Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation
/ABOUT Outerknown
Industry
Fashion | Apparel
Story
Outerknown, founded by Kelly Slater, is a brand that puts sustainability at the forefront of its operations. The company’s core mission is to create clothing that exists in harmony with the environment. This means utilizing recycled materials and partnering with suppliers who prioritize sustainable manufacturing, all with the goal of becoming a fully circular clothing brand by 2030.
The Challenge
Balancing the pursuit of sustainability goals with driving revenue and expanding Outerknown’s geographical footprint presented a complex challenge. For several years, Avenue Z has been Outerknown’s partner in this journey. During this time, Avenue Z facilitated design and development of Outerknown’s B2B portal, launched two stores in Boston and New York, and streamlined countless business processes, including wholesale and digital marketing.
Scope of Work
Strategy
eCommerce Strategy
Digital Marketing Strategy
Technical Discovery
Operational Scoping
3rd Party Platform Scoping
Design
B2B Portal
User Interface Design
Conversion Rate Optimization
Landing Page Design
Wholesale experience
Development
Shopify 2.0
Landing Page Development
UpCycle Experience
Wholesale Portal
Speed Optimization
3rd Party Integration
Ongoing Maintenance
Platforms
Shopify Plus
Recurate
Global-e
Searchspring
Klaviyo
Nosto
Post-Launch Performance
Increase in Conversion Rate
Increase in YoY Revenue
Increase in Returning Customer Rate
— Kelly Slater“The first brand founded on a total commitment to sustainability.”
Apparel/Clothing
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