In a strategic move that marks a significant milestone in the media industry, today, we have announced the full unification and rebranding of Bevel, a PR and strategic communications firm. This unification is another step in Avenue Z’s vision, building a powerhouse aimed at redefining the landscape of media convergence.
The newly formed entity is poised to break through the traditional barriers of public relations, marketing, and media, establishing a new paradigm known as “Convergence Media.” This approach is designed to amplify influence across all digital channels, leveraging the combined expertise of both firms to drive unparalleled influence and measurable outcomes.
Jeffrey Herzog, Chairman and CEO of Avenue Z, highlighted the strategic advantage of this unification, stating, “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space. The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.”
This innovative approach aims to deliver consistent messaging that not only reaches but also engages audiences across multiple platforms. By integrating various disciplines, Avenue Z intends to create compelling narratives that not only drive commerce but also forge meaningful connections and spark impactful conversions.
Nneka Etoniru, EVP, Head of New York at Avenue Z, and a recognized leader in the field, elaborated on the approach, saying, “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy. Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.”
The integration extends beyond traditional PR tactics, blending paid media, digital marketing, and performance media to enhance the frequency and consistency of brand interactions across all platforms, from prestigious newspapers to social media giants like TikTok. With teams strategically placed in New York, Boston, Orlando, and Miami, Avenue Z is set to not only meet but exceed the expectations of an evolving industry.
Libbie Wilcox, Director of Avenue Z New York and leader of their Alternative Assets practice, emphasized the forward-thinking ethos of the firm, stating, “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.”
As Avenue Z gears up to roll out its new Convergence PR solution to existing clients, the excitement within the team is palpable. Bristol Jones, Director and Head of Miami at Avenue Z, shared her enthusiasm: “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path.”
This unification and rebrand is not just a new chapter for Avenue Z and Bevel but a signal of evolving times in the PR and media industries, promising innovative solutions and groundbreaking achievements.
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Read the full press release, here.
