Influencers are becoming a huge part of the world today. Many people watch their content, making their partnerships a great way for brands to get noticed. Some influencers are so big that they might start competing with brands as they launch their own products. Social media star Alix Earle is proving that influencers can succeed outside of the short videos they post.
Earle, who has over 13 million combined followers across TikTok and Instagram, is used to sharing her life with the world, but it’s usually through the videos she selects. Now, she’s starting her own show on Netflix, featuring her with her family and friends.
Alix Earle’s Show Premise
This new reality show will follow Earle’s life, showing how she balances being a global influencer with traveling, hanging out with friends, and bonding with her blended family. People already get to see a big part of Earle’s life on social media, but the show will dive deeper into the parts of her that fans don’t often see.
Rather than focusing on her getting ready in the morning and telling stories like she does on TikTok, this show gives a glimpse at how she interacts with people in her life. On social media, she gets to edit and choose the videos she posts, but on TV, it will be from an outside perspective. Earle admitted that it’s “a little scary” but still exciting.
“I’m so used to being in control of what I share and what I keep private, so having cameras around in moments I normally wouldn’t post is definitely an adjustment. But the real, human moments are what connected me to my audience in the first place. If letting people in even more makes someone feel less alone, or even just makes them laugh, then it’s worth it,” Earle said in an interview.
Why Shows Like This Work
People love reality TV because it gives them a window into someone else’s life. Some people love the authenticity of it while others live for the drama. Influencers on reality shows add an extra layer to this type of show by including a person people already love and are familiar with.
With Earle’s new show, people who love reality shows will likely tune in, but so will Earle’s fans even if they don’t normally watch reality TV. Well-known people excel at promoting products, so they’re also great at bringing in viewers for new TV shows. Plus, Earle’s show will likely get people talking about her more, which can boost her social media presence further.
Influencers Give Brands a Huge Boost
Not everyone understands the hype around influencers, but it’s impossible to ignore how influential they are. Lots of brands are working with influencers to boost their visibility, including Amelia Dimoldenberg’s partnership with Bumble and Antonela Roccuzo’s partnership with Stanley 1913. When fans see their favorite influencers using certain products and services, they’ll be more likely to support those brands too.
Need help marketing your brand in a way that resonates with modern audiences? Contact Avenue Z today to see how our tailored methods can enhance brand visibility.
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