Johnny Hughes
Chief Marketing Officer, Founder, Zillas
Johnny Hughes is an award-winning strategic digital marketing advisor, leading enterprise B2B clients through full-funnel lead generation, AI integration and conversion rate optimization (CRO) strategies.
Serving as the Chief Marketing Officer of Avenue Z, Johnny leads the digital delivery production and internal marketing teams at the agency.
/EXPERTISE AREAS
B2B Lead Generation
Conversion Rate Optimization
Growth Strategies
Building and Selling Companies
Performance Marketing
AI & Emerging Tech
SEO Marketing Strategies
Full-funnel Marketing
Website Design & Optimization
A/B Testing & Experimentation
About Me
With decades of experience, Johnny has assisted enterprise brands in improving their online presence and achieving lasting growth through innovative omn-ichannel marketing strategies. He founded the Zillas agency in 2007, where a strategic blend of top-notch creativity and advanced digital marketing techniques converge to meet the needs of today’s business leaders.
He has provided solutions for various global organizations in different industries, including healthcare, fintech, manufacturing, technology, entertainment, and tourism, having worked with notable clients, including AAA, Truist Bank, AdventHealth, Orlando Magic, Goodwill, Boys & Girls Club, and Piper Aircraft.
Hughes’ exceptional blend of creativity and forward-thinking innovation continue to position him as a thought leader, navigating through decades of transformative digital landscapes. Now, as the Chief Marketing Officer for Avenue Z, he integrates marketing advancements from emerging technologies like Web3, Generative AI (such as Funnel GPT), and Web XR into his visionary approach to leading the digital delivery teams across the Avenue Z Network.
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My Latest Insights
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Harnessing the Power of Video for B2B Lead Generation—With The Help of AI
Looking to uplevel your B2B content strategy? AI-powered video is transforming lead generation by making it easier to engage…
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AI Slop is Everywhere We Look — Here’s How Businesses Can Avoid the AI Slop Cycle
AI slop is the latest wave of digital clutter—content generated by AI tools that prioritize speed and volume over…
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How Different Generations Search the Internet — And How These Trends Can Change Your Business
From the yellow pages to voice-activated searches, how we seek information has transformed dramatically.
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Integrating TikTok SEO into Your Broader Digital Marketing Plan
TikTok isn’t just for dance challenges and viral memes anymore. It’s evolving into a powerful search engine.
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The Convergence of Social and Search: Maximizing Visibility Across Platforms
Search is no longer confined to Google’s search engine results page (SERP). Today, search spans across various platforms, including…
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Elevating Influence: Avenue Z’s Journey to #1 in AI Search Visibility for TikTok Shop
Discover how Avenue Z leveraged its TikTok Shop expertise to boost visibility and reputation with strategic SEO, thought leadership,…
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