Ever wonder how the top fintech brands manage to stand out in such a competitive market? With over 30,000 fintech startups worldwide as of 2024, standing out in the industry requires more than just innovative financial solutions. Since fintech deals with topics that impact people’s finances, it falls under Google’s ‘Your Money or Your Life’ (YMYL) guidelines, which means Google holds these sites to higher standards. To really succeed, fintech companies need to not only have a strong online presence but also build trust. That’s why it’s so important to nail Google’s key factors: Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
For fintech companies, being easy to find online is just the beginning. They also need to build a solid reputation that wins over users, investors, and partners. To really stand out and meet Google’s YMYL standards, it’s not about using just one marketing approach—it’s about bringing together two major forces: public relations (PR) and search engine optimization (SEO). These two, when combined, can take your brand’s visibility and credibility to the next level.
Converging PR and SEO together isn’t just a trend—it’s a smart move that boosts your brand’s visibility, authority, and credibility. By pairing PR’s ability to build awareness with SEO’s focus on improving search rankings, fintech companies can rise as industry leaders and become easier to find online. In this post, we’ll dive into the key steps to make that happen, helping your fintech brand climb the ranks in both search results and industry buzz.
Let’s dive into how PR and SEO can team up to create a powerful boost for fintech success.
Table of Contents
Google’s Algorithm Leak: The Key Takeaways
Recently, a Google algorithm leak revealed just how important high-quality backlinks from trusted sites are for ranking—especially for YMYL content. Here are the key takeaways:
- Why Backlinks Matter: Backlinks from trusted sites are key to boosting search rankings, especially for YMYL content, where Google uses them to ensure the information is reliable.
- Mentions and Backlinks and YMYL Rankings: For sensitive topics like finance, brand mentions and backlinks from credible sources are key. They signal trust and authority, helping sites rank higher and aligning with Google’s focus on E-E-A-T.
- Building Trust and Authority: For fintech companies, getting backlinks from trusted sites boosts credibility and strengthens your online reputation. These links not only improve search rankings but also build user trust by connecting your site to respected sources.
Why PR Needs Link-Building
Rand Fishkin, an SEO expert, has some great insights on how link-building has changed. He explains that just going after backlinks isn’t as effective as it used to be. The real strength now comes from blending PR with your SEO strategy.
By blending PR with your SEO strategy, brands can land valuable brand mentions and backlinks from trusted, high-authority sites. This not only boosts your visibility but also enhances your credibility—especially important for fintech companies looking to improve their E-E-A-T scores. Being featured on reputable sites sends a strong signal to Google that your brand can be trusted, which helps push you up the search rankings.
The Convergence of PR and SEO in Fintech
Fintech companies have a great opportunity to combine PR and SEO to build trust with their audience. When these strategies work together, they create a powerful force that boosts online presence, credibility, and authority—all crucial in the financial world, where trust is everything.
PR is key for fintech companies because it helps them get media coverage and earn high-quality backlinks from trusted publications. This matters when it comes to Google’s YMYL guidelines, which focus on showing (E-E-A-T). Getting mentioned by reputable sources sends a strong signal to both users and Google that your fintech brand can be trusted.
To really make the most of this PR and SEO combo, fintech companies should focus on thought leadership content, offering expert insights to media outlets, and teaming up with industry influencers. This strategy not only earns valuable backlinks but also builds user trust and improves search rankings.
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Why FinTech Companies Should Pay Close Attention to Google’s YMYL Guidelines
For fintech companies, earning Google’s trust means making sure all your content focuses on building credibility and authority. Given the sensitivity of financial information, it’s important to follow Google’s YMYL guidelines carefully.
A big part of the game is having a strong mention and backlink strategy. Securing brand mentions and links from high-authority, trusted sites not only boosts search rankings but also helps build a solid reputation. And it’s not just about SEO—building up your brand’s entire reputation is essential.
That’s where PR and SEO working together really make a difference. When these two strategies work together, they can significantly boost your E-E-A-T, making your brand more credible in the eyes of both Google and your audience.
Our Tips for Fintech Brands:
- Invest in PR to Earn High-Quality Brand Mentions and Backlinks: Focus on building real connections with trusted media outlets and influencers. These connections can help you secure valuable brand mentions (and when appropriate, backlinks) from high-authority sites, boosting your credibility and giving your SEO a lift.
- Build Trust Through Great Content: Make sure your content is clear, accurate, and genuinely helpful for your audience. Including expert insights adds credibility and shows your expertise.
- Share Case Studies and Testimonials: Real-life examples, customer success stories, and testimonials are a great way to build trust with your audience while boosting your E-E-A-T score.
- Regularly Review and Update Your Content: Keep your website up-to-date and accurate, especially when dealing with financial topics. Regular content reviews help maintain your authority and stay in line with Google’s standards.
- Combine PR and SEO: Make sure your PR and SEO efforts work together. Media coverage and mentions not only increase visibility but also bring in valuable backlinks that improve your authority.
Strengthening Fintech Brands with YMYL Compliance, PR, and SEO
For fintech companies aiming to build trust and credibility online, sticking to Google’s YMYL guidelines is key. As SEO keeps evolving, it’s become more important than ever for fintech brands to focus on creating accurate and transparent content that aligns with these standards.
When you bring PR and SEO together, you can really boost your visibility and authority. This combined strategy not only helps your search rankings but also keeps you in line with Google’s guidelines, setting your fintech brand up for long-term success.Are you ready to elevate your fintech brand? Contact us and let Avenue Z help you navigate the evolving landscape of PR and SEO for lasting success.
