Johnny Hughes

CMO & Chairman, AI Council. Founder, Zillas

Johnny Hughes is an award-winning strategic digital marketing advisor, leading enterprise B2B clients through full-funnel lead generation, AI integration and conversion rate optimization (CRO) strategies.

Serving as the Chief Marketing Officer and Chairman of the AI Council at Avenue Z, Johnny leads the digital delivery production and internal marketing teams at the agency.

johnny hughes signature

/EXPERTISE AREAS

B2B Lead Generation

Conversion Rate Optimization

Growth Strategies

Building and Selling Companies

Performance Marketing

AI & Emerging Tech

SEO Marketing Strategies

Full-funnel Marketing

Website Design & Optimization

A/B Testing & Experimentation

Johnny Hughes Collage

About Me

With decades of experience, Johnny has assisted enterprise brands in improving their online presence and achieving lasting growth through innovative omn-ichannel marketing strategies. He founded the Zillas agency in 2007, where a strategic blend of top-notch creativity and advanced digital marketing techniques converge to meet the needs of today’s business leaders.

He has provided solutions for various global organizations in different industries, including healthcare, fintech, manufacturing, technology, entertainment, and tourism, having worked with notable clients, including AAA, Truist Bank, AdventHealth, Orlando Magic, Goodwill, Boys & Girls Club, and Piper Aircraft.

Hughes’ exceptional blend of creativity and forward-thinking innovation continue to position him as a thought leader, navigating through decades of transformative digital landscapes. Now, as the Chief Marketing Officer for Avenue Z, he integrates marketing advancements from emerging technologies like Web3, Generative AI (such as Funnel GPT), and Web XR into his visionary approach to leading the digital delivery teams across the Avenue Z Network.

Follow Me

My Latest Insights

  • openai agent builder

    What OpenAI’s New Agent Builder Means for the Future of AI Workflows

    OpenAI’s new Agent Builder introduces a visual workflow canvas, centralized connector registry, and support for MCP—bringing AI agent creation…

    Link

    5 min read

    ,
  • Roosendaal, The Netherlands - August 09, 2025: A smartphone displaying the logo of Claude By Anthropic in the App Store.

    Too Much Hype or Not Enough? Hands-On with Claude Code 2 + Sonnet 4.5

    Claude Code 2 and Sonnet 4.5 aren’t just smarter, they’re more usable.

    Link

    4 min read

    ,
  • Bright holographic screens project a futuristic shopping app as a beautiful African person marks their grocery list on a mobile phone in front of an open fridge filled

    Buy It in ChatGPT: The Agentic Era of Commerce is Officially Here

    AI has been building toward this moment for years. Now it’s here. Instant checkout inside ChatGPT is live, and…

    Link

    10 min read

    ,
  • Two hands, one biologically human and the other appearing as a glowing network, come together in a handshake that symbolizes unity and technological advancement in a dark setting.

    AI Appreciation Requires More Than Hype

    At Avenue Z, we believe AI is only as powerful as the principles behind its use. For us, appreciation…

    Link

    3 min read

    ,
  • A digital abstract artwork of a blue human eye surrounded by dark, fragmented brush strokes, giving it a textured, mosaic-like appearance.

    The Browser Is Dead. Long Live the Agent.

    A new operating system for how humans interact with the internet is coming.

    Link

    3 min read

    ,
  • Shot of a Desktop Computer with Food App User Interface Developing Software Standing on the Wooden Desk in the Creative Cozy Living Room. In the Background Warm Evening Lighting and Open Space Studio.

    From Visibility to Influence: Why Website Optimization is the New Brand Equity

    Most brands treat website optimization like a checklist, fast load times, clean metadata, without realizing it’s now a reputation…

    Link

    3 min read

    , ,

Connect With Us

Stay in touch. Discuss your needs with us and see how we can help.