Beverage Brand Reimagines Shopify Experience for Faster Conversions
/ABOUT Ghia
Industry
Beverage | CPG
Story
Founded with a vision of redefining the drinking experience, Ghia is the premier non-alcoholic apéritif crafted for the modern, health-conscious consumer. With its vibrant and fresh flavors, Ghia’s omni-channel presence and innovative approach cater to those seeking a sophisticated alternative to traditional alcoholic beverages.
The Challenge
Avenue Z has been a long-term partner with Ghia, assisting them with their eCommerce strategy and upgrading them to Shopify 2.0. This comprehensive project involved enhancing their subscription offering to provide a more seamless customer experience. We also implemented advanced analytics tools, optimized their site performance, and integrated various third-party services to support their growing product line. Our collaboration has helped Ghia streamline operations and deliver a superior shopping experience for their customers.
Scope of Work
Strategy eCommerce Strategy Technical Discovery 3rd Party Platform Scoping
Design User Interface Design Conversion Rate Optimization
Development Recharge Implementation & Custom Account Pages Landing Page Development Speed Optimization 3rd Party Integration Establish Referral Program ADA Compliance
