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Top Florida digital marketing agency
We help growing Florida brands increase brand awareness, convert leads into new customers, grow revenues and have confidence in their digital marketing.
![Top Florida digital marketing agency](https://avenuez.com/wp-content/uploads/2024/02/Top-Florida-digital-marketing-agency-Graphic.png)
Healthcare
The Convergence of Science and Technology are Creating New Pathways to Accelerate Innovation
Digital Marketing Growth Solutions
We help growing Florida brands increase brand awareness, convert leads into new customers, grow revenues and have confidence in their digital marketing.
Company
A Strategic Communications & Marketing Advisory
![A Strategic Communications & Marketing Advisory](https://avenuez.com/wp-content/uploads/2024/02/A-Strategic-Communications-Marketing-Advisory-img.jpg)
![Strategic Communications](https://avenuez.com/wp-content/uploads/2024/02/Digital-PR-Image-2-Light-min.png)
Strategic Communications
A well-crafted digital marketing strategy is the cornerstone of any successful healthcare marketing campaign. We help you identify your target audience, set measurable goals, and choose the right channels to achieve maximum ROI.
- Audience Segmentation (Consumers, Providers, Investors)
We analyze your target market to create tailored strategies that resonate with different audience segments. - Goal Setting / KPI Performance Tracking
Our team helps you set realistic, measurable objectives aligned with your healthcare business goals. - Digital Marketing Channel Selection
We identify the most effective digital channels for your campaign, from social media to search engines, to ensure optimal reach and engagement.
Healthcare Expertise & Thought Leadership
Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.
![Tina Fleming](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic.jpg)
Tina Fleming
Director of Strategy
![](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic-1.jpg)
Tina Fleming
Director of Strategy
![](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic-2.jpg)
Tina Fleming
Director of Strategy
![Tina Fleming](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic.jpg)
Tina Fleming
Director of Strategy
![Tina Fleming](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic.jpg)
Tina Fleming
Director of Strategy
![Tina Fleming](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic.jpg)
Tina Fleming
Director of Strategy
The Industry
The health and health-tech industry is undergoing a transformation with the proliferation of digital health solutions and the increasing demand for virtual care. This presents a unique opportunity to enhance patient care, expand access to healthcare, and improve overall health outcomes. However, the industry faces several critical challenges.
The fragmentation of patient data into numerous silos has created hurdles for healthcare providers and patients alike, demanding a shift toward patient-centric data ownership and streamlined data access solutions. Additionally, the need to scale digital health nationally is hindered by regulatory and compliance complexities, necessitating a ‘Stripe’-like solution to expedite expansion. Moreover, ensuring equitable accessibility and human-centered design principles are vital, as the digital divide can exacerbate healthcare disparities.
At Avenue Z, we specialize in empowering health and health-tech companies to navigate these challenges effectively. Leveraging our industry expertise, we equip businesses with the tools to harness the opportunities presented by digital health while addressing these critical pain points, ultimately advancing healthcare accessibility and sustainability.
![](https://avenuez.com/wp-content/uploads/2024/02/The-Industry-image.png)
![Control Your Brand Reputation](https://avenuez.com/wp-content/uploads/2023/12/Control-Your-Brand-Reputation.png)
Control Your Brand Reputation
Whether you’re a corporation with complex communication needs or a brand seeking to engage positively with your target audience, ensuring your brand and messaging is consistent across numerous digital channels is key to driving ROI. Let us help you navigate this complex landscape, fueling massive growth for your brand.
From beginning to end, the entire Avenue Z team was professional, knowledgeable, and very attentive to our needs as we relied heavily them to not only develop an online presence for our new business, but to help us establish our identity and brand!”
— Michael Pennington, Data Line Technologies
Our Strategy
The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth.
From a placement in the Wall Street Journal, to a video on TikTok, to a partnership with a Key Opinion Leader (KOL), we work with fast growing brands to build category leadership through the convergence of public relations, search and social media, influencer and performance marketing.
Avenue Z provides clients with the platform they need to gain exposure and activate & measure messages across all channels.
