AI is transforming healthcare, from medical imaging and clinical documentation to risk detection and treatment support. As adoption grows, AI healthtech companies face a second challenge: earning trust among clinicians, patients, investors, media, and other stakeholders who scrutinize both the technology and its impact.
Strong PR requires more than healthcare expertise. It calls for fluency in AI, clear communication around complex innovations, and visibility across the channels shaping how audiences evaluate emerging health technologies.
These AI healthtech PR firms stand out in 2026 for helping innovators build credibility, shape industry conversations, and strengthen their market presence.
Table of Contents
1. Avenue Z
Avenue Z helps AI healthtech companies turn complex innovation into clear, credible influence. They combine media relations and digital PR with AI search optimization. This combination can help brands earn press coverage and improve visibility when clinicians, investors, and patients use AI assistants to research health technologies.
Their team treats visibility and reputation as one system, built to move fast in a category that shifts weekly. For healthtech innovators who want communications measured in growth, Avenue Z connects earned attention to pipeline, funding, and adoption.

| Location: | New York, NY |
| Employees: | 50–100 |
| Industries: | Healthcare, Emerging Tech & AI, Digital Health, B2B |
| Specialties: | Digital PR, Media Relations, AI Search Optimization (AEO), Reputation Strategy |
We Drive Influence
2. Aria Marketing
Aria Marketing has spent more than two decades focused on health technology and healthcare IT. Their healthcare technology focus gives them a direct understanding of the media, analyst, and industry audiences that matter to health IT companies.
Their programs lean heavily on executive thought leadership, turning founders and clinicians into recognized voices. Health IT companies that want a specialist with deep media roots will feel understood at Aria.

| Location: | Boston, MA |
| Employees: | 11–50 |
| Industries: | Health IT, Digital Health, Health Tech |
| Specialties: | Media Relations, Thought Leadership, Content Marketing |
3. Merritt Group
Merritt Group sits where emerging technology, healthcare, and security meet, which makes them a natural fit for AI-driven health companies. They pair public relations with content, performance marketing, and creative, and they know how to reach both commercial and government buyers.
Their strategic communications work helps complex platforms explain their value to skeptical, high-stakes audiences. Companies selling AI into hospitals or public agencies will value Merritt’s cross-sector fluency.

| Location: | Washington, D.C. (& San Francisco) |
| Employees: | 11–50 |
| Industries: | Health IT, Emerging Technology, Cybersecurity, Government |
| Specialties: | Public Relations, Content Marketing, Performance Marketing |
4. LaVoieHealthScience
LaVoieHealthScience blends public relations with investor relations for companies at the intersection of science, medicine, and technology. They guide health innovators from early development through commercialization, building both media visibility and the investor confidence that funds growth.
Their integrated model earns its keep when a milestone needs to land with journalists and the capital markets at the same time. AI healthtech firms preparing to raise or go public will appreciate LaVoie’s dual focus on reputation strategy and investor storytelling.

| Location: | Boston, MA |
| Employees: | 11–50 |
| Industries: | Digital Health, Medtech, Diagnostics, Health Science |
| Specialties: | Public Relations, Investor Relations, Strategic Communications |
5. 5WPR
5WPR runs a dedicated digital health and health technology practice inside one of the country’s larger independent agencies. They bring scale and a consumer-savvy sensibility, running integrated programs across earned media, social, and influencer channels.
5WPR’s breadth suits healthtech brands that want to reach patients, the public, clinicians, and buyers. Consumer-facing health apps and devices that need a broad reach can benefit from 5WPR’s consumer PR expertise.

| Location: | New York, NY |
| Employees: | 201–500 |
| Industries: | Digital Health, Medtech, Consumer Health, Wellness Tech |
| Specialties: | Media Relations, Social Media, Influencer Marketing |
6. Matter Communications
Matter Communications combines public relations, brand, and creative under one roof, which helps healthtech companies look as credible as they sound. They build campaigns that pair earned media with strong visual storytelling, which is especially useful when a technical product needs to feel human.
Its integrated model brings narrative, design, content, and media capabilities together under one agency.
If your healthtech brand wants story and brand content built together, you will benefit from Matter’s creative depth.

| Location: | Newburyport, MA (Boston & San Francisco) |
| Employees: | 201–500 |
| Industries: | Health Tech, B2B Technology, Consumer Tech |
| Specialties: | Public Relations, Brand & Creative, Content |
7. Racepoint Global
Racepoint Global is a global technology communications firm with a strong focus on data and AI. They combine earned media with analytics and paid amplification, giving healthtech clients measurable programs that travel across markets.
Their experience with emerging technology helps them explain how AI actually works in clinical or operational settings. Healthtech firms scaling internationally will value Racepoint’s global reach and their focus on AEO for PR.

| Location: | Boston, MA (& global offices) |
| Employees: | 11–50 |
| Industries: | Health Tech, AI, Enterprise Technology |
| Specialties: | Global Media Relations, Analytics, Paid Amplification |
8. CG Life
CG Life pairs scientific depth with marketing and communications for companies in health tech, diagnostics, and life sciences. They employ people who understand the science, so campaigns hold up with technical audiences while still reaching buyers.
Their integrated approach spans strategy, content, media, and digital, anchored by strong SEO and demand programs. Innovators with genuinely complex science will value CG Life’s talent for making it clear without dumbing it down.

| Location: | Chicago, IL |
| Employees: | 51–200 |
| Industries: | Health Tech, Diagnostics, Life Sciences, Biotech |
| Specialties: | Integrated Marketing, Public Relations, Content & SEO |
9. PRLab
PRLab is a healthtech and medtech PR agency built for companies that want to grow across borders. They secure coverage in health and technology outlets and time it around funding rounds, partnerships, and product milestones. Their international footprint helps digital health platforms build credibility in the U.S. and Europe at once.
Digital health startups expanding into new markets will find PRLab a nimble, globally minded partner.

| Location: | Amsterdam, North Holland |
| Employees: | 11–50 |
| Industries: | Digital Health, Medtech, Telehealth |
| Specialties: | Media Relations, Thought Leadership, Announcement Strategy |
10. Innsena
Innsena works as a communications and influence partner for healthcare innovators, connecting healthtech and digital health companies to the health systems, policymakers, and media that drive adoption. They understand how access, policy, and reputation intersect.
The agency also participates in major industry events, including HIMSS and ViVE. Innsena’s crisis communications and issues counsel help companies manage the sensitive moments that come with putting AI into care.

| Location: | Atlanta, GA |
| Employees: | 11–50 |
| Industries: | Digital Health, Health IT, Value-Based Care |
| Specialties: | Strategic Communications, Market Influence, Media Relations |
Partner With the Right AI Healthtech PR Firm
Each firm brings a different strength to healthtech communications, from specialized media relations and investor communications to AI visibility and integrated marketing. Your best match depends on the audience, growth stage, and communications challenge you need to address.
If you want communications that turn AI healthtech breakthroughs into trust and growth, explore Avenue Z’s high-impact PR approach and partner with the team today to get started.
We Drive Influence
Win AI search, grow revenue and build reputation through PR and digital marketing.

