AI assistants like ChatGPT, Gemini, and Perplexity are quickly becoming the new front door to discovery. More than 60% of consumers now start product research in AI instead of search engines, and the companies showing up most often in these conversations are shaping how buying decisions get made.
Profound, the Sequoia-backed marketing platform, measures this shift. By analyzing 3M+ daily prompts across all major answer engines, it publishes weekly AI Visibility Leaderboards
In partnership with Profound, we’re breaking down the Top Software Companies in AI Visibility.
Table of Contents
1. Microsoft
Microsoft continues to set the pace as the most visible software company in AI search, driven by strong integrations with Gemini and dominance across enterprise AI tools like Copilot.
Top Platform: Gemini
Visibility Score: 61.06%
Why they’re showing up: Microsoft is consistently mentioned in AI-generated content around enterprise productivity and AI adoption. For software brands, this is a case study in how PR, social, and thought leadership content can keep a company embedded in conversations that shape decision-making.
2. Salesforce
Salesforce leverages its CRM leadership and AI assistant Einstein to maintain a commanding presence across Google AI-powered platforms.
Top Platform: Google AI Mode
Visibility Score: 54.44%
Why they’re showing up: AI assistants often cite Salesforce when users ask about “the future of sales technology.” That visibility doesn’t happen by accident, it’s reinforced by ongoing content strategy and earned media.
3. Google
Unsurprisingly, Google ranks high in its own ecosystem, with AI-powered search elevating its visibility across both consumer and enterprise queries.
Top Platform: Google AI Mode
Visibility Score: 42.16%
Why they’re showing up: Google dominates the AI narrative thanks to Gemini launches and ongoing press coverage. It’s proof that owning the media cycle and messaging keeps a brand central in AI conversations.
4. Adobe
Adobe’s Firefly and AI-driven Creative Cloud integrations secure strong brand mentions in visual, design, and marketing-related AI queries.
Top Platform: Gemini
Visibility Score: 37.43%
Why they’re showing up: Generative AI for creative industries is exploding, and Adobe is leading the conversation. Their steady flow of educational content and social storytelling has made Firefly the go-to example.
5. Apple
Apple’s rumored AI product launches and ongoing Siri evolution make it a consistently high-ranking brand in consumer-facing AI platforms.
Top Platform: Perplexity
Visibility Score: 27.03%
Why they’re showing up: Apple dominates conversations even without shipping products, thanks to media speculation and narrative shaping.
Optimize Your Brand’s Visibility in AI Search
6. Meta
Meta’s investments in LLaMA models and AI-driven social features keep it top of mind for both consumer and developer audiences.
Top Platform: Google AI Mode
Visibility Score: 24.01%
Why they’re showing up: Meta’s visibility is fueled by coordinated rollouts, open-source model drops paired with media coverage and social amplification.
7. Oracle
Oracle’s cloud and database strength translates into steady brand visibility in enterprise AI queries.
Top Platform: Copilot
Visibility Score: 22.31%
Why they’re showing up: Oracle’s visibility comes from being the default answer in enterprise infrastructure discussions, but staying competitive requires a strong presence in search-driven discovery.
8. Amazon
From AWS Bedrock to Alexa, Amazon remains a leader in AI visibility, especially in enterprise deployment contexts.
Top Platform: Copilot
Visibility Score: 22.31%
Why they’re showing up: Amazon shines because it’s a brand that holds weight across both the enterprise infrastructure world and everyday consumer prompts. That dual relevance means AI assistants reference it in both technical and consumer-facing queries.
9. NVIDIA
NVIDIA’s role as the backbone of AI hardware ensures its consistent ranking across developer and infrastructure-related AI conversations.
Top Platform: Copilot
Visibility Score: 21.74%
Why they’re showing up: NVIDIA is more than just chips, it has strategically positioned itself as the infrastructure layer of the AI era, which is why assistants reference it constantly.
10. HubSpot
HubSpot stands out as a rising SaaS leader, with AI-enabled marketing and sales tools giving it visibility beyond its size.
Top Platform: Copilot
Visibility Score: 20.98%
Why they’re showing up: HubSpot wins by creating useful, hype-free resources that AI assistants recommend to SMBs looking for marketing guidance.
Why This Matters
The software companies leading Profound’s leaderboard aren’t just winning in technology, they’re winning in visibility. As AI search becomes the new front door to discovery, showing up in these conversations will directly impact how buyers perceive and choose software.
At Avenue Z, we help software companies do exactly that. Our AI Optimization (AIO) programs blend PR, social, and content marketing to ensure your brand isn’t just part of the conversation, but shaping it. Whether you’re building awareness, driving adoption, or scaling enterprise credibility, AIO is designed to make your company discoverable, by both people and AI.
Let’s make your software brand visible in AI.
Optimize Your Brand’s Visibility in AI Search
Millions turn to AI platforms daily to discover and decide. Make sure they find your brand.
