can Change Your Business

- Published: 2024-08-08
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/how-different-generations-search-the-internet-and-how-these-trends-can-change-your-business/
- Categories: Blog, Press
- Tags: digital marketing, google, marketing, search engine optimization, seo

From the yellow pages to voice-activated searches, how we seek information has transformed dramatically.

From the yellow pages to voice-activated searches, how we seek information has transformed dramatically. For entrepreneurs, understanding the search habits of different generations is crucial for staying relevant and competitive. Each generation's unique approach to searching offers valuable insights for optimizing your business strategies and ensuring your content reaches the right audience. Why This Matters for EntrepreneursKey StatisticsGenerational Search Trends and Business Strategies1. Baby Boomers (Born 1946-1964)2. Gen X (Born 1965-1980)3. Millennials (Born 1981-1996)4. Gen Z (Born 1997-2012)5. Gen Alpha (Born 2013-present)Search Channel Preferences by GenerationAnticipating Future TrendsConclusionNever miss a chance to get ahead. Why This Matters for Entrepreneurs The way people search for information directly impacts how they discover and interact with our businesses. By tailoring our approach to meet generational preferences, we can enhance visibility, engagement, and ultimately, our bottom line. Ignoring these trends means missing out on potential customers and falling behind the competition. Key Statistics 71% of Gen Z users use mobile when shopping online. 21% of 18- to 24-year-olds start informational quests with TikTok, while 5% start on YouTube. Gen Z (62. 7%) and Millennials (64. 6%) are twice as likely as Boomers (32. 9%) to use multiple channels in their purchase journey. On average, Gen Z uses Google for searches 25% less than Generation X. 30% of internet users aged 16-64 use voice assistants weekly. 94% of Gen Zers trust influencers over traditional ads for product recommendations. Generational Search Trends and Business Strategies Understanding the distinct search behaviors of each generation helps create more effective and targeted...

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### Convergence Marketing: Balancing Automation With Human Relationships

- Published: 2024-08-08
- Modified: 2024-08-08
- URL: http://dev-avenue-z.pantheonsite.io/press-release/convergence-marketing-balancing-automation-with-human-relationships/
- Categories: Blog, Press
- Tags: ai, convergence marketing, digital marketing, tech, technology

In a transformative shift poised to revolutionize our industry, we are moving beyond the outdated concept of integrated marketing with its siloed approach to channel-specific messaging.

In a transformative shift poised to revolutionize our industry, we are moving beyond the outdated concept of integrated marketing with its siloed approach to channel-specific messaging. The Rise of Convergence MarketingA Winning StrategyExamples of Convergence MarketingGetting Your Technology RightCustomer Experience ManagementContent StrategyBalancing Automation and Human RelationshipsNever miss a chance to get ahead. The Rise of Convergence Marketing The future lies in convergence marketing. With the growing accessibility of large language models (LLMs), the challenge of balancing platform integration with integrity is a thing of the past. While AI is transforming content creation, it lacks a crucial element: genuine human empathy. This isn't just about feeling good; it's the cornerstone of building trust and reciprocity with our audience. Make no mistake, AI is set to dominate the content landscape. From news broadcasts to social feeds, it's reshaping how we communicate. However, human connection remains our unique advantage. A Winning Strategy A successful strategy lies at the intersection of AI-driven efficiency and human-centric engagement. This is the essence of convergence marketing. Instead of pitting humans against machines, we leverage both to create something truly groundbreaking. Examples of Convergence Marketing Nike’s Air Max Day Campaign: This campaign utilized engaging posts and stories on Instagram and TikTok, featuring user-generated content and influencer collaborations. Personalized emails with exclusive previews and early access to new releases complemented this, alongside special in-store events and promotions. Their mobile app offered exclusive content and deals, creating a consistent and immersive customer experience. Urban Outfitters’ “Shift Happens” Campaign: This back-to-school...

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### The Evolution of Affiliate and Influencer Marketing: From Peak Popularity to Resurgence

- Published: 2024-08-08
- Modified: 2024-09-16
- URL: http://dev-avenue-z.pantheonsite.io/press-release/the-evolution-of-affiliate-and-influencer-marketing-from-peak-popularity-to-resurgence/
- Categories: Blog, Press
- Tags: affiliate marketing, digital marketing, influencer marketing, marketing, performance marketing, performance media, social commerce, social media

Affiliate and influencer marketing have evolved significantly over the past two decades, merging into a comprehensive solution that has transformed performance marketing.

Affiliate and influencer marketing have evolved significantly over the past two decades, merging into a comprehensive solution that has transformed performance marketing. Here’s a brief look at their rise, fall, and convergence, along with tips for brands to leverage this model in today's market. A Brief HistoryRecommendations for Brands1. Focus on Volume2. Be Generous in Your Commission Offer3. Don’t Discriminate Against Smaller Accounts4. Create Content Briefs5. Request Usage RightsNever miss a chance to get ahead. A Brief History Affiliate and influencer marketing have roots tracing back to the late ’90s, with influencer marketing dating even earlier. Think of Michael Jordan’s collaboration with Nike in 1984. The Dot-Com Era (Late ’90s–Early ’00s): Affiliate marketing gained momentum with Amazon’s Associates Program, enabling website owners to earn commissions by promoting Amazon products. During this period, publishers, rather than influencers, drove commissions. The Social Media Celebrity (2010–2017): Social media platforms democratized influence, allowing ordinary individuals to build substantial followings on Instagram, YouTube, and Vine. Brands monetized these followings through both influencer marketing (paying upfront for posts) and affiliate marketing (paying based on performance). The Micro-Influencer and Product Seeding (2017–2023): Market saturation led to a focus on micro-influencers who provided relatable and cost-effective user-generated content (UGC). Brands shifted to “pay per post” and product seeding models, offering free products in exchange for posts. This content was valued mainly for its UGC potential for paid media campaigns rather than for the organic post itself. The Social Commerce Boom (2023–Present): TikTok Shop revolutionized e-commerce with its native...

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### Integrating TikTok SEO into Your Broader Digital Marketing Plan

- Published: 2024-07-30
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/integrating-tiktok-seo-into-your-broader-digital-marketing-plan/
- Categories: Blog
- Tags: digital marketing, performance marketing, search, seo, social commerce, social media, TikTok

TikTok isn't just for dance challenges and viral memes anymore. It's evolving into a powerful search engine.

TikTok isn't just for dance challenges and viral memes anymore. It's evolving into a powerful search engine. According to a study, 63% of TikTok users said they now use the platform to find information over traditional search engines like Google​. With this shift, integrating TikTok SEO into your digital marketing strategy has never been more crucial. Here's how you can leverage TikTok's growing influence to boost your brand visibility and engagement. The Changing Landscape of SearchWhy TikTok SEO is Important1. Growing User Base2. Visibility on Google3. Changing Search BehaviorHow This Fits into Your Broader Digital Marketing PlanSEO Factors Influencing TikTok ResultsDifferent Formats of Search on TikTokHashtag SearchKeyword SearchSound SearchFilter SearchUser SearchTikTok SEO Keyword ResearchWhy TikTok SEO Matters for Both DTC and B2B BrandsConclusionNever Miss a Chance to Get Ahead The Changing Landscape of Search As we’re nearing the end of summer, my son shared recently that he wanted a burst fade haircut. Instead of heading to Google or YouTube, he turned to TikTok. Typing in "burst fade haircut," we found an array of videos showing exactly how to achieve the look, complete with step-by-step instructions and product recommendations. This shift highlights a significant change in how younger generations search for information—TikTok is becoming their preferred search engine. Why TikTok SEO is Important Optimizing your TikTok content requires a thorough understanding of the platform's unique SEO factors. Here are the key elements that can enhance your content's visibility and engagement: 1. Growing User Base TikTok’s user base is expanding rapidly, making...

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### The Convergence of Social and Search: Maximizing Visibility Across Platforms

- Published: 2024-07-24
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-convergence-of-social-and-search-maximizing-visibility-across-platforms/
- Categories: Blog
- Tags: ai, digital marketing, marketing, social commerce, social media, tech, technology

Search is no longer confined to Google’s search engine results page (SERP). Today, search spans across various platforms, including YouTube, TikTok, and Amazon, each offering unique opportunities for brands to enhance their visibility.

Search is no longer confined to Google’s search engine results page (SERP). Today, search spans across various platforms, including YouTube, TikTok, and Amazon, each offering unique opportunities for brands to enhance their visibility. Let’s dive into how brands can optimize for search on these platforms and maximize their digital presence. Here's a full video where our experts dive into the future of all things search and social: https://www. youtube. com/watch? v=sKfy7_V_tTY The Future of Search: Social & Search Convergence YouTube: The Second Largest Search EngineTikTok: The New Frontier of SearchAmazon: The E-Commerce GiantSocial Media Platforms: Instagram, Pinterest, and Beyond​​Never Miss a Chance to Get Ahead YouTube: The Second Largest Search Engine YouTube, often overlooked in traditional SEO strategies, is a powerhouse for search visibility. With over 2 billion logged-in monthly users, YouTube is the second-largest search engine globally, making it a critical component of any comprehensive SEO strategy.   To optimize for YouTube search, brands need to focus on several key elements. Let’s use one of MrBeast's viral videos as an example: Video Titles and Descriptions: Use relevant keywords in video titles and descriptions. These should be natural and informative, helping users understand the video’s content at a glance. Tags and Categories: Proper tagging helps YouTube’s algorithm understand the context of your videos, making it easier to recommend them to users searching for similar content. Choose the most relevant category for your videos to increase their visibility. Thumbnails: Eye-catching thumbnails can significantly impact click-through rates. Ensure they are high-quality and relevant to the video...

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### From Likes to Sales: Boost Your Social Commerce with Avenue Z at PLAYTIME & Kids Hub New York

- Published: 2024-07-24
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/events/from-likes-to-sales-boost-your-social-commerce-with-avenue-z-at-playtime-kids-hub-new-york/
- Categories: Blog, Events
- Tags: apparel, digital marketing, dtc, influencer marketing, performance media, social commerce

Join us at the PLAYTIME & Kids Hub New York Event - July 28-30, 2024, at the Metropolitan Pavilion, NYC. It's an exciting hub of knowledge and networking for all things kids' fashion and lifestyle where Jonathan Snow will share insights on mastering social commerce on Instagram, Facebook, and TikTok.

Are you ready to transform your social media presence into a sales-driving powerhouse? Join us at the PLAYTIME & Kids Hub New York Event, where industry leaders will share their expertise on mastering social commerce on Instagram, Facebook, and TikTok. The event, happening from July 28-30, 2024, at the Metropolitan Pavilion, is set to be an exciting hub of knowledge and networking for all things kids' fashion and lifestyle. One of the most anticipated sessions is “From Like to Buy: Honing Your Social Commerce Skills On Instagram, Facebook & TikTok,” featuring a stellar panel of experts: Dr. Jonathan Snow, Co-Founder and Chief Innovation Officer at Avenue Z, (known for his innovative approach to digital marketing and e-commerce) Mindi Smith, Founder of The Little Red Planet Paige Lauren, Founder of Paige Lauren Jennifer Cattaui, Founder of Babesta Why Social Commerce Matters The boundaries between social media and e-commerce are increasingly blurring, with social commerce emerging as a transformative force reshaping the retail landscape. This phenomenon isn’t just a fleeting trend, but a strategic response to evolving consumer behaviors. With features like shoppable posts and in-app stores, platforms like Instagram, Facebook, and TikTok have revolutionized the way consumers shop. Instead of directing potential customers to an external website, these platforms allow users to make purchases directly from their feeds. This seamless shopping experience is a game-changer for businesses looking to capitalize on impulse buys and streamline the customer journey. If this is news to you, check out our article on Social Commerce...

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### Expert Opinion: What Should Boeing Do to Repair Its Damaged Reputation?

- Published: 2024-07-22
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/expert-opinion-what-should-boeing-do-to-repair-its-damaged-reputation/
- Categories: Blog, Press
- Tags: brand reputation, branding, crisis communications, pr, public relations, reputation management, strategic communications

There’s never a good time for a crisis—but the best possible time is an election year.

AdWeek recently asked me to weigh-in on how Boeing can mend its reputation, following a series of "highly-publicized incidents" and investigation into the company's safety and culture. Here's my take: "There’s never a good time for a crisis—but the best possible time is an election year. Boeing has a short reprieve from media attention at the moment, but the company can’t rely on presidential debates to overtake the news cycle forever. It must address this crisis head-on—internally first, by conducting an evaluation of its brand character and culture, then by promoting a narrative of transparency, quality, and trust. Travelers are often price conscious. As long as Boeing can work on establishing a new path built on consumer trust, traveler confidence will follow. Consider all the influential channels that take part in the traveler purchase journey—that’s exactly where Boeing needs to be. To get there, Boeing can’t rely on advertising or PR alone. To rebuild brand reputation, first, it has to think across all influential channels, PR and digital combined. Anything less would let the narrative spin further out of control. " Background on Boeing In April, whistleblower Sam Salehpour—a 17-year quality engineer for Boeing—delivered a damning testimony before the Senate Committee on Homeland Security & Governmental Affairs. Salehpour's statements underscored critical safety concerns at Boeing, emphasizing that these issues could potentially lead to catastrophic failures and massive loss of life. The Senate hearing was part of an ongoing investigation into Boeing's safety culture following several high-profile incidents, including the fatal crashes...

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### Amazon Prime Day 2024: Record Sales and What It Means for Your Brand

- Published: 2024-07-18
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/amazon-prime-day-2024-record-sales-and-what-it-means-for-your-brand/
- Categories: Blog
- Tags: amazon, influencer marketing, Paid Media, performance media, seo, social commerce, ugc marketing

Amazon Prime Day has once again proven its dominance in the e-commerce landscape, setting a new record with $14.2 billion in U.S. online sales, a remarkable 11% increase year over year.

Amazon Prime Day has once again proven its dominance in the e-commerce landscape, setting a new record with $14. 2 billion in U. S. online sales, a remarkable 11% increase year over year. This year, consumer electronics and back-to-school products topped the charts, showcasing a shift in consumer behavior towards upgrading tech and preparing for the academic season. What to Do Right Now:What to Prepare for Next Year:Never Miss a Chance to Get Ahead For brands leveraging performance media, social commerce, and digital marketing, this event offers valuable insights. Here's a breakdown of what you can do right now and what to prepare for next year: What to Do Right Now: Optimize Your Paid Search and Paid Social Campaigns: Analyze the top-performing categories from Prime Day and adjust your keywords and targeting to capture immediate interest. Use dynamic ads to showcase popular products and create urgency with limited-time offers. Leverage Performance Creative: Develop high-impact, visually engaging ads that resonate with your target audience. Use creative storytelling to highlight the benefits of your products, especially those in high-demand categories. Boost Your SEO and Content Marketing: Create content around trending products and topics, ensuring your website ranks high in search results. Publish blog posts, guides, and reviews to attract organic traffic and provide value to your audience. Enhance Your Email/SMS Marketing: Segment your audience based on purchase behavior and send personalized offers. Use automation to follow up with customers who showed interest but didn’t complete a purchase. Engage in Influencer and UGC Management: Collaborate...

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### Avenue Z Promotes Nneka Etoniru to Executive Vice President of Global Brand Strategy

- Published: 2024-07-18
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-promotes-nneka-etoniru-to-executive-vice-president-of-global-brand-strategy/
- Categories: Press
- Tags: pr, press, promotion, public relations, strategic communication, technology

We are proud to announce the appointment of Nneka Etoniru as Avenue Z's EVP, Global Brand Strategy.

We are proud to announce the appointment of Nneka Etoniru as Avenue Z's EVP, Global Brand Strategy.   Etoniru brings nearly 15 years of experience in press and communications, helping clients elevate their brand positioning, navigate crises and manage their reputation. She has a track record of delivering successful campaigns and taking companies public from a communications perspective. With this appointment, she will oversee the full breadth of Brand Strategy across Avenue Z and offer strategic counsel to ultimately help clients increase revenue and protect their reputations.   "Nneka has consistently demonstrated her ability to excel in high-stakes situations. From our initial strategic discussions, it was evident she would play a pivotal role in Avenue Z's expansion of services that drive influence across channels. During our recent unification, she took the lead in aligning our brand portfolio, and her expertise in Crisis Communications and Branding has become fundamental to our core competencies,” stated Jeffrey Herzog, Chairman and CEO of Avenue Z. “Nneka's elevation to EVP of Global Brand Strategy is a natural progression and reflects her significant contributions to our organization. " At Avenue Z, she is the head of the New York office, manages publicly listed companies and counsels visionary founders. Her clients include technology brands like Better. com, the mortgage lender with $100 billion of funded loans, where she has overseen campaigns such as the launch of the world’s first One Day Mortgage(™) and Equity Unlocker, which empowers Amazon employees to use equity as collateral for home buying. Her other clients have...

