Leveling the financial playing field

Facing a rapidly evolving financial landscape, Dave sought to elevate its brand presence and underscore its position as a leader in the fintech space. The challenge was multifaceted: not only did Dave aim to showcase its executive team, including the CEO, CFO, and Chief People Officer, through profile stories and Q&As in top-tier publications, but it also sought to bolster its suite of breakthrough financial products. This endeavor required securing a diverse array of media opportunities, spanning traditional digital and print media, as well as speaking engagements at leading conferences and recognition through awards.

Compounding these objectives was the task of announcing Dave’s landmark $4B SPAC merger with Victory Park Capital in January 2022, a pivotal moment for the company. The challenge lay not just in the complexity of these goals but in executing a strategy that would simultaneously achieve them, ensuring Dave’s innovative approach and leadership in financial solutions were recognized across multiple platforms and mediums.