Top PR Firms for LATAM Fintech Companies Expanding into the U.S. Market

Latin America has become one of the most dynamic fintech ecosystems in the world. From neobanks in Brazil to crypto infrastructure in Argentina and cross-border payments platforms in Mexico and Colombia, innovation across the region is accelerating.

But entering the U.S. market is a different challenge entirely.

The U.S. financial services sector is highly regulated, media-saturated, and trust-driven. Investors expect transparency. Journalists expect data. Regulators expect precision. For LATAM fintech companies expanding north, PR must do more than generate coverage. It must establish authority, demonstrate compliance maturity, and position the company as a serious player in the U.S. ecosystem.

That requires a PR partner that understands both sides of the equation: the nuances of LATAM fintech growth and the expectations of U.S. financial media, regulators, and investors.

Here are 11 top PR firms that help LATAM fintech and financial services brands successfully enter and scale within the U.S. market.

1. Avenue Z

Avenue Z brings a modern, performance-oriented PR approach to fintech and financial services companies expanding into or operating across LATAM. The agency specializes in helping regulated companies tell clear, credible stories that resonate with both global and regional audiences.

Avenue Z is particularly valuable for fintech brands in LATAM because of its focus on compliance-first messaging and growth-driven visibility. Their team helps companies translate complex financial products into narratives that build trust with media, investors, and partners across borders.

2. Sherlock Communications

Sherlock Communications is one of the most well-known PR firms specializing in Latin America. With a strong presence in Brazil, Mexico, Colombia, Chile, and Peru, the agency helps fintech companies navigate local media and cultural nuance.

For financial services brands, Sherlock excels at localization. They adapt global narratives to local regulatory environments and consumer expectations, ensuring messaging feels relevant and trustworthy in each market. This is valuable in LATAM, where financial regulation and media dynamics vary significantly by country.

3. Edelman LATAM

Edelman LATAM brings the global firm’s trust-focused approach to financial services and fintech companies across the region. Their teams help major banks, fintech unicorns, and financial institutions manage reputation in highly regulated environments.

The agency is particularly strong in moments of high visibility or scrutiny, such as funding announcements, regulatory changes, or crisis communications. For fintech companies operating at scale, Edelman’s regional infrastructure and experience provide consistency across markets.

4. LLYC (Llorente y Cuenca)

LLYC is one of the most respected communications consultancies in Latin America, especially in the financial and corporate sectors. Their work often sits at the intersection of business, regulation, and public discourse.

For fintech companies, LLYC offers deep experience in regulated markets, helping brands communicate responsibly with regulators, media, and stakeholders. They are especially strong in markets like Mexico, Colombia, and Brazil, where public trust and regulatory perceptions are critical.

5. Burson Latin America (BCW)

Burson’s LATAM operations support financial services brands that require structured, enterprise-level communications. Their work often focuses on long-term reputation management and stakeholder trust.

Fintech companies working with Burson benefit from the agency’s experience handling complex narratives, including regulatory updates, mergers, and financial disclosures. This makes Burson a strong fit for later-stage fintechs or financial institutions expanding across LATAM.

6. FSB Communications

FSB Communications is a go-to agency for financial services brands targeting U.S.–LATAM corridors. They have extensive experience with fintech, crypto, and cross-border payments companies operating in regulated environments.

The agency helps fintech brands build credibility with business and financial media while navigating evolving regulatory frameworks. For companies operating across the Americas, FSB provides a strategic bridge between regions.

7. Smart PR (Brazil)

Smart PR is a Brazil-based agency with deep expertise in financial services communications. Given Brazil’s size and regulatory complexity, local expertise is essential, and Smart PR delivers it.

They help fintech companies communicate product launches, partnerships, and market expansion stories in ways that align with Brazilian media expectations and regulatory norms.

8. Comunica PR

Comunica PR is a leading PR agency in Brazil with strong experience in financial services and fintech. Their team understands how to position digital finance platforms in a market shaped by both innovation and regulation.

For fintech brands entering Brazil or scaling nationally, Comunica PR offers localized messaging that balances innovation with credibility. That’s a critical combination in regulated financial markets.

9. MSL LATAM

MSL LATAM supports financial services brands with integrated communications programs that span media, digital, and public affairs. Their experience with complex organizations makes them well-suited for large fintechs and financial institutions.

The agency is particularly effective at aligning communications across multiple LATAM markets. This ensures consistent messaging while respecting local regulatory and cultural differences.

10. NINCH Company

NINCH Company is a boutique agency focused on fast-growing tech and fintech startups in LATAM. They specialize in helping emerging financial brands build visibility and authority early in their growth journey.

For fintech startups operating in regulated industries, NINCH provides hands-on support and agile storytelling that resonates with business and tech media.

11. another

another is a creative communications agency with a strong presence across LATAM. Their work often blends traditional PR with digital and influencer strategies.

For fintech brands, another helps humanize financial products and communicate value to both consumers and business audiences.

Enter the U.S. Market with Strategic Communications on Your Side

For LATAM fintech and financial services companies, expanding into the United States is a defining growth milestone. But breaking into the U.S. market requires more than a product launch announcement. It requires a communications strategy built for regulatory scrutiny, investor expectations, and intense media competition.

The right PR partner will help you:

• Translate regional success into U.S.-relevant credibility
• Position your leadership as trusted voices in financial innovation
• Navigate compliance-sensitive messaging
• Build momentum with top-tier financial, tech, and business media

If you’re a LATAM fintech company preparing to enter or scale in the U.S., Avenue Z specializes in PR for regulated markets and cross-border financial storytelling. The team helps growth-stage and enterprise fintech brands turn expansion into authority.

Connect with Avenue Z to build a U.S. market entry communications strategy designed for credibility, visibility, and long-term growth.