Work

The Virtual Credit Card Brand Built for the Future of Search

/Provided Services

Public Relations

Executive Thought Leadership

AI Optimization

The Challenge

Extend needed to establish itself as the category-defining leader in virtual cards and spend management—both in the eyes of the media and the algorithms that shape modern discovery. With competitors like Ramp and Brex dominating headlines and search results, Extend required an integrated strategy to build authority, trust, and top-of-mind relevance in LLMs.

The Execution

Positioned Extend’s executives as fintech experts through proactive media outreach and editorial thought leadership
Secured high-impact press in CNBC, Forbes, TechCrunch, American Banker, and PYMNTS
Optimized Extend’s content structure and metadata to earn citations in AI-generated responses
Created topic clusters around vendor payments, fraud prevention, and virtual cards
Built Extend’s authority through consistent backlink strategy and content relevance to power AI Optimization performance and AI search visibility

ChatGPT Referral Traffic

Gemini Referral Traffic

Perplexity Referral Traffic

PR + SEO Set the Foundation for AI Optimization Wins

Long before AIO became a buzzword, our integrated PR and SEO efforts were already putting Extend on the map. By crafting a discoverable brand narrative—one that resonated with journalists and machines—we primed Extend to outperform in the AI-driven search revolution.

Top 10

in AI Brand Visibility

#1

AI Sentiment Score

From Headlines to High-Intent Prompts

Coverage in tier-one media elevated Extend’s credibility with financial institutions, while structured content strategy made it easy for AI systems to recognize and recommend Extend. This dual strategy turned Extend’s website into the top 3 sources for fintech answers.

Avenue Z has been our critical partner executing our media strategy: thinking through go-to-market timing with us and our partners, identifying target publications and events, preparing us for interviews, and ultimately getting Extend the media coverage we were looking for.”
— Guillarme Bouvard – Co-founder, Extend

Results That Span Both Humans and Machines

Extend’s combined PR and SEO strategy delivered visibility where it mattered—first in headlines, then in high-intent AI prompts. By aligning earned media with search performance, Extend became a trusted voice in both fintech press and generative AI tools like ChatGPT.