TikTok for Business is TikTok’s global marketing and advertising platform, giving brands tools to reach its massive, highly engaged short-form video audience. Businesses create and manage campaigns in TikTok Ads Manager, using AI-powered workflows, flexible budgets, and auction bidding to drive awareness, traffic, leads, app installs, and sales. Advertisers can run in-feed videos, TopView and shopping ads, branded hashtag challenges, effects, and Spark Ads that boost creator content, all optimized for mobile, full-screen viewing. With granular targeting, pixels, analytics, and the TikTok Business Center for multi-account collaboration, marketers measure performance and scale creative, commerce, and creator campaigns worldwide more effectively.