Beauty Brand Accelerates Conversions with Shopify 2.0 Migration & Tech Stack
/ABOUT COCOKIND
Industry
Beauty | Skincare
Story
Cocokind is a clean, affordable skincare brand founded in 2014 by Priscilla Tsai after her struggle with hormonal acne. The line combines plant based ingredients with dermatologist backed actives to support hydration, barrier repair, and overall skin health. Its range includes ceramide serums, vitamin C treatments, SPF, and targeted solutions for acne and sensitivity. Cocokind emphasizes ingredient transparency and sustainable practices while making effective skincare accessible to a broad community.
Results at Relaunch
Faster on Mobile
Faster on Desktop
Increase in Session Duration
Higher Conversion Rate
The Challenge
Cocokind is a clean, affordable skincare brand founded in 2014 by Priscilla Tsai after her struggle with hormonal acne. The line combines plant based ingredients with dermatologist backed actives to support hydration, barrier repair, and overall skin health. Its range includes ceramide serums, vitamin C treatments, SPF, and targeted solutions for acne and sensitivity. Cocokind emphasizes ingredient transparency and sustainable practices while making effective skincare accessible to a broad community.
Scope of Work
Strategy
eCommerce Strategy
Technical Discovery
3rd Party Platform Scoping
Design
User Journey Mapping
User Interface Design
Conversion Rate Optimization
Landing Page Design
Development
Shopify 2.0
Custom Theme Development (VBT)
Speed Optimization
ADA Compliance
Platforms
Shopify Plus
Recharge
Okendo
Gorgias
Klaviyo
Shoplift
Rebuy
Elevar
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