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### Personalizing FinTech: A Human-Centric Approach to PR

- Published: 2024-07-16
- Modified: 2024-11-26
- URL: http://dev-avenue-z.pantheonsite.io/blog/personalizing-fintech-a-human-centric-approach-to-pr/
- Categories: Blog
- Tags: finance, fintech, personalization, pr, public relations, tech


Here’s the revised version:

In the FinTech world, a strategic PR approach is crucial for ensuring your innovations are understood and trusted. Here’s how to craft compelling narratives, build trust, and connect with your audience.

From managing savings to simplifying complex transactions, FinTech companies have revolutionized how people interact with money. However, the real challenge lies in ensuring these innovations are understood, trusted, and adopted by users. This is where a strategic PR approach becomes essential. For FinTech companies, it’s not just about developing cutting-edge solutions—it’s about crafting the right narrative, building trust, and clearly conveying the tangible benefits of their products. A thoughtful PR strategy can set a brand apart, making complex technologies relatable and accessible to the people who need them most. It’s about more than just visibility; it’s about creating a meaningful connection with the audience. Having a dedicated PR team that understands the unique dynamics of the FinTech space can be the key to turning a great product into a trusted tool in consumers’ financial lives. By crafting compelling stories, managing the brand’s reputation, and ensuring consistent messaging, strategic PR is not just a support function—it’s a critical driver of success in the FinTech industry. Crafting a Narrative that Resonates When it comes to PR, crafting a compelling narrative is key. It’s not enough to highlight the features of a FinTech product; it's crucial to communicate how these innovations help people achieve their goals. Whether it’s saving for a down payment or making everyday transactions easier, the story should connect on a personal level. For example, Better. com has revolutionized the mortgage process with tools like the One Day Mortgage™, but the real story is how they’re helping people achieve the dream...

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### Understanding the DTC Lifecycle Paradigm: A Deep Dive into Revenue Trends

- Published: 2024-07-10
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/understanding-the-dtc-lifecycle-paradigm-a-deep-dive-into-revenue-trends/
- Categories: Blog
- Tags: digital marketing, dtc, ecommerce, growth, revenue

Does this revenue curve look familiar to you? This DTC (Direct-to-Consumer) trend is one that's been ingrained in my head, and I see it time and again with numerous brands. I call it "The DTC Lifecycle Paradigm," which consists of three distinct phases.

Does this revenue curve look familiar to you?   This DTC (Direct-to-Consumer) trend is one that's been ingrained in my head, and I see it time and again with numerous brands. I call it "The DTC Lifecycle Paradigm," which consists of three distinct phases: Revenue GROWTH Revenue PLATEAU Revenue DECLINE (often due to a significant hit to new customer acquisition) Let's break down each phase to understand the common challenges and pitfalls brands encounter, and how to navigate through them effectively. Growth: The Honeymoon PhasePlateau: The Unanticipated StallDecline: The Panic PhaseProactive Measures: Seeking Expertise EarlyNever Miss a Chance to Get Ahead Growth: The Honeymoon Phase The early stages of a brand's lifecycle often experience rapid growth. This period feels almost effortless as revenue climbs steadily. However, sustaining this growth is where the real challenge begins.   During this phase, meticulous attention to data, detail, and strategic scrutiny becomes crucial. Many brands fail to lay a solid foundation during their growth phase, which leads to dormant issues that only reveal themselves later. They scale quickly without the necessary infrastructure, setting themselves up for future troubles. Plateau: The Unanticipated Stall Many brands are blindsided by a revenue plateau, unsure of why their upward trajectory has suddenly stalled. This often happens because they scaled without thoughtful planning, becoming overconfident as they rode the initial wave of success. A lack of attention to detail during the setup of ad accounts, naming conventions, and analytics is a common oversight. Two significant points on the X-axis that often...

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### Elevating Influence: Avenue Z's Journey to #1 in AI Search Visibility for TikTok Shop

> Discover how Avenue Z leveraged its TikTok Shop expertise to boost reputation with SEO, thought leadership, and media, leading to top AI-driven search ranking.

- Published: 2024-07-09
- Modified: 2025-02-14
- URL: http://dev-avenue-z.pantheonsite.io/blog/elevating-influence-in-ai-search-for-tiktok-shop-seo/
- Categories: Blog
- Tags: case study, digital marketing, seo, TikTok Shop

Discover how Avenue Z leveraged its TikTok Shop expertise to boost visibility and reputation with strategic SEO, thought leadership, and earned media, leading to enhanced AI-driven search ranking.

When TikTok launched its latest platform feature, TikTok Shop, Avenue Z saw a golden opportunity. With social commerce rapidly evolving, our agency wanted to seize this moment to strengthen our position in the market as a top provider, especially in search. The goal was clear: dominate the search rankings for "TikTok Shop Agency" (despite having a relatively 'new' domain) and build robust brand equity within the social commerce arena.   What resulted was a classic case of expert-level SEO strategy combined with high-quality digital content, deployed rapidly, resulting in an unprecedented climb from 0 to top SERP rankings in 45 days. This is how we did it. The Strategy The strategy for Avenue Z was unique in that it involved leveraging both our new domain, Avenue Z, and the established authority of our subsidiary brand, The Snow Agency. This dual-domain approach allowed us to capitalize on the strengths of both brands.  Avenue Z would focus on robust website architecture and fresh content creation, while The Snow Agency would use its established presence to build up its SERP rankings around the new "TikTok Shop Agency" keywords to drive traffic and authority through strategic cross-domain linking and social promotion. The Site Architecture Avenue Z started with the development of a lean and optimized WordPress framework for our new website. This foundation ensured a fast, responsive, and user-friendly platform that could support our SEO and content marketing efforts effectively. This included: Navigation and Taxonomy: Clear, intuitive navigation structures to enhance user experience and support SEO...

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### The Evolving Landscape of Search: Analyzing Google's Search Generative Experience

- Published: 2024-06-24
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-evolving-landscape-of-search-analyzing-googles-search-generative-experience/
- Categories: Blog
- Tags: ai, digital marketing, google, search, seo

The integration of Google’s Search Generative Experience (SGE) and AI Overviews (AIO) into search engines has sparked a heated debate regarding its long-term viability and impact on the search ecosystem.

The integration of Google’s Search Generative Experience (SGE) and AI Overviews (AIO) into search engines has sparked a heated debate regarding its long-term viability and impact on the search ecosystem. It has also left many marketers deeply concerned about its potential to disrupt the industry. At Avenue Z, we sought to explore the potential consequences of AIO for Google, businesses, and users. Google's Business Model and the Impact of Search Generative Experience (SGE) Historically, Google has dominated the search engine market, with most of its revenue coming from search ads. In 2023 alone, Google reported earnings exceeding $305 billion from search ads. The introduction of AIOs, however, may pose a challenge to this model. By reducing the visibility of ads, AIOs could significantly disrupt the revenue streams for both Google and businesses that rely on Google Ads. This shift could have severe revenue-shifting implications for Google but also affects user engagement and satisfaction, which are crucial for sustained platform use. https://twitter. com/bart_goralewicz/status/1793304992444531032 User Perception and Market Reaction The general public reaction to Google’s AIOs, seen on platforms such as TikTok and Reddit, shows that there is a general disapproval of the update. This aversion is mostly based on a preference for traditional search results and a general distrust of AI-generated content. Additionally, younger audiences are beginning to outright turn away from Google and prefer competitors focusing on privacy and environmental impact; like Ecosia and DuckDuckGo. https://www. reddit. com/r/SEO/comments/1cs32df/google_is_launching_sge_in_usa_this_month_gg/? utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button Comparative Analysis: Google vs. Bing Unlike Google, Bing has implemented its AI search features with...

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### Social Commerce 101: the New Shopping Revolution

- Published: 2024-06-20
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/social-commerce-101-the-new-shopping-revolution/
- Categories: Blog, Press
- Tags: digital marketing, meta, performance media, social commerce, social media, tech, TikTok

Published in Fast Company, this month: The boundaries between social media and e-commerce are increasingly blurring, with social commerce emerging as a transformative force reshaping the retail landscape. This phenomenon isn’t just a fleeting trend, but a strategic response to evolving consumer behaviors.

The boundaries between social media and e-commerce are increasingly blurring, with social commerce emerging as a transformative force reshaping the retail landscape. This phenomenon isn’t just a fleeting trend, but a strategic response to evolving consumer behaviors. This year, U. S. adults are expected to dedicate 11. 4% of their total daily media time and 17. 9% of their digital media time to social platforms. Driven by the considerable time consumers spend on social media, social commerce presents an opportunity for every interaction on platforms like TikTok, Facebook, and Instagram to potentially drive revenue, all within the comfort of the digital realm.   What is Social Commerce? What are the leading platforms in Social Commerce? What challenges come with Social Commerce? What do you recommend for brands? Never miss a chance to get ahead. What is Social Commerce? At its core, social commerce fuses the immersive world of social media with the convenience of e-commerce. It allows for the direct purchase of products within a social platform, streamlining the customer experience by eliminating the need to switch platforms. This integration offers consumers a seamless journey from product discovery to purchase, nestled within the platforms where they already spend a significant portion of their time. https://twitter. com/drjonathansnow/status/1801673028972990620 For marketers, this means a streamlined buying journey and access to direct customer interactions, transparent ROI on ad spend, and leveraging peer recommendations and the creator economy. Social commerce thrives on the principles of inspiration and trendsetting, creating demand for products that consumers might not have actively sought out. This model particularly excels in promoting discretionary items,...

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### Top 10 SEO Myths Debunked After Google’s Algorithm Leak

- Published: 2024-06-06
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-10-seo-myths-debunked-after-googles-algorithm-leak/
- Categories: Blog
- Tags: algorithm leak, digital marketing, google, marketing, seo, tech

Google's ranking algorithms have always been a well-guarded secret, leaving the SEO landscape in a constant state of uncertainty and dependence on Google's updates and guidelines. However, a recent leak of internal Google documents has sent shockwaves through the SEO community, unveiling hidden truths and challenging long-held beliefs.

Google's ranking algorithms have always been a well-guarded secret, leaving the SEO landscape in a constant state of uncertainty and dependence on Google's updates and guidelines. However, a recent leak of internal Google documents has sent shockwaves through the SEO community, unveiling hidden truths and challenging long-held beliefs. This is one of those rare opportunities that we get to read (for ourselves) into the inner workings of Google’s search algorithm, providing invaluable insights for businesses and marketers striving to optimize their online presence. But the burning question remains: Has Google been lying to us about their SEO signals? Background on the LeakTop 10 SEO Myths DebunkedMyth 1: Backlinks Are No Longer ImportantMyth 2: Content Freshness Doesn’t MatterMyth 3: Clicks Don’t Influence RankingsMyth 4: Domain Authority Isn’t FactoredMyth 5: Social Media Signals Don’t MatterMyth 6: Meta Descriptions Aren’t ReferencedMyth 7: Title Tag Keywords Don’t MatterMyth 8: Long-form Outranks Short-form ContentMyth 9: Chrome Browser Data Isn’t UsedMyth 10: Sandboxing New Sites Doesn’t HappenIn Conclusion Background on the Leak In May 2024, internal Google documents detailing the company's search algorithm was leaked, revealing key factors that influence search rankings. Shared by SEO expert Rand Fishkin, these documents contradicted many of Google's public statements, sparking a heated debate within the SEO community. The leak confirmed things like the importance of backlinks, user engagement metrics, and content freshness, among other factors. For more on the leak, you can view Rand Fishkin's tweet here. https://twitter. com/randfish/status/1795283199482106209 Google responded to the leak by cautioning against drawing conclusions from out-of-context...

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### Avenue Z Rebrands Bevel for a Unified Force Driving Media Convergence

- Published: 2024-06-03
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/bevel-rebrands-under-avenue-z-leading-media-convergence/
- Categories: Blog, Press
- Tags: avenue Z, convergence media, jeffrey herzog, media convergence, pr, public relations, strategic communication

The rebrand and brand unification will synergize strategic communications with marketing, media, and social commerce - leading the way for media convergence.


In a strategic move that marks a significant milestone in the media industry, today, we have announced the full unification and rebranding of Bevel, a PR and strategic communications firm. This unification is another step in Avenue Z's vision, building a powerhouse aimed at redefining the landscape of media convergence. The newly formed entity is poised to break through the traditional barriers of public relations, marketing, and media, establishing a new paradigm known as "Convergence Media. " This approach is designed to amplify influence across all digital channels, leveraging the combined expertise of both firms to drive unparalleled influence and measurable outcomes. Jeffrey Herzog, Chairman and CEO of Avenue Z, highlighted the strategic advantage of this unification, stating, “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space. The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns. ” This innovative approach aims to deliver consistent messaging that not only reaches but also engages audiences across multiple platforms. By integrating various disciplines, Avenue Z intends to create compelling narratives that not only drive commerce but also forge meaningful connections and spark impactful conversions. Nneka Etoniru, EVP, Head of New York at Avenue Z, and a recognized leader in the field, elaborated on the approach, saying, “By joining forces through a...

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### Revolutionizing DTC Brand Performance: Avenue Z Joins Forces with SourceMedium

- Published: 2024-05-30
- Modified: 2024-10-15
- URL: http://dev-avenue-z.pantheonsite.io/press-release/revolutionizing-dtc-brand-performance-avenue-z-joins-forces-with-sourcemedium/
- Categories: Press
- Tags: convergence marketing, data analytics, dtc, tech, technology

Avenue Z announces a strategic partnership with SourceMedium to launch an innovative Data Analytics solution and Convergence Dashboard. This collaboration unites SourceMedium's advanced data infrastructure with our expertise in data visualization and strategy, setting new standards in data-driven decision-making for DTC brands.

As we head into NY #TechWeek, Avenue Z has announced details of a significant tech milestone in our journey to transform the direct-to-consumer (DTC) marketing. We’ve recently partnered with SourceMedium to launch an innovative Data Analytics solution and the Convergence Dashboard. This collaboration unites SourceMedium's advanced data infrastructure with our expertise in data visualization and strategy, setting new standards in data-driven decision-making for DTC brands. Elevating Data Analytics for DTC Brands Our new Convergence Dashboard is a game-changer for how marketers view and analyze performance across all channels. Offering detailed data up to the level of specific ads by the hour, this platform allows for customizable views that provide rapid insights into essential metrics like trend analysis, creative performance, customer lifetime value, profitability, and much more. It’s designed to empower DTC brands with the necessary tools to navigate the digital marketing world, enabling clearer and more effective strategic decisions. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building...

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### Our Top Picks: NY #TechWeek 2024

- Published: 2024-05-28
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/events/our-top-picks-ny-techweek-2024/
- Categories: Events, Blog
- Tags: ai, digital marketing, new york, tech, tech week, technology

Welcome to our guide to New York #TechWeek! This exciting week is filled with events, panels, and unique experiences that celebrate the best of technology and innovation. We've curated a list of top event picks to help you navigate this dynamic week.

Welcome to our guide to New York #TechWeek! This exciting week is filled with events, panels, and unique experiences that celebrate the best of technology and innovation. We've curated a list of top event picks to help you navigate this dynamic week. Don't miss our special event at the Rally Museum: Let’s Rally, New York #TechWeek! 🎉 Celebrate the creators behind consumer brands and collectibles with: 💥 Rally NFT Collectibles Special Exhibit 💥 NFT Creation Station 💥 Custom Portrait Creation Station 💥 Networking, Drinks, and more... Passes are limited, so RSVP ASAP. Also, catch our DTC expert, Dr. Jonathan Snow, at the FounderMade DTC Executive Summit on June 5, 2024, and the FounderMade Innovation Show on June 6, 2024. Dive into the list below to discover our top picks for New York #TechWeek! Monday 6/3 Date & TimeEvent NameLocationDescription9:00 AMLive a16z Podcast RecordingFlatiron​Kick off Tech Week strong by joining us for a live recording of the a16z podcast! Breakfast will be provided, followed by the live session, and some networking afterward. Stay tuned for more information, including the speakers and some special activities! ​ ​This event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem. 9:30 AMFounder Breakfast NYTWFlatironThis event is a part of #TechWeek - a week of events hosted by VCs and startups to bring together the tech ecosystem. ​Join us for an energizing morning filled with engaging conversations, where tech founders from diverse industries come together to share experiences,...

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### Marketing Innovation at FounderMade's DTC Exec Summit

- Published: 2024-05-27
- Modified: 2024-06-28
- URL: http://dev-avenue-z.pantheonsite.io/events/marketing-innovation-at-foundermades-dtc-exec-summit/
- Categories: Events
- Tags: brand building, digital marketing, dtc, social commerce

Get a sneak peek into the FounderMade DTC Executive Summit NYC on June 5th, at the legendary 22 Vanderbilt, where founders and industry leaders like Jonathan Snow share strategies in DTC marketing innovation.

