Becoming a TikTok Shop Seller: Requirements and FAQs

Are you interested in becoming a TikTok Shop seller? Whether you’re an individual looking to sell your products or a business seeking to expand your online presence, TikTok Shop can be a lucrative platform. In this blog post, we’ll provide you with a detailed FAQ-style guide to help you understand the requirements and steps involved in becoming a TikTok Shop seller.

1. Types of Sellers

Q: What are the two types of sellers on TikTok Shop?

A: There are two types of sellers: individual sellers and business sellers. Individual sellers are individuals offering goods for sale, while business sellers are legally authorized businesses registered in the United States. TikTok Shop Setup and configuration for different sellers.

Two icons on a blue background. The left icon shows a simplified black figure of a person with the label "Individual Seller" and a subtitle "Individuals offering goods for sale". The right icon features a white outline of a storefront with the label "Business Seller" and a subtitle "A legally authorized business registered in the United States".

2. Eligibility Criteria

Q: Who can become an individual seller on TikTok Shop?

A: Individual sellers must be natural persons holding a U.S. passport, driver’s license, or proof of legal US residency. You must also be at least 18 years old and not under investigation or subject to enforcement actions.

Q: Can businesses become sellers on TikTok Shop?

A: Yes, businesses registered in the United States can become sellers on TikTok Shop. All business certificates must be authentic and issued by a U.S. government agency.

3. Seller Verification Requirements

Q: What documents do I need to provide for verification as an individual seller?

A: Individual sellers need to provide personal information, including legal name, date of birth, residential address, and a government-issued ID (such as a U.S. Passport or Driver’s License).

Q: What documents are required for business sellers’ verification?

A: Business sellers must provide company registration information, business type, company name, and Employer Identification Number (EIN). Beneficial owners may also need to provide their personal information.

Two sets of icons and text on a blue background. On the left, there's an icon of a government-issued ID card with the label "Individual Seller" and a subtitle "Required Documents". Below, there are images of a passport and a driver's license. On the right, there's an icon of a piece of paper with text and a pencil, with the label "Business Seller" and a subtitle "Required Documents". Below, text states "Company registration information, business type, company name, and Employer Identification Number (EIN)".

4. Shop Name Guidelines

Q: Can I choose any shop name for my TikTok Shop?

A: While you can choose a shop name, it must adhere to specific guidelines. Shop names should accurately represent your business and not contain any prohibited content, such as hate speech, explicit material, or misleading information. Make sure to seek recommendations from a certified TikTok Shop Marketing Agency Partner.

Q: Can I use brand names in my shop name?

A: You can use brand names in your shop name, but only with the written permission of the brand owner. Additionally, shop names must not be misleading or duplicate other sellers’ names.

Subscribe to our Newsletter

Get exclusive strategies and insider insights to boost your influence.

5. Bank Account Requirements

Q: What bank account information do I need to provide?

A: You must provide accurate bank account information, including the bank name and account number. Business sellers should use a business bank account with a name consistent with their registration.

6. Tax Information

Q: Why do I need to provide tax information?

A: TikTok Shop is required to report payment transactions to the IRS. US merchants must complete a W9 Form and provide the corresponding Taxpayer Identification Number (TIN), which can be an EIN or SSN.

7. Other Required Information

Q: Are there any other documents or information I need to provide?

A: TikTok Shop may request additional information based on specific requirements for your destination market. It’s important to stay updated on any changes in regulations.

8. Audit

Q: What happens if I violate TikTok Shop’s guidelines?

A: TikTok Shop may review approved seller accounts and related documents at any time. Violations of guidelines may result in punitive actions, as outlined in the Seller Terms of Service.

Becoming a TikTok Shop seller can open up new opportunities for your business and products. By following the guidelines and providing the necessary information, you can embark on your journey as a TikTok Shop seller and tap into the platform’s growing user base. Remember to stay informed about any policy updates and changes to ensure compliance with TikTok Shop’s requirements.

Need Help Setting Up Your TikTok Shop?

If you’re ready to take your online business to the next level, don’t miss the chance to get ahead. Schedule a call with one of our experts today. Be sure to check out our service pages which talk about our TikTok Shop Setup, Content, Affiliate, Influencer, and TikTok Ad capabilities. We are a certified TikTok marketing agency partner.