AI has shaped the way many companies get work done. However, despite increasing AI intelligence, many models aren’t built to effectively work at the scale businesses need. So, OpenAI is introducing a new platform called Frontier, which is specifically designed for businesses to build, deploy, and manage AI agents for their businesses.
Introducing OpenAI Frontier—a new platform that helps enterprises build, deploy, and manage AI coworkers that can do real work. https://t.co/4W0adQzSZ1
— OpenAI (@OpenAI) February 5, 2026
What is Frontier?
AI has helped bridge a gap between manual, disconnected systems. Yet, now that AI agents are getting deployed all over the place, the AI agents can become isolated from each other, making it difficult for them to work together to achieve a company’s goals.
OpenAI Frontier offers a solution to fragmented AI agents. This platform lets companies operate all AI agents on one platform, allowing them to access the same business context while the company runs and changes AI tools all in one place. Users can bring existing data and AI together in Frontier so they don’t have to start from scratch on a new platform.
What Can You Do on This Platform?
Frontier has a variety of features to make working with AI agents easier than ever. Below are some of the highlights.
Share Business Understanding
In a work environment, all employees understand how the business operates, but AI agents might not share that knowledge. With Frontier, everything is connected so every AI your company uses will have the same business context. The AI will understand exactly how information flows, where decisions occur, and what outcomes matter most.
Plan and Act Accordingly
Understanding context is only the beginning. AI agents also need to know how to do the work. People in the company can use AI through Frontier to take on tasks like running code or working with files. With Frontier’s help, AI can effectively plan, act, and solve problems by using relevant context and past interactions. The agents can learn what to prioritize and the most efficient ways to get everything done.
Improve Work Quality
As the AI agents understand business operations, they can make sure the business is functioning in the best way possible. They can consistently evaluate and optimize performance so employees and executives can understand what’s working and what isn’t. This not only helps AI become more efficient, but it also shapes the way human employees work.
Set Permissions
Frontier makes it easy to implement permissions and boundaries for AI. You can choose a unique identity for each AI and give explicit guardrails for it to follow. That way, you can ensure that each AI agent is operating exactly as expected while protecting sensitive and regulated content.
Frontier Reaches Major Companies
Many companies are already adopting Frontier, including Intuit, Oracle, State Farm, Uber, and T-Mobile. Frontier’s features have helped these companies power their complex AI work.
Joe Park, State Farm’s Executive Vice President and Chief Digital Information Officer, said: “Partnering with OpenAI helps us give thousands of State Farm agents and employees better tools to serve our customers. By pairing OpenAI’s Frontier platform and deployment expertise with our people, we’re accelerating our AI capabilities and finding new ways to help millions plan ahead, protect what matters most, and recover faster when the unexpected happens.”
AI Enhances Brand Operations
New platforms like Frontier enhance the ways brands use AI to improve efficiency. These tools can help team members work better than before without replacing real people. However, these new tools can be tricky to navigate for companies new to the AI world.
Need help finding the best strategies to help your brand shine? Contact Avenue Z today to see how we create tailored approaches for brand success.
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