Legacy media isn’t disappearing—it’s evolving. In my recent Forbes article, I break down why brands shouldn’t abandon traditional media but instead integrate it with digital platforms to build both trust and engagement.
Legacy Media Provides Trust—New Media Drives Engagement
Platforms like TikTok, YouTube, and Substack might dominate real-time engagement, but The New York Times and CNN still carry weight when it comes to in-depth reporting. The brands that win are the ones that know how to merge the two.
“Legacy media provides trust—New media drives engagement—The right strategy blends both.”
The shift in how audiences consume news presents an opportunity: Brands can use legacy media for credibility while leveraging digital-first strategies for audience connection.
Why Legacy Media Still Matters
Even as younger audiences turn to social media for news, they still seek trusted sources for deeper analysis. This means that brands shouldn’t be choosing between old and new media—they should be integrating both.
Legacy media still provides:
•Credibility & trustworthiness
•In-depth analysis and expert-driven reporting
•Brand validation in high-authority publications
At Avenue Z, I’ve seen firsthand how businesses reposition themselves in legacy media to reinforce brand credibility while simultaneously embracing real-time digital engagement.
The Power of New Media
It’s no secret that TikTok, X, and YouTube have changed content consumption forever. These platforms offer:
•Instant access to information
•Personalized, algorithm-driven feeds
•Real-time, interactive engagement
But this decentralization has challenges. With so much content circulating so fast, misinformation spreads easily, creating echo chambers that make it harder to discern fact from fiction.
The brands that navigate this balance between trust and engagement will be the ones that stand out.
How Brands Can Win in the Evolving Media Landscape
The best strategy isn’t about choosing between traditional and digital media—it’s about using both.
•Leverage legacy media for authority and reputation-building
•Use new media for real-time engagement and interactive storytelling
•Invest in transparency and credibility to stand out in an era of misinformation
•Empower executives and influencers to become authentic voices for their brand
At Avenue Z, I’ve successfully applied this strategy—helping brands reposition themselves in a shifting media landscape.
Want to Learn More?
For the full breakdown of how brands can merge legacy media with digital-first strategies, read my full article on Forbes here.