Join Avenue Z and over 100 DTC brands at the FounderMade Executive Summit NYC, happening on June 5th at the prestigious 22 Vanderbilt in New York City. This event promises to be a pivotal gathering for DTC founders, innovators, and marketers, like Jonathan Snow, Chief Innovation Officer at Avenue Z. In the Marketing Innovation panel, he will be sharing performance-proven insights and favorite sources for DTC marketing innovation. Here's a sneak peek at some of the topics that the brand and marketing expert panel will cover: 1. Navigating the Social Commerce Evolution The summit will dive deep into the transformative rise of platforms like TikTok and YouTube in commerce. As these platforms introduce groundbreaking shopping features, understanding their impact will be crucial for brands aiming to leverage new consumer buying habits. 2. Redefining Influencer Marketing Influencer marketing is undergoing a significant transformation, shifting towards a performance-driven model. Learn how top brands are now using commission-based systems to drive sales, ensuring a higher ROI for their influencer strategies. 3. Leveraging AI in Digital Advertising Artificial Intelligence (AI) is reshaping how brands create and optimize their advertising strategies. Our expert panels will discuss the latest AI tools that enhance ad targeting and content creation, ensuring your brand stays ahead in the highly competitive digital landscape. 4. Building Brands for the Long Haul The summit will explore strategies for sustainable brand growth, contrasting quick, direct-to-consumer tactics with long-term brand building. Discover how to create activations that not only capture attention but also build...

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### Dashboard Deep Dive: Convergence Media

- Published: 2024-05-25
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/dashboard-deep-dive-convergence-media/
- Categories: Blog
- Tags: convergence dashboard, convergence marketing

Hear from Jon Snow as he covers the future of the Convergence Dashboard, and it's ability to dial in media convergence.

The Future of Analytics: Introducing Our Advanced Platform for 2024 To keep up with pace of the e-commerce business today, a robust analytics platform is essential for businesses seeking to stay competitive and informed. Be sure to check out some of the other deep dive topics on our Convergence Dashboard: Business Performance, Retention & LTV eCommerce Performance Marketing Performance Our existing analytics platform offers a broad range of features, but we are constantly looking to evolve and adapt to the latest digital trends. One of those new trends is Convergence Media.   What is Convergence Media? Convergence Media: mixing traditional tactics in non-traditional means, that creates above-average results. When tactics and channels converge in this way, convergence points are created and higher performance is achieved, driving business growth and influence. For example, effective public relations is more than press releases and media pitching. Our team combines creative storytelling and data-driven strategies to deliver impactful campaigns that amplify PR efforts beyond traditional reach. Maximizing media opportunities involves running them effectively to enhance their conversion potential through performance media. Simultaneously employing optimized digital press releases, influencer partnerships, and social ad campaigns ensures that key messages reach the right audience at the optimal time, creating a cohesive strategy for impactful communication. To capitalize on media convergence, a unified reporting tool is critical. Without it, and you’ll spend days integrating and interpreting data points, and miss any window to implement updates that move the needle. That’s where the Convergence Dashboard comes in.   Our vision for...

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### Let's Rally! NY #TechWeek DTC x Tech Creators Collective

> Join us for an exclusive event at the famous Strand BookStore as we celebrate previous Fortune Editor and new author, Polina Marinova Pompliano, and her new book: "Hidden Genius."

- Published: 2024-05-23
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/events/lets-rally-ny-techweek-dtc-x-tech-creators-collective/
- Categories: Events, Blog
- Tags: dtc, ecommerce, event, new york, social commerce, technology, techweek

Join us for an exclusive event as we celebrate the creators—the minds and muscle behind priceless consumer brands and collectibles—during NY #TechWeek.

Join us for an exclusive event as we celebrate the creators—the minds and muscle behind priceless consumer brands and collectibles—during NY #TechWeek. Avenue Z and FERMAT, hosted by Rally, invite you to the DTC x Tech Creators Collective on Thursday, June 6, from 7:00 PM to 10:00 PM in New York City. Each year, NY #TechWeek brings together the tech ecosystem with a series of events hosted by VCs and startups. This time, we're diving deep into the intersection of DTC and Tech, spotlighting the innovative creators who are shaping these dynamic industries. Event Highlights:About the Sponsors:Questions? Let's RSVP! Event Highlights: Rally NFT Collectibles Special Exhibit: Discover unique and valuable NFT collectibles in our special exhibit. NFT Creation Station: Get hands-on experience creating your own NFTs with expert guidance. Custom Portrait Creation Station: Have your custom portrait created live at the event. Networking and Drinks: Enjoy a relaxed atmosphere with drinks and ample networking opportunities. Passes are limited, so be sure to RSVP ASAP. Registration is subject to approval, ensuring an intimate and curated experience for all attendees. About the Sponsors: Avenue Z: We are a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we drive influence for commerce, connections, and conversion across all channels. FERMAT: We transform clicks into conversions with highly-personalized, 1:1 dynamic shopping experiences optimized for conversion in under 5 minutes—no dev team needed. Learn more. Rally: Our platform allows...

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### OpenAI’s Strategic Shift with the Launch of ChatGPT 4o (Omni) 

- Published: 2024-05-23
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/openais-strategic-shift-with-the-launch-of-chatgpt-4-o-omni/
- Categories: Blog
- Tags: ai, digital marketing, marketing, tech, technology

What if you could access cutting-edge AI technology for free? OpenAI’s latest move with ChatGPT 4.0 makes this a reality, disrupting the AI landscape with its innovative and accessible approach.

What if you could access cutting-edge AI technology for free? OpenAI’s latest move with ChatGPT 4o makes this a reality, disrupting the AI landscape with its innovative and accessible approach. ChatGPT 4o narrows the gap between human and machine intelligence, making advanced AI universally accessible at no cost. This isn’t just an upgrade; it’s a revolution in AI interaction. What does this radical shift mean for the future of technology, business, and daily life? Let’s explore the implications of OpenAI’s strategy that’s setting the stage for a new era in AI. https://twitter. com/sama/status/1790065743221907960 Unveiling ChatGPT 4. 0A Revolutionary Shift in OpenAI’s StrategyTransformative Impact on Businesses and ConsumersEnhancements in Marketing and PRImprovements in Customer Service and SupportBoosts in Content Creation and ManagementNavigating Business Challenges and ConsiderationsConclusion: Embracing the Future with ChatGPT 4. 0 Unveiling ChatGPT 4. 0 OpenAI has set a new benchmark with the release of ChatGPT 4o. This version is not just an incremental improvement; it is a comprehensive transformation in AI capabilities. Here are the key features that distinguish ChatGPT 4o: Omni Capability: ChatGPT 4o transcends the limitations of text-only interactions, now supporting text, voice, audio, images, and videos, making it a versatile tool for various applications. Enhanced Performance: The speed of ChatGPT 4o is remarkable, crucial for establishing natural communication, especially in audio interactions. Real-time interactions and image comprehension are now more fluid and intuitive. It matches GPT-4 Turbo in English and significantly outperforms it in other languages, offering near-instantaneous responses that simulate human conversation. Advanced Features for Free Users: For...

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### Dashboard Deep Dive: Marketing Performance

- Published: 2024-05-22
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/dashboard-deep-dive-marketing-performance/
- Categories: Blog
- Tags: dashboard deep dives

Take a tour through our Convergence Dashboard as we cover Business Performance, Retention and LTV views and metrics. 

When optimizing marketing performance, the ability to dissect and utilize data effectively can drastically enhance campaign performance and ROI. That’s where our Convergence Dashboard comes in to support. In the videos below, I guide you through our Marketing & Advertising views, then dive into creative performance, and channel-specific performance. Marketing & Advertising Dashboard View In this video, I’ll guide you through the Marketing and Acquisition section of our dashboard, specifically focusing on our Marketing Performance Overview. https://www. youtube. com/watch? v=5SliuVbFn-o A Holistic View of Media Mix Across All Channels We begin by examining the media mix across all paid channels, including major players like Meta, Google, and TikTok. This overview allows us to assess our advertising efforts holistically or to drill down into specific platforms. For instance, selecting "Meta" updates the view to show only Meta campaigns, breaking down the spend into various tactics like prospecting (57%), advantage plus shopping (32%), retargeting (10%), and a small portion on retention. Drill Down into Specific Campaign Tactics Further granularity is possible by filtering for specific campaign types. Whether you’re interested in comparing prospecting efforts across all platforms or focusing solely on TikTok, our dashboard updates to reflect your choices, providing a tailored analytical experience. This detailed breakdown shows how our dummy data allocates 68% to Meta, 27% to Google, and 5% to TikTok, with options to view revenue mix or conversion counts further enriching our insights. Understanding Spend Allocation Across Tactics The default view often starts with spend analysis, which is critical. Our comprehensive overview...

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### Jessica Dalziel Elevated to Chief Client Officer at Avenue Z

- Published: 2024-05-21
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/jessica-dalziel-elevated-to-chief-client-officer-at-avenue-z/
- Categories: Blog, Press
- Tags: company news, digital marketing, promotion, public relations

Avenue Z is thrilled to announce the promotion of Jessica Dalziel to Chief Client Officer. With over 15 years of experience in strategic account management, Jessica is set to oversee and enhance all client relationships across the company.

Avenue Z is delighted to announce the elevation of Jessica Dalziel to Chief Client Officer. With over 15 years of experience in strategic account management, Jessica has consistently demonstrated her ability to unlock top-tier solutions, foster innovative thinking, and harness exceptional talent. In her new role, she will lead and enhance all client relationships across the company. "Our strategy revolves around nurturing the growth and success of our clients across multiple channels," said Jeffrey Herzog, Chairman and CEO of Avenue Z. "Jess’ natural leadership talents and steadfast connections bolster and accelerate our commitment to industry-wide revolution, amplifying customer experiences along the way. " Jessica's role will involve crafting tailored solutions that address each client's unique needs and business goals, elevating service delivery standards, and solidifying Avenue Z's position as a trusted advisor in the industry. Reporting to COO Dave Johnson, Jessica will leverage her extensive background to deliver exceptional value to Avenue Z's clients. "Jess has been pivotal in shaping NightWise’s strategic marketing initiatives, elevating our brand's presence, and fostering smooth, productive collaborations with her exceptional talent and friendly demeanor" remarked Danny Rinaldi, Founder & CEO of NightWise. "Her exceptional talent and friendly demeanor have greatly contributed to our success, positioning us as leaders in the sleep industry. " Jessica emphasized the importance of combining advanced technologies with human empathy and trust. "Many agencies focus solely on advancing technologies such as AI or the latest trends. A successful client strategy harnesses both but never loses sight of human empathy and trust. It...

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### Dashboard Deep Dive: Business Performance

- Published: 2024-05-17
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/dashboard-deep-dive-business-performance-retention-ltv/
- Categories: Blog
- Tags: dashboard deep dives

Take a tour through our Convergence Dashboard as we cover Business Performance, Retention and LTV views and metrics. 

In today's business arena, where competition is as fierce as a coffee shop rush hour, mastering the art of business performance and customer retention metrics is more than just handy—it’s essential for survival. That’s where the Convergence Dashboard comes in. In the following videos, I personally guide you through the critical metrics that shape our strategies and decision-making processes. Business Performance: More Than Just Numbers Dive deep with me as we analyze daily net revenues, order counts, and the crucial balance between new and returning customers. I’ll break down these metrics in real-time, showing you exactly how we navigate the complex waters of business performance to ensure stability and growth. https://www. youtube. com/watch? v=i68QgoV2K_I In the video, you’ll see we start with the importance of keeping tabs on daily net revenue and the mix of new versus returning customers. Think of this as the business equivalent of checking the weather before sailing out—essential for knowing what to wear or, in this case, what to fix in your strategy. One vital insight is the dance between new and returning customers. If the dance floor is packed with returning customers but new ones are shy to join, you’ve got yourself a classic case of a party that needs more invites—a sign to revamp your customer acquisition tactics. Whether you want a daily snapshot or a yearly overview, this tool adjusts faster than a DJ switching tracks, making it perfect for businesses that need to pivot or groove to the rhythm of the market. And don’t...

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### Avenue Z Named Among Top Orlando PR Firms

- Published: 2024-05-16
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-named-among-top-orlando-pr-firms/
- Categories: Blog, Press
- Tags: orlando, pr, public relations, strategic communication

Avenue Z has been recognized as a leader in the Orlando PR scene, featured on the prestigious "Orlando PR Prowess" list.

Avenue Z has been recognized as a leader in the Orlando public relations scene, featured on the prestigious "Orlando PR Prowess" list. Since our inception, we have dedicated ourselves to delivering innovative communications strategies that blend public relations, digital marketing, influencer outreach, and performance media. This holistic approach ensures that our clients’ stories not only reach but profoundly impact their audiences, fostering brand loyalty and meaningful relationships. Our recognition is a testament to our commitment to excellence and our ability to evolve with the industry’s changing dynamics. Avenue Z stands out through strategic storytelling and amplified visibility, crafting narratives that resonate across digital platforms and extending our clients' reach well beyond traditional media boundaries. As we look to the future, we are excited to continue elevating brand influences and achieving significant impact in the markets we serve. Ready to Elevate Your Brand? Connect with us. Discover the power of strategic communications with Avenue Z. Whether enhancing your public relations efforts or expanding your digital reach, our team is ready to help your brand stand out. Schedule a consultation today and start your journey towards impactful communication and dynamic growth. Let Avenue Z help you tell your story with clarity and impact.

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### Dashboard Deep Dive: eCommerce Performance

- Published: 2024-05-08
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/convergence-dashboard-ecommerce-performance/
- Categories: Blog
- Tags: dashboard deep dives

Take a tour through our Convergence Dashboard as we cover Business Performance, Retention and LTV views and metrics. 

Today, Social Commerce drives rapid and dynamic interactions akin to a bustling marketplace at peak hours, so mastering the nuances of order performance and site optimization is crucial for staying ahead. This is where the Convergence Dashboard steps in. In the accompanying videos, I'll personally walk you through the key metrics that drive our site performance and influence customer transactions. Join me as we dive deep into these essential metrics, ensuring you have the insights needed to excel in decision-making and strategic planning. Orders Performance: Unlocking Insights with the Orders Performance View To run an e-commerce business at peak potential, tracking and understanding the nuances of order performance is essential. In our Convergence Dashboard, the Orders Performance View provides an in-depth look at various metrics, offering a comprehensive snapshot to help businesses stay on top of their game. See the video below for a quick tour. https://www. youtube. com/watch? v=f613VDQM5wE The Orders Performance View isn't just another dashboard; it's a dynamic tool designed to drill down into the specifics of order metrics. At the heart of this view is the ability to toggle between new and repeat customer orders, providing a clear picture of customer engagement trends. For example, this month, new customer orders are up by 4% compared to last month, while repeat customer orders have also seen a 3% increase. This positive trend offers a reassuring sign of both growth and customer retention. Highlighting any particular day reveals the exact quantity of orders, making it easy to spot daily fluctuations and...

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### Avenue Z Featured in PRWeek Agency Business Report 2024

- Published: 2024-05-07
- Modified: 2024-05-07
- URL: http://dev-avenue-z.pantheonsite.io/press-release/prweek-agency-business-report-2024/
- Categories: Press, Blog
- Tags: digital marketing, pr, public relations

Avenue Z is pleased to announce that it was included in PRWeek's Agency Business Report 2024, marking a year highlighted by significant foundational and strategic developments. "2023 was a foundational year for Avenue Z," says CEO Jeffrey Herzog. As we head into our second year, Herzog adds, "We’re just getting started."

Avenue Z is pleased to announce that it was included in PRWeek's Agency Business Report 2024, marking a year highlighted by significant strategic developments. "2023 was a foundational year for Avenue Z," says CEO Jeffrey Herzog. As we head into our second year, Herzog adds, "We’re just getting started. " Following our inception in 2022, Avenue Z rapidly expanded through strategic acquisitions including The Snow Agency, Bevel, and Zillas, effectively broadening our service offerings and client base with high-profile names such as Acorns, Rally, and Better. com. These acquisitions not only diversified our capabilities but also solidified our presence across key markets in Florida. Herzog, who previously founded and led iCrossing to a successful acquisition by Hearst Media, is steering Avenue Z with a vision to continue this growth trajectory, particularly eyeing the PR sector for future acquisitions in 2024. He notes, "We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in space. " Merging three distinct cultures posed initial challenges but ultimately laid down a robust foundation for Avenue Z. Herzog explains that parts of the business experienced growth ranging from 25 to 50% last year, especially in digital sectors. "You can keep turning your head to what the latest and greatest is and you're gonna give yourself whiplash. We're focused on our core business," Herzog states, emphasizing a commitment to sustainable growth through a microstory approach...

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### Celebrating the Promotion of Libbie Wilcox to Director in NYC Office

- Published: 2024-05-03
- Modified: 2024-06-28
- URL: http://dev-avenue-z.pantheonsite.io/press-release/celebrating-the-promotion-of-libbie-wilcox-to-director-in-nyc-office/
- Categories: Blog, Press
- Tags: alternative assets, pr, promotion, public relations, strategic communication

Avenue Z is thrilled to announce the promotion of Libbie Wilcox to the role of Director in our New York City office. Libbie, previously spotlighted as one of Crain’s New York’s "Twenty in their Twenties," has exemplified remarkable leadership and expertise, making her an invaluable asset to our team.

