Digital Identifiers, Cookieless Tracking, and How GA4 is Adapting

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In the dynamic landscape of digital marketing, consumer targeting and tracking have long relied on a familiar ally – the humble HTTP cookie. These tiny data files, stored in users’ web browsers, have enabled businesses to deliver personalized experiences and targeted advertisements. However, with growing concerns over user privacy and the advent of stricter data […]

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4 Steps to Mastering an Audience-First Marketing Approach

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If you’re a business that’s online, one thing is for sure: you have data pouring in from a million different channels. The key to truly understanding your audience lies in breaking down the silos between these different channels; creating a comprehensive map of your digital footprint. But where to begin? Here are four steps to

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SEC Adopts New Cybersecurity Rules: What Comms Pros Need to Know

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In the wake of the SEC‘s adoption of new cybersecurity rules, PR, communications, and marketing professionals play a crucial role in helping businesses navigate the evolving landscape and maintain trust with stakeholders. Here’s what they should do to address cybersecurity concerns effectively: #1 – Craft Clear and Transparent Cybersecurity Messaging: “Whether a company loses a

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