Leveling the financial playing field





With over 12M members nationwide, Dave’s mission is to build products that level the financial playing field.

The Challenge

Facing a rapidly evolving financial landscape, Dave sought to elevate its brand presence and underscore its position as a leader in the fintech space. The challenge was multifaceted: not only did Dave aim to showcase its executive team, including the CEO, CFO, and Chief People Officer, through profile stories and Q&As in top-tier publications, but it also sought to bolster its suite of breakthrough financial products. This endeavor required securing a diverse array of media opportunities, spanning traditional digital and print media, as well as speaking engagements at leading conferences and recognition through awards.

Compounding these objectives was the task of announcing Dave’s landmark $4B SPAC merger with Victory Park Capital in January 2022, a pivotal moment for the company. The challenge lay not just in the complexity of these goals but in executing a strategy that would simultaneously achieve them, ensuring Dave’s innovative approach and leadership in financial solutions were recognized across multiple platforms and mediums.

The Approach

  • At the start of our engagement, Dave was facing a storm of negative stories, with reporters keen on publishing critical articles about the company. Through Avenue Z’s strategic media and crisis management expertise, we successfully transformed the Dave brand narrative, generating a wave of positive news coverage ahead of the SPAC in 2021.
  • In the months leading up to Dave’s SPAC, the company was featured in prominent publications including The Wall Street Journal, TechCrunch, CNBC, Inc Magazine, Fortune, American Banker, Yahoo Finance, The Financial Times, Dot.LA, Worth Magazine, and several other outlets, showcasing our effectiveness in elevating brand visibility.
  • Avenue Z also secured over two dozen placements for the company’s SPAC merger, achieving coverage in top-tier media outlets such as CNBC, TechCrunch, The Wall Street Journal, and more, demonstrating our capability to spotlight significant corporate milestones.

Selected Coverage

PR & Communications Case Studies

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