At Playtime & Kid’s Hub New York, Dr. Jonathan Snow, CIO at Avenue Z, discussed why TikTok is a must for brands, especially with the holidays approaching. He emphasized the platform’s power in driving impulse purchases, noting that “66% of users say TikTok inspires them to shop, and 80% of Gen Z and Millennials are using it for holiday gift ideas.” Dr. Snow also shared expert advice on getting started quickly, being authentic, and using TikTok Shop to convert views into sales. Whether B2C or B2B, TikTok offers immense potential to connect with audiences and drive growth.
For more insights and strategies on how to succeed on TikTok, check out the full recap in Playtime.
Need Help with Your TikTok Strategy?
Our experts are here to help you create a winning TikTok strategy that drives engagement and boosts sales. Let’s talk!