Avenue Z is thrilled to announce the promotion of Libbie Wilcox to the role of Director in our New York City office. Libbie, previously spotlighted as one of Crain’s New York’s "Twenty in their Twenties," has exemplified remarkable leadership and expertise, making her an invaluable asset to our team. Since joining Avenue Z, Libbie has established herself as a trusted consultant, providing unparalleled guidance and support to our clients through every stage of their development, from inception to public listing. Her recent leadership of the Alternative Asset team highlights her commitment and ability to drive success, overseeing a talented group of eight and steering the firm's strategic direction in the venture capital and private equity sectors. Libbie’s career began in the public sector, where she honed her skills on Capitol Hill for five years, serving as Press Secretary and Communications Director for two senior members of Congress. In 2021, she transitioned to the tech industry, taking on the role of overseeing ten high-profile, category-leading clients across the Alternative Asset and Venture Capital ecosystem. Her portfolio includes notable firms such as Fiat Ventures, Primetime Partners, Torch Capital, and Athena—the first all-women-led SPAC to take a company public. Her exceptional work has not only propelled our firm’s growth but has also earned her industry-wide recognition, including the prestigious Crain's New York honor. As Director, Libbie will continue to expand our presence in New York City and enhance our public relations service offerings to venture capital and private equity clients. Avenue Z is...

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### Bevel, Books & Bourbon: Polina Pompliano x Hidden Genius

> Join us for an exclusive event at the famous Strand BookStore as we celebrate previous Fortune Editor and new author, Polina Marinova Pompliano, and her new book: "Hidden Genius."

- Published: 2024-04-11
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/events/bevel-books-bourbon-polina-pompliano-x-hidden-genius/
- Categories: Events, Blog

Join us for an exclusive event at the famous Strand BookStore as we celebrate previous Fortune Editor and new author, Polina Marinova Pompliano, and her new book: "Hidden Genius."

Join us for an exclusive event at the famous Strand BookStore as we celebrate previous Fortune Editor and new author, Polina Marinova Pompliano, and her new book: "Hidden Genius. " Each quarter, Avenue Z and Bevel host an invite-only book club-style author panel with leading experts in key industries. Since launching in April 2020 at the height of the pandemic, 'Bevel, Books & Bourbon', has attracted over 2,500 CEOs, founders and entrepreneurs across industries. Bevel’s books are carefully curated from recommendations of leading VC investors and startup founders. The book club series aims to open up engaging conversations around the most interesting people, ideas, and companies. This quarter, we're hosting previous editor at Fortune Magazine and author of The Profile, Polina Marinova Pompliano, who has studied thousands of the most successful and interesting people in the world.  In her new book "Hidden Genius, The Secret Ways of Thinking that Power the World's Most Successful People. " she examines how they reason their way through problems, unleash their creativity, and perform under extreme pressure. Polina has interviewed some the industry's most influential dealmakers, including Melinda Gates, Richard Branson, Steve Schwarzman, Alexis Ohanian, and more, and this time, the tables have turned. In this event, Polina will be interviewed by journalist and senior writer at Fortune, Emma Hinchliffe, also the author of Broadsheet, Fortune's popular daily newsletter covering powerful women leaders in business and the stories driving the news cycle through a gender lens. ​Seats are limited, RSVP is required.  Bevel, books and bourbon are provided - join us in The Strand Bookstore's Rare...

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### Crain's: Nneka Etoniru Named Notable Leader in PR

- Published: 2024-03-28
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-partner-featured-as-notable-leader-in-crains/
- Categories: Press, Blog

Nneka Etoniru has recently been honored as one of Crain's New York Notable Leaders in Advertising, Marketing, and PR, a recognition that underscores her impactful work in the communications industry.

Nneka Etoniru has recently been honored as one of Crain's New York Notable Leaders in Advertising, Marketing, and PR, a recognition that underscores her impactful work in the communications industry. Serving as a Partner at Bevel, a strategic communications company, Etoniru has been pivotal in steering the firm's engagement with high-profile clients across various sectors. Her expertise particularly shines in her adept handling of strategic campaigns and providing invaluable counsel on matters of risk and litigation, ensuring that the company's clientele are not just heard, but also trusted in their respective markets. One of Etoniru's standout achievements was her leadership in the strategic campaign for Better, a burgeoning tech enterprise. Through her innovative strategies, she successfully boosted the brand's visibility and consumer engagement, a testament to her adeptness in navigating the complex landscapes of modern media. The campaign she spearheaded not only resulted in 22 earned articles and inclusion in the print edition of the Wall Street Journal but also generated over 850 media mentions within a mere three-day span. This remarkable feat highlights Etoniru's capacity to blend creativity with analytical rigor to deliver results that resonate well beyond the immediate buzz, fostering long-term brand loyalty and customer acquisition. Beyond her professional prowess, Etoniru is deeply committed to advocacy, particularly in the realm of healthcare. As a breast cancer survivor, she brings a personal and passionate approach to her advocacy efforts. Her involvement as a keynote speaker at the Dana Farber Cancer Institute’s 18th annual Young Adults Cancer Conference speaks...

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### Avenue Z Wins Silver ADDY at 2024 Orlando American Advertising Awards

- Published: 2024-02-26
- Modified: 2024-10-01
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-wins-silver-addy-at-2024-orlando-american-advertising-awards/
- Categories: Blog, Events, Press
- Tags: digital marketing, marketing

This past weekend marked a special occasion for the Orlando advertising community, as the American Advertising Federation (AAF) – Orlando hosted its annual American Advertising Awards.

This past weekend marked a special occasion for the Orlando advertising community, as the American Advertising Federation (AAF) – Orlando hosted its annual American Advertising Awards. The event, a celebration of creativity and innovation, was held in the immersive environment of Vū Orlando, where professionals from across the industry gathered to honor outstanding achievements in advertising. At the event, Avenue Z was honored to receive a Silver ADDY, Advertising Industry Self-Promotion, Online & Interactive, for our work on the Zillas site, a project that represents the collective effort and dedication of our team. The evening was made even more memorable with the acknowledgment of Dani Pickett, one of our talented Senior Digital Strategists, who was awarded Rookie of the Year. Dani’s passion, creativity, and strategic thinking have been invaluable to our team, and we are thrilled to see her hard work and talent recognized by our peers. In line with our commitment to supporting the next generation of creative professionals, Avenue Z was proud to sponsor two student scholarships. It is our belief that by investing in the education and development of emerging talent, we are contributing to the future of our industry. We congratulate Hailey Winder and Paola Alburquerque from the University of Central Florida on their scholarships and look forward to seeing their impact on the advertising world. The introduction of “The ADvocate Awards” this year highlighted the importance of recognizing individuals who contribute significantly to various aspects of our profession, including diversity, equity, and inclusion. It’s initiatives like these that remind us...

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### Abdullah Alkudsi Named a Business Insider Rising Star in Public Relations

- Published: 2024-02-14
- Modified: 2024-10-15
- URL: http://dev-avenue-z.pantheonsite.io/press-release/abdullah-alkudsi-named-a-business-insider-rising-star-in-public-relations/
- Categories: Blog, Press
- Tags: pr, public relations

Avenue Z is proud to announce that Abdullah Alkudsi, a key member of our team at Bevel, an Avenue Z company, has been recognized as one of the 23 rising stars in public relations by Business Insider.

Avenue Z is proud to announce that Abdullah Alkudsi, a key member of our team at Bevel, an Avenue Z company, has been recognized as one of the 23 rising stars in public relations by Business Insider. Since joining Bevel as a summer associate in 2021, Abdullah has quickly distinguished himself as a specialist in crisis communications. Overseeing 10 major accounts, including prominent clients like investment bank Recharge Capital and the innovative college-scholarship app Scholly, Abdullah has proven his expertise and strategic acumen time and again. During the tumultuous events surrounding the 2023 failures of Signature Bank and Silicon Valley Bank, Abdullah was instrumental in guiding several of Bevel's clients through the crisis. His effective strategies and insightful advice helped these companies navigate the challenging financial landscape, reinforcing their stability and earning public trust. Abdullah's impact extends beyond crisis management. He has successfully placed two op-eds in The Wall Street Journal, advocating for support of regional banks—a move that not only enhanced his clients' profiles but also contributed to a broader industry conversation. His efforts in securing extensive media coverage for events like Better. com's IPO and arranging speaking engagements at prestigious conferences such as the Milken Future of Health Summit, WebSummit Rio, and Abu Dhabi Finance Week have significantly boosted visibility and business opportunities for our clients. His swift ascent in the PR world reflects both his talent and the dynamic environment at Avenue Z and Bevel, where innovation and leadership in communications are continually fostered. Business Insider's recognition of...

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### Heart of Florida United Way’s Digital Transformation Empowers Community Impact

- Published: 2024-02-02
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/heart-of-florida-united-ways-digital-transformation-empowers-community-impact/
- Categories: Blog, Press

Avenue Z and Zillas are thrilled to announce Heart of Florida United Way’s (HFUW) digital transformation with the launch of their new website.

Orlando, Florida | February 02, 2024 08:45 AM, Eastern Avenue Z and Zillas are thrilled to announce Heart of Florida United Way’s (HFUW) digital transformation with the launch of their new website. This transformative project underscores HFUW’s dedication to serving the Central Florida community while aligning perfectly with our mission of leveraging strategic communication and digital marketing to build brand reputations, foster relationships, and enhance return on investment. At the core of HFUW’s mission is the belief in the power of collective action to bring about positive change in the community. The organization is steadfast in addressing the most pressing challenges facing Central Florida by uniting individuals, groups, and institutions to strategically and efficiently tackle these issues. Key Highlights of the Digital Transformation: Community-Centric Design: The meticulously crafted website not only embodies HFUW’s mission but also prioritizes the Central Florida community’s needs in reaching digitally marginalized audiences. The user-centric design ensures seamless navigation, enabling visitors to easily access vital services and support, regardless of device or digital savvy. Enhanced Accessibility: The redesigned website places a strong emphasis on accessibility, catering to diverse demographics, including seniors and younger audiences. Features such as clear fonts, large buttons, and responsive design ensure an inclusive user experience. User Journey Content Alignment: HFUW had a wealth of existing content: inspiring stories, multilingual information, and helpful resources — all of which needed to be more visible to communicate the organization’s impact and ways they can help. The website now features three key action items: procuring donations, recruiting volunteers, and providing help. After the redesign, the website is...

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### 7 Questions to Ask Before Hiring a Web Design Agency

- Published: 2024-02-01
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/7-questions-to-ask-before-hiring-a-web-design-agency/
- Categories: Blog
- Tags: design, design and development, digital marketing, tech, web design

Selecting the perfect web design agency is pivotal for your brand's online success. Dive into these essential questions covering design processes, responsiveness, brand consistency, and more to ensure a strategic, informed choice for your digital future.

Choosing the right web design agency is crucial for the digital presence of your business. A well-designed website is not just about aesthetics; it's a vital tool in your marketing arsenal. But with so many agencies out there, how do you ensure you're making the right choice? Here are seven essential questions to ask before signing on the dotted line: What is the Design and Approval Process? Are Your Website Designs Fully Responsive? How Do You Ensure Brand Consistency with Our Other Creative? What Steps Do You Take to Make Sure the Final Website Looks Like the Design Mockups? How Do You Stay in the Know of Current Industry Standards and Trends? Does Your Team Use Pre-built Themes or Is It Fully Custom Designs? What Content Management System Do You Use? Connect with Us 1. What is the Design and Approval Process? Understanding an agency's workflow is key. Ask how they plan to take your project from concept to completion. What stages does the project go through, and how are you involved in the approval process? This question helps you gauge how collaborative the agency is and how they handle client feedback. 2. Are Your Website Designs Fully Responsive? In a world where mobile browsing is increasingly dominant, having a responsive website is non-negotiable. Ensure the agency designs with mobile users in mind and ask for examples of their responsive design work. This ensures your website provides a seamless experience across all devices. 3. How Do You Ensure Brand Consistency with Our Other Creative? Your website should...

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### Navigating the New Email Compliance Standards: Google/Yahoo's 2024 Changes Explained

- Published: 2024-01-29
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/navigating-the-new-email-compliance-standards-google-yahoos-2024-changes-explained/
- Categories: Blog
- Tags: email and sms, retention marketing

Discover our expert tips and how our services can ensure your email strategy remains compliant and effective.

This February, in a major development for email compliance, Google and Yahoo are revolutionizing email communications with substantial updates to their sender requirements. These pivotal changes mark a significant shift for entities sending bulk emails and are a key step in the ongoing battle against spam and in the pursuit of improved email security. Understanding these changes is crucial for anyone involved in email marketing or digital communication. Let's demystify and break down what these updates entail. Decoding the New RequirementsRecommendations for Brands to Stay AheadHow We Can Help YouReady to Elevate Your Email Strategy? Decoding the New Requirements Own Domain Usage: You'll need to use an email address that's from a domain owned by you or your organization, rather than generic email addresses like those ending in @gmail. com or @yahoo. com. DKIM and SPF Implementation: These are technical standards for email security. DKIM (DomainKeys Identified Mail) helps senders prove that their email messages are legitimate and haven’t been altered in transit, while SPF (Sender Policy Framework) allows email senders to define which IP addresses are allowed to send mail for a particular domain. DMARC Policy: DMARC (Domain-based Message Authentication, Reporting, and Conformance) is another email authentication protocol. It uses DKIM and SPF to determine the authenticity of an email message. Essentially, it tells email providers what they should do if an email doesn’t pass the DKIM or SPF checks. Low Spam Complaint Rate: It’s important to maintain a spam complaint rate lower than 0. 3%. This means the emails you send...

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### How Do Businesses Use Artificial Intelligence? A New Era of Technological Integration

- Published: 2024-01-17
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-do-businesses-use-artificial-intelligence-a-new-era-of-technological-integration/
- Categories: Blog
- Tags: ai, artificial intelligence

Discover how AI is revolutionizing business operations, from data-driven decision-making and operational efficiency to AI-powered influencers.

Artificial Intelligence (AI) has ushered in a new era of innovation and efficiency, profoundly transforming how businesses operate and thrive in today's fast-paced environment. This article will dive deep into some of the ways AI complements and enhances various aspects of business, in ways that may surprise you. Many of the examples shared in this article are real-world examples, drawing from my decade-long experience as a growth marketing agency founder and my attendance at industry conferences worldwide. Data-Driven Insights: AI in Decision MakingEnhancing Operational Efficiency with AIAI Powered InfluencersWhere Does AI Fit into Your Business? Connect with Us Data-Driven Insights: AI in Decision Making The conversations around AI often include thoughts around robots replacing humans, or how the human layer must be necessary to make critical decisions. However, a more crucial discussion is how AI aids in making better-informed decisions by reducing the time and analytical processing required. In my conversations with Tara Zedayko, the Founder of DIG Labs, AI's power is leveraged to improve outcomes for pet health. AI as a technology unlocks a new level of personalization, speed, and accuracy that can save the life of a pet. “It’s not meant to replace the experts but to give pet parents or caregivers the tools in their moments of need to access the kind of expertise at the right time and get them to the right place,” remarks Tara. DIG Labs Ai-Powered Instant Pet Health Check So, how does AI accomplish this? If you’ve ever visited a radiologist or had...

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### Top 24 AI Influencers to Follow in 2024

- Published: 2024-01-05
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-24-ai-influencers-to-follow-in-2024/
- Categories: Blog
- Tags: AI & Emerging Tech, digital marketing, influencer marketing, influencers, tech, technology

Dive into the insights of 24 leading figures shaping the future of artificial intelligence in 2024.

The AI realm is constantly evolving, and 2024 promises to be a year of extraordinary progress and breakthroughs. To help you stay at the forefront of this dynamic field, we've curated a list of 24 influential AI figures who are setting the pace for the future. These individuals are known for their groundbreaking contributions, entrepreneurial endeavors, and thought-provoking insights. Let's dive straight into the world of AI through the lens of these remarkable personalities who are reshaping the AI landscape in 2024. Lex Fridman (@lexfridman)Reid Hoffman (@reidhoffman)Sam Altman (@sama)Andrew Ng (@AndrewYNg)Bernard Marr (@BernardMarr)Allie K. Miller (@AllieKMiller)Marc Andreessen (@pmarca)Kevin Scott (@kevin_scott)Clara Shih (@clarashih)Greg Brockman (@gdb)Aishwarya Srinivasan (@AishSrinivasan)Fei-Fei Li (@drfeifei)Demis Hassabis (@demishassabis)Alexandr Wang (@alexandr_wang)Andy Fitze (@Andy_Fitze)Mustafa Suleyman (@mustafasuleyman)Kate Crawford (@katecrawford)Daniel Gross (@danielgross)Karen Hao (@_KarenHao)Clément Delangue (@clementdelangue)Sandra Rivera (@SandraLRivera)Jensen HuangLila Ibrahim (@lilaibrahim)Yoshua Bengio (@ylecun)Never Miss a Chance to Get Ahead 1. Lex Fridman (@lexfridman) Profession: Research Scientist, MIT Twitter: 3. 2M followers YouTube: 3. 53M subscribers LinkedIn: 1M followers Why Follow: As the host of the Lex Fridman Podcast, Lex engages with prominent AI figures, exploring their insights and experiences in the field. https://www. youtube. com/watch? v=JN3KPFbWCy8 Lex Fridman and Elon Musk discuss war, AI, aliens, politics, and more on the Lex Fridman Podcast. 2. Reid Hoffman (@reidhoffman) Profession: Entrepreneur. Product and Business Strategist. Investor. Podcaster. Author. Twitter: 698K followers LinkedIn: 2. 6M followers Why Follow: As the co-founder of LinkedIn and an influential figure in tech, Reid Hoffman provides valuable insights into entrepreneurship and innovation. https://www. youtube. com/watch? v=LNFKU4avhJc Reid Hoffman interviews Phaedra Ellis-Lamkins, CEO and co-founder of Promise. 3. Sam...

