Shopify always tries to stay ahead of the competition when it comes to new commerce trends. Their use of AI shopping is a great example of that. As AI grows in popularity, Shopify is rolling out Agentic Storefronts so a wide variety of sellers can more easily reach shoppers.
What is Agentic Shopping?
Shopify’s Agentic plan is now publicly available for sellers without existing Shopify stores. The plan makes it easy for new merchants to add products to an Agentic Storefront, which sells across AI platforms like ChatGPT, Microsoft Copilot, and AI Mode in Google Search all within Shopify Admin. Merchants already using Shopify have this feature built in without an additional plan needed.
With Shopify’s Agentic Storefronts, customers can find and purchase products on AI platforms. They can complete the purchase process without leaving the chat, but the checkout is managed through Shopify. This process makes shopping easier for both customers and merchants since it eliminates the need to switch between tabs frequently.
“Agentic commerce isn’t something we’re reacting to; it’s a vision we’re bringing to life at the very frontier of commerce and AI,” said Mani Fazeli, VP Product at Shopify
How Shopify Enhances Shopping with AI
When customers search for product recommendations in AI chats, the process becomes more convenient with Agentic Storefronts. Users can see products from the Shopify Catalog and buy them in the in-app browser. Merchant details from Shopify, including pricing, payment methods, and checkout customizations, carry over to AI chats.
This not only improves the process for customers, but it’s also seamless for merchants. Shopify sellers can get their products appearing in AI searches with no special integrations, apps, or fees required.
Merchants just have to set up product discovery, checkout experiences, order management, and AI channels within Shopify to get their Agentic Storefronts appearing in AI searches. If a seller isn’t already on Shopify, they can get the Agentic plan to access this feature. It’s a great way to quickly increase product visibility.
Using Agentic Storefronts for Your Brand
Agentic commerce is the future of DTC. Many customers turn to AI agents for help finding specific products, and if your products can’t be purchased in the chat, they might get overlooked.
Need help getting your brand agentic commerce ready? Contact Avenue Z so we can optimize your brand for revenue before your competitors even know it’s happening.
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