As we head into NY #TechWeek, Avenue Z has announced details of a significant tech milestone in our journey to transform the direct-to-consumer (DTC) marketing. We’ve recently partnered with SourceMedium to launch an innovative Data Analytics solution and the Convergence Dashboard. This collaboration unites SourceMedium’s advanced data infrastructure with our expertise in data visualization and strategy, setting new standards in data-driven decision-making for DTC brands.
Elevating Data Analytics for DTC Brands
Our new Convergence Dashboard is a game-changer for how marketers view and analyze performance across all channels. Offering detailed data up to the level of specific ads by the hour, this platform allows for customizable views that provide rapid insights into essential metrics like trend analysis, creative performance, customer lifetime value, profitability, and much more. It’s designed to empower DTC brands with the necessary tools to navigate the digital marketing world, enabling clearer and more effective strategic decisions.
“The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium.
SourceMedium, a DTC data management and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network.
“We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z.
Fei Wang, Founder of SourceMedium, also captured the essence of our collaboration: “By merging our technologies, we’re not just combining tools—we’re creating a seamless narrative from diverse data points and setting a new gold standard in DTC analytics.”
This strategic alliance extends beyond tool provision—it integrates cutting-edge AI-driven predictive forecasting and recommendation engines, enhancing our ability to predict trends and make informed decisions. As Fei Wang put it, “This is about redefining what it means to be truly data-driven. We are enhancing the understanding of data, enabling brands to not just react to trends but anticipate them.”
What This Means for Our Clients and the DTC Industry
David Corchado, our Chief Strategy & Innovation Officer, detailed the benefits of the Convergence Analytics solution: “This innovative tool revolutionizes cross-channel reporting with custom data modeling, providing unmatched accuracy for DTC media and marketing teams. It simplifies the conversion path and equips our teams with focused dashboards that deliver deep insights into the entire customer journey.”
This new solution offering and partnership between Avenue Z and SourceMedium signifies a bold step forward in the DTC industry, equipping brands with the tools they need to navigate a complex market landscape effectively and redefine the standards of data-driven marketing.
Never Miss a Chance To Get Ahead
If you’re interested in seeing how the Convergence Dashboard can transform your marketing strategy, Contact Us for a dashboard or solution demo.
Read the full press release, here.
