What types of sellers can use TikTok Shop?

There are two types of sellers on TikTok Shop: individual sellers and business sellers. Individual sellers are those offering goods for sale personally, while business sellers are legally registered businesses in the United States.

What are the eligibility criteria for individual sellers on TikTok Shop?

Individual sellers must be at least 18 years old, hold a U.S. passport, driver’s license, or proof of legal U.S. residency, and must not be under investigation or subject to enforcement actions.

What verification documents are needed for TikTok Shop sellers?

Individual sellers need to provide a government-issued ID, such as a U.S. passport or driver’s license, along with personal information like their legal name, date of birth, and residential address. Business sellers must provide company registration information, business type, company name, and Employer Identification Number (EIN).

Can I choose any shop name for my TikTok Shop?

You can choose your shop name, but it must follow specific guidelines. The name should accurately represent your business and must not contain prohibited content such as hate speech or misleading information. Using brand names in your shop name requires written permission from the brand owner.

Why is providing tax information necessary for TikTok Shop sellers?

TikTok Shop is required to report payment transactions to the IRS. U.S. merchants must complete a W9 Form and provide a Taxpayer Identification Number (TIN), which can be an Employer Identification Number (EIN) or Social Security Number (SSN).

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