Super Bowl ads are so much more than just brand advertisements; they have become an annual tradition. In fact, nearly half of Americans only watch the Super Bowl game to enjoy these ads. From sharp visuals and humorous scenes to strong emotional hooks and unexpected twists, there’s a lot to love about Super Bowl commercials for every age group.
As Super Bowl LX’s February 8 premiere is fast approaching, what better way to revel in anticipation for the Big Game than to get a sneak peek at part of its exciting commercial lineup? Below are just some of 60 advertisements you can expect to view during the thrilling American event.
1. Salesforce Ad with MrBeast
As one of the biggest and most well-known online influencers, it’s no surprise that the 30-second Salesforce advertisement featuring MrBeast is one of the most talked-about Super Bowl campaigns thus far. MrBeast, whose real name is Jimmy Donaldson, has had a genius idea for a Super Bowl commercial for years and was just waiting for a brand to partner with him. The CEO of Salesforce eventually reached out, and now the ad is set to launch for the 2026 game.
In a teaser, MrBeast vaguely says, “All I’m going to say is, this Super Bowl, if you see the commercial, you might become a millionaire,” leaving anticipation. Viewers of the teaser already expect MrBeast to be giving away a large sum of money as part of the commercial, which is what he’s known for.
@mrbeast How I Made a Super Bowl Ad w/ @Salesforce #ad ♬ original sound – MrBeast
2. Budweiser’s Clydesdale Horses
Budweiser released a 15-second cinematic teaser of its upcoming Super Bowl commercial, which would make it its 48th Super Bowl appearance. In the teaser, titled “Stable,” five Clydesdale horses stand side-by-side inside a barn, staring at a moving metal bucket. This brief scene brings a sense of suspense, with viewers eager to learn what’s under the moving bucket.
Unlike many of the brands’ commercials featured in the Super Bowl this year, the beer brand sticks to its roots, as several of its past ads also featured animals. Many viewers are hoping for a nostalgic reappearance of the Budweiser Bullfrogs, which were featured in the company’s 1995 Super Bowl ad. Nonetheless, the public expects this campaign to be bigger than ever as 2026 marks Budweiser’s 150th anniversary.
3. Sabrina Carpenter Romantizing Pringles
Sabrina Carpenter has been capturing our hearts since her first major pop hit in 2016, “Thumbs.” Over the years, Sabrina has established a strong vintage-pop and modern feminine aesthetic, which only gets strengthened in her 30-second advertisement with Pringles.
In the commercial, the sweet-yet-sassy popstar sits on the kitchen floor in iconic vintage wear, munching on a bouquet of the salty snack and plucking each “petal” off one by one. The subtle humor of this ad, the trace of shared humanity, and Sabina’s renowned “girl next door” vibe all make this Super Bowl feature sought after.
This is also a big marketing move for Pringles, which often uses stars and athletes with mustaches as part of its commercials, in line with its branding. By starring Sabrina Carpenter, the chip company shifts from a goofy tone into something more aesthetic and gravitates their brand towards a Gen Z audience. With the Sabrina-Pringles ad sneak peek already going viral on social media, many TikTokers are already attempting to recreate the Pringles “bouquet,” reiterating public enthusiasm for the ad’s debut.
4. Liquid I.V.’s Hydration Message
According to the National Council on Aging, roughly 75% of all Americans are chronically dehydrated, failing to hit their minimum daily water intake. This is where Liquid I.V. comes in. In an $8 million-dollar Super Bowl commercial, Liquid I.V. highlights the growing issue of dehydration and provides a solution with its electrolyte packets.
This commercial helps Liquid I.V. scale its product from a niche lifestyle essential to a daily wellness staple, which can adequately be met with the Super Bowl’s heavily varied audience. Apart from providing a relevant message, people anticipate this ad because it’s Liquid I.V.’s first Super Bowl appearance. What’s more, pop star Ejae will be featured in the campaign, which is titled “Liquid I.V. Wake-Up Call.”
5. Dove’s Body Positivity Ad
Dove is also a part of the Super Bowl’s brand roster in 2026, whose commercial will air in the second quarter of the big game and feature star athlete Kylie Kelce. In its #KeepHerConfident ad, Dove pivots away from the humor many Super Bowl campaigns contain and instead focuses on a hidden epidemic. In the commercial, Dove explains how half of young girls in sports voluntarily quit by age 14 due to low body confidence.
The message of the ad is to encourage parents and coaches to uplift girls in sports, emphasizing their abilities over their appearance. While Dove doesn’t advertise their products in this commercial, their message helps the brand build social credit and attempt to solve a real-world problem.
