Becoming a TikTok Shop Seller: Requirements and FAQs

Updated February 23rd, 2026

Are you interested in becoming a TikTok Shop seller? Whether you’re an individual looking to sell your products or a business seeking to expand your online presence, TikTok Shop can be a lucrative platform. In this blog post, we’ll provide you with a detailed FAQ-style guide to help you understand the requirements and steps involved in becoming a TikTok Shop seller.

1. Types of Sellers

Q: What are the two types of sellers on TikTok Shop?

A: There are two types of sellers: individual sellers and business sellers. Individual sellers are individuals offering goods for sale, while business sellers are legally authorized businesses registered in the United States. TikTok Shop Setup and configuration differs for each seller type.

2. Eligibility Criteria

Q: Who can become an individual seller on TikTok Shop?

A: Individual sellers must be at least 18 years old and have a valid United States Passport, United States Driver License, State ID, or Permanent Resident Card. They must currently reside in the U.S. and use a phone number and email address that isn’t already linked to another account. Politicians cannot become TikTok Shop sellers.

Q: Can businesses become sellers on TikTok Shop?

A: Yes, businesses registered in the United States can become sellers on TikTok Shop. All business certificates must be authentic and issued by a U.S. government agency.

3. Seller Verification Requirements

Q: What documents do I need to provide for verification as an individual seller?

A: Individual sellers need to provide personal information, including legal name, date of birth, residential address, and a valid government-issued ID (such as a U.S. Passport or Driver’s License). Uploaded ID photos must be clear and not at an angle.

Q: What documents are required for business sellers’ verification?

A: Business sellers must provide company registration information, business type, company name, and Employer Identification Number (EIN). They will need to upload an official document from the Internal Revenue Service (IRS) that clearly displays their business name and EIN. Beneficial owners may also need to provide their personal information.

4. Shop Name Guidelines

Q: Can I choose any shop name for my TikTok Shop?

A: While you can choose a shop name, it must adhere to specific guidelines. Shop names should accurately represent your business and not contain any prohibited content, such as hate speech, explicit material, or misleading information. Names must be 40 characters or less. Once you submit your TikTok Shop name, you cannot change it, so make sure it’s unique, easy to remember, and fits your business. Consider seeking recommendations from a certified TikTok Shop Marketing Agency Partner.

Q: Can I use brand names in my shop name?

A: You can use brand names in your shop name, but only your brand name or names with written permission from the brand owner. Additionally, shop names must not be misleading or duplicate other sellers’ names.

5. Bank Account Requirements

Q: What bank account information do I need to provide?

A: You must provide accurate bank account information, including your account name, bank name, bank account number, email, and address. Business sellers should use a business bank account with a name consistent with their registration.

6. Tax Information

Q: Why do I need to provide tax information?

A: TikTok Shop is required to report payment transactions to the IRS. U.S. merchants must complete a W9 Form and provide the corresponding Taxpayer Identification Number (TIN), which can be an EIN or SSN.

7. Other Required Information

Q: Are there any other documents or information I need to provide?

A: TikTok Shop may request additional information based on specific requirements for your destination market. It’s important to stay updated on any changes in regulations.

8. Audit

Q: What happens if I violate TikTok Shop’s guidelines?

A: TikTok Shop may review approved seller accounts and related documents at any time. When your shop violates policies, TikTok will take enforcement actions, such as sending warning messages, temporarily restricting account access, or deducting points from your Account Health Rating. Severe or consistent violations will result in account deactivation.

Becoming a TikTok Shop seller can open up new opportunities for your business and products. By following the guidelines and providing the necessary information, you can embark on your journey as a TikTok Shop seller and tap into the platform’s growing user base. Remember to stay informed about any policy updates and changes to ensure compliance with TikTok Shop’s requirements.

9. Shipping and Fulfillment on TikTok Shop

Q: How does shipping work on TikTok Shop?

A: TikTok Shop allows sellers to fulfill orders themselves, use third-party logistics providers, or use Fulfilled by TikTok (FBT), TikTok’s own fulfillment service. Regardless of the model, sellers must ship orders on time, provide valid tracking information, and meet TikTok’s fulfillment performance standards.

With seller fulfillment, brands pack and ship orders directly or through a logistics partner. TikTok requires tracking uploads and evaluates performance based on metrics like valid tracking rate and on-time delivery, which can impact product visibility and account health.

Sellers can also use Fulfilled by TikTok (FBT), where inventory is stored in TikTok’s fulfillment centers and TikTok manages storage, packing, shipping, and delivery. This can improve delivery speed and operational efficiency.

Reliable shipping performance helps improve customer experience and supports stronger product distribution and growth on TikTok Shop.

Need Help Setting Up Your TikTok Shop?

If you’re ready to take your online business to the next level, don’t miss the chance to get ahead. Schedule a call with one of our experts today. Be sure to check out our service pages which talk about our TikTok Shop Setup, Content, Affiliate, Influencer, and TikTok Ad capabilities. We are a certified TikTok marketing agency partner.