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### 10 Key Questions to Ask Before Hiring a Content Marketing Agency

- Published: 2023-12-20
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/10-key-questions-to-ask-before-hiring-a-content-marketing-agency/
- Categories: Blog
- Tags: content, Content Agency, Content Marketing, digital marketing, SEO & Content Marketing

Discover the 10 crucial questions to ask before hiring an agency, ensuring they align with your goals, understand your industry, and commit to driving impactful growth and ROI.

In the competitive arena of mid-size enterprise-level businesses, the struggle to maintain relevance and impact in the market is ever-present. The solution lies in effective content marketing. Studies reveal that content marketing costs 62% less than traditional marketing and generates about three times as many leads (Demand Metric). This striking statistic emphasizes the transformative power of a proficient content marketing agency capable of propelling your business to new heights.   As digital engagement becomes increasingly crucial for business growth, selecting the right agency becomes critical. Today, we’ll navigate you through 10 of the most essential questions to ask before hiring a content marketing agency, helping you identify one that can adeptly handle all the complexities involved with content marketing and ensure your investment translates into substantial business growth and a robust online presence. 10 Must-Ask Questions That’ll Help You Strategically Evaluate Your Next Agency Partner1. What’s Their Experience with Similar Businesses? 2. How Do They Measure Success and Return on Investment? 3. Can They Share Case Studies and References? 4. How Do They Stay Current with Content Marketing Trends? 5. What’s Their Approach to Content Strategy and Planning? 6. How Do They Handle Content Creation and Distribution? 7. How Flexible and Scalable are Their Services? 8. What Does the Collaboration and Communication Process Look Like? 9. What Is Their Pricing Structure? 10. How Do They Handle Data Security and Privacy? Transform Your Business with Cutting-Edge Content Strategies That Attract and Convert Users While Boosting Your ROI 10 Must-Ask Questions That’ll Help You Strategically Evaluate Your Next Agency Partner 1. What’s Their...

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### Top Tech Influencers to Watch in 2024

- Published: 2023-12-14
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-tech-influencers-to-watch-in-2024/
- Categories: Blog
- Tags: digital marketing, Gaming, influencer marketing, tech, technology

Unlock the power of influencer marketing in 2024 with the top tech influencers shaping the digital landscape. 

Staying on top of the latest trends and innovations is crucial. Fortunately, you don't have to go it alone. In 2024, top tech influencers are your strategic allies for marketing development endeavors, whether it's launching a product, exploring new markets, or connecting with existing consumers. Here's a list of influential technology voices leading the charge in the new year. Exploring Tech Influencers: Answers to Key QuestionsMark RoberLinus Tech TipsCasey NeistatTech BurnerMarques Brownlee (MKBHD)Michael ReevesColdFusionZONEofTECHMax TechTim SchofieldTech TimmersTechtestersThe YouTube Tech GuyUFD TechMW TechnologySamuel LewisBecoming a Tech Influencer: The Path to SuccessConnect with Tech Influencers for Your Project Exploring Tech Influencers: Answers to Key Questions Before we dive into the influential world of tech, let's address some fundamental questions: Who Are the Leading Tech Influencers? What Constitutes Technology, with Real-world Examples? How Can You Become a Tech Influencer? What Exactly Does a Tech Influencer Do? What Role Do Tech Influencers Play? How Can You Establish Yourself as a Tech Influencer on Instagram? How Can You Become a Technical Influencer on Twitter? Meet the Top 20 Tech Influencers for 2024: Mark Rober YouTube Subscribers: 28. 7M Instagram Followers: 1. 5M Bio: Former NASA engineer. Current CrunchLabs founder and friend of science. Rober's channel covers all things science, engineering, and DIY technology. https://www. youtube. com/watch? v=7__r4FVj-EI Linus Tech Tips YouTube Subscribers: 15. 4M Instagram Followers: 1. 4M Bio: Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain. https://www. youtube. com/watch? v=Sbtgc6mi44M Casey Neistat YouTube Subscribers: 12. 6M Instagram Followers: 3M Bio:...

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### Top 8 Must-Attend Events at Art Basel 2023

- Published: 2023-12-05
- Modified: 2024-11-08
- URL: http://dev-avenue-z.pantheonsite.io/events/top-8-must-attend-events-at-art-basel-2023/
- Categories: Events
- Tags: Culture, digital marketing, events, influencer marketing, PR & Media Relations, tech

From digital art immersion to exclusive talks and networking events, immerse yourself in a world where art meets innovation.

Are you ready to immerse yourself in the vibrant world of art and culture at Art Basel 2023? Get ready for an unforgettable experience as we explore the top 8 must-attend events during this iconic celebration of creativity. Among these exciting happenings, Avenue Z proudly presents AVZ x ART - a one-of-a-kind gathering at Reserve Padel in Miami, Florida. But that's just the beginning! Let's dive into the highlights and make sure you don't miss out on any of these incredible events. Date & TimeEvent NameLocationDescriptionDec 7 @ 10:30 amAVZ x ARTReserve Padel, Miami, FloridaStart your day with AVZ x ART at Reserve Padel. Enjoy a bayside brunch, padel play, or power yoga while networking with founders, CEOs, CMOs, investors, and media professionals. Celebrate art and performance with Avenue Z, Bevel PR, Zillas, The Snow Agency, and Shopify. Dec 6 - 8Gateway Miami hosted by NOW MediaMIAMI BEACH, FLFAENA FORUMLaunched in 2021, The Gateway is the premier digital art experience bringing web3 culture to the mainstream market. The Gateway produces custom immersive experiences across the world to bring digital art to life beyond the screen. The Gateway also serves as an educational platform showcasing talks from industry titans and thought leaders while introducing the traditional world to this new paradigm. Dec 6 @ 6 pmWoW x MakersPlace: Miami Art WeekSLS South Beach MiamiFor Art Basel this year, we're partnering up with MakersPlace to host an event for our community! ​On the program:🎨🎉 WoW #Artfest Exhibition🍸 6-7pm: VIP Reception and complimentary cocktails💃🏽 7pm onwards: PartyNote: you must enter...

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### Consumer Trends to Watch in 2024: Connecting, Quality, Sustainability, and Self-Improvement

- Published: 2023-11-30
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/consumer-trends-to-watch-in-2024-connecting-quality-sustainability-and-self-improvement/
- Categories: Blog
- Tags: consumer trends

Human connections, the balance between quality and cost, sustainability, and mental wellness are reshaping the market. 

As we step into 2024, the consumer landscape is evolving rapidly, driven by changing preferences and global events. Understanding these shifts is crucial for businesses and brands looking to adapt and thrive in the coming year. Drawing insights from Mintel, a leading market research firm, we've identified key consumer trends to watch in 2024. From the resurgence of human connections to a growing emphasis on sustainability and self-improvement, let's delve into the emerging trends that will shape consumer behavior in the near future. The Resurgence of Human ConnectionsQuality vs. Cost: Striking the Right BalanceSustainability and ResponsibilityGuiding Consumers toward Sustainable ChoicesPrioritizing Health and Mental WellnessGet Ahead of 2024 Consumer Trends The Resurgence of Human Connections In a world increasingly dominated by technology, it's heartening to see that consumers still value human connections. According to Mintel, 58 percent of US consumers believe that interacting with a real person enhances their experience with salespeople and customer service departments. This trend is giving rise to a new label - 'human-as-premium,' emphasizing the importance of artisans and their ability to infuse creativity beyond algorithms. Brands are recognizing the emotional aspect of connectivity, and we can expect them to focus on how their products or services can improve various facets of consumers' lives. In 2024, businesses that prioritize genuine human interactions and emotional connections are likely to gain a competitive edge. Quality vs. Cost: Striking the Right Balance Consumers are becoming more pragmatic in their quest for value. As budget pressures mount, individuals are seeking a...

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### Becoming a TikTok Shop Seller: Requirements and FAQs

- Published: 2023-11-27
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/becoming-a-tiktok-shop-seller-requirements-and-faqs/
- Categories: Blog
- Tags: digital marketing, influencer marketing, Paid Media, TikTok Shop

Are you interested in becoming a TikTok Shop seller? Whether you're an individual looking to sell your products or a business seeking to expand your online presence, TikTok Shop can be a lucrative platform. In this blog post, we'll provide you with a detailed FAQ-style guide to help you understand the requirements and steps involved in becoming a TikTok Shop seller. Types of SellersEligibility CriteriaSeller Verification RequirementsShop Name GuidelinesBank Account RequirementsTax InformationOther Required InformationAuditNeed Help Setting Up Your TikTok Shop? 1. Types of Sellers Q: What are the two types of sellers on TikTok Shop? A: There are two types of sellers: individual sellers and business sellers. Individual sellers are individuals offering goods for sale, while business sellers are legally authorized businesses registered in the United States. TikTok Shop Setup and configuration for different sellers. 2. Eligibility Criteria Q: Who can become an individual seller on TikTok Shop? A: Individual sellers must be natural persons holding a U. S. passport, driver's license, or proof of legal US residency. You must also be at least 18 years old and not under investigation or subject to enforcement actions. Q: Can businesses become sellers on TikTok Shop? A: Yes, businesses registered in the United States can become sellers on TikTok Shop. All business certificates must be authentic and issued by a U. S. government agency. 3. Seller Verification Requirements Q: What documents do I need to provide for verification as an individual seller? A: Individual sellers need to provide personal information, including legal name, date...

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### 8 Questions to Ask Before Hiring an Influencer Marketing Agency

- Published: 2023-11-21
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/8-questions-before-hiring-influencer-marketing-agency/
- Categories: Blog
- Tags: influencer marketing

From selecting the right agency with industry know-how to aligning strategies and measuring success, learn to navigate partnerships for optimal impact.

Influencer marketing agency partnerships hold the potential to transform your brand's next influencer campaign. However, before diving into such collaborations, it's crucial to consider several factors, including your industry, current marketing efforts, timeline, risk tolerance, and success metrics. In this exploration of influencer marketing from an agency perspective, we'll provide you with a comprehensive set of questions designed to empower you to make informed decisions and establish successful partnerships with influencer marketing agencies. Read on to optimize your partnership and elevate your next influencer campaign! Is Industry Expertise a Priority? What's Their Track Record in Your Industry? How Does Your Current Marketing Align with Influencers? Are There Upcoming Product Launches, and How Do You Manage Risk vs. Reward? How Does Technology Fit In and Aid in Tracking Sentiment? What's the Payment Structure and Timeframe, and How Does it Relate to Timing/Logistics? How is Content Approval Managed to Mitigate Pitfalls? What Metrics Matter and How Do You Measure Success? Never Miss a Chance to Get Ahead Is Industry Expertise a Priority? The type of influencer campaign you run for a Web3 gaming company will vastly differ from that of a DTC beauty brand. When evaluating an influencer marketing agency, it's crucial to consider their experience and expertise in your specific industry. Collaborating with agencies that possess a deep understanding of your market can greatly enhance the effectiveness of your influencer campaigns. Not only does industry expertise ensure that the agency is well-acquainted with your target audience, but it also means they are more likely to be aware of the...

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### Top Web3 Companies in 2023 (And Beyond)

- Published: 2023-11-17
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-web3-companies-in-2023-and-beyond/
- Categories: Blog
- Tags: Crypto & Blockchain, web3

Navigate the forefront of digital transformation with our 2023 guide to the top Web3 companies, pioneering blockchain technology, decentralized networks and innovative crypto solutions.

Updated November 2023 - The world of Web3 is constantly evolving, with innovative companies driving the transformation of how we interact with the digital realm. Web3, often referred to as the third generation of the internet, is redefining our work, lifestyles, and entertainment through blockchain technology, decentralized networks, and cryptocurrencies. In 2023, these visionary companies are at the forefront of change, fostering transparency, and democratizing access to digital assets and services. BinanceCrypto. comBraintrustSolanaAvalancheRippleChainalysisConsenSysOpenSeaCoinbaseMetaMaskLayerZeroGeminiImmutableVitruveo Blockchain (Formerly Decentology)PolygonMessari8th Light, IncNever Miss a Chance to Get Ahead Let's explore the top Web3 companies that are shaping the future in 2023: Binance Binance is a global blockchain ecosystem and one of the largest cryptocurrency exchanges in the world, offering a wide range of digital assets and trading services. Crypto. com Crypto. com is a fast-growing cryptocurrency app with millions of users, offering various crypto-related services such as trading, staking, and payments. Braintrust Braintrust is a decentralized Web3 talent network that connects skilled professionals with leading companies, fostering a decentralized workforce. Solana Solana is a high-performance blockchain platform known for its fast transaction speeds and scalability, providing a foundation for decentralized applications and DeFi. Avalanche Avalanche is a platform that offers high-speed, scalable, and customizable blockchain solutions, enabling developers to build decentralized applications and financial products. Ripple Ripple is a crypto solution provider that offers cost-effective, transparent, and fast payment solutions for businesses and financial institutions. Chainalysis Chainalysis is a New York-based blockchain analysis company providing data platforms to stock exchanges, government agencies, and cybersecurity firms in over...

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### TikTok Shop: Everything eCommerce Brands Should Know

- Published: 2023-11-14
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/tiktok-shop-everything-ecommerce-brands-should-know/
- Categories: Blog
- Tags: ecommerce, social media, TikTok, TikTok Shop

From seamless integrations to creator partnerships, learn everything eCommerce brands need to thrive on TikTok's billion-user platform.

Since its inception in 2016, TikTok has become the epicenter of short form entertainment and endless scrolling. Now, TikTok has launched the ultimate shopping platform: TikTok Shop. Initially introduced in the U. K. and select Southeast Asian countries, TikTok Shop has recently entered the U. S. , with influential brands like e. l. f. Cosmetics, Good American, and L'Oreal Paris leading the way in its early stages. TikTok's Potential: A Billion User MarketplaceUnderstanding TikTok ShopKey Features and Promises:User Categories:Eligibility and RegistrationIntegration with E-Commerce Platforms:Using TikTok for Business: Tips and Best PracticesTikTok's Evolution into a Shopping Destination:Promotional Opportunities and Creator PartnershipsNever Miss a Chance to Get Ahead TikTok's Potential: A Billion User Marketplace With over one billion monthly active users, TikTok boasts a massive audience. A TikTok Marketing Science Global Retail study reveals that 92 percent of TikTok users take some kind of action after watching a video and 37 percent have purchased something they discovered while on the platform. This user behavior sets the stage for TikTok Shop to become a lucrative revenue stream for brands and content creators utilizing TikTok for business. Source: TikTok Understanding TikTok Shop TikTok Shop is a revolutionary shopping feature embedded within the TikTok app, allowing creators, brands, and merchants to showcase and sell products directly on the platform. With features like the product showcase tab, in-feed videos, and live shopping, TikTok eliminates the need to redirect users to external websites, providing a seamless shopping experience. Key Features and Promises: Higher Quality Traffic: TikTok Shop promises brands higher quality traffic...

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### Web3 and the Evolution of Personalization: Beyond Cookies

- Published: 2023-11-08
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/web3-and-the-evolution-of-personalization-beyond-cookies/
- Categories: Blog
- Tags: digital marketing, web3

Explore how Web3 is revolutionizing digital personalization beyond traditional cookies, enabling brands to foster deeper, privacy-centric engagements with their audiences.

Web3 technology has moved beyond mere buzzword status. Despite encountering challenges stemming from the NFT frenzy in 2022 and the subsequent speculative activities of decentralized traders, Web3 is reshaping the dynamics of brand-audience interactions by fostering personalized communication and meaningful engagement. For traditional marketers, the key lies in effectively blending Web3 marketing approaches with their existing Web2 strategies. The Essence of Next-Generation Personalization - Beyond CookiesHow Web3 Unifies the EcosystemPersonalized CommunicationExtended User EngagementThe Emergence of a New Era of Engagement with Web3Our Recommendations for BrandsNever Miss a Chance to Get Ahead Organizations that have embraced Web3 technology have unlocked innovative methods for engaging with their target audiences, such as two-way dialogues, immersive gaming, and high-touch events. By doing so, they've cultivated loyal communities where both the brand and its customers derive value from the relationship. But what does this integration look like in practical terms, and why is it essential to harmonize Web3 with traditional marketing methods? The Essence of Next-Generation Personalization - Beyond Cookies In the realm of marketing, personalization is a proven strategy benefiting both brands and consumers. People prefer ads that cater to their specific interests, rather than generic commercials from the past. Brands, in turn, benefit from understanding their target demographics. However, the landscape of data collection is evolving, and cookies play a pivotal role in this transformation. Cookies are minuscule files generated by websites and stored in your web browser, collecting data about your online behavior. They record details such as your visit frequency, link...