![Our Strategy](https://avenuez.com/wp-content/uploads/2024/02/Our-Strategy-image.png)
Integrate your tech stack with our strategic partners
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Work
Achieving New Heights With Innovative Design, CRO & More
![Achieving New Heights With Innovative Design, CRO & More](https://avenuez.com/wp-content/uploads/2024/02/Achieving-New-Heights-With-Innovative-Design-CRO-More-img.jpg)
Featured Campaign: Piper Pilot Shop Holiday Sale
In late 2021, our objective was to execute a seasonal marketing campaign for the Piper Pilot Shop, focusing on boosting website traffic and sales. To achieve this, we devised a comprehensive digital marketing strategy that targeted Piper fans, aviation enthusiasts and gift buyers within this niche market. Central to our campaign was a limited-time offer of a 20% discount on Pilot Shop products, perfectly timed for the holiday season.
Our multifaceted approach encompassed geotargeted advertisements on Google Search and Meta platforms, two promotional emails and a prominent homepage banner to maximize visibility for the holiday sale. Additionally, we leveraged organic social media posts to extend the campaign’s reach and impact. Each element played a crucial role in ensuring the campaign’s effectiveness and dynamism.
The results of the “Piper Pilot Shop Holiday 2021” campaign were outstanding. Not only did it drive impressive sales growth for Piper Aircraft, but it also fostered stronger connections with current Piper owners and brand ambassadors.
Content Marketing
We developed various content marketing strategies to captivate existing Piper enthusiasts and attract new prospects, strengthening Piper’s brand presence and establishing it as a respected authority in the aviation industry. Our efforts included launching the Piper Blog, a centralized platform for educational articles, stories and news. Additionally, we created a comprehensive range of online resources covering FAQs on aircraft purchase and ownership, pilot guides and more. Through our content marketing initiatives, we effectively fostered brand loyalty, increased brand recognition and encouraged meaningful engagement.
— Piper Aircraft“Avenue Z developed piper.com and during the process, they were professional, organized, responsive and open to new ideas. The team took their time to understand our company, industry and audience. It is a pleasure to work with the Avenue Z team!”
Explore Our Solutions
Digital Marketing.
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![Digital Marketing](https://avenuez.com/wp-content/uploads/2023/12/High-Impact-PR-img.png)
Client Success Stories
![e2open client success story](https://avenuez.com/wp-content/uploads/2024/03/e2open.jpg)
CONVERSION RATE
+50%
A comprehensive CRO program in preparation for the sell-out launch of the viral quencher.
![piper aircraft digital marketing success story](https://avenuez.com/wp-content/uploads/2024/03/Piper-success.png)
ROAS INCREASE
7X
A comprehensive CRO program in preparation for the sell-out launch of the viral quencher.
![OEP digital marketing success story](https://avenuez.com/wp-content/uploads/2024/03/oep-success.png)
SEO TRAFFIC INCREASE
+64%
A comprehensive CRO program in preparation for the sell-out launch of the viral quencher.
FAQs
FAQs
Thought Leadership
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Our Expertise
KOL Engagement and Patient Retention Strategies
We collaborate with key opinion leaders (KOLs) to build trust and credibility in the healthcare community. Our patient engagement and retention strategies, such as Account-Based Marketing (ABM) and targeted email campaigns, ensure that patients remain connected and informed.
Data Protection and Privacy
Safeguarding patient data is paramount. Our data protection and privacy expertise ensures that your digital health initiatives adhere to the highest standards of confidentiality and security.
HIPAA-Compliant Partnerships
We understand the importance of data protection and privacy in healthcare. We work closely with partners who have a deep understanding of HIPAA regulations, ensuring that your data remains secure and compliant.
KOL Engagement and Patient Retention Strategies
We collaborate with key opinion leaders (KOLs) to build trust and credibility in the healthcare community. Our patient engagement and retention strategies, such as Account-Based Marketing (ABM) and targeted email campaigns, ensure that patients remain connected and informed.
Data Protection and Privacy
Safeguarding patient data is paramount. Our data protection and privacy expertise ensures that your digital health initiatives adhere to the highest standards of confidentiality and security.
HIPAA-Compliant Partnerships
We understand the importance of data protection and privacy in healthcare. We work closely with partners who have a deep understanding of HIPAA regulations, ensuring that your data remains secure and compliant.
