B2B businesses often deal with several platforms and plugins to get all the tools and features they need. Shopify is aiming to fix that. Shopify’s native B2B features, which were previously only available to Shopify Plus plans, offer everything a business needs in one place. Now, Shopify is rolling out these features to Basic, Pro, and Advanced plans too so all merchants can manage wholesale and DTC from the same platform.
What Shopify’s B2B Features Offer
With Shopify’s built in features, users can access company profiles for wholesale buyers, custom catalogs with tailored pricing, volume discounts, vaulted credit cards, and payment terms all in one convenient place. The features work across B2B and DTC without limitations, allowing merchants to more easily achieve new opportunities.
small businesses sell B2B too
— Shopify (@Shopify) April 6, 2026
Shopify B2B is now available on more plans
DTC and B2B. one platform. pic.twitter.com/kTYHCgr9Tx
Wholesale customers now have the ability to browse products, check prices, and place orders while everything syncs to back-office systems. This speeds up everyday tasks since there’s less clicking between tabs and websites.
“Merchants are telling us wholesale buyers are already asking to purchase their products. But too often, B2B tools have lived outside the systems they use to run their business,” said Samir Pradhan, Shopify’s VP of Product. “By bringing these capabilities to more merchants on Shopify, we’re making it easier for them to seize one of their biggest opportunities to grow.”
Shopify’s B2B features offer customized buying experiences, streamlined workflows, and self-serve purchasing. Find the full details of the B2B features on Shopify’s website.
Why B2B Matters
B2B is constantly growing and currently valued at $36 trillion. Even if a business doesn’t plan to focus on wholesale, they may run into situations where they’re asked about wholesale pricing or buying in bulk. Focusing on B2B is often a great opportunity for growth that businesses don’t initially consider.
For many businesses, B2B is already the core of their operations. Prior to Shopify’s features, the main challenge was whether existing tools could keep up with B2B growth. Since B2B is now built into Shopify’s platform rather than being an addition, it’s one unified platform that makes it easier for businesses to operate.
Explore Our Shopify Services
At Avenue Z, we create tailored strategies to improve revenue and reputation. We specialize in helping brands get the most out of platforms like Shopify. If you’re a B2B business that wants to take advantage of Shopify’s features, we can assist with everything from Shopify migration to design & development.
Contact Avenue Z today to experience how we can elevate your brand.
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