Retention.com Preferred Partner for Growth

eCommerce Enablement

About Retention.com

Retention.com is an identity resolution and retention marketing platform that turns anonymous website visitors into identified, marketable contacts. By adding the Retention.com pixel, brands uncover hidden web traffic and recognize both known and unknown shoppers in real time, instantly opening new remarketing opportunities.
This data flows into existing ecommerce, marketing, and customer data platforms to power more targeted email, SMS, and push campaigns that boost revenue from owned channels.
Retention.com serves Shopify DTC, large ecommerce, retailers, SMBs, mid-market brands, and publishers seeking to lower CAC and increase LTV.

⚲ Austin, TX

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Services

Resolution Platform
Shopify DTC
Enterprise Suite
Retail Solution
Publisher Growth Suite

Industries

Consumer Brands
Retailers
Publishers
Shopify SMB brands
Ecommerce Companies

Offers

Dedicated Reps
Tools
Training

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

Read Case Study

Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

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Luxury Cabinetry Brand Launches a Custom Shopify Experience

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How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

Read Case Study

Insights &
Events

Jeffrey Herzog Completes Acquisition of Avenue Z’s Ownership Interest

In 2025, Jeffrey Herzog completed the acquisition of Avenue Z’s ownership interest and became the company’s sole owner.
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Aug 30, 2026
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Aug 26, 2026
13 Best Analytics and Attribution Agencies for DTC Brands

Explore the best analytics and attribution agencies for DTC brands that help eCommerce companies understand customer journeys & make…
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Aug 25, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

About Retention.com

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights &
Events

Jeffrey Herzog Completes Acquisition of Avenue Z’s Ownership Interest

13 Top AI-Optimized Web Design Agencies

13 Best Analytics and Attribution Agencies for DTC Brands

Ready to Connect?

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Page summary

About Retention.com

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights & Events

Jeffrey Herzog Completes Acquisition of Avenue Z’s Ownership Interest

13 Top AI-Optimized Web Design Agencies

13 Best Analytics and Attribution Agencies for DTC Brands

Ready to Connect?

Insights &
Events