Democratizing collectible assets for all
/ABOUT rally rd
Industry
Alternative Assets
Story
Rally is the groundbreaking alternative investment platform that redefined the 21st-century investment portfolio by providing access, liquidity, and transparency to assets historically available only to the wealthy.
The Challenge
Our challenge was ambitious: to transform Rally into a household name within mainstream culture. This objective required the development and expansion of a strategic two-pronged communication approach, specifically targeting finance, technology, and lifestyle sectors. Each sector demanded a bespoke strategy to ensure messages resonated with the intended audiences effectively.
Moreover, Rally needed to establish itself as a pioneering voice in the alternative investment and sports collectibles industry. This entailed actively leading discussions on market trends and positioning Rally not just as a market participant but as a thought leader. Through engaging storytelling, insightful commentary, and leveraging industry data, Rally aimed to showcase its expertise and forward-thinking approach.
The journey involved strategic creativity and a deep understanding of finance, technology, and lifestyle intersections. Ultimately, success was defined by Rally’s lasting impact and its recognition as a key authority and resource in its targeted domains.
The Results
- Since its inception, Avenue Z has played a critical role in building Rally’s brand.
- Since partnering with us, the platform has grown from one to 15 asset classes and over 300,000 users.
- Recently, we managed communications for Rally’s announcement of breaking the world record for the most expensive video game ever sold.
- Rally has been featured in the NYT, Wall Street Journal, GQ, ESPN, Forbes, CNN, CNBC, and more.
Selected Coverage
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