Success in today’s media environment is no longer a race for reach. Gone are the days of broad-stroke storytelling through mediums that extend to a mass audience. As more critical innovations continue to dominate technology-oriented industries, communicating a targeted message is increasingly becoming influenced by sector-specific newsmakers that shape perceptions through a more targeted lens. Healthcare is no exception.
Strategically engaging with these newsmakers now holds a massive effect on the precision, accuracy, and utility of brand communications. Between industries like biotechnology, consumer healthcare, and fitness, Healthcare-focused publications are now disseminating company storytelling with more depth than ever before.
Let’s dive into the world of healthcare and the top health tech publications that are shaping the future of information consumption industrywide.
Modern healthcare is one of the industry’s most established news centers. Specializing in in-depth market analysis and award-winning coverage of the industry’s largest players, the outlet is the perfect home for subject matter experts to stake their claim as thought leaders in healthcare.
Source: Modern Healthcare
STAT is one of the most science-native healthcare publications. Home to some of the industry’s most well-recognized reporters, STAT specializes in feature coverage that dives deeper than the who, what, when, where, and why. Featured brands regularly experience full-scale storytelling with a unique attention to detail.
A global hub for instant healthcare news. Fierce covers startups at all levels and generally publishes insights at an unrivaled volume. A perfect target for major brand announcements and company milestones.
Source: Fierce Healthcare
While the outlet does cover technology more broadly, its healthcare insights offer an incredible deep-dive into the most groundbreaking treatments and innovations. A definite fit for passionate founders and scientists aiming to solve the world’s most pressing health issues.
Source: MIT Technology Review