Digital Marketing Services
SEO Marketing
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Content Marketing
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Email/SMS Marketing
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Social Media Marketing
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Demand Generation
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Conversion Marketing
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Influencer Marketing & UGC
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The Challenge
A world leader in general aviation, Piper Aircraft needed a digital platform to showcase its premium aircraft, reflecting their commitment to exceptional quality and innovation. Not only did their website need to provide key product information for users to access easily, but it also needed to act as a lead-generation tool geared toward three separate audiences: prospective aircraft buyers, dealers and current Piper owners. They needed a partner who could bring their digital vision to life, adapt to changing market conditions and continually enhance their digital presence.
The Execution
- Elevate Piper’s online presence with an ambitious web redesign focused on UI/UX
- Craft strategic content marketing initiatives centered around engaging messaging
- Improve conversion rates across the site with quality leads
- Conduct optimizations to improve site and campaign performance
- Drive high-quality traffic
Strategic
Thought Leaders
Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.
Healthcare Expertise & Thought Leadership
Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.
![Johnny Hughes and Tina Fleming Digital Marketers](https://avenuez.com/wp-content/uploads/2024/03/Johnny-Tina.png)
From beginning to end, the entire Avenue Z team was professional, knowledgeable, and very attentive to our needs as we relied heavily them to not only develop an online presence for our new business.”
— Michael Pennington, Data Line Technologies
Meet our team of healthcare experts
![Tina Fleming](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic.jpg)
Tina Fleming
Director of Strategy
![Johnny Hughes](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic-1.jpg)
Johnny Hughes
Chief Digital Officer
![Daniel Irigoyen](https://avenuez.com/wp-content/uploads/2024/02/Profile-Pic-2.jpg)
Daniel Irigoyen
Director of Content Marketing
![Healthcare Expertise & Thought Leadership](https://avenuez.com/wp-content/uploads/2024/02/Group-3620-min.png)
Top Rated Healthcare Marketing Agency
With a strategic plan in hand, our expert team brings your vision to life again and again.With a strategic plan in hand, our expert team brings your vision to life again and again.
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Ready to schedule a call with our experts?
Book some time with one of our Healthcare Marketing Strategists and we’ll show you exactly how we can help Software grow to the next level online!
Powering the marketing for top healthcare firms.
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Powering the marketing for top healthcare firms, from private medical practices to enterprise healthcare organizations.
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Trusted By
Test Flight Scheduled
Dealer Contacts
Web Visitors
![INC 5000 Fastest Growing Companies Award](https://avenuez.com/wp-content/uploads/2024/01/Fastest-Growing-Agencies.png)
![AdWeek Fastest Growing Agencies Award](https://avenuez.com/wp-content/uploads/2024/01/Fastest-Growing-Agencies-2.png)
![aaf Best of Online Award](https://avenuez.com/wp-content/uploads/2024/01/Best-of-Online-Award.png)
![Clutch Fastest Growing Companies Award](https://avenuez.com/wp-content/uploads/2024/01/Fastest-Growing-Companies.png)
![OBJ Best Places to Work (BPTW) Award](https://avenuez.com/wp-content/uploads/2024/01/OBJ-Best-Places-to-Work.png)
![Webby Award Top Website of the Day](https://avenuez.com/wp-content/uploads/2024/01/Top-Website-of-the-Day.png)
![Addy Best in Show Interactive Award](https://avenuez.com/wp-content/uploads/2024/03/addy-award-best-in-show.png)
![Expertise Best Digital Agency in FL Award](https://avenuez.com/wp-content/uploads/2024/01/Best-Digital-Agency-in-FL-2.png)
Top Ranked Marketing Agency
Healthcare experienced leaders, marketers, journalists, media buyers, and strategists.
$1B in Ad Spend Managed.
Our agency manages over $1B in media ad spend for clients within the healthcare sector.
16+ Years in Business
We’ve been in business for over 16 years and we’ve got the longstanding reputation to match it.
Integrate your tech stack with our strategic partners
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We help Healthcare firms grow online.
We are a leading digital marketing agency that helps leading healthcare firms improve brand awareness, attract new patients and increase revenue.
![](https://avenuez.com/wp-content/uploads/2024/02/The-Industry-image.png)
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Elevating Influence with Integrated PR and Digital Marketing
In an era where connections define success, our unique blend of seamless synergy and strategic impact bridges the gap between traditional PR and digital marketing, transforming your brand presence – elevating your influence.
Connect With Us
Stay in touch. Discuss your needs with us and see how we can help.