45% of girls are quitting sports – and low body confidence is the #1 reason why 💔 #Dove #DoveSelfEsteemProject #BodyConfidentSport #BodyConfidence #GirlsInSports #LetsChangeBeauty #KeepHerConfident pic.twitter.com/sB84A4k01P
— Dove (@Dove) February 2, 2024
6. OpenAI’s Commercial
This is OpenAI’s second year in a row that they’ll have a Super Bowl advertisement. The details of what we know about the 60-second commercial, titled “The Intelligence Age” this year are vague at this time. However, Super Bowl watchers can expect the campaign to cover how ChatGPT can help humans with everyday tasks and, ultimately, how the generative artificial intelligence tool can help make life easier.
With an estimated cost of $14 million for this one-minute ad, this signifies OpenAI’s dedication to scaling its brand beyond just another tech gadget. It can also send the message to other brands, especially direct competitors, that OpenAI is serious about what it does and that it’s a stable, powerful tech brand.
💡 OpenAI Is Buying Attention For the Superbowl (The new @Apple?? at least they want to be).@OpenAI is buying 60-seconds of mindshare for this Super Bowl for the second year in a row.
— David Hendrickson (@TeksEdge) January 17, 2026
OpenAI wants to solidify ChatGPT as a household utility positioning it alongside fire, steel… pic.twitter.com/QJZJ3EPwCy
7. Ritz Crackers’ Extension of its Salty Club Campaign
Ritz is returning for a second consecutive year to the Super Bowl with a continuation of its Salty Club campaign from 2025, but this time, with a new direction. The cracker brand has dropped a few Easter eggs about what we can expect with the 30-second airing this year. It’s said the 2026 campaign will have a greater cultural impact and pivot more towards reinforcing Ritz as a fun, rather than functional, brand.
The cracker commercial is anticipated by the public as it builds off last year’s campaign’s “salty angle;” people are excited to see what marketing idea Ritz has for this year’s game. Plus, with Ritz releasing football-shaped crackers prior to this year’s Super Bowl, the salty snack has become “the talk” amongst Super Bowl lovers.
8. Ferrero’s Promotion of Kinder Bueno
For the first time ever, Ferrero will be featuring Kinder Bueno in a Super Bowl ad, starting with the 2026 game. The $100 million-dollar ad aims to market the crispy, hazelnut-filled chocolate bar as a solution to every life inconvenience, creating a slightly humorous yet oh-so-relatable ad where “no bueno” situations are turned into “yes bueno” moments.
So far, we know the Giggly Squad podcast co-host, Paige DeSorbo, will star in the Kinder Bueno commercial. However, who she’ll be co-starring with remains a mystery. This helps build hype and anticipation for the upcoming Super Bowl feature.
Not only is this Super Bowl appearance an opportunity for Ferrero to push its Kinder Bueno product, but it will help them push their brand’s #YesBueno tag on TikTok and Instagram and allow them to market their limited-edition bars in White Chocolate and Dark Chocolate.
9. Svedka Vodka’s Dancing Robots
Right after halftime, Super Bowl watchers will be able to see Svedka Vodka’s first-ever Big Game commercial. The adult beverage company blends the use of humans and AI to create an upbeat, dance-themed advertisement. The 30-second campaign will feature the familiar Fembot, alongside a new character, Brobot, learning to dance.
What’s remarkable about this commercial, apart from its inclusion of robots, is that this ad will be the first vodka feature on the Super Bowl in about three decades. It also commemorates the brand’s Fembot mascot, which was “retired” from Svedka’s advertising in 2012 before being “revived” via the company’s social media page in late 2025. Seeing the mascot come back, this time on the big screen, leaves viewers nostalgic and helps them reconnect with the brand’s original identity, ultimately creating stronger brand recognition.
10. Grubhub’s Brand Refocus Ad
The first-ever Super Bowl commercial for Grubhub will be launching this year. While the creative details of the soon-to-debut campaign are unknown to the public so far, it’s anticipated that it will revolve around a relatable, food-centric theme that modern viewers can connect with, providing a purpose-driven message and fresh brand refocus.
This campaign is a big opportunity for Grubhub, especially as direct competitors like DoorDash and Uber Eats race to become the top food delivery company nationwide. Ultimately, Grubhub’s Super Bowl feature can help them reposition their brand on an emotional level while reaching lapsed customers. Plus, without a previous Super Bowl presence, people are eager to see what Grubhub has in store.
