Social commerce isn’t just about selling—it’s a treasure trove of insights that can shape everything from product development to customer service and marketing. In a recent Forbes article, Avenue Z’s David Corchado unpacks how brands can tap into data from TikTok, Instagram, and YouTube Shopping to make smarter business moves. With social commerce sales projected to hit over $2 trillion by 2025, brands that ignore these insights aren’t just missing out—they’re falling behind.
Platforms like TikTok Shop and Instagram make shopping seamless by keeping everything inside the app, giving brands instant access to real-time consumer behavior. Corchado points out that by tracking clicks, comments, purchases, and even returns, businesses can fine-tune their strategies to better serve their customers.
Key Takeaway:
Social commerce isn’t just about selling—it’s about learning. Brands that harness data will lead the future of e-commerce.
How to Use Social Commerce Data for Growth
- Fine-Tune Your Products – Social commerce gives you instant feedback. Pay attention to what customers say about colors, sizes, and features to tweak existing products or create new ones—with influencers helping to drive the buzz.
- Level Up Customer Service – Comments, DMs, and live chats aren’t just conversations—they’re a goldmine for improving customer experience. Stay on top of questions and concerns to keep customers happy and loyal.
- Boost Discoverability – People search TikTok and Instagram like they do Google. Optimizing product descriptions, hashtags, and captions makes it easier for shoppers to find (and buy) your products.
- Connect the Dots – Bring social commerce data into the bigger picture. Sync insights from social platforms with website analytics, CRM systems, and sales reports to get a full view of customer behavior.
Want to Learn More?
Corchado’s Forbes article breaks down how brands can do more than just sell on social media—it’s about using real-time data to fine-tune their entire business strategy.For a closer look at Corchado’s strategies and all the tips, head over to the full article on Forbes.
