Shaping the Future with High-Impact PR

Amplify your brand’s message through an integrated media strategy aligned to your business goals.

44 Reviews

15 Reviews

9 Reviews

9 Reviews

Top Florida digital marketing agency

We help growing Florida brands increase brand awareness, convert leads into new customers, grow revenues and have confidence in their digital marketing.

Top Florida digital marketing agency

Healthcare

The Convergence of Science and Technology are Creating New Pathways to Accelerate Innovation

Digital Marketing Growth Solutions

We help growing Florida brands increase brand awareness, convert leads into new customers, grow revenues and have confidence in their digital marketing.

Company

A Strategic Communications & Marketing Advisory

A Strategic Communications & Marketing Advisory
Strategic Communications

Strategic Communications

A well-crafted digital marketing strategy is the cornerstone of any successful healthcare marketing campaign. We help you identify your target audience, set measurable goals, and choose the right channels to achieve maximum ROI.

  • Audience Segmentation (Consumers, Providers, Investors)
    We analyze your target market to create tailored strategies that resonate with different audience segments.
  • Goal Setting / KPI Performance Tracking
    Our team helps you set realistic, measurable objectives aligned with your healthcare business goals.
  • Digital Marketing Channel Selection
    We identify the most effective digital channels for your campaign, from social media to search engines, to ensure optimal reach and engagement.

Healthcare Expertise & Thought Leadership

Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.

Tina Fleming
Tina Fleming
Tina Fleming
Tina Fleming

The Industry

The health and health-tech industry is undergoing a transformation with the proliferation of digital health solutions and the increasing demand for virtual care. This presents a unique opportunity to enhance patient care, expand access to healthcare, and improve overall health outcomes. However, the industry faces several critical challenges.

The fragmentation of patient data into numerous silos has created hurdles for healthcare providers and patients alike, demanding a shift toward patient-centric data ownership and streamlined data access solutions. Additionally, the need to scale digital health nationally is hindered by regulatory and compliance complexities, necessitating a ‘Stripe’-like solution to expedite expansion. Moreover, ensuring equitable accessibility and human-centered design principles are vital, as the digital divide can exacerbate healthcare disparities.

At Avenue Z, we specialize in empowering health and health-tech companies to navigate these challenges effectively. Leveraging our industry expertise, we equip businesses with the tools to harness the opportunities presented by digital health while addressing these critical pain points, ultimately advancing healthcare accessibility and sustainability.

Control Your Brand Reputation

Control Your Brand Reputation

Whether you’re a corporation with complex communication needs or a brand seeking to engage positively with your target audience, ensuring your brand and messaging is consistent across numerous digital channels is key to driving ROI. Let us help you navigate this complex landscape, fueling massive growth for your brand.

From beginning to end, the entire Avenue Z team was professional, knowledgeable, and very attentive to our needs as we relied heavily them to not only develop an online presence for our new business, but to help us establish our identity and brand!”

— Michael Pennington, Data Line Technologies

Our Strategy

The Avenue Z Network is a strategic communications & marketing advisory focused on brand performance and business growth.

From a placement in the Wall Street Journal, to a video on TikTok, to a partnership with a Key Opinion Leader (KOL), we work with fast growing brands to build category leadership through the convergence of public relations, search and social media, influencer and performance marketing.

Avenue Z provides clients with the platform they need to gain exposure and activate & measure messages across all channels.

Our Strategy

Integrate your tech stack with our strategic partners

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Work

Achieving New Heights With Innovative Design, CRO & More

Achieving New Heights With Innovative Design, CRO & More

Featured Campaign: Piper Pilot Shop Holiday Sale

In late 2021, our objective was to execute a seasonal marketing campaign for the Piper Pilot Shop, focusing on boosting website traffic and sales. To achieve this, we devised a comprehensive digital marketing strategy that targeted Piper fans, aviation enthusiasts and gift buyers within this niche market. Central to our campaign was a limited-time offer of a 20% discount on Pilot Shop products, perfectly timed for the holiday season.

Our multifaceted approach encompassed geotargeted advertisements on Google Search and Meta platforms, two promotional emails and a prominent homepage banner to maximize visibility for the holiday sale. Additionally, we leveraged organic social media posts to extend the campaign’s reach and impact. Each element played a crucial role in ensuring the campaign’s effectiveness and dynamism.

The results of the “Piper Pilot Shop Holiday 2021” campaign were outstanding. Not only did it drive impressive sales growth for Piper Aircraft, but it also fostered stronger connections with current Piper owners and brand ambassadors.

Content Marketing

We developed various content marketing strategies to captivate existing Piper enthusiasts and attract new prospects, strengthening Piper’s brand presence and establishing it as a respected authority in the aviation industry. Our efforts included launching the Piper Blog, a centralized platform for educational articles, stories and news. Additionally, we created a comprehensive range of online resources covering FAQs on aircraft purchase and ownership, pilot guides and more. Through our content marketing initiatives, we effectively fostered brand loyalty, increased brand recognition and encouraged meaningful engagement.

“Avenue Z developed piper.com and during the process, they were professional, organized, responsive and open to new ideas. The team took their time to understand our company, industry and audience. It is a pleasure to work with the Avenue Z team!”

— Piper Aircraft

Explore Our Solutions

Digital Marketing.

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Digital Marketing

Performance Media.

