Avenue Z is proud to announce the acquisition of The Snow Agency, a Miami-based, award-winning, digital, social and influencer agency that offers leading-edge marketing solutions for over 200 DTC brands, driving over $1B in revenue.
Founded by social pioneers Jonathan Snow and Daniel Snow, The Snow Agency is one of the fastest-growing social media marketing companies in the U.S. in 2022, ranked by AdWeek and the Inc 5000. Their success is a result of building seamless digital experiences that influence consumers to act through targeted Facebook, Instagram, TikTok, YouTube, Google Ads, Email & SMS Marketing, and data-driven content creation. They are a leading Shopify Plus Partner, and also have active partnerships with Google, Meta, TikTok, Klaviyo and Attentive.
“[We are] in a changing environment that is difficult to keep pace with, brands will lean more on specialized agencies for strategic guidance on what’s next and untapped. By joining forces with Jeff, we’ll have the resources and expertise to differentiate our capabilities. With the acquisition, we’re launching the first PR performance funnel to generate trackable ROI. It’s game-changing for the DTC industry,” Snow adds.
The Snow Agency is just one part of Avenue Z’s mission to bring together the world’s most talented publicists, content creators, media buyers, marketers and data analysts to craft narratives that move the needle for business growth.