Social Snowball is an affiliate, influencer, and referral platform built for DTC brands that turns word-of-mouth into a scalable, trackable revenue channel. It automatically converts customers and fans into affiliates, assigns unique links and incentives, and manages payouts in cash, gift cards, or store credit. Brands run customer referral programs, creator and influencer campaigns, and TikTok Shop affiliate programs in one dashboard, with clear attribution and ROI reporting. Features like Safelinks prevent coupon leaks and fraud by generating single-use codes. With deep integrations and automation, Social Snowball helps over 3,000 brands grow high-margin revenue with minimal manual work and oversight.