How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

/ABOUT kind patches

Industry

Wellness | Beauty | Health Tech

Story

Kind Patches develops science-backed transdermal patches designed to deliver nutrients through the skin for steady, consistent absorption. Their approach focuses on simplifying daily wellness by removing the need for pills or powders and offering an alternative that supports energy, sleep, focus, and recovery through gradual, time-released delivery.

In Less Than Six Months, a TikTok-Led Strategy Put Kind Patches at No. 1

ROAS

Revenue Growth

Ranking on TikTok

Increase in Site Sessions

Increase in AOV

The Challenge

Kind Patches needed to accelerate U.S. market expansion and build a scalable growth engine on TikTok. The brand required support to:

Increase new-customer acquisition and average order value
Launch effectively into the U.S. and generate demand quickly
Break through on TikTok with content that converts
Scale aggressively while preserving ROAS

The Approach

Avenue Z focused on rapid U.S. expansion, creator-driven content, and consistent performance testing. We tailored creative, targeting, and messaging to U.S. consumers, which helped establish the region as Kind Patches’ top spending market early on. This gave the brand a strong base of demand and clear direction for scaling both organic and paid visibility.

In parallel, we built a TikTok performance engine centered on high-quality creator content amplified through paid media. Weekly analysis identified the formats and product angles driving the strongest results, allowing us to optimize quickly. At the same time, we refined the onsite funnel by strengthening upsells, improving checkout flow, and sequencing offers to increase conversion rates and lift average order value while maintaining efficiency.

Our Results

Activated the U.S. Market and Accelerated Adoption

In under two months, Avenue Z helped establish the U.S. as Kind Patches’ top-spending region on TikTok. A focused strategy across U.S. audiences, creator-led content, and paid amplification generated rapid demand and positioned the brand at the top of its TikTok category, including a No. 1 product ranking.

Scaled TikTok Through Creator Content + Paid Media

Creators were onboarded across wellness and lifestyle categories, producing formats tailored to TikTok’s commerce behaviors. High-performing content was amplified through paid campaigns, maintaining a steady 2× ROAS even as spend and reach grew.

Weekly analysis identified winning creative styles and product angles, informing ongoing production and optimization. This approach maintained a steady 2x+ ROAS while scaling spend and reach without sacrificing efficiency.

Improved Conversion Rates and AOV With Funnel Enhancements

Checkout, bundling, and offer optimizations led to a lift in new-customer purchase rate from ~70% to 80%+, alongside a 16% increase in AOV.

Unlocking Incremental Revenue with Aftersell

As Kind Patches scaled, Avenue Z partnered with Aftersell to turn checkout and post-purchase moments into a reliable revenue lever. What began as a tactical way to clear discontinued inventory quickly proved that post-purchase offers could lift AOV without adding friction or impacting conversion rates.

Working closely with Aftersell, Avenue Z helped Kind Patches expand post-purchase and checkout-stage offers, using high-intent moments to surface relevant add-ons and one-click upsells. The result was incremental revenue per order, improved blended efficiency, and backend performance insights that now inform bundle strategy, paid media decisions, and long-term LTV planning.