11. Raisin Bran’s Message on America’s Fiber Gap
Like Liquid I.V., Kellogg-owned Raisin Bran is using its Super Bowl 2026 feature to address a nutritional gap in America, but this time, with the average American’s lack of fiber intake. In the brand’s first-ever Super Bowl advertisement, Raisin Bran reiterates the importance of a high-fiber diet on gut health, creating an informative message while also managing to sneak some humor into the campaign.
Raisin Brand appearing as part of the Super Bowl’s commercial line in 2026 is enticing as cereal brands aren’t commonly advertised during this major sports event. In fact, it’s been 15 years since Kellogg had a big Super Bowl commercial. In turn, this helps stir up curiosity before this year’s Super Bowl.
12. Anheuser-Busch InBev’s 2.5-Minute Advertisement
Anheuser-Busch InBev will be the Super Bowl LX’s biggest commercial, with a lengthy two-and-a-half-minute ad split across different brands of theirs. The alcohol company will be showcasing multiple of their beer brands, including a patriotic Budweiser feature (as mentioned earlier), a celebrity-focused Bud Light spotlight, and a commercial for Michelob Ultra geared towards athleticism. Other brands of Anheuser-Busch, which have yet to be confirmed to the public, will also make a feature as part of their Super Bowl reservation.
This huge ad, broken up throughout different parts of the game, is a smart move for Anheuser-Busch. Their multi-commercial approach allows them to bring attention to several of their brands, whose features all have different themes and tones. By maximizing its Super Bowl presence with the most commercial run-time from other companies as a part of the lineup, Anheuser-Busch has already garnered a lot of social buzz.
13. Uber Eats’ Commercial
Uber Eats is bringing up the competition for Grubhub up a notch by also making a Super Bowl 2026 appearance. This will be their sixth consecutive Super Bowl appearance, but with their recent brand refresh, we can likely expect a different creative angle with this campaign while still leaning its brand towards fast, reliable, convenient service that outpaces its competitors.
With no official campaign trailer released at this time, we’re not sure exactly what to expect for the Uber Eats ad as the Super Bowl rolls around. However, based on past Super Bowl commercials for the well-known brand, we’re projecting a relatable storyline, with the Uber Eats delivery app coming in to “save the day,” with maybe a touch of humor, ending with the company’s tagline. Like previous Super Bowl campaigns for Uber Eats, we also expect to see more celebrity or influencer presence.
14. PepsiCo’s Ads for 3 of Their Brands
As the company behind one of the world’s biggest drink and snack brands, many are looking forward to the three advertisements PepsiCo has in store for us for the Super Bowl this year. We can expect to see Pepsi Zero Sugar, Lays, and Poppi, all with a distinguished marketing approach to keep the brands unique from one another.
Pepsi typically puts out commercials that are centered around high-contract colors and a confident tone. On the other hand, Lays is typically warmer and more cinematic with soft, natural lighting. Meanwhile, Poppi often advertises with neon hues with a bubbly tone geared towards a Generation Z audience.
While we aren’t sure what the three PepsiCo commercials will for sure entail, we know one thing: PepsiCo is known for captivating different audiences and keeping their different brands’ tones distinct and memorable in their own way, which helps strengthen the identity of each.
Something big is coming. pic.twitter.com/8tCl5FCx7N
— Pepsi (@pepsi) January 19, 2026
15. An “Unforgettable” Nerd’s Campaign
Ferrara’s brand, Nerds, will be another brand returning to the Super Bowl’s lineup of about 60 commercials in 2026. Their advertisements tend to stay in line with the brightly-colored candy brand’s visual identity. Think vivid, playful, comedic, and unexpected, potentially with some celebrity- or character-centric storytelling. While the candy brand tends to gravitate towards kids with its sweet-and-sour flavor and bold hues, Ferrara strategically positions their marketing towards adults, too.
According to Ferrara, “In 2026, Nerds is coming back bigger and bolder, and our whole team is ready to deliver unforgettable moments our fans crave and introduce millions more to the ultimate game day treat,” they said. “What we have planned for 2026 is next level … and something everyone’s taste buds will be craving!”
The Intersection of Culture, Collaboration, and Creativity
While Super Bowl commercials have proven themselves to be visually impactful and emotionally captivating over the decades, there’s more that goes into a campaign that makes it successful. A combination of cultural insight, expressive creativity, and strategic collaboration, all while pivoting towards the right audience, can help a company most effectively advertise its brand and maximize interest.
By working alongside Avenue Z, you can launch a campaign that actually converts. They focus on a combination of cultural intelligence, well-aligned partnerships, scroll-stopping messages, and AI-powered visibility to keep the momentum going. Contact Avenue Z today to see how they can help accentuate your brand in an increasingly digitized world.
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