Are you ready to transform your social media presence into a sales-driving powerhouse? Join us at the PLAYTIME & Kids Hub New York Event, where industry leaders will share their expertise on mastering social commerce on Instagram, Facebook, and TikTok. The event, happening from July 28-30, 2024, at the Metropolitan Pavilion, is set to be an exciting hub of knowledge and networking for all things kids’ fashion and lifestyle.
One of the most anticipated sessions is “From Like to Buy: Honing Your Social Commerce Skills On Instagram, Facebook & TikTok,” featuring a stellar panel of experts:
- Dr. Jonathan Snow, Co-Founder and Chief Innovation Officer at Avenue Z, (known for his innovative approach to digital marketing and e-commerce)
- Mindi Smith, Founder of The Little Red Planet
- Paige Lauren, Founder of Paige Lauren
- Jennifer Cattaui, Founder of Babesta
Why Social Commerce Matters
The boundaries between social media and e-commerce are increasingly blurring, with social commerce emerging as a transformative force reshaping the retail landscape. This phenomenon isn’t just a fleeting trend, but a strategic response to evolving consumer behaviors. With features like shoppable posts and in-app stores, platforms like Instagram, Facebook, and TikTok have revolutionized the way consumers shop. Instead of directing potential customers to an external website, these platforms allow users to make purchases directly from their feeds. This seamless shopping experience is a game-changer for businesses looking to capitalize on impulse buys and streamline the customer journey. If this is news to you, check out our article on Social Commerce 101 in Fast Company to learn more.
What to Expect from the Session
During the “From Like to Buy” session, the panel will delve into the strategies and best practices for optimizing your social media channels for sales. Here’s a sneak peek at what you can expect:
- Understanding the Basics: If you’re new to social commerce, don’t worry. The panel will start with the fundamentals, explaining how shoppable posts work and the benefits of in-app stores. They’ll cover the essentials you need to know to get started.
- Data-Driven Decisions: One of the key aspects of successful social commerce is using data to inform your strategy. Dr. Jonathan Snow and the panelists will share insights on how to track and analyze social media metrics, so you can understand what’s working and what’s not. This data-driven approach ensures that you’re making informed decisions that will boost your ROI.
- Engagement Strategies: It’s not just about posting products; it’s about engaging your audience. The panel will discuss creative ways to engage followers, build a community, and turn likes into conversions. From interactive content to personalized experiences, you’ll learn how to captivate your audience and encourage them to take action.
- Common Pitfalls: Avoiding mistakes is just as important as knowing the right moves. The panelists will share common pitfalls businesses face in social commerce and how to avoid them. This includes understanding platform policies, managing customer expectations, and handling logistics.
- Case Studies and Real-Life Examples: Nothing beats learning from real-life examples. The panel will share case studies from their own experiences, showcasing successful campaigns and strategies that have driven significant sales. These examples will provide practical insights you can apply to your own business.
Never Miss a Chance to Get Ahead
This session is a must-attend for anyone looking to enhance their social commerce skills. Whether you’re a seasoned pro or just starting, the insights and strategies shared in this discussion will help you take your business to the next level. Plus, it’s a fantastic opportunity to network with industry peers and gain inspiration from some of the best in the business.
Remember, the PLAYTIME & Kids Hub New York Event is not just about seminars and talks; it’s also a chance to explore the latest trends in kids’ fashion, discover new brands, and connect with other professionals in the industry. The event promises a vibrant atmosphere filled with creativity and innovation.
So, mark your calendars for July 28-30, 2024, and head to the Metropolitan Pavilion in New York. To secure your spot for the “From Like to Buy” session and other exciting events, be sure to visit the official event website and register today. Don’t miss out on this incredible opportunity to learn, grow, and transform your business!
Playtime & Kids Hub NY
Playtime New York launched in 2010 and quickly established itself as the major event for the kid’s fashion and lifestyle industry in the United States. In August 2021, the Playtime family grew to include Kid’s Hub, a selection of brands targeted to the broader U.S. market.
By bringing these two complementary sectors of the children’s market together, Playtime & Kid’s Hub New York has swiftly become the must-attend event for the entire kid’s fashion industry. Offering a curated blend of independent designers and well-established international labels, this show is the destination for buyers and press searching for creativity, a wide variety of styles and categories, and endless discoveries, including top children’s apparel brands like:
- Splendid
- Janie and Jack
- Beach Riot
- Steve Madden
- Hanna Andersson
- The Beaufort Bonnet Company
- Shop Melissa
- Vintage Havana
- Little Me
- Chaser Brand
- PG Swim
- Tea Collection
- Rylee + Cru
- Petit-Plume
- Zadig et Voltaire
- Little Unicorn
- Scotch and Soda
- Pink Chicken
- K-Way
- American Vintage
- Maileg USA
- Jamie Kay
- Minnow Swim