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### What is Web 3.0?

- Published: 2023-10-31
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/what-is-web-3-0/
- Categories: Blog
- Tags: web3

Explore the transformative journey from the static Web 1.0 to the social Web 2.0 and delve into the promising realm of Web 3.0.

The internet has come a long way since its inception. From the early days of static web pages and limited connectivity, it has evolved into a dynamic, interconnected ecosystem that influences nearly every aspect of our lives. Web 2. 0 revolutionized the internet by introducing user-generated content, social media, and interactive web applications. Now, we stand on the cusp of another significant transformation - Web 3. 0. In this blog, we'll explore what Web 3. 0 is and why it's garnering so much attention. Web 1. 0 and 2. 0 RecapWeb 3. 0Use Cases and ApplicationsChallenges and ConcernsRecommendations for Brand in the Web 3 EraNever Miss a Chance to Get Ahead Web 1. 0 and 2. 0 Recap Before diving into Web 3. 0, let's briefly recap its predecessors: Web 1. 0 (The Static Web): This era, which began in the early 1990s, was characterized by static web pages and a one-way flow of information. Users could read content, but there was little interaction. Current examples of this include one-off landing pages and portfolio websites. Apple. com in 1997. Source: Version Museum This style of web page offers several advantages, foremost among them being its simplicity to create and maintain. Static websites are typically faster than their more dynamic counterparts. However, it's essential to acknowledge that static pages present challenges when it comes to scaling, personalization, and adapting to contemporary needs like online shopping. Web 2. 0 (The Social Web): Around the mid-2000s, Web 2. 0 emerged, bringing interactive and social features. Users could now contribute content, comment on articles, and connect with...

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### REViVE Tech Asia: How IKEA Is Taking Over the Office Furniture Market

- Published: 2023-10-30
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/revive-tech-asia-how-ikea-is-taking-over-the-office-furniture-market/
- Categories: Blog
- Tags: digital marketing, events, influencer marketing

Discover how IKEA is redefining the office furniture landscape with innovative designs and sustainable practices, making waves at REViVE Tech Asia.

From delectable Swedish meatballs to convenient, albeit hard-to-pronounce, flat-pack furniture, IKEA has firmly established itself as a household name in millions of households worldwide. Now, IKEA is expanding into a new market: office furniture. How are they doing this, you might ask? This month, I got a taste of IKEA’s new marketing strategy at REViVE Tech Asia - a technology conference and exhibition bringing together the most influential minds in tech to innovation epicenter Hong Kong. A Dazzling Venue at ICCA Lineup of Tech TitansIKEA's Foray into Business FurnitureA Conference Redefined: Design with a PurposeA New Take on Influencer Marketing - Through Event Activations and SponsorshipsNever Miss a Chance to Get Ahead A Dazzling Venue at ICC REViVE Tech Asia was hosted on the 100th observatory floor of the ICC (International Commerce Centre), which is the 13th tallest building in the world. The venue set the stage for an event dedicated to innovation and the future of tech. The breathtaking views from the ICC and the tech-focused atmosphere created an exciting backdrop for the discussions ahead. A Lineup of Tech Titans REViVE featured some of the most influential minds in the world to celebrate innovations and the power of tech transformation in the real world. The speaker lineup included representatives from AWS, McKinsey & Company, Huawei, Lenovo, and DBS Bank, among others. It was a melting pot of expertise, where cutting-edge technology and visionary ideas converged. IKEA's Foray into Business Furniture While IKEA has earned a strong reputation in the...

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### Avenue Z Welcomes David Corchado: A New Era of Global Strategy and Digital Transformation

- Published: 2023-10-24
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-welcomes-david-corchado-a-new-era-of-global-strategy-and-digital-transformation/
- Categories: Press
- Tags: company news, strategic hire

Avenue Z is thrilled to welcome a new member to its leadership team, David Corchado, a renowned figure in the realm of digital media and technology. As the former CTO of Investis Digital, Corchado's vast experience and innovative approach to marketing and analytics make him an invaluable asset to our team. Joining us at our New York office, Corchado will be collaborating with our teams across New York and Boston, focusing on enhancing our Health Technology Practice. His role as the Chief Strategy and Technology Officer will be pivotal in driving technological innovations and harnessing the power of data science. In a recent PR Week interview Corchado explained, “The role itself is really about thinking about: what does a next gen strategic communications agency need to accomplish in order to do all the things that are demanded of today's clients? It's really about thinking strategically, what do we need technologically-wise as a business? What do we not need? ” he added. “We're not going to build technology for technology's sake. We're going to use best-of-breed solutions, pulling them together with APIs and we will deploy those based on the industry vertical, based on the channels our clients operate at. ” Jeffrey Herzog, the CEO of The Avenue Z Network, expressed his enthusiasm about Corchado's appointment, "David's expertise in digital media optimization, agile tech stack development, analytics, and cyber-security will be instrumental in driving the next phase of growth for Avenue Z. ” Herzog further emphasized the significance of this addition by stating, “This...

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### Digital Identifiers, Cookieless Tracking, and How GA4 is Adapting

- Published: 2023-10-19
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/digital-identifiers-cookieless-tracking-and-how-ga4-is-adapting/
- Categories: Blog
- Tags: cookies, digital marketing, first-party data, tech, technology

In the dynamic landscape of digital marketing, consumer targeting and tracking have long relied on a familiar ally – the humble HTTP cookie. These tiny data files, stored in users' web browsers, have enabled businesses to deliver personalized experiences and targeted advertisements. However, with growing concerns over user privacy and the advent of stricter data regulations, the era of "cookieless" tracking is dawning, and digital identifiers are taking center stage. The Need for Change: As consumers become more privacy-conscious, the once-ubiquitous HTTP cookie has faced mounting criticism for its invasive nature. Users have started to demand greater control over their personal information, leading to the introduction of stringent data protection laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These regulations have pushed marketers and businesses to rethink their tracking methods and find privacy-friendly alternatives. The Rise of Digital Identifiers: Digital identifiers have emerged as a promising solution in this new landscape. These identifiers, often based on hashed email addresses or encrypted data, allow marketers to recognize and target specific audiences without relying on third-party cookies. Utilizing first-party data and advanced technologies, businesses can create cohesive user profiles, enabling personalized marketing initiatives while respecting user privacy. Google Analytics and the Transition: As a leading marketing expert, Google Analytics has also recognized the shifting paradigm. Google has taken strides towards embracing "cookieless" tracking by introducing the Google Analytics 4 (GA4) property. GA4 is designed to leverage machine learning and advanced analytics, relying more on...

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### 4 Steps to Mastering an Audience-First Marketing Approach

- Published: 2023-10-18
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/4-steps-to-mastering-an-audience-first-marketing-approach/
- Categories: Blog
- Tags: digital marketing, marketing, technology

If you’re a business that’s online, one thing is for sure: you have data pouring in from a million different channels. The key to truly understanding your audience lies in breaking down the silos between these different channels; creating a comprehensive map of your digital footprint. But where to begin? Here are four steps to get you started: Centralize Your Data (Really) To truly understand your audience and create effective marketing strategies, it's essential to centralize all the data gathered from various channels. Many businesses collect data from paid ads, social media, organic search, email campaigns, and more. By breaking down the silos between these channels and bringing all the data together into a comprehensive map of your digital footprint, you gain a holistic view of your audience's interactions and behaviors.   Source: HubSpot An enterprise-level customer relationship management (CRM) system like Salesforce, HubSpot, or Pipedrive is recommended for this purpose. These platforms allow you to store, manage, and analyze data related to customer interactions, leads, conversions, and more. With a centralized data repository, you can create robust reports that provide insights into lead attribution, lead response time, marketing campaign performance, customer interactions, and other critical metrics. Segment and Target Your Audience Accordingly  Once your data is centralized, the next step is to segment and target your audience based on specific characteristics, behaviors, or preferences. By dividing your audience into distinct segments, you can tailor your marketing efforts to cater to their individual needs and interests. Targeted segmentation enables you to...

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### 13 Women-Led Companies to Watch this NY Tech Week

- Published: 2023-10-18
- Modified: 2025-02-14
- URL: http://dev-avenue-z.pantheonsite.io/events/13-women-led-companies-to-watch-this-ny-tech-week/
- Categories: Events
- Tags: new york, tech week, technology, women-led

Whether it's empowering families to invest in their children's education, pioneering custom 3D-knit bras, or revolutionizing hiring practices with a culturally-nuanced approach, women across the globe are driving innovation and progress in the technology sphere. As we kick off this year's NY Tech Week, we have two special reasons to celebrate. First, we're thrilled to be co-hosting a NY #TechWeek Female Founders & Investors Dinner (RSVP to our waitlist to stay informed about upcoming events! ). Second, we're shining a spotlight on remarkable women who are leaving an indelible mark in their respective industries. If you're looking for inspiration and want to discover the standout women-led businesses you should be following this week, keep reading. 1. Pelican | Founder & CEO Alexandra Bono Pelican is a financial platform that enables users to establish personalized funds, accept contributions from family and friends, and easily monitor their advancement toward educational objectives, all within a single, convenient platform. Their expert recommendations and resources guarantee that you're paired with the ideal education savings plan tailored to your specific needs, allowing you to optimize your savings potential. 2. Celeste | Founder & CEO Athena Doshi Celeste is a platform designed to surface the best medication, formulation, and dosage for your body, lifestyle, and preferences. They work to improve medication efficacy, safety, and adherence by understanding how each patient metabolizes their medications, then provide custom plans for patients and medical providers.  3. Project B | Co-Founder & CEO Bella Baidak Project B is a fashion tech startup...

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### SEC Adopts New Cybersecurity Rules: What Comms Pros Need to Know

- Published: 2023-10-17
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/sec-adopts-new-cybersecurity-rules-what-comms-pros-need-to-know/
- Categories: Blog
- Tags: cybersecurity, SEC, technology

In the wake of the SEC's adoption of new cybersecurity rules, PR, communications, and marketing professionals play a crucial role in helping businesses navigate the evolving landscape and maintain trust with stakeholders. Here's what they should do to address cybersecurity concerns effectively: #1 - Craft Clear and Transparent Cybersecurity Messaging: “Whether a company loses a factory in a fire — or millions of files in a cybersecurity incident — it may be material to investors,” said SEC Chair Gary Gensler. “Currently, many public companies provide cybersecurity disclosure to investors. I think companies and investors alike, however, would benefit if this disclosure were made in a more consistent, comparable, and decision-useful way. Through helping to ensure that companies disclose material cybersecurity information, today’s rules will benefit investors, companies, and the markets connecting them. ” As a proactive measure, PR and communications teams must work closely with the cybersecurity and legal departments to craft clear and transparent messaging about the organization's cybersecurity practices. This messaging should outline the measures taken to protect sensitive data and the company's commitment to safeguarding stakeholders' interests. Emphasize the implementation of strong cybersecurity measures, employee training, and proactive risk management to reassure investors, customers, and partners. #2 - Prepare for Incident Response Communications: Despite robust cybersecurity measures, incidents may still occur. PR and communications professionals should collaborate with the cybersecurity team to develop a comprehensive incident response communication plan, in advance. This plan should outline how the company will respond to a cybersecurity incident, whom to contact within...

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### Here are the Top 6 VC Influencers of 2023

- Published: 2023-10-13
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/here-are-the-top-6-vc-influencers-of-2023/
- Categories: Blog
- Tags: influencer marketing, pr, public relations, vc, venture capital

Influencer marketing has emerged as a powerful strategy for businesses seeking to amplify their presence and establish trust within the realm of financial innovation. When it comes to the dynamic world of venture capital, aligning with influencers who are prominent thought leaders, investors, and experts can substantially elevate your brand's visibility and reputation. Here, we will introduce you to a curated list of VC influencers, each distinguished by their remarkable achievements and proactive thought leadership. If your brand is eager to harness the potential of these influential voices to drive success, a strategic communications partner can be your guiding light in navigating this terrain. 1. Garry Tan, President and CEO, Y Combinator Garry Tan is the President and CEO of Y Combinator. He was a partner at Y Combinator from 2011 to 2015, where he built key parts of the YC experience for founders including Bookface and the Demo Day website. Garry is the co-founder of Initialized Capital and Posterous (YC S08), a blog platform acquired by Twitter, and prior to that, he was an early designer and engineering manager at Palantir (NYSE: PLTR), where he designed the company logo. Garry holds a BS in Computer Systems Engineering from Stanford. 2. Alfred Lin, Partner, Sequoia Since joining Sequoia in 2010, Alfred Lin has spearheaded some of the venture firm's most renowned investments, including DoorDash and Airbnb. Lin also holds a board seat at Citadel Securities which sold a $1. 15 billion stake in its company to Sequoia and Paradigm in January...

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### Your Ultimate Guide to New York Tech Week 2023

- Published: 2023-10-11
- Modified: 2024-11-08
- URL: http://dev-avenue-z.pantheonsite.io/events/your-ultimate-guide-to-new-york-tech-week-2023/
- Categories: Events
- Tags: new york, tech, tech week, technology

Get ready for the electrifying New York Tech Week 2023! A week packed with in-person events hosted by NYC's most influential VCs and startups is just around the corner. Dive into our ultimate guide to discover the essential events you won't want to miss, starting on Monday, October 16th, as we unlock the full potential of this thrilling lineup. **Keep in mind that events are added daily, so it's best to check NYC Tech Week's website for more, ensuring you stay up-to-date with all the exciting opportunities this week has to offer. Monday, October 16th Tech Week Welcome Party : Kick off the exciting Tech Week with a vibrant welcome party, bringing together tech enthusiasts, professionals, and innovators for an evening of networking and celebration. Dive into engaging conversations, explore the latest tech trends, and set the tone for the week ahead. Fintech Coffee : Start your morning with a refreshing cup of coffee and dive deep into the world of financial technology. Engage with fintech experts, discuss emerging innovations, and share insights in a relaxed and informal setting. Fintech Investor Breakfast : An exclusive gathering for fintech startups and investors, this breakfast event offers a platform to explore investment opportunities, discuss market trends, and foster meaningful partnerships. Enjoy a curated menu while building connections in the fintech ecosystem. Girls Founder & Funder Breakfast : Empowering female founders and funders, this breakfast event celebrates the achievements of women in the startup world. Engage in insightful discussions, share experiences, and collaborate to drive the future of entrepreneurship... .

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### Navigating Crypto Seas: Insights from the 2023 Crypto & Digital Assets Regulation & Compliance Conference

- Published: 2023-10-05
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/navigating-crypto-seas-insights-from-the-2023-crypto-digital-assets-regulation-compliance-conference/
- Categories: Blog
- Tags: crypto, digital assets, public relations, strategic communication

The world of cryptocurrency and digital assets has been anything but steady over the past year. The crypto industry has faced its share of turbulence, with Black Swan events like the FTX crash and wild market volatility leaving many wondering about the sector's long-term stability. In such uncertain times, discussions around regulation, compliance, and institutional adoption have become crucial. Recently, our Chief Public Affairs Officer and Bevel Founder, Jessica Schaefer, had the privilege of moderating two panels at the 2023 Crypto & Digital Assets Regulation & Compliance Conference. These panels brought together industry experts to address pressing issues and share strategies for the future. Here, we'll recap some key insights from the conference and emphasize the importance of strategic communications in the crypto landscape. Panel 1: Emerging from the Crypto Winter The first panel, titled "Emerging from the Crypto Winter: How the sector is working to prevent future failures," explored the challenges faced by industry leaders following the volatility of the past year. Panelists Jessica Schaefer, Tin Lau, and Charles Adams delved into various topics, from regulatory gaps to corporate governance. The discussion highlighted the need for clear and balanced legislation to ensure a robust regulatory framework. This is where the role of a strategic communications partner becomes essential. The crypto industry is dynamic, and regulations are constantly evolving. A skilled partner can help crypto companies navigate the changing landscape, communicate effectively with stakeholders, and build trust in a sometimes uncertain market. Panel 2: Attracting Institutional Money The second panel,...

