Applovin Profile Page

Marketing & Retention

About Applovin

AppLovin is a marketing technology company that helps businesses grow by making profitable advertising simple and measurable. Its suite of solutions enables brands and app developers to acquire users, monetize audiences, and optimize campaign performance across mobile and connected TV. Using powerful analytics and automation, AppLovin helps marketers understand ROI, refine targeting, and scale campaigns efficiently. The company also offers tools tailored to streaming TV and advanced measurement, giving advertisers transparent, actionable insights into cross-channel performance. Built on founding principles of performance and profitability, AppLovin serves a broad ecosystem of developers, agencies, and brands looking to maximize ad-driven revenue.

⚲ Palo Alto, CA

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AXON
AppDiscovery
MAX
Adjust
SparkLabs
AXON Ads

Industries

Gaming & Apps
Consumer Brands

Offers

Beta Access
Ad Incentives
Training
Dedicated Support
Dedicated Reps
Tools

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

Read Case Study

Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

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Luxury Cabinetry Brand Launches a Custom Shopify Experience

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How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

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Insights &
Events

The eCommerce Website Mistakes That Quietly Slow Momentum

A look at how eCommerce websites can limit customer growth.
Link

8 min read
|

Mar 16, 2026
Mobile Games Are Becoming a Powerful Channel for Driving Brand Engagement

According to the 2026 AppLoving and Kantar mobile gaming report, mobile gaming ads have a major impact on consumer…
Link

4 min read
|

Mar 13, 2026
10 eCommerce Predictions for 2026: How Will They Impact Brands?

eCommerce brands constantly need to anticipate changes and adjust strategies to keep up. What can you expect for 2026?
Link

6 min read
|

Jan 5, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

About Applovin

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights &
Events

The eCommerce Website Mistakes That Quietly Slow Momentum

Mobile Games Are Becoming a Powerful Channel for Driving Brand Engagement

10 eCommerce Predictions for 2026: How Will They Impact Brands?

Ready to Connect?

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About Applovin

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights & Events

The eCommerce Website Mistakes That Quietly Slow Momentum

Mobile Games Are Becoming a Powerful Channel for Driving Brand Engagement

10 eCommerce Predictions for 2026: How Will They Impact Brands?

Ready to Connect?

Insights &
Events