Report Preview: Black Friday Cyber Monday Strategies for 2023

Black Friday Cyber Monday (BFCM) 2023 is on the horizon, and the stakes are high for eCommerce businesses. This event, often dubbed the “Superbowl” of the eCommerce realm, is a culmination of months of meticulous planning and strategizing. As a premier Shopify Plus certified partner, the agencies in our network have been at the forefront of the BFCM evolution, witnessing its explosive growth over the past five years. 

So this year, we’ve compiled all of our top recommendations, strategies, and tips for success that we provide for our clients, all in one report. From tactical advice on top eCommerce apps to broad strokes, you can download our 2023 Black Friday Cyber Monday Guide, 20 Tips for eCommerce Success, here:

Last year’s BFCM was nothing short of spectacular. A whopping 99.6 million consumers shopped on Cyber Monday 2022, spending a record $11.3 billion. This marked a significant 5.61% YoY increase, with Cyber Monday sales surpassing Black Friday by 23.9%. The digital landscape also saw challenges, with Apple’s iOS 14 security updates shaking the foundations of e-commerce brands. If upward trends prove to continue through 2023, we’re in for another record-breaking BFCM season this year.

Here’s a look at some of the top tips from our report:

1. Use the Half-Second Rule: In the fast-paced BFCM weekend, your ad’s value proposition should be evident within half a second. If it doesn’t, it’s back to the drawing board.
2. Implement Site-Wide Offers: Ensure your offers are not just on the homepage but spread across collection pages, product details, and landing pages.
3. Provide Easy-to-Access Discount Codes: Make your discount codes easily accessible and clear. Use countdown timers to instill urgency in your customers.
4. Leverage Audience Segmentation: Segment your retargeting audiences to maximize performance. This includes pixel purchase, website visitors, engagement, and video views.
5. Try Shopify Audiences 2.0: This new feature from Shopify offers improved results and consistent performance. It’s a game-changer for targeting and ad performance.
6. Use Intent-Based Audiences: Focus on intent-based audiences, not just interest-based. These audiences are built on a vast pool of 1st-party data, aiming to acquire high-intent customers.
7. Setup Unified Reporting: Centralize your analytics dashboard, ensure flexible cohort analytics, and achieve complete UTM coverage. This will be your single source of truth.
8. Leverage Channel Partners: Platforms like TikTok Shops offer exclusive features and insights. Partnering with experts in these channels can give you an edge.
9. Optimize Your eCommerce Ecosystem: Consider a tech stack audit and bring in third-party consultants to evaluate your platform, apps, and integrations.
10. Choose the Right Partners: Great leaders surround themselves with great partners. Agencies with vast data across platforms can provide invaluable insights and strategies.

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