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### Disrupting Traditional PR: How Digital Marketing and Strategic Communications Are Changing the Game

- Published: 2023-10-03
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/disrupting-traditional-pr-how-digital-marketing-and-strategic-communications-are-changing-the-game/
- Categories: Blog
- Tags: digital marketing, pr, public relations, strategic communication

In today's rapidly evolving digital landscape, the traditional Public Relations (PR) practice is undergoing a profound transformation. Digital marketing and strategic communications companies are at the forefront of this change, disrupting the old ways of managing and enhancing reputations. In this blog post, we'll explore how these innovative firms are reshaping PR by leveraging the power of digital technologies and modern communication channels. 1. Digital Storytelling: Crafting Compelling Narratives One of the key ways digital marketing and strategic communications companies are disrupting traditional PR is through digital storytelling. Instead of relying solely on press releases and media pitches, these firms use digital platforms like blogs, social media, podcasts, and online videos to tell captivating stories about their clients or brands. These stories are more engaging and easily shareable, allowing them to reach a broader online audience. 2. Data-Driven PR: Precision Targeting Digital PR experts understand the importance of data in modern communications. By harnessing data analytics and online tools, they can identify target audiences with unprecedented accuracy. This data-driven approach enables them to craft tailored PR campaigns that resonate with specific demographics, ensuring that the right message reaches the right people at the right time. 3. Influencer Marketing: Leveraging Online Influence Influencer marketing is another game-changing strategy in the digital PR landscape. Collaborating with social media influencers who have a substantial following within the client's industry can dramatically increase reach and engagement. These influencers have built trust with their audiences, making their endorsements and recommendations highly effective. 4. Content Marketing:...

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### How to Build Products People (Actually) Want

- Published: 2023-09-29
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/how-to-build-products-people-actually-want/
- Categories: Blog
- Tags: digital marketing, marketing

In the realm of product development, ideas - even the boldest and most audacious ones - serve as the foundation for innovation. Witnessing an idea evolve into a successful product is undoubtedly gratifying, yet the journey from concept to reality is often far from straightforward.

In the realm of product development, ideas - even the boldest and most audacious ones - serve as the foundation for innovation. Witnessing an idea evolve into a successful product is undoubtedly gratifying, yet the journey from concept to reality is often far from straightforward. In today's digital landscape, the presence of e-commerce platforms like Amazon, Shopify, and Aliexpress has rendered it easier than ever to bridge the gap between consumers and products. But why is this newfound accessibility such a game-changer? The answer lies in the undeniable power of consumer purchasing decisions as the ultimate market validation for any product. However, comprehensively understanding consumer preferences often comes at a substantial cost and takes a considerable amount of time. So, how can we efficiently and cost-effectively develop products that resonate with consumers? Identify Your Product Ambassadors First and foremost, seek out your product ambassadors - individuals with fresh perspectives and external insights to offer. These ambassadors are your advocates, willing to collaborate with you in tackling the same problems your product aims to address. Their role in the product development process is pivotal. They rigorously test your ideas, pinpoint genuine pain points, and provide a reality check for your expectations. By inviting them into the creative space and opening your product to their candid feedback and constructive criticism, you can expedite the trial-and-error process. This approach helps you quickly focus on what works and what doesn't. Take, for example, the creators of ORII, a smart ring that directly connects to...

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### Report Preview: Black Friday Cyber Monday Strategies for 2023

- Published: 2023-09-28
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/report-preview-black-friday-cyber-monday-strategies-for-2023/
- Categories: Blog
- Tags: cyber monday, digital marketing, ecommerce, marketing, report

Black Friday Cyber Monday (BFCM) 2023 is on the horizon, and the stakes are high for eCommerce businesses. This event, often dubbed the "Superbowl" of the eCommerce realm, is a culmination of months of meticulous planning and strategizing. As a premier Shopify Plus certified partner, the agencies in our network have been at the forefront of the BFCM evolution, witnessing its explosive growth over the past five years. 

Black Friday Cyber Monday (BFCM) 2023 is on the horizon, and the stakes are high for eCommerce businesses. This event, often dubbed the "Superbowl" of the eCommerce realm, is a culmination of months of meticulous planning and strategizing. As a premier Shopify Plus certified partner, the agencies in our network have been at the forefront of the BFCM evolution, witnessing its explosive growth over the past five years.   So this year, we’ve compiled all of our top recommendations, strategies, and tips for success that we provide for our clients, all in one report. From tactical advice on top eCommerce apps to broad strokes, you can download our 2023 Black Friday Cyber Monday Guide, 20 Tips for eCommerce Success, here: Last year's BFCM was nothing short of spectacular. A whopping 99. 6 million consumers shopped on Cyber Monday 2022, spending a record $11. 3 billion. This marked a significant 5. 61% YoY increase, with Cyber Monday sales surpassing Black Friday by 23. 9%. The digital landscape also saw challenges, with Apple's iOS 14 security updates shaking the foundations of e-commerce brands. If upward trends prove to continue through 2023, we’re in for another record-breaking BFCM season this year. Here’s a look at some of the top tips from our report: Use the Half-Second Rule: In the fast-paced BFCM weekend, your ad's value proposition should be evident within half a second. If it doesn't, it's back to the drawing board. Implement Site-Wide Offers: Ensure your offers are not just on the homepage but spread across collection...

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### Navigating the Investment Landscape: Insights for VC, PE, and Hedge Funds

- Published: 2023-09-28
- Modified: 2024-11-12
- URL: http://dev-avenue-z.pantheonsite.io/events/navigating-the-investment-landscape-insights-for-vc-pe-and-hedge-funds/
- Categories: Events
- Tags: hedge fund, investing, pr, private equity, venture capital

Staying ahead is crucial for professionals in Hedge Funds and Private Equity (PE). During the 2023 IPEM Women & Diversity in PE Summit, our Chief Public Affairs Officer Jessica Schaefer spoke on fundraising, risk management, and structural considerations and offered a valuable perspective on how strategic communications can help. In 2023, the investment world witnessed a series of extraordinary events that reverberated throughout global markets. The challenges posed by a world emerging from a pandemic, coupled with shifting monetary policies and a major European land war created a complex and unprecedented environment. As we set our sights on 2024, the echoes of the past year continue to shape the investment landscape with profound implications for hedge funds and private equity firms. The Dawn of Risk Aversion One of the most prominent shifts we’ve witnessed is the surge in risk aversion among allocators. These allocators, encompassing institutional investors, pension funds, and high-net-worth individuals, have grown increasingly cautious in their capital deployment strategies. Scarred by the memories of the 2008 financial crisis and the economic upheaval unleashed by the COVID-19 pandemic, they have recalibrated their risk tolerance. As a consequence, allocators are swiftly retreating from emerging investment opportunities, favoring established funds with a demonstrable track record and a robust risk management framework. For emerging funds seeking to attract capital and carve out a track record, this transition poses a considerable challenge. Scrutiny Intensifies for Fund Managers As risk aversion continues to limit capital deployment, fund managers are confronted with amplified scrutiny of...

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### The Top 9 Health Tech Awards (According to PR Experts)

- Published: 2023-09-27
- Modified: 2024-11-08
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-top-9-health-tech-awards-according-to-pr-experts/
- Categories: Blog
- Tags: health tech, healthcare, pr, public relations, strategic communication

In the ever-evolving world of health technology, recognition and acclaim are not only well-deserved but essential to thrive in a competitive landscape. Awards serve as a testament to the groundbreaking work and innovative solutions that health tech companies bring to the forefront. Whether you're a startup aiming to revolutionize patient care or a seasoned player striving to make a meaningful impact, pursuing these prestigious honors can be a game-changer. Here are some of our top picks, each offering a unique opportunity to showcase innovation and excellence in the healthcare space. DHHF | Health Hub: Digital Health AwardsFierce Healthcare: Fierce 15Inc. 5000Fast Company Most Innovative CompaniesBiotech Breakthrough AwardsMedtech Breakthrough AwardsTop 50 in Digital HealthCES | Global Women’s Health Tech AwardsHealth Tech 50Never Miss a Chance to Get Ahead 1. DHHF | Health Hub: Digital Health Awards Organized by the esteemed University of California, San Francisco's Health Hub, these awards are designed to shine a spotlight on outstanding health tech startups and innovations. They recognize initiatives that have the potential to transform healthcare delivery and improve patient outcomes. With a strong emphasis on academic and research-based excellence, these awards are an ideal platform for tech pioneers looking to make a difference. 2. Fierce Healthcare: Fierce 15 Fierce Healthcare is a renowned news outlet dedicated to reporting on the intersection of healthcare business and policy. Their Fierce 15 awards are a celebration of emerging companies in the healthcare industry that are driving positive change and innovation. If your health tech venture is on...

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### Leading Health Tech Influencers: Shaping the Future of Digital Health

- Published: 2023-09-26
- Modified: 2024-11-08
- URL: http://dev-avenue-z.pantheonsite.io/blog/leading-health-tech-influencers-shaping-the-future-of-digital-health/
- Categories: Blog
- Tags: digital marketing, health, health tech, influencer marketing, pr

In today's digital age, influencer marketing has become an invaluable strategy for brands aiming to expand their reach and establish credibility in specific industries. When it comes to the dynamic and diverse health tech sector, partnering with influencers who are thought leaders, investors, and experts can significantly boost a brand's visibility and reputation. Here, we’ll introduce you to a select group of influential figures in the health tech arena. Each of them has achieved remarkable success in their respective fields through proactive thought leadership. If your brand is looking to harness the power of these influencers to drive success, a strategic communications partner can help you navigate this exciting landscape. Christina Farr, Principal, OMERS VenturesColin Hung, CMO & Editor, Healthcare SceneGil Bashe, Chair Global Health and Purpose at FINN PartnersHalle Tecco, Founder, NatalistGeeta Nayyar, SVP, Former Chief Medical Officer, SalesforceJoão Bocas, CEO, Digital SalutemJohn Nosta, President, NotsaLabVictoria Repa, Founder & CEO, BetterMeMarija Butkovic, CEO, Women of WearablesJoanna Shields, CEO, BenevolentAIPete Trainor, CEO, Vala HealthNever Miss a Chance to Get Ahead 1. Christina Farr, Principal, OMERS Ventures Christina Farr, a health-tech investor in San Francisco, brings a unique blend of journalism and investment expertise. Currently serving as a principal at OMERS Ventures in the Bay Area, Christina has a background as a prolific writer and frequent on-air contributor for esteemed publications such as CNBC, Fast Company, and Reuters News. Her international upbringing in London, UK, and her graduate degrees from University College London and Stanford University further enrich her perspective. She...

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### Mastering Influencer Marketing in the Ever-Evolving Health & Wellness Sphere

- Published: 2023-09-21
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/mastering-influencer-marketing-in-the-ever-evolving-health-wellness-sphere/
- Categories: Blog
- Tags: digital marketing, health, influencer marketing, marketing, wellness

In today's digital age, technology has provided a multitude of avenues for promoting and selling products, with influencer marketing emerging as a popular and potent tool. In our interconnected world, the opinions of influencers hold substantial sway, influencing how individuals perceive products and guiding their choices. This influence is especially pivotal in the health and wellness sector, where consumers seek not just commodities, but narratives, personal experiences, and above all, trust. Health and wellness represent a unique niche for influencer marketing. Today's consumers prioritize authenticity and transparency when it comes to health-related recommendations and advice. They yearn to hear from authentic individuals they can trust rather than faceless corporate entities. Influencers are stepping into this void by delivering content driven by value and constructing meaningful communities centered around health and wellness topics. The Evolution of the Health & Wellness LandscapeThe Power of Influencers in Health & WellnessCrafting a Win-Win Influencer Marketing StrategyOur Recommendations for BrandsNever Miss a Chance to Get Ahead The Evolution of the Health & Wellness Landscape Historical Perspective: From Traditional Marketing to Influencers For decades, traditional advertising and marketing reigned supreme in the health and wellness industry. Brands relied on tactics such as print ads, billboards, TV commercials, and radio spots to promote their products and services. While effective in reaching broad audiences, these methods lacked personalization and authenticity. In recent years, the marketing landscape has undergone a profound transformation with the advent of digital platforms and social networks. Health and wellness brands seized the opportunity to...

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### The Impacts of Bad Press on Digital Marketing: SEO Strategies for Success

- Published: 2023-09-20
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-impacts-of-bad-press-on-digital-marketing-seo-strategies-for-success/
- Categories: Blog
- Tags: digital marketing, pr, public relations, seo

In today's digital age, where a strong online presence is vital for business success, the impact of negative press on digital marketing cannot be understated. Negative press can have far-reaching consequences, not the least of which includes its detrimental effects on search engine optimization (SEO) efforts. In this comprehensive guide, we will delve into the multifaceted SEO challenges posed by negative press and explore practical strategies to mitigate these impacts effectively. Search Engine Ranking PenaltiesKeyword Targeting ChallengesContent Quality and Authority BuildingNever Miss a Chance to Get Ahead Search Engine Ranking Penalties Negative press can lead to search engine ranking penalties, which can be especially detrimental for businesses relying on organic traffic for their digital marketing strategies. When a company faces adverse publicity, search engines like Google may relegate negative news articles or content to the top of search results. Consequently, the brand's visibility is compromised, and users are more likely to click on the negative content. To counteract this SEO challenge, businesses should prioritize online reputation management (ORM) strategies. ORM involves a multifaceted approach, which includes: Content Optimization: Brands should optimize their existing web content to improve search engine rankings. This involves ensuring that the company website and associated content are well-structured, mobile-friendly, and load quickly. It's essential to understand that user experience is not only a ranking factor but also a key component of reputation management. Positive Content Creation: Creating high-quality, positive content is crucial. Developing a portfolio of positive blog posts and other content that portrays the brand...

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### Top Climate Tech Events

- Published: 2023-09-13
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/events/top-climate-tech-events/
- Categories: Events
- Tags: climate tech, events, public relations, technology

For businesses looking to expand their reach in the climate-tech space, the importance of attending (and participating in) events like COP 28 cannot be overstated. These gatherings provide a unique platform for innovators to showcase their solutions, connect with potential partners, and contribute to the global effort to combat climate change. As we prepare for COP 28 in Dubai and other notable events like Verge, Climate Week NYC, and many more, let's explore which gatherings are essential for brands at the forefront of climate technology. 1. COP 282. Verge: The Climate Tech Event3. Climate Week NYC4. Aspen Ideas: Climate5. BNEF Summit6. Energy Transition North America7. GreenFin8. ClimateTech9. SXSW: Climate Change Track10. CircularityNever Miss a Chance to Get Ahead 1. COP 28 Every year, world leaders converge in one location to discuss, negotiate, and at times plead the best ways to combat climate change and its consequences. The 2023 edition, COP28, will take place from November 30 to December 12 in Dubai. Government diplomats take center stage at the two-week gathering, however, the event typically draws between 30,000 to 40,000 attendees, which provides an incredible platform for innovators to share their work and mission with others in what is known as the Green Zone. The Green Zone is open to NGOs, and the public and private sectors, featuring curated content and programming of panels, roundtables, exhibitions, and networking opportunities. Source: United Nations Climate Change 2. Verge: The Climate Tech Event Hosted by GreenBiz, Verge describes itself as “the leading climate tech...

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### The Ultimate Guide to Short Video Content: A Revolution in Digital Storytelling

- Published: 2023-09-12
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/the-ultimate-guide-to-short-video-content-a-revolution-in-digital-storytelling/
- Categories: Blog
- Tags: content, digital marketing, shortform content, social media, video

In our fast-paced, tech-driven world, the way we consume online content is constantly evolving. With the proliferation of social media platforms and the ubiquity of smartphones and tablets, our attention spans have grown shorter. Yet, our hunger for high-quality content remains insatiable. Enter short video content – the bite-sized snippets that encapsulate the essence of modern society. Short videos excel at capturing fleeting but impactful moments. They have become the ideal medium to engage, entertain, and educate people in our hurried lives. These concise videos pique our interest, evoke emotions, and offer valuable insights within the constraints of our busy schedules. But what fuels the surge in their popularity, and how can businesses and content creators leverage this potential? Let’s delve into this captivating trend. The Evolution of Video ContentExploring the Popularity of Short Video ClipsDefinition and CharacteristicsThe Psychology Behind its PopularityLeaders in Rapid ClipsCrafting Captivating Short VideosMonetization Opportunities with Short VideosUnderstanding the Importance of AnalyticsChallenges and SolutionsReal-Life ExamplesOur Brand RecommendationsNever Miss a Chance to Get Ahead The Evolution of Video Content From the early days of television to the dominance of YouTube, video content has continually adapted to meet changing audience preferences. Over the past decade, we’ve witnessed a significant shift from long-form documentaries and shows to shorter, easily digestible content designed explicitly for social media. This shift mirrors the dynamic nature of consumer tastes and the omnipresence of mobile devices. Exploring the Popularity of Short Video Clips Definition and Characteristics Short video content, created for quick consumption, typically...

