If your brand isn’t on TikTok yet, you’re missing out—big time. With 66% of users saying TikTok inspires them to shop and 80% of Gen Z and Millennials using it for holiday gift ideas, TikTok isn’t just a trend—it’s a consumer behavior shift that brands can’t afford to ignore.
In my recent Playtime Magazine interview, I broke down exactly why brands need to be on TikTok now and how they can turn views into sales.
Why TikTok Matters for Brands
One of the biggest takeaways from my talk at Playtime & Kid’s Hub New York was how TikTok fuels impulse buying like no other platform. The ability to go from discovery to purchase in seconds is what makes it so powerful.
“66% of users say TikTok inspires them to shop, and 80% of Gen Z and Millennials are using it for holiday gift ideas.”
That’s not just a trend—it’s a game-changer for brands. At Avenue Z, we’ve seen firsthand how brands that lean into this discovery-driven shopping experience see massive gains in engagement and conversions.
How to Succeed on TikTok: Jonathan’s Advice
I didn’t just talk about why brands need TikTok—I shared practical steps to get started fast and make an impact.
•Be Authentic – TikTok rewards real, engaging content. Brands that act too polished or scripted don’t perform as well.
•Start Now – You don’t need a massive strategy in place to see results. The best brands test, experiment, and adapt.
•Use TikTok Shop – If you’re in e-commerce, TikTok Shop is a must. It seamlessly connects discovery and purchasing in one experience.
Final Thoughts: If You’re Not on TikTok, You’re Missing Out
My insights in Playtime Magazine reinforce what we see every day at Avenue Z—TikTok isn’t just another social platform. It’s shaping how people shop.
With the holidays around the corner, brands that embrace TikTok now will be the ones winning in Q4.
Need Help with Your TikTok Strategy?
Our experts are here to help you create a winning TikTok strategy that drives engagement and boosts sales. Let’s talk!
