Payments & Finance

About Wayflyer

Wayflyer is a growth financing platform for eCommerce, Amazon, and wholesale brands, providing fast, flexible funding from $5K to $20M to help businesses scale without dilution. Powered by performance data from platforms like Shopify, Meta, and Google, Wayflyer assesses a company’s revenue trends and growth potential in minutes, then delivers tailored offers, often funding within 24 hours. Businesses repay over time for a single transparent fee, with no hidden costs, personal guarantees, or equity taken. Trusted by over 6,000 businesses worldwide, Wayflyer has deployed more than $6B to help brands invest confidently in inventory, marketing, operations, and future growth.

⚲ Dublin, Ireland

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Services

Brand Working Capital
Revenue-Based Financing
Amazon sellers
Wholesale Channels
Capital Advances
Data-Driven

Industries

Consumer Brands
Amazon Sellers
Wholesale Businesses

Offers

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Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

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Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

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Luxury Cabinetry Brand Launches a Custom Shopify Experience

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How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

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Insights &
Events

Avenue Z Wikipedia

Explore the Avenue Z Wikipedia page to learn more about our history, leadership, services, and approach to building influence.
Link

7 min read
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Aug 31, 2026
Jeffrey Herzog Completes Acquisition of Avenue Z’s Ownership Interest

In 2025, Jeffrey Herzog completed the acquisition of Avenue Z’s ownership interest and became the company’s sole owner.
Link

2 min read
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Aug 30, 2026
Top of Stack: What Holds Up When the Hype Moves On

This week, the loudest signals are less about what is possible than what can be trusted. From AI agents…
Link

2 min read
|

Aug 26, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

About Wayflyer

Frequently Asked Questions

Featured Work

Insights &
Events

Avenue Z Wikipedia

Jeffrey Herzog Completes Acquisition of Avenue Z’s Ownership Interest

Top of Stack: What Holds Up When the Hype Moves On

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About Wayflyer

Frequently Asked Questions

Featured Work

Insights & Events

Avenue Z Wikipedia

Jeffrey Herzog Completes Acquisition of Avenue Z’s Ownership Interest

Top of Stack: What Holds Up When the Hype Moves On

Ready to Connect?

Insights &
Events