About Blotout

Blotout is a first-party data infrastructure platform built for performance marketers at high-growth brands. It restores measurement accuracy lost to iOS changes, ad blockers, and browser limitations by capturing rich, server-side signals for every key event—from pageviews to purchases—and sending them directly to ad platforms. Blotout unifies data across Shopify, ad platforms, CRM, and more into a single identity graph, cleans junk and bot traffic, and activates high-value signals to improve targeting and ROAS. Implemented in days with no engineering required, it offers prebuilt integrations and white-glove support so marketers can scale profitably without heavyweight, expensive CDPs.