Every year, Spotify releases a list of each user’s most listened to artists and songs, along with other statistics. People find these updates fascinating, sharing them across social media and comparing them with friends. Many other apps, including social media platforms and other music streaming services, have followed this formula to create similar statistics for users to enjoy at the end of the year.
Spotify News announced that 2025 was their biggest Wrapped ever. With 200 million engaged users and 500 million shares within only 24 hours, Spotify Wrapped images have quickly taken over social media feeds.
Thank you to everyone who made this the biggest Wrapped yet. pic.twitter.com/yhG21YtcGd
— Spotify News (@SpotifyNews) December 4, 2025
What Does the 2025 Spotify Wrapped Include?
Spotify adds new layers and stories to their annual Spotify Wrapped each year, making them more personalized for each user. At the same time, the app always focuses on the classic statistics that it knows users love.
Of course, 2025 Spotify Wrapped included the classics, such as:
- Minutes Listened
- Tops Songs and Accompanying Playlist
- Top Artists
- Top Genres
- Your Artist Clip (a special thank you message from one of your top artists)
- Top Podcasts
This year gained some new features too, including:
- Listening Age
- Top Song Quiz
- Top Albums
- Top Audiobook Genres
- Your Author Clip (messages from authors)
- Your Podcaster Clip (messages from top podcasters)
- Top Artist Sprint (shows how your top 5 artists shifted)
- Fan Leaderboard (where you rank among listeners worldwide)
- Clubs (representing your listening style)
- Listening Archive (Personalized snapshots of memorable streaming days)
What Makes Spotify Wrapped So Popular?
If you go on social media after a Spotify Wrapped release, you’ll likely see people posting about it everywhere. But what is it that makes this concept so appealing to users?
The main reason this type of feature draws people in is because we love learning about ourselves and others. Spotify lays out information about us that’s fun, easy to understand, and shareable. With all the new statistics added to Spotify Wrapped each year, our music taste helps us better understand ourselves.
Spotify Wrapped is a concise way to see your music experience from the past year. It not only shows your unique music taste, but it also gives a glimpse of how the past year went based on what you listened to. Seeing how your results line up with your friends can also help you feel closer to others.
How Can Other Brands Follow a Similar Approach?
While not every company can list a person’s favorite music or shows, there are plenty of ways they can take Spotify’s success and implement it into their own marketing. The key is to focus on a personalized approach that helps users learn about themselves.
To do this, brands must collect meaningful data from each user. For example, productivity tools could track hours saved and fitness apps could track workout sessions. Incorporate that data into a fun infographic that’s easily shareable.
Make it easy for users to access this content. Some apps have a popup at the top of the screen while others directly email or message users to let them know of their new recap. Encourage users to share their results to spread your brand image.
Experts Can Help You Elevate Your Brand
Personalized data really pulls people in and gets them talking about certain brands. Yet, every brand is different, so it can be tricky to find the best way to pull off a feature like this. If you need help figuring out how to mimic the success of Spotify Wrapped, talk to a marketing expert to get personalized advice.
Avenue Z knows how to stay on top of all kinds of marketing trends. Contact us today to see how we can make your brand shine.
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