X has unveiled Grok Imagine API, “a world-class video generation model.” It’s not only Grok’s most powerful video-audio generative model yet, but it’s also proving to be better quality than many of its competitors.
Try Grok Imagine.
— Grok (@grok) January 27, 2026
Watch your kids’ plushies come alive like this 😍 https://t.co/SX3IfL86C0
What is Grok Imagine?
Grok Imagine API is a new part of X’s AI platform that focuses on generating and editing videos. Users can bring an image to life, create videos from simple text prompts, and adjust complex cinematic sequences. It’s great at following instructions, whether that’s describing the video you want generated or asking it to adjust videos, such as adding/removing objects, restyling scenes, or changing motion.
Grok Imagine’s Key Features
Grok Imagine lets users create and edit videos, but what makes it stand out from the competition? Below are the generation and editing features that have helped Grok stand out.
Video Generation Features
- Cinematic Motion – Generates cinematic videos that have realistic movements, interactions, and continuity.
- Motion Variety – Whether you want to zoom in, zoom out, timelapse, tilt up, or pan right, Grok creates fitting videos.
- Flexible Styles – Grok supports portrait, landscape, and platform-ready aspect ratios with flexible clip lengths.
- Imagine for Everyone – Creators, educators, influencers, designers, partners, and anyone else who wants to bring ideas to life can use Grok Imagine.
Video Editing Features
- Add, Remove, and Replace – Whether you want to add, remove, or swap objects in a video, Grok maintains high precision and consistency.
- Animate Characters – Use movements from existing videos to animate characters, such as having animals dance.
- Control Scenes – Instantly change the season, weather, and lighting in videos.
- Alter Objects – Change colors, patterns, and materials of objects to give videos a different look.
- Restyle Videos – Reimagine videos by altering their style, such as giving a realistic video an anime or watercolor look instead.
- Bring Art to Life – Use still images to instantly create animations.
How Does Grok Imagine Compare to Competitors?
A list of features can only tell you so much about a platform. The real question is if Grok Imagine outperforms other video generation sites. According to Artificial Analysis T2V, Grok Imagine outranks other popular platforms in latency and price. It has lower latency than platforms like Veo 3.1 Fast and Sora 2 while also costing less per second.
Of course, Grok Imagine API is still new, but it seems to have good foundation and can keep up with other platforms. It’ll be interesting to see how it grows and evolves in the near future, and if its rankings will change over time.
AI Use Increases
With modern AI technology, people can get detailed answers, generate images, and edit videos all within seconds. Therefore, people are using AI platforms more than ever. If you want your brand to remain visible to your target audience, make sure you focus on AI optimization so your products and services will show up in AI searches.
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