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### Avenue Z Continues Rapid Expansion with Acquisition of Designzillas

- Published: 2023-09-06
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-continues-rapid-expansion-with-acquisition-of-designzillas/
- Categories: Press
- Tags: acquisition, digital marketing, marketing, news

Today, Avenue Z announced its acquisition of Designzillas, a top-tier digital marketing and SEO firm. This marks Avenue Z's third acquisition in the current year, underscoring its aggressive expansion strategy in the specialized marketing domain. By the close of this year, Designzillas will undergo a rebranding process, emerging under the Avenue Z banner. This move is in line with Avenue Z's vision of creating a seamless integration between public relations and digital marketing. Jeffrey Herzog, the CEO of Avenue Z, expressed his enthusiasm about the acquisition, stating, “We have developed integrated, data-driven strategies that increase market share and share of voice for our clients. ” He further highlighted the synergy between the two firms, praising Johnny Hughes, the founder of Designzillas, and his team in Orlando for their 16-year track record of delivering award-winning client work. Herzog also emphasized Designzillas' innovative approach, being an early adopter of AI in SEO, content, and performance media. Hughes shared his vision for the future, saying, “I’m excited to build the first truly omnichannel marketing and communications company. ” He expressed optimism about the collaboration with Herzog, a recognized digital visionary, believing that it will accelerate the realization of their shared goals. Herzog also pointed out the strategic advantage of having a base in Orlando, noting the city's rich talent pool, especially with giants like Disney, Planet Hollywood, and Universal Studios headquartered there. “The metro area is also ranked 5th nationally for tech jobs,” he added. As part of its post-acquisition plans, Avenue Z is set...

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### Top Health Tech Publications Shaping the Future of Healthcare

- Published: 2023-09-01
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/top-health-tech-publications-shaping-the-future-of-healthcare/
- Categories: Blog
- Tags: health tech, healthcare, pr, public relations, strategic communication

Success in today’s media environment is no longer a race for reach. Gone are the days of broad-stroke storytelling through mediums that extend to a mass audience. As more critical innovations continue to dominate technology-oriented industries, communicating a targeted message is increasingly becoming influenced by sector-specific newsmakers that shape perceptions through a more targeted lens. Healthcare is no exception.   Strategically engaging with these newsmakers now holds a massive effect on the precision, accuracy, and utility of brand communications. Between industries like biotechnology, consumer healthcare, and fitness, Healthcare-focused publications are now disseminating company storytelling with more depth than ever before.   Let’s dive into the world of healthcare and the top health tech publications that are shaping the future of information consumption industrywide. 1.  Modern Healthcare Modern healthcare is one of the industry’s most established news centers. Specializing in in-depth market analysis and award-winning coverage of the industry’s largest players, the outlet is the perfect home for subject matter experts to stake their claim as thought leaders in healthcare. Source: Modern Healthcare 2.  STAT STAT is one of the most science-native healthcare publications. Home to some of the industry’s most well-recognized reporters, STAT specializes in feature coverage that dives deeper than the who, what, when, where, and why. Featured brands regularly experience full-scale storytelling with a unique attention to detail. Source: STAT 3.  Fierce Healthcare A global hub for instant healthcare news. Fierce covers startups at all levels and generally publishes insights at an unrivaled volume. A perfect target for major brand announcements and company...

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### AI, HealthTech, and the Power of Strategic Communication

- Published: 2023-08-15
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/ai-healthtech-and-the-power-of-strategic-communication/
- Categories: Blog
- Tags: ai, health tech, healthcare, strategic communication

Artificial intelligence is rapidly disrupting every aspect of professional life around the world. Between coders, computer programmers, copywriters, and research analysts, tools like ChatGPT are quickly demonstrating why we may be living through the most impactful tech transformation since the industrial revolution.   Healthcare is no exception. The healthcare market not only represents trillions of dollars of the American economy, it is also a critical function of society that never stops running. This has become especially relevant since the COVID-19 pandemic, where demand for telehealth and home healthcare services has skyrocketed. Healthcare has expanded beyond the hospital, representing a more diversified, converged, and tech-forward service available to all sub-sectors of society.   Data is at the heart of this rapid expansion. Healthcare practitioners and research scientists rely on multi-modal datasets to produce life-saving drugs and critical therapies to serve patients. This is a tremendous opportunity for AI/ML technology to increase its presence in the healthcare industry. It’s also an opportunity for healthcare brands to become more serious about staking their claim in the communications arena.   Companies that are investing resources into artificial intelligence are now equipped with a catalyzing brand differentiator. From a communications perspective, this also means that proactive association with the technology brings unique possibilities and challenges to manage varying perceptions of its adoption.   A crucial factor to consider while weighing these challenges is the audience. For consumer-facing healthcare providers, nascent technologies like AI can elicit discomfort when directly tied to therapies that influence the body. On the other hand, venture-backed B2B...

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### Venture Capital Needs Strategic Communications: Here’s Why

- Published: 2023-08-14
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/venture-capital-needs-strategic-communications-heres-why/
- Categories: Blog
- Tags: public relations, strategic communications, venture capital

In the fast-paced world of venture capital, success hinges on establishing credibility, attracting investors, and building a robust brand presence. While many may overlook it, the role of communications in achieving these goals cannot be underestimated.   Here we’ll discuss the ways in which strategic communications plays a pivotal role in driving growth, attracting investors, and enhancing the reputation of venture capital firms. And, perhaps more importantly, how you can harness the power of strategic communications for your own business goals. Fueling Trust and CredibilityBeyond Media Coverage: Strengthening Your NetworksBuilding Resilience and Managing CrisesStrengthen Your Venture Capital Brand with Strategic CommunicationsNever Miss a Chance to Get Ahead Fueling Trust and Credibility In a fiercely competitive landscape, trust and credibility are paramount to the survival and success of venture capital firms. Strategic communications becomes a powerful tool in shaping the perception of these firms among investors, entrepreneurs, and the media. By sharing industry expertise, success stories, and valuable insights, these firms position themselves as thought leaders, fostering trust, credibility, and a positive reputation. This not only strengthens their relationships with existing investors but also draws the attention of potential ones and relevant founders. Beyond Media Coverage: Strengthening Your Networks Public relations goes beyond traditional media coverage; it helps venture capital firms build and strengthen their network. By participating in speaking engagements, industry conferences, and thought leadership events, firms position themselves as key players in the venture capital ecosystem. These opportunities connect them with potential partners, help seek promising startups, and establish relationships...

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### HealthTech, Venture Capital, and the Power of Strategic Communication

- Published: 2023-08-07
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/healthtech-venture-capital-and-the-power-of-strategic-communication/
- Categories: Blog
- Tags: health tech, healthcare, pr, public relations, strategic communication, vc, venture capital

Tech Convergence is Redefining Healthcare. It’s up to Communicators to Make it Last. Big tech has revolutionized every facet of society, and healthcare is no exception. With a colossal market size of $4 trillion in the US alone, the American healthcare market continues to dominate consumer sentiment and investor commitment. Over the last ten years, the healthcare industry has enjoyed a new era of prominence primarily driven by technological convergence across sub-sectors. Venture capital funding in health tech alone shot up from 6. 7 billion in 2016 to 39. 3 billion in 2021, and a corresponding increase in deal volume from 484 to 1134, respectively. Valuations have continued to climb across the same period, with the median health tech valuation jumping from 17 million in 2016 to over 57 million in 2022 – a 67% increase.   Solving Consumer AccessSub-sector Focus: FemtechCommunicate to DifferentiateNever Miss a Chance to Get Ahead Solving Consumer Access In many ways, these robust funding metrics are more indicative of the underlying issues that healthcare companies have struggled to address since the tech boom of the 2000s. While the critical MDs and PhDs that develop life-saving treatments remain the foundation of healthcare, consumer access has been a recurring pain point for patients and is ultimately what attracted technologists to innovate the sector. Consumers everywhere continue to struggle with the patient experience services of their healthcare providers and report frustration with the disparate data, operations, and logistical solutions available to them. These are all issues that the tech industry has...

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### Bristol Jones, Sr. Director at Avenue Z, featured in PR Week's Women to Watch

- Published: 2023-08-05
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/bristol-jones-sr-director-at-avenue-z-featured-in-pr-weeks-women-to-watch/
- Categories: Press
- Tags: public relations, strategic communication

Bristol Jones, Director and Head of Miami at Bevel, has been honored with PR Week's prestigious Women of Distinction award.

Bristol Jones, now Director and Head of Miami at Bevel, has been honored with PR Week's prestigious Women of Distinction award. Since her pivotal role at Bevel beginning in October 2019, Jones has not only elevated the company's profile but also set a new benchmark for excellence in brand-building. Her journey at Bevel is marked by her management of seven of the agency's most significant clients, showcasing her unparalleled skill in navigating the complex landscape of public relations. With a unique blend of strategic insight and creative prowess, she has been instrumental in shaping the narratives of tech innovators like Public. com, Launch House, Secfi, and Extend. Her efforts have not gone unnoticed, resulting in over 500 media placements for these companies, including 50 in top-tier outlets such as USA Today, Fortune, Tech Crunch, and Fast Company. Additionally, her knack for securing speaking opportunities at high-profile events like CES, Money 20/20, WebSummit, and Collision underscores her adeptness at amplifying brand visibility on a global stage. Beyond her professional endeavors, Bristol Jones's contributions to the community are equally commendable. Her dedication to social causes is evident through her volunteer work with Code Rise, a nonprofit organization committed to combating human trafficking. This aspect of her work not only highlights her multifaceted talents but also her deep-seated commitment to leveraging her skills for the greater good. Her involvement with Code Rise showcases a profound understanding of the power of public relations not just in business but as a tool for societal change. Bristol...

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### AI, Writer’s Strike, and the Transformation of Entertainment

- Published: 2023-07-14
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/ai-writers-strike-and-the-transformation-of-entertainment/
- Categories: Blog
- Tags: ai, entertainment, pr, public relations, strategic communication

In the ever-evolving realm of entertainment, the rise of AI has sparked both excitement and concern. As the industry grapples with the challenges presented by this emerging technology, it currently faces another significant event—the ongoing writers' strike. This post explores a collection of assessments on AI and the impacts they are having on the entertainment industry.   The Impact of AI on Content CreationAI’s Content Generation is Getting (Even) Better Concern Generated from Power of AI Content Generation Public Relations (PR) Clears The AI-R Regarding Misconceptions and ConcernsTo Humanity - AI is a Team Member, Not a CompetitorAI Collaboration Key Partner to Advancing The WorldNever miss a chance to get ahead The Impact of AI on Content Creation The entertainment industry has witnessed a rapid transformation due to AI's influence, ranging from algorithm-powered content systems to the emergence of computer-generated music and art. The potential for enhanced efficiency, cost-effectiveness, and personalized experiences is unprecedented. However, these advancements have also raised debates and questions regarding AI’s impact on the creative workforce, including job displacement, concerns about quality and originality, and creative control. The Recording Academy – the presenter of the Grammy Awards were one of many inside the entertainment industry, who had these internal debates and decisions on how to best handle the new technology.   AI’s Content Generation is Getting (Even) Better  As AI advances, it is becoming increasingly proficient in generating content. From scriptwriting and video editing to character development and storylines, AI algorithms can now undertake tasks previously reserved for human creators... .

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### Navigating the New Sound of TikTok: Strategies for Brands Amid Music Licensing Changes

- Published: 2023-07-07
- Modified: 2024-10-31
- URL: http://dev-avenue-z.pantheonsite.io/blog/navigating-the-new-sound-of-tiktok-strategies-for-brands-amid-music-licensing-changes/
- Categories: Blog

Anyone who uses TikTok can feel the recent breakdown in licensing negotiations between the popular short-form video app and Universal Music Group. With a vast catalog of music from artists like Taylor Swift, Drake, and Ariana Grande now absent from the platform, brands and creators are facing a new challenge in creating engaging content. What is the platform without top 50 hits like Ariana's "Yes, And? " and Nicki's "Everybody"? This situation, however, also presents unique opportunities for innovation and adaptation. Understanding the ImpactOpportunities for BrandsLooking AheadConnect With Us Understanding the Impact The absence of Universal's music catalog from TikTok is a reminder of the fragile nature of digital content licensing. Brands that have relied heavily on popular tracks for their TikTok content must now rethink their strategies. This shift affects not just new content creation but also impacts existing videos, potentially diminishing their appeal or reach. Opportunities for Brands Diversify Audio Selection: Explore a broader range of music and sounds, including royalty-free tracks and music from independent artists. With the recent changes on TikTok, there's an anticipated rise in TikTok artist songs, providing a fresh pool of content. This diversification can help mitigate the risk of future licensing disputes and opens up new avenues for creative expression. Invest in Original Audio Creation: Creating original sounds or music can be a powerful branding tool. As one of our experts observed, "TikTok artist songs are about to be on the rise," indicating a shift towards more unique and less conventional tracks. This...

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### Avenue Z Acquires Global Strategic Consultancy, Bevel PR

- Published: 2023-07-06
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-acquires-global-strategic-consultancy-bevel-pr/
- Categories: Press

Avenue Z is proud to announce the acquisition of Bevel, the top communications consultancy for tech and venture capital, and a foundational step in our mission converging public relations and digital marketing. “In today’s fragmented digital ecosystem, building a category-leading brand requires integrated messages across platforms. By leveraging influential storytelling, digital media and data, we’ll drive brand visibility, build stakeholder engagement and provide clients with measured ROI,” said Jeffrey Herzog. Bevel is a leading strategic communications firm with offices in Miami, London, New York and Los Angeles. The firm specializes in providing a full range of solutions to help companies articulate their values and build lasting brands with their team of influencers that create breakthroughs between clients and their target audiences. They support leading companies in fintech, venture capital, enterprise software, consumer brands, and technology with services that include digital and traditional media relations, crisis communications, advisory and consulting, custom-events, content creation, media training and design services.    With a passion for shaping the future of technology through communications, Bevel was founded by venture-capital communications veteran Jessica Schaefer, looking to reimagine the role of public relations for companies on the cutting-edge.   “I’m excited to work with Herzog to build the first digital communications unicorn,” said Schaefer, Founder and CEO of Bevel. “Our clients are demanding influencer relations, SEO, content marketing, video and social media services – 360° campaigns that drive influence and impact. The capital, experience and team that Jeff brings building global firms will make our growth unstoppable. ” Bevel has...

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### Marketing Titan, Jeffrey Herzog, Launches the Avenue Z Network

- Published: 2023-06-07
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/marketing-titan-jeffrey-herzog-launches-the-avenue-z-network/
- Categories: Press

Digital visionary Jeffrey Herzog today announced the launch of the Avenue Z Network, a new strategic communications and media consultancy.

Digital visionary Jeffrey Herzog today announced the launch of the Avenue Z Network, a new strategic communications and media consultancy. Avenue Z’s mission is to build and scale the next generation of integrated communications with public relations and digital media solutions for growth-driven brands. “Avenue Z will bring together the world’s most talented publicists, content creators, media buyers, marketers and data analysts to craft narratives that move the needle for business growth. Now more than ever, companies need to measure their brand authority in the marketplace, and Avenue Z will do that through a direct relationship with the C-suite, acting as an extension of their business teams for all things public relations and marketing,” said Herzog. Funded by Herzog and Baleon Capital, a private equity fund focused on B2B tech-enabled services, Avenue Z is actively executing an acquisitive and organic growth strategy to bring together leading public relations and digital media firms to offer end-to-end services, backed by analytics and data science. “We’re excited to partner with Jeff to support his vision to transform the strategic communications landscape,” said Jon Kaiden, Chairman and Managing Partner of Baleon Capital. “Jeff’s ability to inspire team members and founders to drive towards a north star mission and create enterprise value is unquestionable. Given his track record, he will attract the highest performing talent to Avenue Z. ” As one of the most influential leaders in digital marketing, Herzog has inspired thousands of team members and clients alike —including over 75 of the Fortune 500... .

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### Avenue Z Acquires DTC Marketing Leader, The Snow Agency

- Published: 2023-06-07
- Modified: 2024-10-24
- URL: http://dev-avenue-z.pantheonsite.io/press-release/avenue-z-acquires-dtc-marketing-leader-the-snow-agency/
- Categories: Press

Avenue Z is proud to announce the acquisition of The Snow Agency, a Miami-based, award-winning, digital, social and influencer agency that offers leading-edge marketing solutions for over 200 DTC brands, driving over $1B in revenue.   Founded by social pioneers Jonathan Snow and Daniel Snow, The Snow Agency is one of the fastest-growing social media marketing companies in the U. S. in 2022, ranked by AdWeek and the Inc 5000. Their success is a result of building seamless digital experiences that influence consumers to act through targeted Facebook, Instagram, TikTok, YouTube, Google Ads, Email & SMS Marketing, and data-driven content creation. They are a leading Shopify Plus Partner, and also have active partnerships with Google, Meta, TikTok, Klaviyo and Attentive. " in a changing environment that is difficult to keep pace with, brands will lean more on specialized agencies for strategic guidance on what’s next and untapped. By joining forces with Jeff, we’ll have the resources and expertise to differentiate our capabilities. With the acquisition, we’re launching the first PR performance funnel to generate trackable ROI. It’s game-changing for the DTC industry,” Snow adds. The Snow Agency is just one part of Avenue Z’s mission to bring together the world’s most talented publicists, content creators, media buyers, marketers and data analysts to craft narratives that move the needle for business growth.   Read the Full Press Release

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## Site Builder

### Careers - Greenhouse Block

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### Podcast - Latest Posts

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