Dr. Jonathan Snow
Chief Innovation Officer
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z. He is also the President/Founder of The Snow Agency, a prominent digital marketing agency affiliated with Avenue Z’s network, known for its rapid growth and Shopify Plus partnership, and he also holds various roles including orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and the Revere Partners oral health VC fund.
/EXPERTISE AREAS
All things DTC / E-Commerce
Digital Trends: SMM, AI, Tech
Growth Strategies
Building and Selling Companies
Facebook Adverting
Performance Media
Influencer Marketing
Digital Ad Buying
Shopify / Shopify Plus
TikTok / TikTop Shops
About Me
Dr. Jonathan Snow is the Chief Innovation Officer at Avenue Z and President/Founder of The Snow Agency, a prominent digital marketing agency and leading Shopify Plus partner, recently named the #2 fastest-growing advertising/marketing companies in the US by INC 5000.
He holds various roles including CIO, founder, orthodontist, affiliate marketing platform builder, and strategic advisor to multiple e-commerce brands, martech firms, and Revere Partners (the world’s only oral health VC fund). He is also a Veteran as he served as a Captain in the US Air Force.
An expert in all things DTC and eCommerce from the ground up, he shares weekly first-hand insights on LinkedIn, Twitter and his newsletter, In the Snow.
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My Latest Insights
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Nike Teams Up with Sports Legend Jay-Jay Okocha for New Collaboration
Jay-Jay Okocha appears in an impactful new Nike ad that centers around the cultural expression of soccer.
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Best Holiday Campaigns of 2025: What Brands Can Learn from Them
The best holiday campaigns of the year lean into emotion, nostalgia, and storytelling.
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Is Your Story Newsworthy? A Framework for Getting Top-Tier Coverage
You need more than a great idea to set your business apart. Following some key tips can help you…
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Check Out the Top Events to Attend at SXSW 2026
With SXSW 2026 on the way, it’s time for brands to decide which events they want to attend.
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New Features on X: An Innovative Transformation Before 2026
X has recently introduced new features, ranging from advanced AI technology to algorithm updates.
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Post-BFCM: How Did 2025 Compare to Previous Years?
Black Friday and Cyber Monday sales weren’t as successful as predicted. What can brands learn from this?
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TikTok Shop Experiences Massive Win During Black Friday Weekend
Nearly 50% more shoppers scored Black Friday deals in the TikTok Shop in 2025 vs. 2024.
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AI Is the New Operating System for Brand Growth
AI powers how we create, publish, measure, and now, how we capture demand from AI search and agents.
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Top TikTok Agencies of 2025
Top TikTok agencies in 2025 are redefining how brands grow by pairing creator-driven storytelling with data-backed media strategy. The…
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Why Creative Diversity & Creative Volume is the Formula for Winning in Performance Marketing Today
Creative diversity and volume are now the biggest drivers of performance marketing success. TikTok Shop affiliates show how scalable,…
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