How We Leveraged Meta Ads to Bring $8.6 Million in Shopify Revenue to Nori



Consumer Goods


The Nori Press, an innovative handheld iron, was looking to break into the highly competitive online retail space. Recognizing the importance of effective digital marketing strategies in achieving success, Nori sought out the expertise of Avenue Z to help them navigate their online advertising approach.

After 2 Years of Working with Us


Average All-time MER


All-Time Meta Revenue


All-Time Average Conversion Rate


All-Time Meta Purchases

The Challenge

Before partnering with Avenue Z, Nori, a burgeoning player in the market, grappled with the complexities of paid ad platforms, having never invested in paid advertising. Recognizing their need for seasoned expertise in digital marketing to navigate this new terrain effectively, Nori enlisted Avenue Z. This partnership aimed to leverage Avenue Z’s deep knowledge and innovative strategies to craft compelling ad creatives and establish a robust online advertising presence that would effectively reach and convert their target audience.

The Approach

To elevate Nori’s digital marketing strategy, we at Avenue Z curated a diverse content portfolio comprising direct response ads, TikTok-style user-generated content (UGC), and press features. Through iterative testing, we pinpointed the highest-performing ad creatives and refined the onsite user experience. Our strategic focus on minimizing friction and enhancing the user journey resulted in a substantial boost in revenue and customer acquisition. This comprehensive approach not only solidified Nori’s strong online presence but also drove remarkable outcomes.


Our Process

Develop a Content Portfolio of Direct Response Ads

To develop a content portfolio of direct response ads for Nori, we conducted
extensive competitor and trend research to identify the industrys most
effective messaging and design elements. We then worked together to create
platform native content that resonated with Nori’s target audience, leveraging
our deep understanding of their pain points and motivations to drive more

Thanks to our expertise, we created a content portfolio that drove significant
growth for Nori and established them as a leading brand in their industry.

Persistent Iterative Testing

Our strategy of Persistent Iterative Testing involved proactively improving
Nori’s content strategy by conducting focused tests on different components
of proven ads. We began by identifying the key components of successful ad
campaigns and split testing various iterations to determine which elements
had the greatest impact on conversion rates.

This approach enabled us to continually optimize Nori’s content strategy and
achieve superior results across every stage of the customer journey. By
constantly testing and iterating on our approach, we identified and eliminated
potential roadblocks to conversion and refined Noris messaging and design
elements to better resonate with their target audience.

Leveraging Existing Press

We began by thoroughly analyzing Noris existing press coverage and
identifying the articles that had the highest potential to resonate with Noris
target demographic. From there, we created a series of ad funnels that
prominently featured these publications, incorporating them into every stage
of the customer journey to increase credibility and establish Nori as a trusted,
authoritative brand.

This approach enabled us to effectively leverage Noris existing press
coverage to drive conversions and build customer trust, resulting in sustained
revenue growth and increased brand awareness.

Avenue Z has done an incredible job not only mapping out a paid acquisition strategy, but coaching our team on the type of content we should be creating in order to run ample tests before scaling our account, prioritizing efficiency and optimizing spend!”

— Courtney Toll, Co-Founder and CEO, Nori

Connect With Us

Stay in touch. Discuss your needs with us and see how we can help.