Following the recent U.S. joint venture deal, TikTok is turning its focus to advertisers, issuing new guidance for running campaigns.
The Smart+ guide highlights several ways that brands can leverage paid media to increase sales with AI-guided playbooks and hands-off techniques.
A Versatile Advertising Tool
Rather than focusing solely on automation, TikTok’s Smart+ guide gives step-by-step instructions for setting up fully automated or manual ad campaigns.
Smart+ is a flexible advertising tool built directly into TikTok that lets brands customize a marketing campaign with AI-powered solutions or manual input. Rather than committing to a fixed framework, teams can monitor results and adjust strategies as needed.
The multiple asset groups feature allows marketers to test different creative assets without pausing live ad campaigns. Marketers can map the customer journey, adding or removing content and copy without rebuilding an entire campaign.
Another feature, Bulk Import/Export, is designed for businesses that need to manage several marketing campaigns with an Excel/CSV file. This can be done with Smart+ Version 2.5.
Advertising on TikTok
Content on TikTok reaches users based on how they engage with similar videos, instead of traditional targeting techniques like tracking location or user ID.
TikTok videos seem to pop up naturally on a user’s device, giving marketers a chance to test trends or storytelling styles, and important cultural moments for engagement.
TikTok has become a social media giant, with 2 billion monthly active users. Now, more brands are using TikTok to tell stories that feel real and of the moment, designed to move viewers toward action.
The challenge is scaling performance across campaigns. TikTok’s Smart+ uses AI to manage optimization, so brands can focus on content creation.
Unique Marketing Strategies
TikTok showcases popular culture, short-form video, and e-commerce in a way few other platforms do. That background gives brands more room to create content that feels organic, and not like an ad.
Smart+ workflows automatically scan performance signals, so marketing teams can use AI tools for optimization while dedicating more time to creating content. As performance signals are automatically read, AI helps manage the pacing, text and video combinations, and placement, which supports some unique marketing strategies.
TikTok has created new marketing opportunities involving creative partnerships, Black Friday sales, and cultural moments. Recently, the platform hosted the TikTok Awards, which drew 170 million viewers in the USA.
AI infrastructure can make capitalizing on unique advertising moments much easier. Smart+ is designed to support brands when they adopt new marketing strategies.
Use AI Automation to Sell and Scale
As TikTok builds AI into advertising operations, brands can rethink how to use paid media efficiently. Developing paid media workflows can turn social media platforms into true revenue-generating channels.
Automated media strategies can be merged with creative and commerce integration. The result? A more efficient flow from story to sale.
Contact Avenue Z and learn how much time you can automate now.
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