Coco Select Partner

Marketing & Retention

About Coco

CoCo AI is a WhatsApp marketing and AI assistant platform for Shopify stores that turns WhatsApp into a high-ROI revenue channel. It helps brands increase sales by ~15% on average through abandoned-cart recovery, automated campaigns, and AI-powered customer support in 96 languages. CoCo connects to Shopify and WhatsApp Business, then runs “set-and-forget” automations: recovering carts, sending personalized broadcasts and newsletters, and answering customer questions 24/7 without a human team. With smart opt-in tools, it grows WhatsApp subscriber lists from email, social, and onsite traffic, while real-time dashboards track revenue, engagement, and campaign performance for continuous optimization.

⚲ Anguilla, UK

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Services

Cart Recovery
WhatsApp Campaigns
Personalized Messaging
List Growth Tools
WhatsApp Analytics
Integration & Setup

Industries

Apparel & Fashion
Beauty & Fitness
Consumer Brands

Offers

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Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

Read Case Study

Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

Read Case Study

Luxury Cabinetry Brand Launches a Custom Shopify Experience

Read Case Study

How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

Read Case Study

Insights &
Events

Building a TikTok Shop Affiliate Engine: Commission Benchmarks and Creator Playbooks for DTC Brands

Want to take advantage of affiliate-driven marketing as a TikTok Shop seller? Here’s what you need to know about…
Link

7 min read
|

Jun 24, 2026
Ghia Is Building Growth Through Cultural Relevance, Not Just Category Momentum.

Ghia helped define what modern nonalcoholic branding could look like. Now its creator-led partnership strategy is showing how that…
Link

3 min read
|

Jun 23, 2026
How TikTok Shop Handles Returns and Refunds (And What That Means for Your Margins)

Learn about TikTok Shop’s refund and return policy and how it can impact your business.
Link

8 min read
|

Jun 22, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

About Coco

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights &
Events

Building a TikTok Shop Affiliate Engine: Commission Benchmarks and Creator Playbooks for DTC Brands

Ghia Is Building Growth Through Cultural Relevance, Not Just Category Momentum.

How TikTok Shop Handles Returns and Refunds (And What That Means for Your Margins)

Ready to Connect?

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Page summary

About Coco

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights & Events

Building a TikTok Shop Affiliate Engine: Commission Benchmarks and Creator Playbooks for DTC Brands

Ghia Is Building Growth Through Cultural Relevance, Not Just Category Momentum.

How TikTok Shop Handles Returns and Refunds (And What That Means for Your Margins)

Ready to Connect?

Insights &
Events