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Performance Media

PR & Communications

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PR & Communications

Client Success Stories

e2open client success story
piper aircraft digital marketing success story
OEP digital marketing success story

FAQs

FAQs

Thought Leadership

  • Avenue Z Named Among Top Orlando PR Firms

    Avenue Z has been recognized as a leader in the Orlando PR scene, featured on the prestigious “Orlando PR…

    Link

    2 min read

    , ,
  • Avenue Z Featured in PRWeek Agency Business Report 2024

    Avenue Z is pleased to announce that it was included in PRWeek’s Agency Business Report 2024, marking a year…

    Link

    2 min read

    ,
  • Celebrating the Promotion of Libbie Wilcox to Director in NYC Office

    Avenue Z is thrilled to announce the promotion of Libbie Wilcox to the role of Director in our New…

    Link

    2 min read

    ,

Our Expertise

KOL Engagement and Patient Retention Strategies

We collaborate with key opinion leaders (KOLs) to build trust and credibility in the healthcare community. Our patient engagement and retention strategies, such as Account-Based Marketing (ABM) and targeted email campaigns, ensure that patients remain connected and informed.

Data Protection and Privacy

Safeguarding patient data is paramount. Our data protection and privacy expertise ensures that your digital health initiatives adhere to the highest standards of confidentiality and security.

HIPAA-Compliant Partnerships

We understand the importance of data protection and privacy in healthcare. We work closely with partners who have a deep understanding of HIPAA regulations, ensuring that your data remains secure and compliant.

KOL Engagement and Patient Retention Strategies

We collaborate with key opinion leaders (KOLs) to build trust and credibility in the healthcare community. Our patient engagement and retention strategies, such as Account-Based Marketing (ABM) and targeted email campaigns, ensure that patients remain connected and informed.

Data Protection and Privacy

Safeguarding patient data is paramount. Our data protection and privacy expertise ensures that your digital health initiatives adhere to the highest standards of confidentiality and security.

HIPAA-Compliant Partnerships

We understand the importance of data protection and privacy in healthcare. We work closely with partners who have a deep understanding of HIPAA regulations, ensuring that your data remains secure and compliant.

Digital Marketing Services

SEO Marketing

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Content Marketing

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Email/SMS Marketing

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Social Media Marketing

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Demand Generation

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Conversion Marketing

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Influencer Marketing & UGC

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Creative Studio

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Website Design

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The Challenge

A world leader in general aviation, Piper Aircraft needed a digital platform to showcase its premium aircraft, reflecting their commitment to exceptional quality and innovation. Not only did their website need to provide key product information for users to access easily, but it also needed to act as a lead-generation tool geared toward three separate audiences: prospective aircraft buyers, dealers and current Piper owners. They needed a partner who could bring their digital vision to life, adapt to changing market conditions and continually enhance their digital presence.

The Execution

  • Elevate Piper’s online presence with an ambitious web redesign focused on UI/UX
  • Craft strategic content marketing initiatives centered around engaging messaging
  • Improve conversion rates across the site with quality leads
  • Conduct optimizations to improve site and campaign performance
  • Drive high-quality traffic

Expertise

DTC & Luxury

Web3 & Emerging Tech

Finance & FinTech

Venture Capital & Private Equity

Healthcare

B2B

Strategic
Thought Leaders

Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.

Healthcare Expertise & Thought Leadership

Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.

Johnny Hughes and Tina Fleming Digital Marketers

From beginning to end, the entire Avenue Z team was professional, knowledgeable, and very attentive to our needs as we relied heavily them to not only develop an online presence for our new business.”

— Michael Pennington, Data Line Technologies

Meet our team of healthcare experts

Tina Fleming
Johnny Hughes
Daniel Irigoyen
Healthcare Expertise & Thought Leadership

Top Rated Healthcare Marketing Agency

With a strategic plan in hand, our expert team brings your vision to life again and again.With a strategic plan in hand, our expert team brings your vision to life again and again.

Ready to schedule a call with our experts?

Book some time with one of our Healthcare Marketing Strategists and we’ll show you exactly how we can help Software grow to the next level online!

Powering the marketing for top healthcare firms.

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Tasks Delivered
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Powering the marketing for top healthcare firms, from private medical practices to enterprise healthcare organizations.

Trusted By

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Test Flight Scheduled

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Dealer Contacts

+K

Web Visitors

INC 5000 Fastest Growing Companies Award
AdWeek Fastest Growing Agencies Award
aaf Best of Online Award
Clutch Fastest Growing Companies Award
OBJ Best Places to Work (BPTW) Award
Webby Award Top Website of the Day
Addy Best in Show Interactive Award
Expertise Best Digital Agency in FL Award
Top Ranked Marketing Agency

Healthcare experienced leaders, marketers, journalists, media buyers, and strategists.

$1B in Ad Spend Managed.

Our agency manages over $1B in media ad spend for clients within the healthcare sector.

16+ Years in Business

We’ve been in business for over 16 years and we’ve got the longstanding reputation to match it.

Integrate your tech stack with our strategic partners

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We help Healthcare firms grow online.

We are a leading digital marketing agency that helps leading healthcare firms improve brand awareness, attract new patients and increase revenue.

Conversion Funnel

7 opportunities found

A/B Testing

5 opportunities found

Paid Advertising

8 opportunities found

Website Performance

11 opportunities found

SEO

15 opportunities found

Elevating Influence with Integrated PR and Digital Marketing

In an era where connections define success, our unique blend of seamless synergy and strategic impact bridges the gap between traditional PR and digital marketing, transforming your brand presence – elevating your influence.

Strategic Storytelling

Narratives that not only secure media headlines but resonate across all digital platforms.

Amplified Visibility

A bespoke mix of PR finesse and digital marketing savvy elevates your presence and reach.

Connected Engagement

Proven social media tactics that turn each interaction into an opportunity.

Connect With Us

Stay in touch. Discuss your needs with us and see how we can help.

Ready to discuss your strategy?