In a recent article published on Search Engine Journal, our CMO, Johnny Hughes, shared insights on mastering multi-site SEO—a complex but transformative strategy, especially for brands managing multiple domains or subdomains. The piece covers key strategies, including the importance of a cohesive architecture, audience-specific content silos, and rigorous technical SEO.
Key Takeaways for Brands:
- Unified Domain Strategy: Hughes emphasizes selecting a domain structure that prevents internal competition while consolidating SEO authority, such as subdomains for targeting distinct audiences.
- Audience Segmentation with Content Silos: The article details how targeted content silos enhance relevance and user engagement by aligning each segment with specific audience needs, improving visibility.
- Continuous Optimization and Testing: Ongoing A/B testing and cross-domain tracking were essential to measure engagement across subdomains and adjust for maximum impact.
For the full strategy breakdown and more insights on multi-site SEO, read the full article in Search Engine Journal. To see how Avenue Z’s multi-site SEO services can transform your digital footprint, connect with our experts today.
