EMERGING MEDIA
Emerging Media Channels That Perform
AppLovin Ads for eCommerce Brands: The New Frontier – Reach Prospects on Mobile Apps
AppLovin’s powerful algorithms help eCommerce brands connect with high-intent shoppers and drive scalable performance. Designed for new customer acquisition, AppLovin optimizes campaigns for specific CPA and ROAS goals, focusing on sectors like beauty, home goods, and personal care. Through streamlined onboarding with Avenue Z, your brand can quickly deploy top-performing creatives, track progress, and adjust in real time to maximize results in this growing network.
Chase Media Solutions: Reach Customers with Precise Targeting
Chase Media’s extensive first-party data allows brands to target based on actual spending behavior from 80 million U.S. consumers. This transaction-based attribution provides unmatched accuracy, helping brands connect with audiences whose purchase history aligns with their offerings. By leveraging Chase’s rich financial data, brands can build trust with highly relevant, personalized offers that are both privacy-compliant and impactful.
PayPal Ads: Engage High-Intent Audiences through Financial Data
With access to PayPal’s vast network—spanning 400 million PayPal users, 90 million Venmo users, and Honey’s customer base—this platform enables brands to reach audiences informed by valuable transaction data. PayPal Ads’ CPM model is designed for intent-driven targeting, allowing brands to engage potential customers with timely, relevant offers based on their financial behaviors, expanding reach within high-value financial media networks (FMNs).
Perplexity AI: Targeting Through Real-Time Insights
Perplexity AI uses real-time search and engagement data to reveal what audiences are currently exploring and interested in. This unique, AI-driven approach lets brands craft messages that resonate with high-intent consumers at the peak of their interest. With Perplexity, brands can stay agile, adapting to emerging trends and delivering relevant, trend-sensitive ads that align with evolving audience preferences.
Discover Your Custom Media Mix
Platform Selection & Strategic Matching
Finding the right mix of emerging media platforms is key to reaching high-intent audiences. We analyze each platform’s unique strengths—whether it’s AppLovin’s eCommerce optimization or Chase Media’s financial insights—to align with your brand’s goals, reaching audiences with the most potential to convert.
Campaign Planning & Goal Setting
Each campaign starts with a tailored plan designed to meet specific performance goals, such as CPA or ROAS. We work closely with you to develop media strategies that include content formats, scheduling, and budget allocation to maximize engagement across channels, whether on PayPal Ads, Chase Media, or AppLovin.
Creative Asset Development & Optimization
Our team ensures that every creative asset is adapted to the platform, whether it’s interactive ads on AppLovin or high-impact banner ads on PayPal. We optimize content to drive engagement, using proven formats and real-time performance data to maximize your campaign’s effectiveness from the start.
Integration & Implementation
We handle all technical integrations seamlessly, setting up pixels, tagging, and custom tracking on each platform, from Shopify native setups to Google Tag Manager configurations. This ensures precise data capture and effective targeting, helping you achieve optimal performance without a complex setup.
Full Campaign Management & Real-Time Adjustments
We manage your campaigns end-to-end, monitoring performance in real-time and making adjustments to creatives, audience targeting, and budget allocation as needed. This proactive management ensures that each campaign stays aligned with your goals, optimizing reach and ROI on every platform in your media mix.
Performance Tracking & Transparent Reporting
Detailed tracking and transparent reporting provide insights on reach, engagement, conversions, and ROI across platforms. With data-driven reporting, you’ll have clear visibility into how each emerging media channel is contributing to your brand’s growth, making it easy to assess and refine your media strategy.
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