The way consumers and businesses discover information online is undergoing a seismic shift, with AI-powered search engines and chatbots like ChatGPT, Gemini, and Google AI Overviews playing an increasingly dominant role. In this evolving digital landscape, brands must rethink their online visibility strategies—and Avenue Z is at the forefront of this transformation.
In a recent TechCrunch article, Avenue Z was highlighted as one of the key players helping brands optimize their presence in AI search. The feature, centered on Scrunch AI’s efforts to assist enterprises in adapting to AI-driven search environments, also acknowledged the role of innovative PR and marketing agencies like Avenue Z in this emerging space.
AI Search: The Next Frontier in Digital Visibility
Scrunch AI, a company specializing in AI search optimization, is tackling a major challenge for businesses: ensuring that AI-powered search engines retrieve and display accurate, up-to-date brand information. The startup’s platform allows companies to audit how their information appears across various AI search tools, helping them correct inaccuracies and improve their discoverability.
Chris Andrew, CEO of Scrunch AI, emphasized how AI is fundamentally changing the way users interact with search engines. Instead of sifting through multiple Google links, more people are turning to AI chatbots for direct answers—bypassing traditional search results altogether. This shift means brands can no longer rely solely on traditional SEO strategies; they must also optimize for AI-driven search experiences.
Avenue Z: Pioneering AI-Optimized PR & Marketing
TechCrunch recognized Avenue Z as a trailblazer in AI search optimization, noting how traditional marketing and PR agencies are evolving to help brands enhance their visibility in AI-powered search results. Our expertise in digital strategy, content marketing, and PR ensures that businesses don’t just appear in AI search but control their narrative across these new platforms.
At Avenue Z, we leverage proprietary AI tools—such as our AI Share of Voice (SOV) tool—to monitor and refine how brands show up in AI-driven searches. Unlike conventional SEO strategies that focus on ranking higher in search engine results, our approach ensures that AI-generated responses present accurate, compelling, and strategic brand messaging. By integrating AI-driven insights with our deep expertise in media and communications, Avenue Z is shaping the future of search visibility for brands across industries.
What This Means for Brands
With AI-driven search rapidly changing how information is surfaced online, companies that fail to adapt risk losing control of their brand narrative. Avenue Z’s AI-powered approach to PR, communications, and digital marketing ensures that brands remain visible, relevant, and correctly represented in AI-generated search results.
The TechCrunch feature underscores the growing importance of AI search optimization, and Avenue Z is leading the charge in helping businesses navigate this new frontier.
Looking to future-proof your brand for AI-driven search? Let’s talk.
